Fattoria La Vialla

What Fattoria La Vialla does

Fattoria La Vialla is a family-owned Italian biodynamic agricultural enterprise founded in 1978 by Gianni, Antonio, and Bandino Lo Franco, operating as a Società Agricola Semplice from its estate in Terranuova Bracciolini, Arezzo, Tuscany. The company produces a diversified portfolio from its own vineyards, olive groves, vegetable patches, dairy, and processing facilities: wines (Sangiovese, Merlot, Chianti, Vermentino, Vin Santo), extra virgin olive oil and vinegars, fresh and dried pasta, sauces and appetizers, honey and sweet specialties, pecorino cheese, and grape juice. It also markets OliPhenolia, a sub-brand of biodynamic skincare products and dietary supplements derived from olive polyphenols extracted from olive fruit vegetation water — a byproduct of the olive oil production process.

The business operates a direct-to-consumer model through its own e-commerce platform, with country-specific localized storefronts for USA, Germany, Austria, Switzerland, Netherlands, Belgium, and the United Kingdom, supplemented by catalog ordering and international shipping. The farm is Demeter-certified for biodynamic agriculture and maintains transparent farming practices including a public webcam, regular farm diary updates, recipe content, and on-site events such as the Grape Festival. The company employs 71 people, has no external parent or institutional investors, and has won multiple international awards across wine (8x International Wine Producer of the Year at Mundus Vini Biofach, 100/100 at IWSC 2018, Wine Family of the Year 2023) and sustainability/cosmetics categories (German Sustainability Award 2024, Green Product Award 2025 and 2026, Sustainability Pioneer of the Year 2024, European Natural Beauty Awards). Pricing is not publicly disclosed and orders are placed via the website or catalog.

Name

Fattoria La Vialla

Legal name

Fattoria La Vialla di Gianni, Antonio e Bandino Lo Franco, Società Agricola Semplice

Website

https://lavialla.it

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Fattoria La Vialla is a family-owned Tuscan biodynamic farm producing wines, olive oil, pasta, dairy, honey, and OliPhenolia biocosmetics, selling direct-to-consumer internationally across 7+ country-specific e-commerce sites under Demeter certification.

Ownership category

akta.pro rank

Product category

Biodynamic Organic Wine and Food Production

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Fats and Oils Refining and Blending (311225)

SIC

Food And Kindred Products (2000), Fats & Oils (2070), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

akta.pro secondary industries

Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC), Edible Oils & Fats Trading/Wholesale (AFAIAKAC)

Keywords

• Biodynamic farming
• Organic wine production
• Extra virgin olive oil
• Farm-to-table products
• Biodynamic cosmetics

Headquarters

HQ city

Terranuova Bracciolini (Arezzo)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Production and sale of wines including Chianti, Vernaccia di San Gimignano, Sangiovese, Merlot, and Vin Santo. Multiple award-winning wines sold through online ordering.
2. Olive Oil and Vinegar: Extra virgin olive oil production with flavored varieties (rosemary, chilli pepper, basil), and balsamic vinegars sold directly to consumers.
3. Pasta, Sauces, and Appetizers: Production of pasta, various sauces including Pomarola, Pesto Rosso, Piccantissima, and appetizers like Giardiniera, Carciofini Trifolati.
4. OliPhenolia Biocosmetics: Biodynamic skincare products and dietary supplements derived from olive polyphenols, marketed as agri-cosmetics.
5. Sweet Specialities and Honey: Honey, sweet specialities including Viallini biscuits, panettone, and other confections produced on the farm.
6. Dairy Products: Pecorino cheese with pepper and other dairy products made in the farm's dairy.
7. Gift Ideas: Curated gift boxes and hampers featuring farm products for special occasions.
8. Alcohol-Free Grape Juice: Non-alcoholic grape juice produced from their vineyards.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fattoria La Vialla is a family-owned biodynamic and organic farm in Tuscany that produces and sells wine, extra virgin olive oil, pasta, sauces, honey, dairy, and olive-derived cosmetics (OliPhenolia line). All production, processing, and bottling are carried out on the estate with full vertical integration, and the products are sold direct-to-consumer via the farm's own e-commerce sites and mail-order catalog.

