LBS Immobilien GmbH Südwest

What LBS Immobilien GmbH Südwest does

LBS Immobilien GmbH Südwest is a German residential real estate brokerage founded in 1980 and headquartered in Mainz. It operates as a wholly-owned subsidiary of LBS Landesbausparkasse Süd and is embedded within the Sparkassen-Finanzgruppe, Germany's largest public-law retail banking network. The company mediates residential property transactions — sales, purchases, and rentals — across two federal states: Baden-Württemberg (approximately 50 branch offices) and Rheinland-Pfalz (over 30 offices), served by roughly 250 real estate experts (including affiliated Sparkassen personnel) and mediating more than 4,000 properties per year. Its positioning as the regional market leader is anchored in the 40-year operating history and the trust associated with the Sparkassen brand.

The service portfolio is built around a branch-led advisory model with the '5 Sterne Immobilienmakler' brand promise (Kompetent, Nah, Fair, Persönlich, Servicestark). Core offerings include the 10+ Servicepaket for sellers and 10+ für Käufer for buyers, plus dedicated Kapitalanlage investment property advisory and rental intermediation/landlord services. These are reinforced by integrated financing solutions delivered through LBS Süd, BW-Bank, and Sparkassen partners (covering construction financing, Bausparen, KfW and Wohn-Riester subsidies). Digital self-service tools — Immobiliensuche property portal, Preisfinder valuation tool, and a suite of financing/subsidy/energy calculators — support top-of-funnel customer acquisition alongside Sparkassen referrals and ImmoScout24 portal presence.

The business model is transaction-based: revenue accrues from brokerage commission (Maklerprovision) calculated as a percentage of transaction value (typically 3–6% plus 19% VAT), payable upon contract conclusion. No software/SaaS, subscription, or licensing revenue is disclosed; there are no patents, no proprietary AI/ML systems, and no app. Marketing relies on a mix of regional print, property portals, SEO, social media (Facebook, Instagram, YouTube, XING), and Sparkassen branch referrals. The company is privately held (no public listing), is a subsidiary of LBS Landesbausparkasse Süd, and has not raised external funding or executed M&A.

Name

LBS Immobilien GmbH Südwest

Legal name

LBS Immobilien GmbH Südwest

Website

https://lbs-immosw.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

LBS Immobilien GmbH Südwest is a German residential real estate brokerage subsidiary of LBS Landesbausparkasse Süd, embedded in the Sparkassen-Finanzgruppe. It mediates over 4,000 properties annually for individual buyers, sellers, and landlords across Baden-Württemberg and Rheinland-Pfalz through ~80 branch offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Mainz, Rheinland-Pfalz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Brokerage Commission: Brokerage commission for property sales and purchases. Commission is calculated as a fraction of the economic value of the mediated contract or as a multiple of monthly rent, typically ranging from 3-6% plus VAT depending on demand and federal state. Commission is due upon contract conclusion (notary appointment).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

LBS Immobilien GmbH Südwest is a residential real estate brokerage that mediates houses, apartments, and building plots between private sellers and buyers in Baden-Württemberg and Rheinland-Pfalz. The firm also supports clients with property valuation, marketing, and advisory services, leveraging its affiliation with LBS Landesbausparkasse Süd and the Sparkassen-Finanzgruppe to bundle brokerage with home-savings financing.

Product overview

LBS Immobilien GmbH Südwest is a residential real estate brokerage operating as a subsidiary of LBS Landesbausparkasse Süd within the Sparkassen-Finanzgruppe (Sparkasse Financial Group). The company operates a platform-plus-services model offering core brokerage services for property selling (Immobilien Verkauf), buying (Immobilien Kauf), and rental (Immobilien Miete), complemented by investment property advisory (Kapitalanlage) and financing services in partnership with LBS Süd and Sparkassen. The service portfolio is supported by digital tools including a property search platform (Immobiliensuche), property price finder (Preisfinder), various property calculators (Immobilien Tools: Immobilienrechner, Förderrechner, Bausparrechner, Riesterrechner, Finanzierungsrechner, Energiesparrechner), and a residential property market data tool (Markt für Wohnimmobilien). The company markets comprehensive service packages (10+ Servicepaket for sellers and 10+ für Käufer for buyers) and positions itself under the '5 Sterne Immobilienmakler' brand emphasizing Kompetent, Nah, Fair, Persönlich, and Servicestark values. With approximately 250 real estate experts across nearly 80 locations in Baden-Württemberg and Rheinland-Pfalz, the company mediates over 4,000 properties annually and claims to be Germany's largest residential real estate broker.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Mediation

