Rugby Club Huesitos La Vila

What Rugby Club Huesitos La Vila does

Rugby Club Huesitos La Vila is a Spanish rugby union club based in La Vila Joiosa, Alicante, competing in the División de Honor, the top tier of Spanish rugby. Founded in 1983 (legal entity Club de Rugby de Villajoyosa registered in 2021), the club plays home matches at Estadio El Pantano in La Vila Joiosa under the nickname "Los Chocolateros." The club operates with a small organizational footprint of approximately 8 employees and is governed as a member-owned association (club_asociacion). Its core offering is the senior Primer Equipo competing at the elite national level, supported by a youth development program (Escuela y Academia) that develops players from early ages, and a women's team.

The club's commercial product portfolio is centered on matchday-driven community engagement. Revenue is generated through four streams: annual socio (member) subscriptions providing match access and voting rights in club assemblies; advance ticket sales for home matches through the external ctickets.es platform; an online Tienda selling Season 25/26 merchandise and equipment; and corporate/institutional sponsorship. Marketing is delivered through a broad social media presence (Facebook, Instagram, TikTok, YouTube, LinkedIn), email newsletters, and website content, supporting top- and mid-funnel fan engagement. Distribution is concentrated at the single home venue, with tickets, memberships, and merchandise all reachable through lavilarugby.com and ctickets.es.

The club's revenue base is anchored by a title-sponsorship arrangement with Huesitos (whose brand appears in the official club name), supplemented by Macron (technical sponsor), MAN (commercial sponsor), Quirón Salud (healthcare sponsor), and an 85,000 EUR annual subsidy from the Ayuntamiento de La Vila Joiosa. The club is engaged in regional institutional dialogue with the Generalitat Valenciana and formalized a filiation agreement with Amorino Alicante RC in August 2025 to jointly develop rugby in the Alicante province. Media partnerships with Onda Cero Marina Baja, Diario Información, and Cadena SER extend local reach. The entity is not publicly traded, has no subsidiaries, and shows no private equity or venture capital involvement.

Name

Rugby Club Huesitos La Vila

Legal name

CLUB DE RUGBY DE VILLAJOYOSA

Website

https://lavilarugby.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Rugby Club Huesitos La Vila is a Spanish División de Honor rugby union club based in La Vila Joiosa, Alicante, operating a first team, youth academy, membership program, online merchandise store, and match ticketing for fans and corporate sponsors.

Ownership category

akta.pro rank

Headquarters

HQ city

La Vila Joiosa

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Membership and Season Tickets: Fans become socios (members) with annual subscriptions providing match access, exclusive benefits, and the right to vote in assembly decisions.
2. Ticket Sales: Advance ticket sales for home matches through ctickets.es platform.
3. Merchandise Sales: Sale of club merchandise including equipment and apparel for the 25/26 season through the online store.
4. Sponsorship: Corporate sponsorship from main sponsors including Huesitos, Macron, MAN, Quirón Salud, and institutional sponsors such as the Ayuntamiento de La Vila Joiosa (85,000 EUR subsidy).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rugby Club Huesitos La Vila operates a competitive rugby union club in Spain's top division (División de Honor A), delivering elite match-day rugby entertainment through its first team. It supplements competition with a youth academy (Escuela y Academia), an annual members program (Socios), advance match ticketing via the ctickets.es platform, and an online store selling official club merchandise.

Product overview

Rugby Club Huesitos La Vila is a sports club offering competitive rugby at the elite level through its Primer Equipo (First Team) in División de Honor A, supported by a youth academy (Escuela y Academia) for player development. The club provides supplementary services including membership subscriptions, match ticketing via external partners, and official merchandise through its online store. The product portfolio centers on delivering competitive rugby entertainment and community engagement, with the first team serving as the flagship offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Primer Equipo (Huesitos La Vila) First team competing in División de Honor A, Spain's top tier of rugby union, playing home matches at Estadio El Pantano in Villajoyosa. Targeted at local fans, members, and the broader Spanish rugby audience.
• Escuela y Academia (Youth Academy) Youth rugby school and academy delivering training across multiple age categories for children and adolescents in the Alicante province, developing the next generation of players for the club.
• Socios (Club Membership) Annual subscription membership program granting fans the status of official club member (socio), with benefits including match access, exclusive content, and voting rights in assembly decisions.
• Tienda (Online Merchandise Store) Online store selling official club merchandise including 25/26 season uniforms, equipment, and apparel branded with the Huesitos La Vila Rugby logo.
• Venta de Entradas (Match Ticketing) Advance online ticket sales service for home División de Honor and Copa del Rey matches at Estadio El Pantano, delivered through the external ctickets.es platform.

Quantifiable outcome

• Maintained fourth place in División de Honor classification
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Amorino Alicante RCcoreStrategic or Co-development Partner · 8 August 2025Formal filiation agreement between clubs signed in August 2025. Enables joint training sessions, matches at both venues, mutual benefits, and social activities. Aims to develop rugby in the province of Alicante and provide more opportunities for players in the region.
• Dirección General de Deportes de la Generalitat ValencianacoreStrategic or Co-development Partner · 1 June 2025Strategic meeting in June 2025 to establish bases for the growth and consolidation of the club's sporting project. The club will continue competing in Spain's top rugby division. Meeting attended by President Guillem Carrión and Director General of Sports.
• Huesitos (main sponsor)flagshipOthersPrimary sponsor whose name appears in the club's official name 'Huesitos La Vila Rugby'. Provides main sponsorship for all teams including senior and youth categories.
• Ayuntamiento de La Vila JoiosaflagshipOthersMunicipal government sponsor providing an 85,000 EUR annual subsidy. Strengthens the relationship between club and city government with the goal of positioning La Vila Joiosa as the city of rugby.
• MacroncoreOthersTechnical sponsor providing sports equipment and uniforms for all teams.
• MANcoreOthersCommercial vehicle sponsor displayed among the club's sponsors.
• Quirón SaludcoreOthersHealthcare provider sponsor offering medical support and services to the club.
• Real Federación Española de Rugby (RFER)coreOthersNational rugby federation that organizes competitions including División de Honor and Copa del Rey. Mediated in the CR Sant Cugat match cancellation situation in December 2025.
• Onda Cero Marina BajaminorOthersRadio station media partner providing broadcast coverage of club activities and matches.
• Diario InformaciónminorOthersRegional newspaper media partner covering club news and match coverage.
• Cadena SERminorOthersNational radio network with local Benidorm station providing sports coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/jjmeridab
• Facebookfacebook.com/rugbylavila
• LinkedInlinkedin.com/company/club-de-rugby-huesitos-la-vila
• Instagraminstagram.com/clubrugbylavila
• TikToktiktok.com/@crhuesitoslavila

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rugby Club Huesitos La Vila