LB Global-Consulting

What LB Global-Consulting does

LB Global-Consulting (legal name: Leading Business Global Consulting) is a Paris-headquartered professional services consulting firm founded in 2017 by Laeticia Balou, operating across Africa, Europe, and the Americas. The firm delivers advisory engagements across six interlocking disciplines — Strategy, Management, Organization, Finance, Marketing, and Human Resources — plus Training Services delivered face-to-face and online. Client work covers organizational audits, management systems, dashboards, project management, business plan development, financial analysis, management control, feasibility studies, market research, and digital advertising campaigns.

The company serves a horizontal mix of African SMEs (its primary segment), large national holdings, and international companies, with named engagements spanning banking (BNP Paribas, Societe Generale Senegal, Afreximbank, Finafrique, African Guarantee Fund), insurance (AXA), industrial and technology (General Electric), telecommunications (MTN Cameroon), agriculture (Agrovet Market, Fafinsa), manufacturing, pharmaceutical distribution, and government and international organizations (Cameroon Ministry of Commerce, Côte d'Ivoire SME support, UNDP, UNECA). A dedicated Fund Raising service line leverages partnerships with investment funds and investment banks across African countries to support client access to financing across Energy, Infrastructure, Hospitals, Hospitality, Cement, Industries, Telecommunications, and Agriculture.

LB Global-Consulting operates a consultative, sales-led go-to-market with no technology platform, no publicly disclosed pricing, and a 7-person distributed consulting bench. Revenue is earned through project-based professional services fees and fundraising support engagements. The firm is founder-owned and bootstrapped, with no institutional funding, parent company, or subsidiaries identified, and a bilingual English/French web presence supporting its dual Anglophone-Francophone African market focus.

Name

LB Global-Consulting

Legal name

Leading Business Global Consulting

Website

https://lbglobal-consulting.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

LB Global-Consulting is a Paris-headquartered professional services firm founded in 2017 that delivers Strategy, Management, Organization, Finance, Marketing, HR, Training, and Fund Raising advisory services to African SMEs, large national holdings, and international companies across Africa, Europe, and the Americas.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Financial Management & Performance Improvement Consulting (BPAHACAF), Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Management consulting services
• Strategy consulting firm
• Fundraising advisory services
• SME business consulting
• African market advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: LB Global-Consulting generates revenue through professional consulting engagements across strategy, management, organization, finance, marketing, HR, and customer relationships. Revenue is earned through one-time project fees and potentially retainer arrangements for ongoing advisory services. Their fund-raising support services for African businesses also generate fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LB Global-Consulting is a Paris-based consulting firm that delivers advisory services across six core disciplines — Strategy, Management, Organization, Finance, Marketing, and Training — to SMEs, large national holdings, and international companies operating in or expanding into Africa. The firm also provides fundraising support through partnerships with investment funds and investment banks to help clients secure financing for development, startups, and existing businesses across African countries. Engagements cover business diagnostics, feasibility studies, business plan development, organizational audits, management systems implementation, market research, and capacity-building training delivered both face-to-face and online.

Product overview

LB Global-Consulting is a consulting firm offering Strategy, Management, Organization, Finance, Marketing, and Training services. These service offerings function as the company's core product portfolio, designed to help businesses navigate the global marketplace through customized consulting solutions. The company operates primarily in Africa, Europe, and America, serving SMEs, national holdings, and international companies. Fundraising support connects clients with investment funds and banks across African countries. The portfolio is structured around six interconnected consulting disciplines that work together to provide comprehensive business support from company creation through development and restructuring phases.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting Expert guidance to help businesses reach their full potential through tailored strategic planning, strategic intelligence, growth strategy, and strategic positioning.
• Management Consulting Professional management services providing expert support in operations, finance, human resources, dashboards, project management, and organizational management.
• Organization Consulting Consulting services including organizational audit, redesign of procedures, management systems, procedure manuals, and optimization of global company performance.
• Finance Consulting Financial services including financial analysis, management control, business plan development, fundraising support, and provisional planning.
• Marketing Consulting Marketing services including sales and marketing strategies, business development, marketing plan creation, market research, feasibility studies, and digital advertising campaigns.
• Training Services Expert training services including face-to-face training and online training programs aligned with business goals to enhance employee skills and knowledge.
• Fundraising Support Financial research and financing search support through partnerships with investment funds and investment banks to help clients find financing for development across African countries. Coverage spans energy, infrastructure, hospitals, hospitality, cement, industries, telecommunications, and agriculture.

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deloitte Africa: Big Four professional services firm with extensive African footprint covering consulting, audit, tax and advisory. Directly competes with LB Global on multi-disciplinary mandates for African corporates, banks and public-sector clients.
• McKinsey & Company (Africa practice): Global management consulting leader with a long-standing Africa practice serving governments, banks and large corporates. Competes with LB Global for high-end strategy and transformation mandates in African markets.
• Bain & Company (Africa practice): Global strategy consulting firm with significant Africa presence and a strong private equity advisory practice. Comparable to LB Global in serving African corporates on strategy and performance improvement, though with materially more resources.
• Boston Consulting Group (Africa practice): Global strategy consultancy with active offices in Africa (Johannesburg, Lagos, Nairobi, Casablanca). Targets the same mid-to-large African corporate and government client base as LB Global for strategy and operations mandates.
• Tony Blair Institute for Global Change: International advisory organization supporting political leaders and governments in Africa and the Middle East on strategy, reform and economic development. Comparable to LB Global's public-sector advisory work with African governments (e.g., Ministry of Commerce Cameroon).
• KPMG Africa: Big Four advisory practice with extensive Africa coverage spanning strategy, operations, finance, HR and tax. Competes with LB Global on cross-functional mandates for larger African corporates, governments and DFIs, though at materially larger scale.

Direct peers

• Genesis Analytics: Pan-African consulting firm headquartered in South Africa with practice areas spanning strategy, economics, evaluation and financial services. Closely comparable to LB Global in geographic focus (Africa) and multi-disciplinary advisory offering.
• Sahel Consulting: Africa-focused management consulting firm specializing in agriculture, nutrition, and SME development across West and Central Africa. Highly comparable niche focus on African SMEs and a strong fundraising/financing-support orientation similar to LB Global.
• Dalberg Advisors: Global consultancy focused on development and emerging markets, with deep presence across Africa. Highly comparable to LB Global in mission (advisory for emerging-market growth) and target segments (African SMEs, governments, DFIs), though at significantly larger scale.

Others

• AFDB (African Development Bank) Advisory: Continental development finance institution that channels capital to African SMEs and infrastructure projects. LB Global's fundraising-support service positions the firm as an intermediary between SMEs and institutions like AfDB/Afreximbank, making it adjacent ecosystem rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lb-global-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LB Global-Consulting