Product overview

Fattoria La Vialla is an Italian biodynamic farm operating as a multi-product agricultural company. The product portfolio centers on two main divisions: a food and beverage line encompassing wines, olive oil, vinegar, pasta, sauces, appetizers, honey and sweets, and grape juice; and a biocosmetics line featuring OliPhenolia skincare products and OliPhenolia dietary supplements derived from olive polyphenols. The wines and OliPhenolia product lines have won multiple international awards including Green Product Awards and Mundus Vini recognition. Products are sold primarily through the company's e-commerce platform with Catalogs available for product information requests.

Differentiator

Problem solved

Functional benefit

Brands

• OliPhenolia: Biodynamic agri-cosmetics product line derived from olive polyphenols, including skin care, dietary supplements, and personal care products.

Products and services

• La Vialla Biodynamic Wines
• La Vialla Extra Virgin Olive Oil
• La Vialla Artisan Pasta
• La Vialla Sauces and Condiments
• La Vialla Honey
• La Vialla Dairy and Cheese
• OliPhenolia Olive-Derived Cosmetics
• La Vialla Baked Goods (Cantuccini, Tarallini, Biscuits)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Demeter InternationalcoreStrategic or Co-development PartnerDemeter International is the certification body for biodynamic agriculture. La Vialla's inclusion in Demeter's new sustainability manifesto demonstrates their commitment to biodynamic farming standards.
• CREA (Council for Agricultural Research and Economics)minorStrategic or Co-development PartnerResearch collaboration with CREA to reduce copper usage in vineyards through innovative farming techniques.
• World Future CouncilminorStrategic or Co-development PartnerLa Vialla hosted World Future Council members at their farm, demonstrating their role as an actor for the UN Decade on Ecosystem Restoration 2021-2030.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Marchesi de' Frescobaldi: One of the oldest and largest Tuscan wine families, producing Chianti Rufina, Brunello, and other premium wines alongside olive oil. Comparable end-product category and Tuscan terroir, but at significantly greater scale and broader distribution than La Vialla.
• Antinori: Major Italian wine dynasty producing Super Tuscans and Chianti Classico across multiple estates, with global distribution. Comparable in Tuscan wine heritage and family stewardship, but operates at portfolio scale far beyond La Vialla's single-estate focus.
• Salov (Filippo Berio): Large Italian olive oil company producing Filippo Berio and Sagra brands for global retail. Comparable product category (Italian olive oil), but competes via industrial scale and supermarket distribution rather than biodynamic estate positioning.
• Tenuta San Guido (Sassicaia): Iconic Tuscan estate producing premium wines (Sassicaia, Guidalberto) with strict estate-bottling philosophy. Comparable single-estate, quality-first Tuscan wine positioning, though with a much narrower product range than La Vialla's diversified portfolio.

Direct peers

• Planeta Winery: Sicilian family-owned wine and olive oil producer with a strong sustainability and biodiversity program across multiple estates. Directly comparable as a multi-region Italian family producer blending premium wines with estate olive oils and agritourism experiences.
• Weleda: Global biodynamic and natural cosmetics and pharmaceuticals company using plant-derived ingredients. Directly comparable to La Vialla's OliPhenolia line in biodynamic skincare positioning, though operating at far larger scale through retail distribution.
• Castello di Ama: Tuscan Chianti Classico producer in the same terroir that has invested heavily in biodynamic and sustainable viticulture while also developing premium hospitality and on-site experiences, mirroring La Vialla's quality-over-scale, terroir-driven approach.
• Podere Il Casale: Small Tuscan biodynamic farm producing cheese, olive oil, vegetables, and farm-stay experiences. Comparable to La Vialla in scale, biodynamic certification, and direct farm-to-consumer positioning, though more focused on agritourism than e-commerce.
• Badia a Coltibuono: Tuscan estate producing organic/biodynamic Chianti Classico wines, olive oil, and food products, with direct-to-consumer sales and farm hospitality. Closely comparable to La Vialla in geography, product breadth, sustainable farming ethos, and farm-direct distribution model.
• Dr. Hauschka: German biodynamic and natural cosmetics brand (WALA group) with a comparable emphasis on rhythmic and biodynamic processing of plant ingredients. Highly relevant as a peer for OliPhenolia in the certified biodynamic beauty category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fattoria-la-vialla

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fattoria La Vialla