LCE - Leadership Coaching Excellence

What LCE - Leadership Coaching Excellence does

LCE - Leadership Coaching Excellence is an Egypt-based, ICF-accredited coaching company founded in 2008 by Ahmed El Aawar and headquartered in Heliopolis, Cairo. The company operates across three interconnected portfolios: (1) coaching certifications through the LCE Academy — including the WI Professional Coaching Program, WI Executive Coaching Program, the recently launched WI Sports Coaching Program, plus the pioneering Level 2 Coaching Program and Executive Coaching Program; (2) corporate leadership services — modular programs such as the Transformational Leadership Program, Leadership Agility, Leading by Coaching, Strategic Team Effectiveness, Advanced Communication & Mastering Feedback, System Intelligence and Political Savvy, Executive Coaching Process, Culture Diagnostic Assessment, and a work-life balance offering; and (3) public workshops and recurring-revenue Continuous Coach Education Units (CCEUs). At the core of the methodology is the proprietary Wisdom Integrated Model, a three-domain (cognitive, reflective, affective) coaching framework that maps a transformational journey from ego-centric (Self-Leadership) through socio-centric (Interpersonal Leadership) to system-centric (Strategic Leadership). LCE serves two primary customer segments — corporate organizations (banking, telecom, automotive, FMCG, manufacturing, development, and government, with named logos including Vodafone Egypt, Mercedes-Benz Egypt, Siemens, Coca-Cola, Nestle, Valeo, USAID, AUC, and Arab African International Bank) and individual professionals seeking coaching credentials or personal development — and operates a 'Find A Coach' directory of 80+ credentialed coaches spanning Egypt, Saudi Arabia, Bahrain, and the UAE. The revenue mix combines one-time program fees (certifications, workshops), recurring CCEU subscriptions, and multi-year enterprise contracts for tailored corporate engagements; pricing is quote-based and not publicly disclosed.

Name

LCE - Leadership Coaching Excellence

Legal name

Leadership Coaching Excellence (LCE)

Website

https://lcecompany.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LCE is an Egypt-based, ICF-accredited coaching company founded in 2008 that delivers coaching certification programs, corporate leadership development, workshops, and continuing coach education units using its proprietary Wisdom Integrated Model to enterprises and individual professionals across MENA.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Coaching Certification Programs: Revenue from ICF-accredited coaching certification programs including Professional Coaching, Executive Coaching, and Sports Coaching programs through the LCE Academy.
2. Workshops: Non-accredited training workshops for individuals seeking to maximize capabilities and tap into potential. Programs include 'What's Next' retreat and 'Design Your Life'.
3. CCEU's (Continuous Coach Education Units): ICF-accredited continuing education units for coaches to maintain credentials and augment coaching practices with up-to-date content.
4. Corporate Services: Tailored corporate leadership programs including Transformational Leadership Program, Leadership Agility, Leading by Coaching, Executive Coaching, Culture Diagnostic Assessment, and other organizational development services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LCE is an ICF-accredited coaching company that delivers coaching certification programs (Professional, Executive, Sports, and Level 2), tailored corporate leadership services (Transformational Leadership Program, Leadership Agility, Leading by Coaching, etc.), public workshops, and continuing coach education units (CCEUs). It also operates a 'Find A Coach' directory connecting clients with its network of credentialed coaches.

Product overview

LCE (Leadership Coaching Excellence) is an ICF-accredited coaching company and coaching school based in Egypt. Its offerings are organized into three interconnected portfolios: coaching certifications (WI Professional Coaching Program, WI Executive Coaching Program, WI Sports Coaching Program, plus the pioneering Level 2 Coaching Program and Executive Coaching Program), corporate services (Transformational Leadership Program, Leadership Agility, Leading by Coaching, Strategic Team Effectiveness, Advanced Communication & Mastering Feedback, System Intelligence and Political Savvy, Executive Coaching Process, Culture Diagnostic Assessment, and Improving Work-Life Balance), and workshops (What's Next Retreat, Design Your Life) with related CCEU offerings. LCE also operates a Find A Coach platform that connects individuals with its credentialed coach network.

