Lazos de Amor Mariano

What Lazos de Amor Mariano does

Lazos de Amor Mariano is a Catholic Marian movement founded in 1999 and headquartered in Colombia, operating as a non-profit spiritual formation organization. Its core offering is a structured path to "total consecration to Jesus through Mary" following the spirituality of Saint Louis de Montfort, delivered through a 33-lesson formation curriculum, in-person spiritual retreats (conversion, marriage, and family), and weekly neighborhood prayer groups. The movement is staffed by an internal layer of consecrated members ("Consagrados") and missionaries who lead local communities across more than 30 Colombian cities and four additional countries (USA, Spain, Ecuador, Argentina).

The organization's product surface blends physical retail, in-person events, and digital distribution. Physical assets include 35 librerías (religious bookstores) across Colombian cities selling Catholic books and devotional articles, plus dedicated retreat centers in Guarne/Medellín, Kearny NJ, Madrid, and Loja. Digital assets include the Conságrate Android mobile application, the consacrate.org web-based consecration platform, LazosTv for streaming religious content and live perpetual eucharistic adoration, and Lazos Radio for scheduled rosary broadcasts. The technology stack is content-and-community oriented, not AI-driven, and is focused on lowering friction for international participants to engage with the consecration program.

Revenue mechanics are diversified across three streams: retreat registration fees (approximately $352,000 COP for individual conversion retreats and $820,000 COP for couples' marriage retreats in Colombia), bookstore merchandise sales through the 35-store network, and voluntary donations/offerings at events and congresses. There is no disclosed revenue, no institutional funding, and no public parent company. Pricing is denominated primarily in Colombian pesos for domestic activities and USD for international events, with early-registration and group discounts offered. The customer base is exclusively B2C, comprising Catholic individuals, married couples, families, and consecrated missionary volunteers — there are no disclosed commercial accounts, corporate sponsors, or institutional partners.

Name

Lazos de Amor Mariano

Legal name

Lazos de Amor Mariano

Website

https://lazosdeamormariano.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lazos de Amor Mariano is a Colombian Catholic non-profit movement (founded 1999) that delivers a structured Marian consecration program through in-person retreats, 33-lesson formation courses, weekly prayer groups, 35 religious bookstores, and digital platforms (Conságrate app, LazosTv, Lazos Radio) serving Catholic individuals, couples, and families across Colombia, USA, Spain, Ecuador, and Argentina.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Tour Operators (56152)

akta.pro primary industry

Religious & Spiritual Festivals/Observances (Public Events) (MPAGAEAC)

Keywords

• Catholic spiritual retreats
• Marian consecration programs
• Religious formation courses
• Catholic prayer groups
• Religious bookstores

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Retreat Registrations: Fees charged for spiritual retreats including conversion retreats, marriage retreats, and family retreats. Prices vary by type and location, ranging from approximately $40 USD for congress donations to $820,000 COP for couple retreats.
2. Bookstore Sales: Sale of religious articles, Catholic books, and devotional materials through 35 physical librerías located across Colombian cities.
3. Donations and Offerings: Voluntary donations from participants at events, congresses, and ongoing spiritual activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Lazos de Amor Mariano is a Catholic Marian movement that delivers total consecration to Jesus through Mary, in-person spiritual retreats (conversion, marriage, and family), weekly prayer groups, and a structured 33-lesson formation course. Its offering is supported by 35 physical religious bookstores (librerías) across Colombian cities, the Conságrate mobile and web consecration platforms, and multimedia channels (LazosTv, Lazos Radio, live perpetual adoration streaming).

