LAUNCH Italy Srl

What LAUNCH Italy Srl does

LAUNCH Italy Srl is the Italian distribution and operational subsidiary of Hong Kong-listed Launch Tech Co., founded in 2022 and headquartered in Casalecchio di Reno (Bologna) within Italy's Motor Valley. The company distributes and supports a comprehensive portfolio of professional automotive aftermarket equipment for independent and franchise workshops, including the X-431 family of diagnostic platforms, 3D wheel alignment systems (X-613), ADAS calibration systems, tire service equipment, lifts, A/C service stations, and a dedicated electric vehicle diagnostic suite (battery equalizers, high-voltage testers, charge/discharge devices). Underlying technology centers on Android-based diagnostic tablets paired with the proprietary SmartLink C VCI interface, enabling cloud-connected software updates, remote diagnosis, and SGW unlocking for security-protected vehicle systems across European, Asian, and American brands.

The business operates a hybrid revenue model combining one-time hardware sales, recurring software subscriptions and SGW unlock licenses, professional training services through the Skills Academy (including F-GAS and PES-PAV-PEI certifications), and accessories/consumables. Go-to-market relies on a nationwide network of 67+ authorized dealers complemented by direct area managers covering North and South Italy, an online reserved portal for software/license management, and dedicated technical-commercial staff for enterprise demonstrations. The company holds a unique regulatory position as Italy's first SERMI-certified Remote Service Provider, enabling legally compliant access to OEM-protected vehicle security data — a structural advantage as vehicle cybersecurity tightens across the European fleet.

Name

LAUNCH Italy Srl

Legal name

Launch Italy srl

Website

https://launch-italy.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

LAUNCH Italy Srl distributes and supports professional automotive diagnostic, ADAS calibration, wheel alignment, EV servicing, and workshop equipment for independent Italian repair shops through 67+ authorized dealers, backed by parent Launch Tech Co. and Italy's first SERMI-certified remote diagnostic capability.

Ownership category

akta.pro rank

Product category

Automotive Diagnostic Equipment

NAICS

Electronic and Precision Equipment Repair and Maintenance (811210), Specialized Automotive Repair (811114)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYTLAKAAAF

Electrical, Diagnostics & ADAS Calibration

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKANAA

Vehicle Diagnostics & Fault Code Scanning Services

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Calibration, Diagnostics & Emissions/Compliance Testing

SECONDARYTLAKANAC

Wheel Alignment / Steering Geometry Measurement & Calibration

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Calibration, Diagnostics & Emissions/Compliance Testing

SECONDARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

Keywords

• Automotive diagnostic equipment
• Wheel alignment systems
• ADAS calibration equipment
• EV diagnostic tools
• Automotive workshop equipment

Headquarters

HQ city

Casalecchio di Reno

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Diagnostic Equipment Sales: Sale of professional automotive diagnostic tools including X-431 series, wheel aligners, tire changers, lifts, and ADAS calibration systems
2. Software Subscriptions: Annual software subscriptions for diagnostic updates, CarSet PRO database access, and remote diagnosis services
3. SGW Unlock Licenses: Security Gateway unlock licenses for vehicle brands including IVECO, VAG, FCA, Mercedes, enabling diagnostic access to protected vehicle systems
4. Training Services: Skills Academy provides professional training courses on EV diagnostics, ADAS calibration, climate systems, and certifications (F-GAS, PES-PAV-PEI)
5. Accessories and Consumables: Sale of diagnostic accessories including battery testers (BST-360), oscilloscopes, TPMS tools, and sensor equipment

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

LAUNCH Italy Srl distributes, sells, and supports professional automotive aftermarket equipment in Italy, including the X-431 EURO diagnostic platform, X-613 3D wireless wheel aligner, ADAS PRO+ V2 calibration system, EV diagnostic suite, climate service stations, CRT 511S V2 TPMS tool, lifts, and tire-service equipment. Offerings are bundled with annual software subscriptions, SGW unlock licenses, and Skills Academy training and certification services for auto repair shops, tire shops, and service centers.

Differentiator

Problem solved

Functional benefit

Products and services

• X-431 EURO Diagnostic Platform Professional multi-brand automotive diagnostic tablet for Italian auto repair workshops, with integrated SmartLink C VCI for remote diagnostics, SGW unlock, ECU coding and programming across European, Asian, and American vehicles.
• X-613 3D Wireless Wheel Aligner Wireless 3D wheel alignment system for tire shops and service centers, using magnetic measurement units and infrared cameras with a 5-minute alignment cycle, controlled through a 13-inch tablet.
• ADAS PRO+ V2 Calibration System Advanced driver-assistance systems calibration station with a 75-inch 4K display and virtual targets, laser rangefinder, and dedicated software for calibrating European, Asian, and American vehicle ADAS.
• EV Diagnostic Suite Complete range of electric vehicle diagnostic and high-voltage maintenance tools including battery equalizers (EVB624, ELB300), charge/discharge devices (EVP711, ELP400), insulation testers (ES100, ES200), and high-voltage battery lift tables (TLT610), for workshops expanding into EV servicing.
• AC519 / AC519+ Climate Service Stations Automatic A/C maintenance stations compatible with R134a and R1234yf refrigerants, featuring patented oil/gas separation and Android tablet integration, for automotive climate system service.
• CRT 511S V2 TPMS Tool Next-generation TPMS diagnostic and service tool with Android interface, advanced sensor management, wireless and OBD ID reading, SGW unlock compatibility, and 12 service reset functions for tire shops and workshops.
• Diagnostic Software Subscriptions (CarSet PRO and updates) Annual software subscriptions covering diagnostic database updates, CarSet PRO database access, and remote diagnosis services for X-431 diagnostic tools installed at customer workshops.
• SGW Unlock Licenses Per-brand Security Gateway unlock licenses covering IVECO, VAG, FCA, Mercedes and other manufacturers, enabling diagnostic access to protected vehicle systems from Launch diagnostic tools.
• Tire Service Equipment (Reparto Gomme) Tire changers, wheel balancers, and related tire-service equipment for tire shops and automotive service centers in Italy.
• Vehicle Lifts (Ponti Sollevatori) Workshop vehicle lifts distributed in Italy through partnerships such as Galta, providing qualified technical support and a dedicated marketing plan for the lift equipment portfolio.
• Skills Academy Training Services Professional training courses and certifications (F-GAS, PES-PAV-PEI, EV diagnostics, ADAS calibration, climate systems) delivered at the Skills Academy in Perugia and through partner centers, with blended e-learning options.
• Diagnostic Accessories and Consumables Diagnostic accessories and consumables including battery testers (BST-360), oscilloscopes, TPMS sensors and service tools for X-431 diagnostic users and other workshops.

