Lauren’s Garden Service

What Lauren’s Garden Service does

Lauren's Garden Service, LLC is a woman-owned landscape design, installation, and maintenance company headquartered at 13554 Triadelphia Rd in Ellicott City, Maryland, serving residential homeowners and select HOA/community clients across eight Maryland counties (Howard, Anne Arundel, Baltimore City and County, Carroll, Frederick, Harford, Montgomery, Prince George's) plus Washington, D.C. — all within a roughly 40-minute drive of Ellicott City. Founded by Lauren Turner, a trained horticulturist (BS, Penn State) and herbal-medicine practitioner (MS, Tai Sophia Institute) with 20+ years of field experience, the company specializes in native-plant, pollinator, rain, and conservation landscapes using permaculture principles and chemical-free practices, staffed by Certified Chesapeake Bay Landscape Professionals.

The core product set comprises four service lines — Landscape Design ($500-$1,250 per project), Installation (project budgets typically $3,000-$15,000+), Maintenance (monthly/seasonal recurring packages), and Rain Gardens (eligible for Howard County reimbursement of up to 50% of installation costs). Two retail operations sit alongside the services business: the LGS Native Plant Nursery in Glenwood, MD (year-round in-person shopping and online ordering via Square with contactless pickup), and Cultivate, a nature-themed garden and goods store opened in October 2021 at the nursery site. Pricing is uniformly quote-based with no public list rates.

The company operates as a privately held LLC with no external funding, ~20+ team members distributed across office, nursery, crew, and retail functions, and an active hiring posture through 2025-2026. Go-to-market relies on free on-site estimates, content marketing (native-plant blog/toolkits, Native Plant Library), organic social (Facebook, Instagram, BlueSky), events/classes at the nursery, and referral partnerships including the Howard County Watershed Stewards Academy vendor list. The company has been recognized with Howard Magazine Honorable Mention for Best Landscaper in 2012, 2013, and 2017, and is a member of Maryland Native Plant Society, Maryland Stream Restoration Association, Businesses for the Bay, Bee City USA, and Audubon Bird Friendly Habitat.

Name

Lauren’s Garden Service

Legal name

Lauren's Garden Service, LLC

Website

https://laurensgardenservice.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lauren's Garden Service is a woman-owned Maryland landscaping company offering native-plant landscape design, installation, and maintenance services, plus a year-round native plant nursery and Cultivate retail store, serving residential homeowners across the Baltimore/Washington corridor.

Ownership category

akta.pro rank

Product category

Landscape Design and Maintenance Services

NAICS

Landscaping Services (561730), Nursery, Garden Center, and Farm Supply Retailers (444240), Landscape Architectural Services (541320)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Native & Pollinator Garden Design/Install (HSAIABAG)

akta.pro secondary industry

Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

Keywords

• Landscape design services
• Landscape installation services
• Landscape maintenance services
• Native plant nursery
• Rain garden installation

Headquarters

HQ city

Ellicott City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design Services: Provides landscape design services with site visits, plant selection, and layout planning. Full property designs range $750-$1250, individual area designs begin at $500.
2. Landscape Installation: Installs native landscapes, conservation landscapes, rain gardens, perennial gardens, trees, shrubs, hardscapes, pavers, stone patios, retaining walls, water gardens, waterfalls and ponds.
3. Landscape Maintenance: Ongoing maintenance packages including garden clean up, mulching, edging, pruning, planting, natural fertilizing, and soil building. Monthly and seasonal maintenance available.
4. Native Plant Nursery Sales: Retail sales of native plants, perennials, shrubs, and trees through in-person shopping and online store. Prices range from $7-$125 depending on plant type and size.
5. Cultivate Store: Garden and goods store featuring nature-themed gifts, home decor, indoor plants, local artistry. Shop opened October 2021.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Lauren's Garden Service designs, installs, and maintains eco-friendly native plant landscapes for residential properties in the Baltimore/Washington corridor, including native gardens, pollinator gardens, rain gardens, conservation landscapes, hardscapes, and ongoing maintenance packages. The company also operates a retail Native Plant Nursery in Glenwood, MD and the Cultivate gift and goods store, providing native plants, seeds, garden tools, home decor, and indoor plants to DIY gardeners and homeowners.

Product overview

Lauren's Garden Service operates as a landscape design, installation, and maintenance company with an integrated Native Plant Nursery and Cultivate retail store. The core offering consists of four main services: Landscape Design, Installation, Maintenance, and Rain Garden services. These are complemented by the LGS Native Plant Nursery (retail operation selling native Maryland plants both online and in-person) and Cultivate (a garden-themed gift and goods store). The company specializes in eco-friendly, native plant landscaping using permaculture practices, serving clients throughout the Baltimore/Washington corridor in Maryland.

