Laurie D'Anne Events

What Laurie D'Anne Events does

Laurie D'Anne Events is a Nashville, Tennessee-based boutique event planning firm that designs and executes luxury weddings and corporate events. The company offers three core services: Full-Service Wedding Planning, which covers venue sourcing, vendor coordination, timeline management, decor, florals, lighting, and unlimited consultations; Partial Wedding Planning for couples already in the planning process; and Corporate Event Planning for conferences, product launches, awards dinners, team retreats, and galas. Founder Laurie Hardman anchors the business with 17 years of experience and a portfolio of more than 500 events, including work for enterprise clients such as Pepsi, Dollar General, Mars Petcare, Google, and The General Insurance.

The firm operates with a small team of approximately five people, led by the founder, and supports clients in Nashville, the broader Middle Tennessee region, the Southeastern United States, and select destination weddings. There is no proprietary technology platform; service delivery is human-led creative design combined with vendor and venue coordination. The company maintains membership in the Luxury Wedding Planning Society (Societe Privee) and operates an active Instagram portfolio, a published blog, and a downloadable wedding planning worksheet as inbound lead generation assets.

Revenue is generated through customized, quote-based professional services fees negotiated during a discovery call after an initial website inquiry or referral. Pricing is not publicly disclosed and packages are tailored to each client's scope. The business is privately held and founder-owned, with no institutional funding, no parent entity, and no disclosed subsidiaries. GTM is sales-led and relationship-driven, relying on direct website inquiries, SEO, Instagram, blog content, and word-of-mouth referrals from past clients.

Name

Laurie D'Anne Events

Legal name

Laurie D'Anne Events

Website

https://lauriedeanneevents.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Laurie D'Anne Events is a Nashville-based boutique firm that designs and manages luxury weddings and corporate events for couples and enterprise clients across the Southeastern United States, operating on customized, quote-based professional services fees.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Caterers (722320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Destination Wedding Planning (HSACABAD), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Ceremony Planning & Officiant Coordination (HSACABAL), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Luxury wedding planning
• Corporate event planning
• Event design services
• Destination wedding coordination
• Wedding vendor management

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Full-Service Wedding Planning: Comprehensive end-to-end wedding planning services including venue sourcing, vendor coordination, timeline management, unlimited consultations, decor selection, floral arrangements, lighting design, and day-of coordination. Custom packages tailored to each couple's unique needs and vision.
2. Partial Wedding Planning: Guidance and support for couples who have started planning but need assistance finalizing details, including timelines, vendor coordination, and wedding day management. Provides peace of mind for couples mid-planning process.
3. Corporate Event Planning: Strategic corporate event planning services including conferences, product launches, awards dinners, team retreats, and galas. Services include event strategy, vendor management, design, and execution aligned with client brand and business objectives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Laurie D'Anne Events is a Nashville-based boutique event planning firm that designs and executes luxury weddings and corporate events end-to-end. Core services include Full-Service Wedding Planning (venue sourcing, vendor coordination, timeline management, decor, florals, lighting, unlimited consultations, day-of coordination), Partial Wedding Planning for couples mid-process, and Corporate Event Planning covering conferences, product launches, galas, awards dinners, team retreats, and high-profile afterparties.

Product overview

Laurie D'Anne Events is a luxury event planning service company offering three core service offerings: Full-Service Wedding Planning (comprehensive, end-to-end planning covering venue sourcing, vendor coordination, decor, florals, lighting, and unlimited consultations), Partial Wedding Planning (guidance for couples who need help finalizing details), and Corporate Event Planning (strategy-driven events including conferences, product launches, galas, and team retreats). The company also provides a free Wedding Planning Worksheet as a downloadable resource. All services are delivered by a team with over 17 years of experience in Nashville, TN, with the ability to travel for destination events.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Wedding Planning

Quantifiable outcome

• Over 500 luxury events successfully designed and executed
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• T.Villager DesignsminorStrategic or Co-development PartnerDesign partnership with Troy Villager from T.Villager Designs for artistic wedding designs, specifically mentioned in colorful wedding case study for bringing artistic designs to life.
• Baked in NashvilleminorOthersCake design partner for wedding celebrations. Created vintage piping design for Madison and Ben's wedding cake.
• Luxury Wedding Planning Society (Societe Privee)minorOthersExclusive membership organization for luxury wedding planners. Laurie D'Anne Events is listed as a member representing Nashville, Tennessee.
• Jay Barr PhotographyminorOthersFeatured photography partner credited for capturing colorful wedding designs. Recommended photographer for capturing vibrant hues throughout wedding day.
• Nyk & CaliminorOthersListed as a preferred photography vendor on the company website, credited for event photography.
• Kathy Thomas PhotographyminorOthersListed as a preferred photography vendor on the company website, credited for event photography.
• Steph SorensonminorOthersListed as a preferred photography vendor on the company website, credited for event photography.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marcy Blum Associates: Long-established national luxury wedding and event planning firm with similar full-service design offering and ultra-high-net-worth client focus.
• David Tutera: Celebrity event designer and luxury wedding planner with national brand recognition, comparable in scope and aspirational positioning though at much larger scale.
• Stefanie Cove Events: Established luxury event planner serving high-end destination weddings and corporate clients, broader geographic reach but directly comparable premium positioning and event types.

Emerging players

• Zola: Tech-enabled wedding platform offering planning tools, vendor marketplaces, and registries; represents an emerging model that could compete with traditional boutique planners.

Direct peers

• Firefly Events: Luxury wedding and event design firm offering full-service planning and bespoke design, comparable in target clientele and custom wedding specialization.
• CJ's Off the Square: Nashville area luxury wedding and event venue and planning service with comparable full-service wedding coordination and corporate event offerings.
• Satin and Snow Weddings: Tennessee-based luxury wedding planning company offering full-service design and coordination, directly overlapping with Laurie D'Anne Events in style, geography, and service mix.
• Soiree Special Events: Nashville luxury wedding and corporate event planning firm competing in the same regional market with comparable full-service design and execution capabilities.
• A Good Affair Wedding & Event Planning: Nashville-based luxury wedding and event planning firm offering similar full-service wedding design and corporate event coordination in the same Middle Tennessee market.
• Elizabeth & Co. Events: Nashville-area boutique event planning firm offering custom wedding and corporate event services, with similar founder-led, high-touch positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lauriedeanneevents
• LinkedInlinkedin.com/company/lauriedeanneevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laurie D'Anne Events