Lazotea Agencia y Estudio Creativo

What Lazotea Agencia y Estudio Creativo does

Lazotea Agencia y Estudio Creativo is a Chilean independent creative agency founded in 2016 by Gonzalo Rossi and headquartered in Huechuraba, Santiago Metropolitan Region. The firm operates as a full-service creative agency offering brand strategy, creative concept development, audiovisual and photographic production, podcast production, content marketing, social media management, digital PR, and paid media services to brands across Latin America. Its client roster spans telecommunications (Entel), consumer goods and electronics (Nike, LG, Arcor), airlines (LATAM Airlines), retail (Samsonite, Skechers, Totto), beverages (Alto del Carmen, Manantial), pharmaceuticals (Saval), agriculture (Syngenta), and nonprofit organizations (WWF, UNICEF, Aldeas Infantiles SOS).

The agency operates a wholly-owned AI creative studio subsidiary called Mr. Fox IA, which uses generative AI to produce photographs, videos, music, and audiovisual pieces at a reduced cost compared to traditional production methods. Mr. Fox IA supports multimodal AI capabilities — image, video, audio, and combined digital character content — and is positioned as a differentiated sub-brand serving the agency's enterprise and mid-market clients. Lazotea also maintains a Media Intelligence practice led by a dedicated director focused on data-driven campaign optimization, and produces the "Dios Salve a la Publicidad" podcast as both a content marketing channel and a sub-brand for industry thought leadership.

Lazotea generates revenue through project-based fees and monthly retainer arrangements, with each engagement scoped according to client objectives and resources. The agency sells primarily through direct client engagement to enterprise marketing departments and emerging brands seeking creative differentiation. Strategic partnerships include Skid Agency for paid media execution and the proprietary Mr. Fox IA subsidiary for AI-powered content production. The agency has won 100+ international awards including FIAP, Effie, Clio, NY Festival, and a Guinness World Record for one client, and has been ranked among the Top 100 independent creative agencies worldwide for six consecutive years.

Name

Lazotea Agencia y Estudio Creativo

Legal name

Lazotea

Website

https://lazotea.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lazotea is a Chilean independent full-service creative agency serving enterprise and emerging brands across Latin America with strategy, branding, audiovisual production, content marketing, and a proprietary AI creative studio (Mr. Fox IA). It sells via project fees and monthly retainers to clients including Nike, LG, LATAM Airlines, Entel, and UNICEF.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Motion Picture and Video Industries (5121)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Creative agency services
• Brand strategy consulting
• Audiovisual production
• Generative AI content
• Podcast production services

Headquarters

HQ city

Chile

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency offering strategy, branding, creativity, and production services. Revenue generated through project-based fees and monthly retainer arrangements with clients.
2. AI Content Production: AI-powered content generation services including images, videos, music and audiovisual pieces through Mr.Fox IA studio.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lazotea is a full-service creative agency that develops brand strategy, creative concepts, and integrated campaigns, and produces audiovisual content, podcasts, and AI-generated creative assets for brands across Latin America. Its proprietary Mr. Fox IA studio produces photos, videos, music, and audiovisual pieces using generative AI, complementing a Media Intelligence practice that converts audience and campaign data into strategic decisions.

Product overview

Lazotea is a Chilean creative agency that integrates creativity, AI, audiovisual production, and media intelligence into a unified service offering. The portfolio is organized around a core set of creative and strategic services (brand creativity, audiovisual production, podcast production, content marketing, social media management, paid media, digital PR, and consulting), supplemented by two key sub-brands: Mr. Fox IA — Lazotea's proprietary AI creative studio that generates images, videos, music, and audiovisual content using generative AI — and 'Dios Salve a la Publicidad,' Lazotea's own podcast platform exploring industry trends and creativity. Additional offerings include 'Terapia de Marca' (brand therapy consulting) and a Media Intelligence practice that connects data analytics with creative and media decision-making. The agency operates in partnership with Skid Agency for paid media execution. The overall model combines human creativity and strategy with AI-powered production to serve brands across Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Mr. Fox IA: Lazotea's dedicated 100% AI creative studio that develops photos, videos, music, and audiovisual pieces using artificial intelligence at a fraction of traditional production cost. Operates at mrfoxia.com.