Differentiator

Problem solved

Functional benefit

Brands

• Cultivate: A nature-inspired garden and goods store offering nature-themed gifts, home decor, indoor plants, and products from women-owned small businesses with eco-friendly practices.

Products and services

• Landscape Design Service Professional landscape design services where designers create customized garden plans tailored to each property's soil, sun exposure, drainage, and client preferences. Full property designs typically range $750-$1,250; individual area designs (e.g., foundation beds, townhouse front yard) begin at $500.
• Landscape Installation Service
• Landscape Maintenance Service
• Rain Garden Service
• LGS Native Plant Nursery
• Cultivate Garden & Goods Store Nature-themed gift and goods store offering home decor, indoor plants, garden tools, native seeds, and nature-inspired products from women-owned and eco-conscious small businesses. Operates online at shopcultivatelgs.com and on-site at the Glenwood nursery.

Quantifiable outcome

• Rain garden reimbursement up to 50% of installation cost plus 20% discount on yearly stormwater tax fee for Howard County residents
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Chesapeake Bay Landscape ProfessionalscoreOthersCompany employs Certified Chesapeake Bay Landscape Professionals. This certification ensures expertise in environmentally responsible landscape practices that protect water quality in the Chesapeake Bay watershed.
• Maryland Native Plant SocietycoreOthersCompany is a member of the Maryland Native Plant Society, supporting the use of native plants in landscaping.
• Maryland Stream Restoration AssociationcoreOthersCompany is a member of the Maryland Stream Restoration Association, supporting stream restoration efforts.
• Businesses for the BaycoreOthersCompany is a member of Businesses for the Bay, supporting Chesapeake Bay conservation efforts.
• Howard County Bee City USAcoreOthersCompany is recognized as Howard County Bee City USA certified, supporting pollinator conservation.
• Lower Shore Land Trust Certified Pollinator FriendlyminorOthersCompany is Lower Shore Land Trust Certified Pollinator Friendly, supporting pollinator habitat.
• Audubon Bird Friendly HabitatminorOthersCompany is Audubon Bird Friendly Habitat certified, supporting bird conservation.
• Association of Professional Landscape DesignerscoreOthersCompany maintains membership in the Association of Professional Landscape Designers.
• American Horticultural SocietyminorOthersCompany is a member of the American Horticultural Society.
• Howard County Watershed Stewards AcademyminorGTM or Marketing PartnerCompany is on the vendor suggestion list for Howard County Watershed Stewards Academy and has been personally recommended by academy leadership.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Ruppert Landscape: Maryland-based commercial and residential landscape design/build/maintenance firm with nursery operations and a regional footprint overlapping Lauren's Garden Service's core Baltimore/Washington corridor. Most directly comparable Mid-Atlantic peer at similar business model.
• Level Green Landscaping: Mid-Atlantic landscape services company with an explicit eco-friendly and sustainability positioning. Closest comparable on the eco-friendly/green-services dimension within the same regional market.
• Homestead Gardens: Large Maryland garden center with integrated landscape design, installation, and maintenance services. Comparable as a combined retail-nursery-plus-landscape-services operator in the same regional market.
• Behnke Nurseries: Long-established Maryland garden center offering plants, landscaping services, and design. Comparable as a regional retail-nursery-plus-landscape-services hybrid serving the same Mid-Atlantic homeowner base.

Broad incumbents

• TruGreen: Largest U.S. residential lawn care company with broad national footprint. Comparable as a large-scale lawn/landscape services incumbent; differs in being a lawn-care generalist rather than native-plant specialist.
• Davey Tree Expert Company: National tree care and environmental services firm offering landscape services among a broader portfolio. Comparable as a large incumbent offering overlapping landscape and environmental stewardship services to residential and commercial clients.
• BrightView Landscapes: Largest U.S. commercial landscape services company, offering design, installation, and maintenance at national scale. Comparable as a direct landscape services provider, but operates at vastly greater scale and a more generalist (less native-plant-specialized) positioning.

Direct peers

• New Moon Nursery: Regional wholesale native plant nursery supplying landscape contractors and conservation projects with mid-Atlantic native species. Directly comparable as a native plant specialist serving the same ecosystem-restoration customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/laurensgardens
• Instagraminstagram.com/laurensgardens
• LinkedInlinkedin.com/company/lauren%E2%80%99s-garden-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lauren’s Garden Service