Differentiator

Problem solved

Functional benefit

Products and services

• WI Professional Coaching Program An ICF-accredited coaching certification program that empowers individuals to become certified professional coaches. It is part of LCE's suite of coaching certificate programs targeting aspiring coaches.
• WI Executive Coaching Program An ICF-accredited executive coaching certification targeting senior leaders and professionals, designed to equip coaches with advanced executive coaching competencies.
• WI Sports Coaching Program A specialized sports coaching certification program launched by LCE to train and certify coaches in the sports domain.
• Level 2 Coaching Program An advanced-level coaching certification program - the first Level 2 program in Egypt - enabling coaches to progress beyond entry-level credentials.
• Transformational Leadership Program (TLP) A three-module corporate leadership program covering ego-centric (Self-Leadership), socio-centric (Interpersonal Leadership), and system-centric (Strategic Leadership) concepts, targeting corporate leadership teams.
• Leadership Agility A corporate leadership program addressing leaders' adaptive and reflective capacities to sense change and respond in VUCA environments, using a compass model with four competencies and eight capacities.
• Leading by Coaching A corporate leadership skills program providing a framework for powerful, meaningful, and impactful conversations to boost empowerment, confidence, growth, performance, and motivation among team members.
• What's Next Retreat A non-accredited retreat designed to create a collective space of inspiration, moments of revelation, and wisdom for individuals seeking to maximize their capabilities.
• Design Your Life Workshop A workshop program for individuals seeking to make a career or business change by discovering purpose and inner fulfillment, addressing those who wish to start a new career or business but lack clear direction.
• Continuous Coach Education Units (CCEU's) ICF-accredited continuing coach education units custom-created to augment coaching practices with up-to-date content in coaching and self-growth, offered by LCE's homegrown faculty.
• Find A Coach Directory A coach-finder platform connecting individuals with LCE's 80+ credentialed coaches across diverse coaching types including life, executive, relationship, transformational, and sports coaching.
• Culture Diagnostic Assessment

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AUC (American University in Cairo)coreStrategic or Co-development PartnerPartnership for AUC Hackathons 2020, 2021, and 2022 where LCE coaches support student entrepreneurs through the Center for Entrepreneurship and Innovation. LCE provides free coaching sessions during hackathon events.
• Shell InitiativecoreStrategic or Co-development PartnerLCE participates in Shell's 'Imagine the Future' initiative, providing coaching support for participants in youth development and entrepreneurship programs.
• Huawei AcademyminorStrategic or Co-development PartnerPartnership providing coaching and development content through Huawei Academy programs.
• HELM (Coaching People with Disabilities)coreStrategic or Co-development PartnerLCE initiative providing free coaching services to people with disabilities (PWD), making coaching accessible through community service under the 'Let's coach Egypt' motto.
• 57357 HospitalcoreStrategic or Co-development PartnerLCE initiative providing free coaching to parents of cancer patients at 57357 Hospital, supporting families through difficult circumstances.
• RotaractorsminorStrategic or Co-development PartnerCareer coaching initiative for youth conducted through Rotaract clubs, providing professional development support for young adults.
• Misr ElKheircoreStrategic or Co-development PartnerLCE coaching initiative in partnership with Misr ElKheir Foundation providing free coaching services as part of their community development programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Development Dimensions International (DDI): DDI is a global leadership development firm offering leadership training, assessment, and coaching services to multinational enterprises. Comparable to LCE's corporate services portfolio and enterprise customer base across automotive, telecom, and FMCG.
• Coach U (and ICF-aligned coach training schools): Coach U is an ICF-accredited coach training and certification provider offering programs similar to LCE's WI Professional Coaching and WI Executive Coaching curricula. Most direct peer on the certification/academy side of LCE's business.
• Marshall Goldsmith Group: Marshall Goldsmith Group is a global executive coaching and leadership development firm offering certification and coaching engagements for senior executives. Highly comparable to LCE in combining ICF-aligned methodology, executive coach training programs, and corporate leadership services for Fortune-level clients.
• The Ken Blanchard Companies: Blanchard is a leadership and management training company offering proprietary programs (e.g., Situational Leadership) and corporate coaching. Comparable to LCE in monetizing a branded leadership methodology through both certification and corporate engagements.
• FranklinCovey: FranklinCovey delivers leadership, effectiveness, and execution training programs to enterprises and individuals globally. Comparable to LCE in combining content-led leadership programs (e.g., The 7 Habits) with customized corporate engagements.
• Center for Creative Leadership (CCL): CCL is a global leader in executive education and leadership development, offering assessment, training, and coaching programs for organizations. Directly comparable to LCE's corporate services portfolio and evidence-based leadership methodology.
• BTS Group: BTS is a global professional services firm specializing in leadership development, business acumen, and strategy execution simulations for Fortune 500 companies. Comparable to LCE in delivering experiential leadership and transformation programs for senior executives across regions.

Broad incumbents

• Right Management (ManpowerGroup): Right Management is the talent and career development arm of ManpowerGroup, providing leadership development, coaching, and outplacement services globally. Comparable to LCE in serving enterprise clients with leadership and executive development programs.
• Korn Ferry: Korn Ferry is a global organizational consulting firm spanning executive search, leadership development, and coaching. Broader than LCE but directly competing for large multinational leadership development budgets in the same Egypt/MENA client base.
• Heidrick & Struggles: Heidrick & Struggles is a global leadership advisory firm providing executive search, culture shaping, and leadership coaching services. Overlaps with LCE in serving C-suite leadership development needs of multinational enterprises, including those operating in Egypt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/leadership-coaching-excellence

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LCE - Leadership Coaching Excellence