Product overview

Lazos de Amor Mariano (LAM) is a Catholic Marian movement that operates primarily as a spiritual formation and community organization rather than a technology product company. The organization's core offerings center on religious programs including consecration to Jesus through Mary, spiritual retreats, and prayer groups. Technology offerings include the Conságrate mobile application and web platform for digital consecration, LazosTv for streaming religious content, and Lazos Radio for audio broadcasts. Physical presence includes religious bookstores across Colombia and retreat centers hosting conversion, marriage, and family programs in multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• LazosTv: Television/media platform operated by the movement for streaming content
• Consagración

Products and services

• Conságrate App Android mobile application that allows users to prepare for and complete their consecration to Jesus through Mary, providing a digital platform for the LAM spiritual formation program.
• Conságrate Web Web-based version of the consecration platform available at consagrate.org for users without Android devices to participate in the consecration program to Jesus through Mary.
• LazosTv Television/multimedia streaming platform offering religious content, live broadcasts of perpetual adoration, and spiritual programming for the LAM community, accessible at lazostv.com.
• Lazos Radio Radio player streaming religious content including the Rosary with Joyful, Sorrowful, and Glorious mysteries on scheduled days.
• Retiros Espirituales (Spiritual Retreats) Organized spiritual retreat programs including conversion retreats, marriage retreats, and family retreats held across locations in Colombia (e.g., Medellín, Pereira, Cali, Tuluá) and internationally (USA, Spain, Ecuador). Retreats include transportation, food, accommodation, and retreat materials.
• Grupos de Oración (Prayer Groups) Local prayer group meetings organized in various neighborhoods, parishes, and cities, providing community-based spiritual support, formation, and fellowship led by LAM missionaries.
• Consagración a Jesús por María Total consecration program to Jesus through Mary, the central spiritual formation path of the LAM movement, available through in-person sessions, the Conságrate digital platform, and a structured 33-lesson formation course.
• Nuestras Librerías (Religious Bookstores) Physical religious bookstores (librerías LAM) located across Colombian cities selling Catholic books, religious articles, and formation materials, with locations in over 30 Colombian cities including Bogotá, Medellín, Pereira, Barranquilla, Cali, Bucaramanga, Barrancabermeja, and Yumbo.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Regnum Christi: Catholic lay movement with consecrated communities, retreats, and formation programs active across Latin America and the US — operates a similar member-led model with retreats and spiritual formation directly comparable to LAM.
• Focolare Movement: International Catholic lay movement with spirituality formation, community gatherings, and structured formation courses — closely comparable to LAM's consecration-based formation and community-driven prayer group structure.
• Magnificat (publication ministry): Catholic devotional prayer publication distributed in multiple languages with accompanying formation content — comparable to LAM's devotional content library and bookstore model for Catholic formation materials.
• EWTN (Eternal Word Television Network): Global Catholic broadcasting and formation network operating TV, radio, digital platforms, and formation content worldwide — directly comparable to LAM's LazosTv, Lazos Radio, Consegrate app, and consecration formation across multiple countries.
• World Apostolate of Fatima (Blue Army): Catholic Marian movement devoted to Our Lady of Fatima with pilgrimages, prayer campaigns, and formation — directly comparable to LAM's Marian consecration focus and devotion-based formation approach.
• Couples for Christ: Catholic charismatic family movement running marriage and family retreats worldwide, including in Latin America — directly competes with LAM's marriage/family retreat programs and consecration formation for couples.

Broad incumbents

• Relevant Radio: US-based Catholic radio network with national distribution and formation content — comparable to LAM's Lazos Radio broadcasting pillar but operating at a much larger scale and infrastructure footprint.
• Legionaries of Christ: Catholic religious order with extensive youth, family, and formation programs across Latin America — larger institutional competitor with overlapping retreat and formation offerings; significantly better resourced than LAM.

Emerging players

• Catholic.net: Spanish-language Catholic media and formation portal serving Latin America with articles, video, and prayer resources — digital media competitor to LAM's multimedia ecosystem targeting similar Spanish-speaking Catholic audiences.
• Catholic-Link: Spanish-language Catholic digital platform offering articles, videos, podcasts, and formation content for Hispanic Catholics — emerging digital competitor to LAM's Consegrate app and multimedia ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lazos-de-amor-mariano

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Lazos de Amor Mariano