L'Auberge Del Mar

What L'Auberge Del Mar does

L'Auberge Del Mar is a 121-room AAA Four Diamond luxury boutique coastal resort located on 5.2 acres in the heart of Del Mar Village, San Diego North County, California, with direct beach access via a private walking path overlooking the Pacific Ocean. The property, operated continuously since its 1989 rebuilding on the heritage site of the 1910 Stratford Inn, generates revenue through eight integrated streams: accommodations (rooms, suites, and accessible rooms), four dining outlets anchored by Adelaide fine-dining restaurant, Spa L'Auberge (5,000 sq ft facility with massages, body treatments, facials, and IV therapy), meetings and events across 16,545 sq ft of indoor/outdoor venues, weddings with one-ceremony-per-evening exclusivity, mandatory resort amenities fees ($65/evening), valet parking ($75/day), and pet services ($200/stay).

The resort serves affluent leisure and corporate customers including couples seeking romantic coastal escapes, destination wedding parties, corporate retreat groups of 20-300 attendees, and drive-market leisure travelers from Los Angeles, San Diego, and San Francisco. Distribution combines direct-to-consumer booking through laubergedelmar.com and phone with channel partnerships across five luxury travel networks (Virtuoso, Amex Fine Hotels & Resorts, Chase Luxury Hotel & Resort Collection, Signature Travel Network, Capital One Lifestyle Collection) and a dedicated corporate/group sales team. The property is owned by Pebblebrook Hotel Trust (NYSE: PEB), a publicly traded REIT, and managed by Noble House Hotels & Resorts. No proprietary technology platform exists; the business relies on standard hospitality systems (Synxis for reservations, egiftify for gift cards) augmented by ongoing capital reinvestment including a $25 million 2008 renovation and a comprehensive 2021 refresh directed by BigTime Design.

Name

L'Auberge Del Mar

Legal name

L'Auberge Del Mar

Website

https://laubergedelmar.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

L'Auberge Del Mar is a 121-room AAA Four Diamond luxury boutique coastal resort in Del Mar, California, offering accommodations, fine dining, spa, weddings, and corporate events. Owned by Pebblebrook Hotel Trust and managed by Noble House Hotels & Resorts, it serves affluent leisure, wedding, and corporate retreat customers through direct booking and luxury travel networks.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury resort hospitality
• Coastal boutique hotel
• Spa and wellness services
• Wedding event venues
• Fine dining restaurant

Headquarters

HQ city

Del Mar, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodations: Room and suite rentals across 121 guest rooms including estate-style rooms, suites with separate living areas, fireplaces, and expanded outdoor spaces. Revenue varies seasonally with premium pricing during peak summer months.
2. Dining: Four dining outlets: Adelaide Restaurant (signature fine dining with ocean views), Pool Bar (casual poolside), Living Room Bar (cocktails and small plates), and Lyric Coffee (morning beverages). In-room dining also available.
3. Spa Services: Spa L'Auberge in 5,000 sq ft seaside cottage offering massages, body treatments, facials, IV therapy, and spa packages. Treatments priced at $135-$305 for standard services, $265 for IV therapy, $600 for NAD+.
4. Events & Weddings: Venue rental and catering for weddings, corporate events, and celebrations across six venues including Pacific Terrace (200 guests), Platinum Ballroom, and outdoor spaces. Full-service wedding coordination with one-ceremony-per-evening exclusivity. Hotel buyout options starting at $250k.
5. Meetings & Corporate: 9,000+ sq ft of meeting space across nine rooms with AV capabilities, banquet catering with customizable menus, and team-building experiences. Groups accommodated from 12-300 attendees.
6. Resort Amenities Fee: Mandatory $65/evening Resort Amenities Fee covering tennis courts, fitness center, beach gear, bike rental, village shuttle, EV chargers, and WiFi.
7. Valet Parking: $75/day valet parking (only parking option). Reduced rates at $45/day for spa package guests.
8. Pet Services: $200 per-stay pet charge for up to 2 dogs, including chef-prepared dog menu and special pet amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels14 records

Core offering

L'Auberge Del Mar is a 121-room AAA Four Diamond luxury boutique coastal resort offering accommodations, four dining outlets (including the signature Adelaide Restaurant), Spa L'Auberge with IV therapy and treatments, and over 16,500 sq ft of meeting and event space. The property sells overnight stays, weddings, corporate events, spa services, dining, and curated vacation packages to leisure travelers, couples, corporate groups, and event planners.

