LDV Automotive Australia

What LDV Automotive Australia does

LDV Automotive Australia is the trading name of Ateco Automotive Pty Limited, the official importer and distributor of LDV-branded vehicles in Australia since 2014. The company sells a 14-nameplate portfolio of commercial and passenger vehicles — utes (T60 MAX, Terron 9), an SUV (D90), electric and diesel vans (G10+, Deliver 7, Deliver 9, eDeliver 5/7/9), a bus (Deliver 9 Bus), an electric people mover (MIFA 9), and recreational vehicles (Deliver 9 Campervan and Motorhome) — through a nationwide authorized dealer network. The LDV brand is owned by SAIC Motor Corporation Limited, China's largest automotive manufacturer and a Fortune Global 500 company selling over 5 million vehicles globally per year; vehicles are imported into Australia under the SAIC umbrella.

The product range spans driveaway pricing from approximately A$37,000 (D90 SUV, G10+ van) to A$146,990 (Deliver 9 Motorhome), with the brand positioned as a value alternative to established Japanese and European OEMs. Technical features include advanced driver assistance (AEB, Adaptive Cruise Control, Lane Keep Assist), lithium-ion battery EVs with DC fast charging on CCS2/Type 2, Vehicle-to-Load (V2L) capability at 6.6kW on the eDeliver 5, and the Hi LDV Connected App enabling remote monitoring, lock/unlock, climate activation, and OTA software updates. Multiple products carry ANCAP Gold or Platinum commercial van safety ratings, with the MIFA 9 holding a 5-star passenger rating.

Revenue is generated primarily through vehicle sales (hardware) via the authorized dealer channel, supplemented by LDV Financial Services (the registered business name of Automotive Lending Solutions Australia Pty Ltd, ACL 391464), which provides consumer loans, commercial loans, finance leases, novated leases, and business lines of credit. Go-to-market is enterprise field sales through the dealer network, with a dedicated fleet program (1800 766 596) segmented across small business (1–4 vehicles), general fleet (5–29), national fleet (30+), government, and rental customers. Customer mix spans fleet operators, government, rental companies, and private retail buyers, with named enterprise customers including Pool Werx, Aramex Australia, Jim's Group, and Modus.

Name

LDV Automotive Australia

Legal name

Ateco Automotive Pty Limited

Website

https://ldvautomotive.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

LDV Automotive Australia is the trading name of Ateco Automotive Pty Limited, the official Australian importer and distributor of LDV vehicles since 2014. It sells 14 commercial and passenger nameplates — including electric vans, utes, SUVs, and RVs — through a nationwide dealer network, serving fleet operators, government, rental, and private buyers under parent SAIC Motor.

Ownership category

akta.pro rank

Product category

Commercial Vehicles

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Vans & Box Trucks (Light Commercial Vehicles) Rental/Leasing (TLABAGAA)

akta.pro secondary industries

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Urban Electric Delivery Vehicles Rental/Leasing (EDVs/Step Vans) (TLABAGAF)

Keywords

• Commercial vehicles
• Electric vans
• Utility vehicles
• Passenger SUVs
• Fleet vehicles

Headquarters

HQ city

Lidcombe

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Vehicle Sales: LDV generates revenue through the sale of vehicles including utes (T60 MAX, Terron 9), SUVs (D90), vans (G10+, Deliver 7, Deliver 9), buses, electric vehicles (eDeliver 5, eDeliver 7, eDeliver 9, MIFA 9), and recreational vehicles (Campervan, Motorhome). Sales occur through authorized dealer network across Australia to retail, fleet, government, and rental customers.
2. Financial Services: LDV Financial Services (registered business name of Automotive Lending Solutions Australia Pty Ltd) provides consumer loans, commercial loans, finance leases, novated leases, and business lines of credit for vehicle financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

LDV Automotive Australia imports and distributes a range of commercial and passenger vehicles from SAIC Motor through a nationwide authorized dealer network. The portfolio spans utes (T60 MAX, Terron 9), SUVs (D90), people movers (MIFA 9 electric), diesel and electric vans (G10+, Deliver 7/9, eDeliver 5/7/9), buses (Deliver 9 Bus), and recreational vehicles (Deliver 9 Campervan and Motorhome). The company also operates LDV Financial Services, providing consumer and commercial vehicle financing.