Products and services

• Mr. Fox IA Proprietary generative AI creative studio operated by Lazotea that produces photos, videos, music, and audiovisual pieces for brands, available as a standalone service to enterprise and emerging brand clients.
• Creatividad para tu marca (Brand Creativity) Strategic and creative concept development service including campaigns, brand concepts, scripts, and rationales designed to help brands stand out and connect with audiences.
• Producción Audiovisual y Fotográfica In-house audiovisual and photographic production for projects of any scale, from social media content and spots to documentaries and complete series, executed with Lazotea's own technical team.
• Producción de Podcast End-to-end podcast production service covering concept, script, recording, editing, and distribution across platforms, enabling brands to build their own voice and reach new audiences.
• Consultoría (Brand Consulting) Brand strategy and clarity consulting covering brand identity, messaging, and visual/verbal design systems, for both new brand building and reinvention of existing brands.
• Marketing de Contenido Content strategy planning and execution producing relevant, engaging content tailored to real audiences to build genuine brand connection and long-term loyalty.
• Paid Media (SEM / Display) Digital advertising campaigns (SEM and display) designed and implemented in partnership with Skid Agency, combining data intelligence, creativity, and continuous optimization for measurable ROI.
• Administración de Redes Sociales Social media management service including relevant content development, community engagement, and strategic digital presence building that reinforces brand identity across platforms.
• Relaciones Públicas Digital Digital PR campaigns combining influencers, editorial press, and key partnerships to build brand visibility and reputation in the digital environment.
• Dios Salve a la Publicidad (Podcast) Lazotea's own podcast exploring the world of advertising and marketing, featuring industry guests and discussions on trends, AI in creativity, and brand strategy, distributed on YouTube and other podcast platforms.
• Terapia de Marca Brand diagnostic and recovery consulting service focused on evaluating and restoring brand health through strategic intervention.
• Media Intelligence Data-driven decision-making practice crossing marketing, technology, analytics, and strategy, turning data into actionable insights beyond vanity metrics to drive business growth and campaign optimization.

Quantifiable outcome

• 100+ international awards including Guinness World Record
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Mr.Fox IAcoreTechnology or IntegrationMr.Fox IA is Lazotea's proprietary AI creative studio, fully dedicated to producing photos, videos, music, and audiovisual pieces using generative AI. The studio enables production at a fraction of traditional costs while maintaining creative quality. It represents Lazotea's strategic investment in AI-powered content creation capabilities.
• Skid AgencycoreStrategic or Co-development PartnerSkid Agency is Lazotea's strategic partner for Paid Media services including SEM and Display advertising. Led by Eick Fernandez (CEO & Founder), Skid provides the digital media buying and optimization capabilities that complement Lazotea's creative services, ensuring comprehensive campaign execution with measurable results.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wunderman Thompson Chile: WPP-owned creative, data, and technology agency in Chile. Comparable to Lazotea as a full-service creative + media intelligence competitor, especially given Lazotea's emerging Media Intelligence practice.
• DDB Chile: Omnicom-owned global creative network in Chile. Comparable to Lazotea as a competing creative agency for the same enterprise brand budgets in the Chilean market.
• Leo Burnett Chile: Global creative network operating in Chile under Publicis. Comparable to Lazotea as a competing full-service creative agency for enterprise brands, and another former employer of Lazotea's new Creative Director.
• BBDO Chile: Omnicom-owned global creative network in Chile. Comparable to Lazotea as a competing creative service provider for the same enterprise brand budgets in Chile and Latin America, with broader international footprint.
• Publicis Chile: Publicis Groupe's Chilean operation. Comparable to Lazotea as a competing creative agency for the same enterprise clients, and notably the former employer of Lazotea's new Creative Director Camilo Henríquez.
• Ogilvy Chile: WPP-owned global creative network in Chile. Comparable to Lazotea as a competing creative agency for multinational clients in the Chilean and broader LatAm market.
• McCann Worldgroup Chile: Global advertising holding-company network operating in Chile. Comparable as a competing creative agency capable of servicing the same multinational enterprise clients (e.g., LG, LATAM Airlines) but with vastly greater scale and resources.

Direct peers

• Inbrax: Chilean independent creative agency known for brand strategy and award-winning campaigns in Latin America. Directly comparable to Lazotea as a same-market Chilean independent creative agency competing for similar enterprise clients.
• Septiembre: Chilean independent creative agency producing brand campaigns and content. Comparable to Lazotea as a Santiago-based independent creative competitor with similar client archetypes and service mix.
• Circus Grey: Peruvian-rooted, LatAm-focused independent creative agency that has appeared in regional and global creative rankings. Closely comparable to Lazotea as a Latin American independent creative shop running integrated campaigns for enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lazoteaagenciayestudiocreativo/videos
• LinkedInlinkedin.com/company/lazotea-estudio-creativo
• Instagraminstagram.com/lazotea.estudiocreativo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazotea Agencia y Estudio Creativo