Product overview

L'Auberge Del Mar is a 121-room AAA Four Diamond luxury boutique coastal resort offering an integrated portfolio of accommodation, dining, wellness, and event services. The property features estate-style guest rooms and suites with private outdoor spaces, four distinct dining venues anchored by Adelaide Restaurant (fine dining with ocean views), Spa L'Auberge (5,000 sq ft seaside cottage spa with treatments and IV therapy), and over 16,500 sq ft of meeting and event space across nine unique venues. Recreation includes an ocean-view heated pool, private beach access, complimentary beach cruiser bikes, tennis courts, and 24-hour fitness center. The resort also offers curated vacation packages including spa, romance, wellness (LIVV collaboration), and local resident options. Pet-friendly accommodations welcome up to two dogs with chef-prepared menus.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Rooms and Suites Estate-style accommodations across 121 units including 89 king rooms, 25 double rooms, and 7 luxury suites featuring plush bedding, private outdoor spaces, fireplaces, and coastal-inspired decor. Includes accessible ADA-compliant options.
• Adelaide Restaurant Signature fine-dining restaurant featuring locally sourced cuisine with dramatic ocean views, complemented by the Pearl private dining room for up to 12 guests.
• Spa L'Auberge 5,000 sq ft seaside cottage spa offering massages, body treatments, facials, IV therapy, and spa packages. Features eucalyptus sauna, open-air relaxation areas with fire pits, and 24-hour fitness center access.
• Meeting and Event Venues 9 unique indoor and outdoor venues totaling approximately 16,545 sq ft including Pacific Terrace (200 guests), Platinum Ballroom (150 guests), Sunset Terrace, Ocean Terrace, Emerald Terrace, and Jim Watkins Amphitheater. Accommodates groups of 12-300 attendees with AV capabilities and banquet catering.
• Wedding Services Full-service wedding planning with venues including Pacific Terrace, Seagrove Park, Sunset Terrace, and Ocean Terrace. Includes personalized menus, coordination services, and exclusive use options.
• Hotel Buyout Full property buyout experience starting at $250k for exclusive use of all 121 rooms, event spaces, and customizable activations including dining and amenities.
• Pet-Friendly Services Dog-friendly resort allowing up to 2 dogs per reservation with $200 per-stay charge, including chef-prepared dog menu and special pet amenities.
• Sea and Spa Renewal Package Spa-focused vacation package offering $250 spa credit, $40 breakfast credit daily, waived resort fee, and reduced valet parking at $45/day.
• LIVV Well Suite Package Wellness package in partnership with LIVV Cardiff offering advanced therapies, in-room amenities, and roundtrip transport to LIVV Cardiff private longevity club.
• With Love Package Romance package featuring rose petal decoration, chocolate-dipped strawberries, chilled sparkling wine, and late checkout.
• IV Therapy Services Wellness infusion treatments including Bloat Buster, Immune Defense, The After Party, Skin Glow, The Jetsetter, and NAD+ ($600), with vitamin shots also available at $110-$125.
• Ocean-View Pool and Beach Access Year-round heated ocean-view pool with cabana rentals (7 AM - 10 PM), private walking path to five miles of sandy beach with seasonal beach valet service, and complimentary Zybra beach cruiser bicycle rentals (2 hours daily).

Quantifiable outcome

• U.S. News & World Report #1 Best Hotel in Del Mar 2025
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Noble House Hotels & ResortscoreStrategic or Co-development PartnerPrivately held, family-owned company managing L'Auberge Del Mar as part of collection of ~30 hotels, resorts, marinas and experiential assets across North America. Philosophy centered on 'location, distinction, and soul.' Each property maintains own brand and management team with no shared chain flag.
• Curator Hotels & ResortsminorStrategic or Co-development PartnerIndependent luxury hotel collection that L'Auberge Del Mar is member of, providing cross-promotion and marketing benefits with other independent luxury properties.
• VirtuosocoreChannel Partner/ Reseller/ DistributorInvitation-only luxury travel advisor network. Hotels are vetted by travel advisors who stake reputation on recommendations. Virtuoso guests receive enhanced amenities including room upgrades, breakfast credits, and special benefits.
• American Express Fine Hotels & ResortscoreChannel Partner/ Reseller/ DistributorAmex curated collection of premium hotels offering enhanced amenities to Amex Platinum and Centurion cardholders including room upgrades, daily breakfast, experience credits, and late checkout.
• Chase Luxury Hotel & Resort Collection (LHRC)coreChannel Partner/ Reseller/ DistributorPreferred property for Chase cardholders with exclusive booking benefits and enhanced amenities through Chase's luxury hotel program.
• Signature Travel NetworkminorChannel Partner/ Reseller/ DistributorPreferred hotel partner network for luxury travel advisors, providing booking access and commission benefits for affiliated travel professionals.
• Capital One Lifestyle CollectionminorChannel Partner/ Reseller/ DistributorPreferred property with Capital One cardholder booking benefits and exclusive amenities through Capital One's lifestyle travel program.
• Surfrider FoundationminorStrategic or Co-development PartnerOcean Friendly partner recognizing L'Auberge Del Mar's ocean-friendly practices and sustainability initiatives. Aligns with property's coastal location and environmental stewardship.
• BigTime DesignminorStrategic or Co-development PartnerDesign firm that directed the comprehensive 2021 property renovation, transforming guest rooms, public spaces, dining venues, and overall aesthetic.
• Del Mar VillagecoreStrategic or Co-development PartnerThe walkable downtown commercial district of Del Mar featuring 50+ independent shops, restaurants, and galleries. L'Auberge's location within the village is its primary competitive differentiator, providing guests immediate access to village amenities.
• LIVV CardiffminorStrategic or Co-development PartnerSan Diego's first private longevity club partnering with L'Auberge Del Mar for the LIVV Well Suite package, offering advanced wellness therapies and in-room amenities designed to restore energy, support recovery, and enhance guest well-being.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LAubergeDelMarResort
• Facebookfacebook.com/LAubergeDelMar
• LinkedInlinkedin.com/company/laubergedelmar
• Instagraminstagram.com/laubergedelmar
• Pinterestpinterest.com/laubergedelmar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Auberge Del Mar