What TECNOMAT does

Tecnomat is the Italian retail brand of Bricoman Italia S.r.l., a subsidiary of the ADEO Group, a French multinational specializing in DIY and home improvement. The company operates more than 30 large-format stores across Italy, each averaging 6,000 sqm of internal sales area with a drive-through for building materials and approximately 150 employees. Its merchandise is organized into nine specialized departments covering building materials, carpentry, electricity, tools, tiles, plumbing, sanitary ware, hardware, and paints, addressing both private DIY consumers and professional tradespeople such as electricians, plumbers, tilers, carpenters, builders, and painters. The company positions itself around the tagline "PIÙ PROFESSIONALE, MENO CARO" (More Professional, Less Expensive), targeting professional-grade products at the lowest market prices.

Tecnomat runs an omnichannel model combining owned physical retail, e-commerce, a B2B digital market platform, and home delivery, supported by an end-to-end supply chain that covers import/export, procurement, transport, and logistics. Headquarters operations sit in Rozzano (south of Milan) with approximately 300 staff, and the company is relocating to Segrate by mid-to-late 2026 to accommodate growth. Underlying technology consists of standard retail management information systems, ERP optimization, business intelligence/data analytics, machine learning engineering, an in-house IT application development function (Organizzazione & Innovazione), and an e-learning platform for onboarding and ongoing employee training. Marketing and recruitment are multi-channel, anchored by a Teamtailor-powered career site, LinkedIn, Facebook, X, career fairs, and Spotify-based employee podcasts.

The business generates revenue primarily through walk-in retail hardware sales (technical professional products for maintenance, renovation, and construction of the habitat), supplemented by e-commerce and B2B digital market sales, with no publicly disclosed revenue figure. Ownership rests with the ADEO Group, and the company has signaled continued expansion via new store openings (Foggia, Padova) and a stated plan to double its store count. No external funding or M&A activity is disclosed.

Name

TECNOMAT

Legal name

Bricoman Italia S.r.l.

Website

https://lavoro.tecnomat.it

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tecnomat is an Italian large-format retail chain (part of Bricoman Italia / ADEO Group) operating 30+ stores selling professional-grade building, plumbing, electrical, carpentry, tiling, and paint products to DIY consumers and tradespeople at competitive prices, with omnichannel and B2B digital market capabilities.

Ownership category

akta.pro rank

Product category

DIY and Professional Hardware Retail

NAICS

Home Centers (444110), Home Centers (44411), Hardware Retailers (44414), Other Building Material Dealers (444180)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industry

Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains) (CRAIADAN)

Keywords

• Professional hardware retail
• DIY home improvement
• Construction materials supply
• Building renovation products
• Trade tools retail

Headquarters

HQ city

Rozzano

HQ country

Italy

HQ region

Europe

Offices39 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Retail Store Sales: Tecnomat generates revenue primarily through physical retail sales at its 30+ stores across Italy, offering technical professional products for maintenance, renovation, and construction of the habitat. Stores average 6,000 sqm of internal sales area with a drive-through for building materials.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Tecnomat operates more than 30 large-format retail stores across Italy selling professional-grade technical products for maintenance, renovation, and construction of residential and commercial habitats. Stores are organized into nine specialized departments (building, carpentry, electricity, tools, tiles, plumbing, sanitary, hardware, and paints) and offer a drive-through service for loading building materials. The company supplements its physical retail footprint with an omnichannel offering that includes e-commerce, a B2B digital market channel for professional tradespeople, and home delivery.