Quantifiable outcome

• Over 4,000 properties mediated annually
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• LBS Landesbausparkasse Süd (LBS Süd)coreChannel Partner/ Reseller/ DistributorLBS Landesbausparkasse Süd is the parent company of LBS Immobilien GmbH Südwest. LBS Süd provides building savings products, financing solutions, and Riesterrente (state-subsidized retirement savings) products. The partnership enables integrated real estate and financing services under one brand within the Sparkassen-Finanzgruppe.
• Sparkassen-FinanzgruppecoreChannel Partner/ Reseller/ DistributorLBS Immobilien GmbH Südwest is part of the Sparkassen-Finanzgruppe (Sparkassen Financial Group), Germany's largest retail banking network. The partnership provides access to hundreds of Sparkassen branches for customer referrals and integrated banking services. The company is described as 'Deutschlands Makler Nr. 1' (Germany's Broker No. 1) within the Sparkassen network.
• Sparkassen (Germany)coreChannel Partner/ Reseller/ DistributorLocal Sparkassen (savings banks) across Germany serve as referral partners and distribution channels for LBS Immobilien services. As public-law financial institutions, Sparkassen provide proximity to local customers and comprehensive financial services including building savings, loans, and insurance.
• BW-Bank (Baden-Württembergische Bank)majorChannel Partner/ Reseller/ DistributorBW-Bank is a partner within the Sparkassen-Finanzgruppe, providing commercial banking services and financing solutions for LBS Immobilien customers in Baden-Württemberg.
• LBBW (Landesbank Baden-Württemberg)majorChannel Partner/ Reseller/ DistributorLBBW serves as the Landesbank (state bank) for Baden-Württemberg and is a key banking partner. The company maintains a bank account with LBBW (IBAN DE81 6005 0101 7402 0461 91).
• SparkassenversicherungminorChannel Partner/ Reseller/ DistributorInsurance partner within the Sparkassen-Finanzgruppe providing property and casualty insurance products to complement real estate transactions.
• BGV (Versicherungskammer Bayern)minorChannel Partner/ Reseller/ DistributorInsurance partner offering additional insurance products as part of the comprehensive Sparkassen-Finanzgruppe service offering.
• Immobilie1.deminorChannel Partner/ Reseller/ DistributorPartner network displaying Immobilie1 brand affiliation, representing a real estate broker network or franchise partnership.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Homeday: Digital-first German residential real estate brokerage offering full-service brokerage with a flat-fee model. Competes for the same property seller and buyer customers as LBS Immobilien.
• PlanetHome: German full-service real estate brokerage with a focus on residential properties, financing, and Bancassurance partnerships. Comparable in brokerage-plus-financing service model.
• Postbank Immobilien: Real estate brokerage division of Deutsche Bank's Postbank retail arm. Comparable as a bank-affiliated brokerage leveraging branch network for residential property leads and integrated financing.
• McMakler: Germany's largest tech-enabled real estate brokerage, competing directly with LBS Immobilien for residential property sellers and buyers. Differentiates on a digital-first model rather than a bank-branch network.
• Engel & Völkers: Hamburg-headquartered premium real estate brokerage with strong franchise model across Germany. Comparable as a residential brokerage mediating properties, though more skewed to luxury and international buyers.
• S Immobilien GmbH: Real estate brokerage affiliated with the Sparkassen-Finanzgruppe operating in Baden-Württemberg region. Closest comparable peer given shared Sparkassen-integrated distribution and brokerage model.
• VR Bank Immobilien: Real estate brokerage arm of the cooperative Volksbanken Raiffeisenbanken network in Germany. Banking-affiliated brokerage comparable to LBS Immobilien's Sparkassen-channel model.
• LBS Bayerische Landesbausparkasse Immobilien: Sibling LBS real estate brokerage in Bavaria, operating under the same LBS brand and integrated financing model. Directly comparable in operating model and customer base.

Broad incumbents

• ImmoScout24: Germany's largest real estate marketplace and a broader participant in residential property transactions. Notable because LBS Immobilien is an ImmoScout24 Expert partner but ImmoScout24 itself is a marketplace rather than a brokerage.
• Immowelt: Major German real estate portal and broader market participant providing listing and valuation services. Indirectly comparable as a channel for residential property marketing alongside traditional brokerages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/company/lbs-immobilien-gmbh-suedwest
• YouTubeyoutube.com/@lbsimmosw
• Facebookfacebook.com/lbsimmosw
• Instagraminstagram.com/lbs_immosw
• LinkedInlinkedin.com/company/lbs-immobilien-gmbh-s%C3%BCdwest

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LBS Immobilien GmbH Südwest