Product overview

LDV Automotive Australia offers a comprehensive portfolio of commercial and passenger vehicles under the SAIC Motor umbrella. The product lineup spans utes (T60 MAX, Terron 9), SUVs (D90), people movers (MIFA 9 electric), vans (Deliver 7, G10+, Deliver 9), electric vans (eDeliver 5, eDeliver 7, eDeliver 9), buses (Deliver 9 Bus), and recreational vehicles (Deliver 9 Campervan, Deliver 9 Motorhome). The range includes both traditional internal combustion engines (diesel and petrol) and pure electric vehicles, targeting Australian businesses, fleets, and consumers with vehicles positioned for value, practicality, and increasingly electrified transportation solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• T60 MAX Ute Dual-cab ute with a bi-turbo 2.0L diesel engine producing 160kW and 500Nm, 3.5 tonne braked towing capacity, available in Pro, Plus, and Mega Tub Plus variants. Targeted at tradespeople and lifestyle buyers seeking towing capability.
• Terron 9 Ute Large ute with 2.5L turbo diesel engine (163kW/520Nm), 3.5T braked towing, 4x4 terrain modes, available in Origin and Evolve variants with advanced safety and connectivity features.
• MY25 D90 SUV Seven-seat large SUV with 2.0L turbo petrol engine (184kW/410Nm), 8-speed ZF automatic, available in 2WD Mode, 2WD Executive, and 4WD Executive variants. Targeted at families and lifestyle buyers.
• MIFA 9 All-electric luxury people mover seating up to 7 passengers, with 90kWh battery, up to 440km range, fast charging capability (30%-80% in approximately 36 minutes), available in Mode, Executive, and Luxe variants.
• Deliver 7 One-tonne commercial van with 2.0L turbo diesel (123kW/390Nm), 9-speed automatic, 6.3-7.2m3 cargo space, 1.2 tonne payload, available in Short Wheelbase and Long Wheelbase variants. Holds ANCAP Platinum safety rating.
• G10+ Van One-tonne van with 5.2m3 cargo space, 2.0L turbo diesel engine (118kW/375Nm), 8-speed ZF automatic transmission with rear lift tailgate or optional barn doors.
• eDeliver 5 All-electric urban van with 64kWh battery, up to 335km range, 1.2 tonne payload, 6.6-8.7m3 cargo volume, featuring Vehicle to Load (V2L) capability at 6.6kW output and DC fast charging.
• eDeliver 7 All-electric one-tonne van with 77-88kWh battery, up to 362km range, 5.9-8.7m3 cargo space, advanced safety systems and ANCAP Gold safety rating.
• Deliver 9 Large Van Large commercial van in three sizes (Mid Wheelbase Mid Roof, Long Wheelbase Mid Roof, Long Wheelbase High Roof) with 2.0L turbo diesel Euro VI engine (128kW/420Nm), 9.6-12.3m3 cargo space, ANCAP Gold safety rating.
• Deliver 9 Cab Chassis Customizable cab chassis platform with 2.2-2.4 tonne payload, 2.8 tonne braked towing, available in LWB (3,760mm) and XLWB (4,048mm) wheelbases for body builder solutions.
• eDeliver 9 All-electric large van with 88.55kWh battery, 150kW power and 310Nm torque, up to 280km range, 10.9-12.3m3 cargo volume, DC fast charging from 20% to 80% in approximately 45 minutes.
• Deliver 9 Bus Multi-seat bus in 11, 12, or 14 seat configurations with 2.0L turbo diesel Euro VI engine (128kW/420Nm), featuring advanced safety technologies and comfort features.
• Deliver 9 Campervan Series 2 Recreational vehicle based on the Deliver 9 platform, featuring sleeping for 2, electric cooktop, fridge/freezer, microwave, toilet and shower, retractable awning, and 22-inch wall-mounted TV.
• Deliver 9 Motorhome Flagship RV offering sleeping for 4 with master bed and overhead bed, ensuite with shower/toilet/sink, fully equipped kitchen with Dometic induction cooktop, 133L refrigerator, 5kWh lithium battery with 380W solar panel.
• LDV Financial Services In-dealership vehicle financing product offered by Automotive Lending Solutions Australia Pty Ltd, providing consumer loans, commercial loans, finance leases, novated leases, and business lines of credit for vehicle purchase. Australian Credit Licence Number 391464.