Quantifiable outcome

• Remote diagnostic services grew from 248 to 619 (149% increase) in 2023
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core, key, parent and supporting.

• GaltacoreChannel Partner/ Reseller/ Distributor · 11 June 2026Strategic commercial partnership for lift equipment distribution. Galta's Training Center in Montecchio Maggiore (VI) hosts launch event for the new collaboration. Focus on competitive lift equipment portfolio with qualified technical support and dedicated marketing plan.
• Nexus Automotive (NexusAuto)coreStrategic or Co-development Partner · 18 May 2026Strategic collaboration to bring advanced diagnostic services directly to NexusAuto network members. Aims to provide workshops with evolved tools for modern mobility challenges.
• Cartronic Group SrlkeyImplementation/ SI/ Consulting Partner · 16 June 2025Training partnership to enhance automotive aftermarket education. Skills Academy (under Angelo Gnozza) and Cartronic Group combine expertise to expand course availability nationwide with high-level technical training from instructors with 20+ years field experience.
• Neoparts S.C.R.L.coreStrategic or Co-development Partner · 12 June 2025Strategic partnership with leading auto parts consortium to create integrated network providing comprehensive service to Italian workshops. Combines Launch's diagnostic technology with Neoparts' commercial strength. Goals include new distribution points, technical support, training, and post-sale assistance.
• Launch Tech Co.parentOthersParent company founded in 1992 in Shenzhen, China by Liu Yizhi and Liu Zhengzhi. World's leading automotive diagnostic solutions provider, listed on Hong Kong Stock Exchange with 1000+ employees. Launch Tech Co. established Launch Italy in 2022 as European subsidiary.
• Trust CentersupportingTechnology or IntegrationTrust Center supported Launch Italy in obtaining SERMI certification, providing access to vehicle manufacturer portals with single login for secure vehicle data access.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• TEXA S.p.A. Italy-headquartered automotive diagnostic and telematics specialist competing head-to-head with LAUNCH Italy in the Italian aftermarket. TEXA offers diagnostic tools, ADAS calibration, A/C service, and exhaust gas analysis — directly overlapping LAUNCH Italy's product lines and targeting the same workshop customer base.
• Autel Intelligent Technology: Chinese competitor (analogous to Launch Tech's origin) that has grown aggressively in Europe with MaxiSys diagnostic tablets, ADAS systems, and EV tools. Direct cross-border competitor with similar technology and pricing positioning, increasingly active in Italian aftermarket.
• Actia Group: European (French) manufacturer of diagnostic tools and electronic diagnostic platforms for the automotive aftermarket. Targets the same professional repair-shop segment as LAUNCH Italy with comparable multi-brand diagnostic coverage and ADAS capability.
• Hella Gutmann Solutions: European (German) competitor specializing in diagnostic tools (mega macs), ADAS calibration, and workshop data. Direct overlap with LAUNCH Italy in European professional repair-shop segment, with strong German OEM coverage.

Broad incumbents

• Mahle Aftermarket: Major automotive aftermarket player offering diagnostics, A/C service stations, and tool/equipment solutions to workshops. Overlaps with LAUNCH Italy in climate service and broader workshop equipment, though Mahle is more parts-heavy than diagnostic-pure.
• Bosch Automotive Service Solutions: Global incumbent in automotive diagnostics (KTS series), workshop equipment, and aftermarket parts. Competes with LAUNCH Italy across nearly every product category, with much larger scale and deeper OEM relationships across European markets.
• Delphi Technologies (BorgWarner): After BorgWarner's acquisition of Delphi Technologies, the combined entity sells diagnostic tools and aftermarket services alongside drivetrain components. Overlaps with LAUNCH Italy in workshop diagnostic equipment, particularly for European vehicle coverage.
• Continental Aftermarket: Global Tier-1 supplier with an aftermarket division covering diagnostic tools (VDO/AutoDiag), workshop equipment, and parts. Competitor in diagnostics and broader workshop solutions, leveraging deep OEM relationships across European markets.
• Snap-on Incorporated: US-listed global incumbent selling diagnostic platforms, hand tools, and workshop equipment through franchise networks. Targets the same professional repair-shop segment as LAUNCH Italy, with comparable breadth of diagnostic and calibration offerings.

Regional players

• Würth Italia: Italian arm of the Würth Group, a major European automotive aftermarket supplier with a strong workshop-customer footprint. While primarily a parts/consumables distributor, Würth also sells workshop equipment and tools — overlapping with LAUNCH Italy's lift equipment and accessory categories through Galta-style channel partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LaunchItaly
• Instagraminstagram.com/formazione_skillsacademy
• LinkedInlinkedin.com/company/launchitaly-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAUNCH Italy Srl