Product overview

Tecnomat is an Italian retail company, part of the Bricoman Italia group (under ADEO), operating as a specialized retailer of professional technical products for maintenance, renovation, and construction. With over 30 stores across Italy and approximately 150 employees per store, the company sells to both professionals and the general public at competitive prices, with the tagline 'PIÙ PROFESSIONALE, MENO CARO' (More Professional, Less Expensive). The product offering spans multiple specialized departments: building materials, carpentry, electricity, tools, tiles, plumbing, sanitary, hardware, and paints. The company also maintains omnichannel commerce operations including e-commerce and B2B digital market presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Tecnomat Professional Retail Stores 30+ large-format retail stores across Italy (~6,000 sqm each) selling professional-grade technical products for maintenance, renovation, and construction, organized into nine specialized departments (building, carpentry, electricity, tools, tiles, plumbing, sanitary, hardware, paints) and featuring a drive-through for building materials. Targets professional tradespeople (primary) and DIY consumers (secondary).
• Omnichannel E-Commerce and B2B Digital Market Online sales channels including a general e-commerce storefront for DIY consumers and a dedicated B2B digital market for professional tradespeople, providing differentiated and complementary touchpoints to physical retail. Supports customer loyalty and business performance improvement alongside in-store purchasing.
• Home Delivery Service Direct-to-customer delivery service available alongside physical store purchases and online ordering, completing the omnichannel offering for both B2C and B2B customers.

Quantifiable outcome

• 30+ stores across Italy with plans to double the store count
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• UN Women ItalycoreStrategic or Co-development Partner · 1 January 2025Tecnomat is a founding partner of UN Women Italy, committing to initiatives and programs that value the talent of every person and promote equal opportunities for growth and leadership within the company. Darya Majidi (Founder & President of UN Women Italy) and Angela Antonini (Positive Impact Leader of Tecnomat) have co-hosted talks on gender equality in the workplace.
• ADEO GroupcoreOthersTecnomat is a subsidiary of Bricoman Italia S.r.l., which is part of the ADEO Group. Data may be shared with other ADEO Group companies for recruitment and selection activities across the group. If a candidate already works within the ADEO Group and applies for a new internal position, their career data (administrative data, performance evaluations, contractual information) may be shared.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bricoman Italia: Bricoman is Tecnomat's sister brand within the same ADEO-affiliated Italian group (Bricoman Italia S.r.l.), targeting professionals and project-based DIYers with technical building products; it represents the closest direct peer in assortment, channel and customer model.
• OBI Italia: German DIY chain operating a multi-store network in Italy across home improvement, tools, garden and building materials; overlaps directly with Tecnomat in product category, store format and target customers.
• Brico io (Brico+): Italian DIY chain with a national network of owned and franchised stores selling home improvement, tools and building materials to consumers and small trades; directly comparable in geography, assortment and customer overlap with Tecnomat.
• Leroy Merlin Italia: Italian arm of ADEO Group rival Leroy Merlin; operates large-format home improvement stores selling building materials, tools, plumbing, electrical and decor to both DIY consumers and trade professionals — the most direct large-scale competitor to Tecnomat in Italy.

Regional players

• Brico OK: Italian local/regional DIY and hardware chain selling building materials, tools, paint and garden products; comparable format and assortment to Tecnomat but distributed primarily through independent affiliates across regional Italian markets.
• Bricofer: Italian regional DIY/hardware chain selling tools, building materials and home improvement products through a multi-store network; comparable mid-market format with overlapping customer base in central/southern Italy where Tecnomat is also present.

Broad incumbents

• Leroy Merlin: Global large-format home improvement leader and ADEO Group sibling; not a direct Italian competitor in name but its parent overlap and pan-European scale make it the most relevant broad incumbent benchmark for Tecnomat's assortment, omnichannel and pricing strategy.
• Brico Depot: ADEO Group's discount-format DIY chain present in Italy, focused on building materials, tools and renovation at low prices for professionals and project DIYers — overlaps strongly with Tecnomat's trade-and-price positioning.

Emerging players

• ManoMano: European online marketplace specialising in DIY, home improvement and garden, with a strong professional and prosumer base in Italy; an emerging channel that targets Tecnomat's customers and could compete for share of digital-first trade purchases.
• Maxi Hobby / Maxi Zoo Italia: Italian retail chain selling home improvement, hardware and hobby/DIY products through physical and online channels; partial overlap with Tecnomat on tools, hardware and small renovation categories for consumer and semi-pro customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tecnomat-adeo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TECNOMAT