Quantifiable outcome

• ANCAP Gold Safety Rating for Deliver 9 (2024)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SAIC Motor Corporation LimitedcoreStrategic or Co-development Partner · 1 January 2010SAIC Motor acquired the commercial vehicles division of the British Motor Corporation including the LDV brand in 2010. SAIC Motor is the largest automotive manufacturer in China, a Fortune Global 500 company selling over 5 million vehicles annually. LDV operates as part of SAIC's exclusive brands including LDV, Maxus, MG and Roewe.
• EVSEminorOthersPreferred home EV charging equipment supplier for LDV Electric vehicle customers. Provides installation services through qualified technicians who conduct site visits for tailored home charging quotes. Contact: 1300 406 210 / [email protected]
• JET Charge (Jetcharge)minorOthersPreferred home EV charging equipment supplier and installation service for LDV Electric vehicle customers. Provides site visits and installation services for home EV charger setup. Contact: 1300 856 328 / [email protected]
• Ateco Automotive Pty LimitedcoreOthersOfficial Importer and Distributor for LDV vehicles in Australia. Ateco Automotive Pty Limited (ABN 34 000 486 706) distributes and sells LDV vehicles and related products through appointed dealer networks across Australia. Handles all LDV brand operations including sales, marketing, and customer support.
• Automotive Lending Solutions Australia Pty LtdcoreOthersProvides LDV Financial Services, offering consumer loans, commercial loans, finance leases, novated leases, and business lines of credit for vehicle financing. Registered business name: LDV Financial Services, ABN 70 130 046 794, Australian Credit Licence Number 391464.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• BYD Australia: BYD is expanding rapidly in Australia with electric passenger and commercial vehicles (e.g., Atto 3, Dolphin, upcoming electric vans). It competes with LDV's EV portfolio, particularly MIFA 9, in fleet electrification deals.

Broad incumbents

• Isuzu Australia:
• Mercedes-Benz Vans Australia: Mercedes-Benz Vans distributes Sprinter and Vito in Australia, directly competing with LDV's Deliver 7/9 and eDeliver 7/9 in the premium LCV and large van segments, particularly with national fleet and government buyers.
• Toyota Australia (Commercial Vehicles): Toyota's HiAce, Hilux and LandCruiser dominate the Australian LCV and ute market. LDV's Deliver and T60/Terron ranges compete directly on value, warranty, and increasingly on EV variants.
• Ford Australia (Commercial Vehicles): Ford Australia's Transit, Transit Custom and Ranger compete head-on with LDV's Deliver and T60 ranges. As an established incumbent with strong dealer network and fleet program, Ford represents the primary benchmark LDV is targeting.
• Volkswagen Commercial Vehicles Australia: Volkswagen Commercial Vehicles distributes Caddy, Transporter and Crafter in Australia, competing with LDV's LCV lineup in fleet and SME segments with a similar mid-market positioning.

Direct peers

• GWM Australia (Haval): GWM/Haval is a Chinese-owned brand distributed in Australia with utes (Cannon), SUVs and a growing EV lineup, pursuing a similar value-plus-warranty positioning against established incumbents and competing for fleet and retail buyers across multiple segments.
• Foton Australia: Foton Australia is another Chinese-OEM-backed distributor of light commercial vehicles and trucks in Australia. It directly competes with LDV in the value-priced LCV segment with overlapping fleet buyer targets.
• Renault Australia: Renault Australia distributes Kangoo, Trafic and Master vans that compete in the same commercial van segments as LDV's Deliver range. Both target small-to-medium fleet operators with value and feature positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ldv-automotive-head-office

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LDV Automotive Australia