The Laurel School of Princeton

What The Laurel School of Princeton does

The Laurel School of Princeton is a private, nonprofit special education school located at 800 North Road, Hopewell, New Jersey, serving students in grades 1-12 with dyslexia and related language-based learning differences including dyscalculia, dysgraphia, ADHD, and executive functioning disorders. Founded in 2012 by Dr. Gordon F. Sherman and Dee Rosenberg as the newest component of The Newgrange family of services (established 1977), the school delivers evidence-based multisensory structured literacy instruction built on certified Orton-Gillingham and Wilson Language Training methodologies, supplemented by Lindamood-Bell Visualizing and Verbalizing, Fundations, Project Read, and SMARTS executive function curricula. Core academic instruction is delivered in small groups capped at five students for daily one-hour reading sessions, with related occupational and speech therapy services bundled into tuition. The school holds exclusive New Jersey rights to deliver three NoticeAbility STEAM/PBL enrichment courses and is Cognia accredited.

The school operates a rolling admissions model that accepts applications year-round, generating inquiries from districts, reading specialists, parents, and the special education community through information sessions, campus tours, and a website inquiry funnel. Go-to-market is relationship- and referral-driven, with channel partnerships through the International Dyslexia Association, Decoding Dyslexia NJ, and NoticeAbility. Revenue is derived from recurring annual tuition paid by individual families, with marginal revenue from before-care and after-school programs; specific tuition amounts are not publicly disclosed. Beyond core academics, the product portfolio includes specialized programs in Executive Function, Technology and Photography, Visual Arts, Music and Theater, and a Summer Camp, reflecting a broadening enrichment offering.

Name

The Laurel School of Princeton

Legal name

The Laurel School of Princeton

Website

https://laurelschoolprinceton.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Laurel School of Princeton is a nonprofit private school in Hopewell, NJ, serving grades 1-12 students with dyslexia and related language-based learning differences through certified Orton-Gillingham and Wilson multisensory literacy instruction, bundled occupational and speech therapy, and specialized STEAM and executive function programs.

Ownership category

akta.pro rank

Product category

Special Education Services

NAICS

Elementary and Secondary Schools (611110), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Disabilities & Dyslexia Schools & Programs (EDAKAAAB)

akta.pro secondary industries

Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH), Specialized Instruction & Resource Support (Inclusion, Pull-Out, Co-Teaching) (EDAJAKAC), Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD)

Keywords

• Special education services
• Dyslexia instruction
• Multisensory literacy
• Orton-Gillingham tutoring
• Language-based learning

Headquarters

HQ city

Hopewell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition Revenue: The Laurel School of Princeton operates as a private special education school, generating revenue primarily through tuition fees. The school provides education to students with dyslexia and related learning differences in grades 1-12. Additional revenue may come from before-care and after-school programs offered for an additional cost.
2. Related Services (included in tuition): Occupational and Speech Therapy are included as a benefit to families within the tuition cost, providing comprehensive special education services without additional charges for these therapies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Laurel School of Princeton is a private, nonprofit special education school providing grades 1-12 students with dyslexia and related language-based learning differences a daily, multisensory, evidence-based academic program grounded in Orton-Gillingham and Wilson Language Training methodologies. Its core service bundle includes Language Arts, Math, Reading, Science, Social Studies instruction, supplemented by Speech and Language services, Occupational Therapy, and enrichment programs such as NoticeAbility and Executive Function training, all packaged within an annual tuition enrollment.

Product overview

The Laurel School of Princeton is a specialized special education school for students with dyslexia and related learning differences (ADHD, dyscalculia, dysgraphia) in grades 1-12. The core program consists of multisensory, diagnostic-prescriptive instruction in language arts, math, science, and reading using evidence-based methodologies including Orton-Gillingham and Wilson Language Training. Special programs include NoticeAbility (the only NJ school offering this STEAM/PBL curriculum for dyslexic learners), Executive Function training, Technology and Photography, Visual Arts, and Music and Theater. Related services include Speech and Language Pathology and Occupational Therapy, both included in tuition. The school offers rolling admissions and before/after-care programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Special Education Program for Dyslexia and Learning Differences Comprehensive special education for grades 1-12 students with dyslexia, dyscalculia, dysgraphia, ADHD, and executive functioning disorder using small-group multisensory instruction.
• Language Arts Instruction Direct, systematic, cumulative literacy instruction building on foundations of literacy and academic language using Wilson Reading System, Orton-Gillingham, Lindamood-Bell Visualizing and Verbalizing, and Project Read programs.
• Math Instruction Small-group, direct math instruction applying Orton-Gillingham multisensory strategies using Math in Focus, Jump Math, and Math-U-See curricula aligned with NCTM standards.
• Science Program Inquiry-based science education aligned with NSRC standards and New Jersey Student Learning Standards, featuring STEM lab, maker space, and project-based learning.
• NoticeAbility Curriculum STEAM/PBL enrichment program highlighting cognitive strengths of dyslexic minds through entrepreneurship, engineering, architecture, and art courses; the only school in NJ offering these courses.
• Executive Function Program Explicit instruction in self-management skills including time management, organization, goal-setting, planning, and prioritizing using SMARTS curriculum and the Zones of Regulation framework.
• Speech and Language Services Certified Speech-Language Pathologists deliver pragmatic language, social skills, articulation, phonological awareness, auditory processing, vocabulary, and reading comprehension services bundled into tuition.
• Occupational Therapy Services Occupational therapy enabling academic, social, transition, and recreational success, addressing perceptual motor skills, organizational skills, life skills, and self-regulation; bundled into tuition.
• Technology and Photography Program Twice-weekly technology instruction using Apple computers, Chromebooks, iPads, with access to 3D printing; photography course teaching camera functions, composition, and portfolio creation.
• Reading Instruction Daily one-hour multisensory structured literacy instruction in homogeneous groups of no more than five students, using Wilson Reading System and Orton-Gillingham approaches focused on decoding, comprehension, phonological awareness, and word attack skills.
• Rolling Admissions Year-round enrollment process accepting applications throughout the academic year for students seeking mid-year transfer into the school.

