Wydawnictwo Laurum

What Wydawnictwo Laurum does

Wydawnictwo Laurum is a Warsaw-based publishing imprint operating under MT Biznes Sp. z o. o., focused on translated international titles in psychology, personal development, parenting, health and wellness, and youth self-guidance. Its catalog features recognized authors such as Susan Cain, Timothy Ferriss, Marshall Goldsmith, and Jill Stoddard, positioned for Polish readers seeking expert-driven self-help and emotional development content. The imprint serves five primary reader segments: psychology/self-development consumers, parents and families, professional development readers, health and wellness readers, and teen/youth readers.

The imprint runs no proprietary technology platform. Distribution and sales occur through the parent MT Biznes online store (mtbiznes.pl) on a direct-to-consumer basis and through a dedicated wholesale program for Polish bookstores (Dla Księgarni). Titles are sold in three formats — physical books, e-books, and audiobooks — with unit prices ranging from approximately 25 PLN to 150 PLN and bundle packages combining formats at a discount. The imprint also extends into self-publishing services for Polish-origin authors (Dla Autorów), corporate partnership programs for bulk purchases (Dla Firm), and event co-publishing tied to conferences such as LinkedIn Local Warszawa/Lublin, Akademia Psychologii Przywództwa, and e-Leasing Day.

Commercially, Laurum operates as a traditional publishing house within a multi-imprint group (alongside Wydawnictwo Prześwity, Wydawnictwo Słówko, MT Books, and Grubytom). Revenue derives from one-time unit sales across formats and channels, with no disclosed subscription, licensing, or recurring model. The company is privately held with no external venture or private equity backing indicated, no public listing, and no disclosed revenue figures. Geographic scope is Poland-only.

Name

Wydawnictwo Laurum

Legal name

MT Biznes Sp. z o.o.

Website

https://laurum.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wydawnictwo Laurum is a Warsaw-based publishing imprint under MT Biznes that publishes translated psychology, parenting, personal development, and health titles in print, e-book, and audiobook formats for Polish consumers via its online store and bookstore partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Physical Book Sales: Revenue from selling printed books through the MT Biznes e-commerce platform and bookstore distribution network. Books are sold at various price points with promotional discounts.
2. E-book Sales: Digital book format sold at lower price points than physical copies, providing higher margin revenue with no inventory or distribution costs.
3. Audiobook Sales: Audio format distribution of published titles, expanding market reach to audio content consumers.
4. Bundle/Package Sales: Combined book + e-book packages offered at discounted rates, encouraging higher average order value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Wydawnictwo Laurum is a Polish publishing imprint under MT Biznes Sp. z o.o. that publishes and sells translated psychology, personal development, parenting, health, and self-help books for individual readers. The catalog is sold in printed book, e-book, and audiobook formats, as well as discounted book-plus-e-book bundles, through the MT Biznes online store (mtbiznes.pl) and through Polish bookstore distribution channels.

Product overview

Wydawnictwo Laurum is a sub-brand/imprint of MT Biznes Sp. z o. o., a Warsaw-based publishing house. The offering consists of published books across multiple formats (printed books, e-books, audiobooks) distributed through the MT Biznes online store (mtbiznes.pl) and external channels. Laurum's portfolio focuses on psychology, personal development, parenting, health and wellness, teen guides, and emotional development. The company operates as a traditional publishing house with no SaaS platform, API, or technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Laurum: A publishing imprint under MT Biznes Sp. z o.o. specializing in parenting, psychology, health, and personal development books.

