LazyStore - gadżety reklamowe

What LazyStore - gadżety reklamowe does

LazyStore is a Polish B2B promotional products agency founded in 2016, operating as LazyStore s.c. (spółka cywilna, a civil partnership) from Łazy in the Mazowieckie region near Warsaw. The company designs, customizes, and delivers branded promotional merchandise for corporate clients, with a catalog spanning thermal bottles, mugs, cotton bags, merino wool accessories under the YourMerino sub-brand, advertising pens, office supplies, electronics, travel accessories, and apparel. Its core technical capability is in-house marking and finishing — laser cutting, UV full-color printing, DTF on textiles, laser engraving, and 360° UV printing — supporting personalization from a single unit, supplemented by in-house packing and logistics fulfillment. Premium retail brands (Root7, Moleskine, JBL, Lexon, Kambukka, BRITA, Thule, Rituals, Victorinox, Samsonite, Stanley, Festina, Dopper, Ocean Bottle) are distributed as base products for customization.

The business runs a dual-channel model: a searchable e-commerce storefront at lazystore.pl with category filtering and partially transparent unit pricing, plus a consultative direct B2B sales motion for custom branding projects and bulk orders. Pricing is unit-based for catalog items (ranging from ~4.69 PLN cotton bags to 123+ PLN premium thermal mugs), with custom quotes for personalized work, volume discounts, and free delivery for orders exceeding 1,000 PLN net. The customer base includes enterprise clients such as Pandora Jewelry CEE, Hewlett Packard Enterprise, Dentons (since July 2017), AMEX GBT (since 2022), New Wave International CARGO, Wiha Polska, and New Look Advertising, primarily for employer branding, employee onboarding, event marketing, and partner-gifting use cases. The s.c. legal structure, absence of disclosed external funding, and a 6-person headcount indicate a self-funded, owner-operated business with no institutional capital; operating geographies are listed as Poland within Central Europe.

Name

LazyStore - gadżety reklamowe

Legal name

LazyStore s.c.

Website

https://lazystore.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LazyStore is a Polish B2B promotional products agency founded in 2016, designing and delivering customized branded merchandise (bottles, bags, apparel, electronics) for corporate clients using in-house marking technologies (laser, UV, DTF) and a combined e-commerce plus consultative sales model.

Ownership category

akta.pro rank

Headquarters

HQ city

Łazy

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Promotional Products Sales: Sale of branded promotional merchandise including thermal bottles, bags, caps, pens, calendars, and other business gifts with company logos and branding. Products range from budget items (starting ~1.62 PLN) to premium branded items (100+ PLN per unit).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

LazyStore is a Polish promotional products agency that supplies customized branded merchandise for businesses, including thermal bottles, mugs, bags, pens, apparel, electronics, travel accessories, and gifts. The company runs an e-commerce catalog for standard items and provides consultative B2B sales for custom projects, handling in-house marking via laser cutting, UV printing, DTF fabric printing, and laser engraving. Personalization is available from a single unit, and the company also offers packing and logistics fulfillment as part of full project delivery.

Product overview

LazyStore is a Polish marketing and promotional products agency offering a comprehensive catalog of customizable branded merchandise. The product portfolio centers around practical everyday items that work for brand promotion: thermal bottles and mugs (butelki termiczne, kubki termiczne), cotton bags, merino wool accessories (YourMerino sub-brand), office supplies (długopisy, notesy, kalendarze), electronics, sports and travel accessories, clothing and bags. They partner with premium brands including Root7, Moleskine, JBL, Lexon, BRITA, Kambukka, and others. Their offering combines product sales with in-house branding services (UV printing, laser engraving, DTF printing, laser cutting) and custom production capabilities starting from 1 piece. The company operates as a single-point-of-contact partner managing the full project lifecycle from consultation through production, marking, and logistics delivery.

Differentiator

Problem solved

Functional benefit

Brands

• YourMerino: A sub-brand offering merino wool accessories including hats, scarves, and winter accessories, manufactured in Poland with OEKO-TEX Standard 100 certified materials.

Products and services

• Thermal Bottles (Butelki termiczne)

Quantifiable outcome

• Ongoing partnerships with major enterprises since 2017 (Dentons) and 2022 (AMEX GBT)

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• YourMerinocoreTechnology or IntegrationYourMerino is a Polish manufacturer of merino wool accessories and winter wear. LazyStore offers personalized YourMerino products including caps, scarves, and children's sets with merino wool. Products feature OEKO-TEX Standard 100 certification and are manufactured in Poland.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 4imprint: One of the largest publicly listed promotional products distributors in North America and the UK, offering a similar wide catalog of customizable branded merchandise (drinkware, apparel, bags, tech) sold primarily to businesses. Comparable as a direct competitor in adjacent geographies with a much larger scale and online-led model.
• National Pen: US-headquartered promotional products specialist (owned by Cimpress) selling personalized pens, drinkware, apparel, and tech accessories to SMB and enterprise clients. Comparable in catalog breadth and personalization-first value proposition.
• HALO (HALO Branded Solutions): Large US-based promotional products and branded merchandise distributor serving enterprise customers with a comprehensive catalog across apparel, drinkware, tech, and accessories. Comparable business model and customer type, but at much greater scale.

Direct peers

• Macma Werbeartikel: German promotional products agency providing branded merchandise, custom printing, and full-service project management for B2B clients. Highly comparable operating model (consultative sales, in-house decoration, enterprise focus) to LazyStore.
• Inspirion GmbH: German promotional products agency providing branded merchandise with in-house printing/embroidery and concept-to-fulfillment service. Comparable vertically integrated workflow and B2B agency positioning.
• PF Concept: European promotional products supplier and distributor headquartered in the Netherlands, selling a broad range of customizable branded merchandise across multiple categories with its own production and decoration capabilities. Direct competitor overlapping in product mix, B2B customer base, and pan-European reach.
• Quality Logo Products: US promotional products e-commerce company offering customizable branded merchandise across categories with a focus on SMB and enterprise orders. Comparable online-led, B2B catalog model with similar product mix.
• Toppoint Warenhandelsgesellschaft: German-based promotional products specialist offering customizable merchandise (writing instruments, gift items, lifestyle products) with in-house printing and engraving. Comparable in B2B agency model, in-house marking tech, and premium brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCP7-nas8CCVELflYg_jO3MQ
• Facebookfacebook.com/lazystorepl
• Instagraminstagram.com/lazystore_gadzety_reklamowe
• LinkedInlinkedin.com/company/lazystore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LazyStore - gadżety reklamowe