Quantifiable outcome

• Small group instruction with reading classes of no more than five students per group for one hour daily
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NoticeAbilitycoreStrategic or Co-development PartnerNoticeAbility is a nonprofit organization dedicated to helping students with dyslexia thrive by identifying their unique strengths and building self-esteem. The school is currently the only school in NJ offering these courses. NoticeAbility provides enrichment curricula and teacher training programs for global distribution, introducing students to professions that highlight the neurological strengths of the dyslexic mind through entrepreneurship, engineering, architecture, and art courses.
• The Newgrange SchoolcoreStrategic or Co-development PartnerThe Newgrange School is a state-approved school for students with disabilities and part of the parent organization. The Laurel School is the newest component of the Newgrange family of services, which focuses exclusively on developmental dyslexia. The Newgrange organization was founded in 1977.
• Robinowitz Education CenterminorStrategic or Co-development PartnerThe Robinowitz Education Center provides professional development programs for teachers, educational evaluations, tutoring, and educational consulting. It offers tutoring services and serves as a referral resource for families.
• International Dyslexia Association (IDA)minorStrategic or Co-development PartnerThe school provides reading instruction in compliance with the Knowledge and Practice Standards for Teachers of Reading developed by specialists at the International Dyslexia Association. The school regularly consults with nationally-known literacy and dyslexia experts.
• Laurel Education GroupcoreStrategic or Co-development PartnerThe Laurel Education Group consists of The Laurel School of Princeton, The Newgrange School, and the Robinowitz Education Center. This organization posts jobs and manages HR functions across all three educational entities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marburn Academy: Independent school in Columbus, OH serving students with dyslexia, ADHD, and other learning differences grades 1-12. Comparable in multisensory structured literacy instruction, small-group instruction, and related therapies included in tuition.
• The Windward School: Independent school in Westchester County, NY serving students with dyslexia and language-based learning differences grades 1-9. Comparable in mission, multisensory Orton-Gillingham methodology, and small-group instructional model; widely considered a benchmark private dyslexic school in the Northeast.
• The Lab School of Washington: Independent school in Washington, DC serving students with learning differences including dyslexia and ADHD. Compares on the integration of multisensory instruction, related therapies, and arts-based learning for students with language-based learning differences.
• The Newgrange School: Sibling institution under the same Newgrange nonprofit parent, also serving students with language-based learning differences. Direct peer in mission, methodology, and student population, and shares back-office and leadership infrastructure with Laurel.
• Forman School: Independent boarding/day school in Litchfield, CT serving students with dyslexia, ADHD, and other learning differences. Comparable in student population, structured literacy instruction, and high-touch individualized programs.
• The Kildonan School: Independent boarding/day school in Amenia, NY specifically serving students with dyslexia and similar language-based learning differences. Closely comparable on methodology (Orton-Gillingham), grade range, and tuition-based private school model.
• Woodlynde School: Independent school in Strafford, PA serving students with language-based learning differences grades K-12. Compares on regional geography (PA adjacency), Orton-Gillingham methodology, and inclusion of related services such as speech and OT.
• Vanguard School: Private special education school in Paoli, PA serving students with learning disabilities, ADD/ADHD, and autism. Comparable as a private PA-based special education institution serving families across the greater Philadelphia and central NJ corridor.
• The Gow School: Boarding/day school in South Wales, NY for students ages 8-21 with dyslexia and other language-based learning differences. Highly comparable in multisensory methodology, Reconstructive Language approach, and focus on experiential learning for dyslexic learners.

Others

• Robinowitz Education Center: Sibling organization within the Newgrange/Laurel Education Group providing professional development, evaluations, tutoring, and consulting. Adjacent ecosystem participant that shares branding and referral pathways with Laurel but is not a direct K-12 school competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-laurel-school-of-princeton

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Laurel School of Princeton