Products and services

• Wydawnictwo Laurum (Laurum publishing imprint) A Polish publishing imprint under MT Biznes Sp. z o.o. that publishes translated international psychology, personal development, parenting, health, and self-help books for individual Polish readers, available in printed, e-book, and audiobook formats.
• Printed Books (Książki) Physical printed editions of Laurum titles sold through the MT Biznes online store and bookstore partners, with prices ranging from approximately 25 PLN to 150 PLN including promotional discounts.
• E-books (E-booki) Digital editions of Laurum titles priced lower than physical copies, sold via the MT Biznes online store with no inventory or distribution costs.
• Audiobooks (Audiobooki) Audio editions of Laurum titles such as 'Pasja i praca' (95.57 PLN) and 'Jak stać się szczęśliwym mężczyzną' (81.29 PLN), expanding reach to audio content consumers.
• Bundle Packages (Zestaw: book + e-book) Combined print book plus e-book packages sold at discounted rates (e.g., 'Rodzice po rozstaniu' set at 59.90 PLN versus 49.90 + 29.94 PLN separately; 'Miłość 80/80' set at 73.76 PLN versus 44 + 88.43 PLN separately), encouraging higher average order value.
• Rodzice po rozstaniu (Parents after separation) A parenting book offering guidance for separated parents on co-parenting challenges and family dynamics after divorce, available as printed book (49.90 PLN, discounted 36.93 PLN), e-book (29.94 PLN), and bundle (59.90 PLN).
• Kocham Cię i nienawidzę (I Love You and I Hate You) A psychology book on love-hate relationship dynamics and emotional understanding, available as printed book (59.90 PLN, discounted 44.33 PLN), e-book (35.94 PLN), and bundle (69.90 PLN).
• Wszystko zaczyna się od rodziców (Everything starts with parents) A parenting book by Paul Dix on how parenting styles shape children's outcomes, available as printed book (54.90 PLN, discounted 40.63 PLN), e-book (32.94 PLN), and bundle (64.90 PLN).
• Dzieci bez lęku (Children without fear) A parenting book by Regine Galanti focused on helping anxious children, available as printed book (64.90 PLN, discounted 48.03 PLN), e-book (38.94 PLN), and bundle (74.90 PLN).
• Dorosłe dziecko – kolejny etap rodzicielstwa (Adult child - the next stage of parenting) A parenting book on the next stage of parenting after children reach adulthood, listed in the Laurum parenting category.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• LinkedIn Local WarszawaminorStrategic or Co-development PartnerConference partnership for LinkedIn Local events in Warsaw. MT Biznes publishes books related to these professional networking events.
• LinkedIn Local LublinminorStrategic or Co-development PartnerConference partnership for LinkedIn Local events in Lublin. MT Biznes publishes books related to these professional networking events.
• Akademia Psychologii PrzywództwacoreStrategic or Co-development PartnerLeadership Psychology Academy - an educational program and conference series focused on leadership psychology, co-developed and published by MT Biznes.
• Fundacja Nowe PrzestrzenieminorStrategic or Co-development PartnerFoundation partnership - Fundacja Nowe Przestrzenie publishes books through MT Biznes and collaborates on educational initiatives.
• e-Leasing Day ConferenceminorGTM or Marketing PartnerMarketing partnership for e-Leasing Day 8.0 conference where MT Biznes publishes related books.
• Bookstore Partners (Dla Księgarni)coreChannel Partner/ Reseller/ DistributorDedicated partnership program for bookstores to stock and sell MT Biznes/Laurum publications. Includes wholesale pricing and distribution support.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wydawnictwo Insignis: Polish publisher of non-fiction including psychology, self-help, and personal development. Comparable curated translation strategy and trade positioning to Laurum.
• Gdańskie Wydawnictwo Psychologiczne (GWP): Poland's leading psychology publisher with both academic and trade titles. Comparable publisher of psychology and personal development content translated and original in Polish.
• Wydawnictwo Zwierciadło: Polish publisher focused on psychology, personal development, and lifestyle - the same core niches Laurum serves. Direct overlap in translated expert authors and self-help positioning.

Broad incumbents

• Wydawnictwo Znak: One of Poland's largest general publishers, with significant psychology and self-help sub-imprints (e.g., Znak Psychologia). Overlaps Laurum but at much larger scale and across many categories.
• Prószyński i S-ka: Major Polish trade publisher covering fiction, non-fiction, and self-help. Competes for Polish reader wallet share and bookstore shelf space across similar categories.
• Wydawnictwo Muza: Established Polish trade publisher with broad catalog including psychology and personal development titles. Same retail/distribution competitors as Laurum in Polish bookstores.
• Wydawnictwo W.A.B. (Grupa Wydawnicza Foksal): Polish trade publisher with fiction and non-fiction list. Competes in Polish bookstore trade and adjacent to Laurum's self-help/psychology titles.

Emerging players

• Wydawnictwo Helion: Polish publisher heavy on business, IT, and personal/professional development adjacent categories. Partial overlap via professional development reader segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wydawnictwo-laurum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wydawnictwo Laurum