Law Hesselbaum

What Law Hesselbaum does

Law Hesselbaum is a private Illinois law firm headquartered at 2275 Church Rd, Aurora, IL, specializing in elder law, estate and longevity planning, Medicaid/VA benefits navigation, retirement tax planning, guardianship, and probate. Founded around 2000 by Rick Law after he pivoted from a tax and real estate practice into elder law, the firm serves seniors (65+), pre-retirees, retirees, wartime veterans, and families navigating difficult life transitions across the Western Chicagoland area (Kane, Kendall, DuPage, Will, and Cook counties). The practice is structured around three core service areas — Elder Law, Estate and Longevity Planning, and Life's Tough Transitions — supported by Retirement Planning, Tax Savings, and Guardianship/Litigation/Probate, with no proprietary technology platform.

The firm operates on a professional-services revenue model with value-based billing rather than strictly hourly billing, and offers free initial "vision" consultations plus free 3-year plan reviews. Go-to-market is sales-led and event-driven: prospective clients are acquired through an active blog (53+ pages of articles), multiple free monthly webinars and in-person workshops, authored publications including the book "Don't Let Dementia Steal Everything!," email/newsletter communications, and healthcare provider referrals via Rick Law's position on the Provena Medical Center Speaker's Bureau. The firm cites serving over 400 Illinois families per year, maintains a 4.9-star Google rating across 242 reviews, and operates as a multigenerational practice with founder Rick Law and partner Diana Law (his daughter).

There is no parent company, no external investment, no disclosed funding rounds, and no M&A activity. The firm is recorded with a staff headcount of 8 in firmographics, with one source indicating 18 staff including attorneys, paralegals, and support personnel. The legal entity is referenced as Law Elder Law, LLP in legacy blog content while operating commercially under the Law Hesselbaum brand.

Name

Law Hesselbaum

Legal name

Law Hesselbaum

Website

https://lawhesselbaum.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Law Hesselbaum is a private Aurora, Illinois law firm specializing in elder law, estate and longevity planning, Medicaid and VA benefits navigation, and retirement tax planning for seniors, pre-retirees, and families across the Western Chicagoland area.

Ownership category

akta.pro rank

Product category

Elder Law and Estate Planning Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI)

Keywords

• Elder law services
• Estate planning
• Medicaid planning
• Longevity planning
• Retirement tax planning

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services - Elder Law & Estate Planning: The firm generates revenue through billable legal services in elder law, estate planning, longevity planning, Medicaid planning, VA benefits, guardianship, and probate. The firm practices value-based billing rather than strictly hourly billing. Initial consultations are free.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Law Hesselbaum is a private law firm providing elder law, estate and longevity planning, Medicaid planning, VA benefits navigation, retirement tax planning, and guardianship/probate services to seniors, pre-retirees, and their families in Illinois. The firm focuses on helping clients plan to live a long and financially secure life, with services spanning asset protection from nursing home costs, multigenerational wealth transfer, and support through difficult life transitions. Initial consultations are free, and billing is value-based rather than strictly hourly.

Product overview

Law Hesselbaum is a law firm offering elder law, estate planning, and retirement tax planning services. The firm operates as a unified service practice with its core offerings centered on Elder Law, Estate and Longevity Planning, and Life's Tough Transitions practice areas. Supporting these are complementary services including Retirement Planning, Tax Savings, and Guardianship/Litigation/Probate. The firm also provides educational resources through free publications (ebooks) and monthly workshops/webinars. All services are focused on helping seniors and their families navigate aging, healthcare, asset protection, and legacy planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Elder Law Legal counsel and planning for seniors facing long-term care needs, including nursing home Medicaid eligibility, asset protection, and healthcare decision-making, targeted at seniors, pre-retirees, and their families in Illinois.
• Estate and Longevity Planning Comprehensive estate planning focused on living well rather than only planning for death, including wills, trusts, powers of attorney, and multigenerational asset protection strategies, targeted at pre-retirees, retirees, and their families.
• Life's Tough Transitions Legal guidance through difficult life changes including death of a spouse, long-term illness diagnosis, family changes, and caregiving decisions, for families experiencing major life transitions in Illinois.

Quantifiable outcome

• Serves over 400 Illinois families per year
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Provena Medical Center / Provena HealthcoreStrategic or Co-development PartnerRick Law was named an Approved Speaker and Advisor for the Provena Medical Center Speaker's Bureau. In this role, Mr. Law participates in the training of medical personnel including discharge planners, nurse case managers, social workers, and other members. This partnership positions Law Hesselbaum as a trusted resource for hospital patients navigating elder law and long-term care planning, creating a referral pipeline.
• All-Trust Home CareminorStrategic or Co-development PartnerLaw Hesselbaum references All-Trust Home Care (a professional caregiver placement firm) in educational content about Alzheimer's care. The relationship appears to be informal and editorial — the firm features the company in blog content discussing caregiver training programs (the Alzheimer's Association's Best Friends Approach to Dementia) as part of client education on caregiving options. This is a community resource referral relationship.
• Illinois Department on Aging - Community Care ProgramcoreOthersThe firm works closely with the Illinois Department on Aging's Community Care Program, helping seniors access in-home help, Emergency Home Response Service, and Adult Day Services as alternatives to nursing home care. This is a central element of the firm's Medicaid and community care planning practice.
• A Place for MomminorChannel Partner/ Reseller/ DistributorLaw Hesselbaum references A Place for Mom (a nationwide nursing home referral organization) as a resource for families choosing nursing homes. The firm acknowledges the organization's limitations — it is compensated by facilities on commission and may not show all options. The firm positions itself as the superior alternative for guiding families through care decisions.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Waskul Stanley Goodreault & Crotty: Illinois-based elder law and estate planning firm serving the Chicago metropolitan area with comparable Medicaid planning, estate planning, and guardianship services. Direct competitor in the same Chicagoland market.
• Law Office of Philip P. Connell: Suburban Illinois elder law and estate planning firm focused on Medicaid planning, asset protection, and long-term care planning. Comparable in size, service mix, and geographic targeting.
• Foote, Mielke, Chavez & O'Neil: Illinois-based law firm with estate planning and elder law capabilities serving Kane and DuPage counties. Local competitor in the same geographic footprint.
• Klein, Thorpe & Jenkins (Elder Law Group): Illinois-based full-service law firm with a dedicated elder law practice serving suburban Chicago counties. Comparable in client base and elder law focus.

Broad incumbents

• LegalZoom: Large online legal services platform offering wills, estate planning, and related services at lower price points. Competes with Law Hesselbaum for entry-level estate planning customers, particularly younger demographics.
• Wells Fargo Private Client Group (Trust Services): Large financial institution offering trust and estate administration services. Represents a scale competitor for affluent clients seeking integrated wealth and estate planning.

Emerging players

• Trust & Will: Digital-first estate planning platform offering online wills, trusts, and related services. Represents the technology-native alternative to traditional firms like Law Hesselbaum for younger, less complex clients.

Direct peers

• Heritage Law: Mid-sized elder law and estate planning firm offering Medicaid planning, VA benefits, and asset protection in the Midwest. Directly comparable in service mix and target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/law-hesselbaum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Law Hesselbaum