LEABOURN PASSENGER SERVICE LIMITED
Leabourn Passenger Service Limited is a family-owned New Zealand transport company operating 100+ vehicles across Auckland and Northland, providing charter, coach, school, taxi, shuttle, and van rental services from five depots.
- Company typePrivate
- Founded1970
- HeadquartersWellsford, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
LEABOURN PASSENGER SERVICE LIMITED firmographics
Firmographics- Name
- LEABOURN PASSENGER SERVICE LIMITED
- Legal name
- Leabourn Passenger Services
- Website
- https://leabourn.co.nz
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Leabourn Passenger Service Limited is a family-owned New Zealand transport company operating 100+ vehicles across Auckland and Northland, providing charter, coach, school, taxi, shuttle, and van rental services from five depots.
- Ownership category
- akta.pro rank
LEABOURN PASSENGER SERVICE LIMITED industry classification
Industry- Product category
- Passenger Transport Services
- NAICS
- Charter Bus Industry (485510), Charter Bus Industry (4855), Charter Bus Industry (48551), Transit and Ground Passenger Transportation (485)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Charter & Tour Coach Operators (TLAFAFAB)
- akta.pro secondary industries
- Tour & Sightseeing Coach Charters (THAIAIAB), Corporate & Employee Shuttle Charters (THAIAIAC), Religious & Community Group Charters (THAIAIAI)
Keywords
Where LEABOURN PASSENGER SERVICE LIMITED is headquartered
LocationHeadquarters
- HQ city
- Wellsford
- HQ country
- New Zealand
- HQ region
- Oceania
Offices5 records
Markets served
LEABOURN PASSENGER SERVICE LIMITED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Charter Services: Coach charter services for group transport across New Zealand, with pricing based on trip requirements and duration.
- School Transport: Regular scheduled school bus services on set routes in Kaiwaka area plus school charters for school trips throughout Auckland and Northland.
- Taxi and Shuttle Services: Private shuttle hire and taxi services operated through subsidiary Warkworth Taxi Bus Service, including airport transfers.
- Van Rentals: Self-drive 12-seater rental vans available from depots throughout the region for small groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing tailored to specific service requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
LEABOURN PASSENGER SERVICE LIMITED product offering
Product offeringCore offering
Leabourn Passenger Service Limited operates a multi-modal passenger transport business across Auckland and Northland, New Zealand. The company provides charter coach hire, scheduled group coach services, school transport contracts, taxi services through its Warkworth Taxi Bus Service subsidiary, private shuttle hire, and 12-seater self-drive rental vans. Operations are supported by a fleet of more than 100 vehicles ranging from luxury cars to 53-seat coaches, dispatched from depots in Warkworth, Wellsford, Kaiwaka, Maungaturoto, and Ruawai.
Product overview
Leabourn Passenger Service operates a diversified transport service portfolio with over 100 vehicles ranging from 12-seat vans to 53-seat coaches. The core offering includes Charter Services, Coach Services, School Transport/School Charters, Taxi Service (via Warkworth Taxi Bus Service subsidiary), Private Shuttle Hire, and Rental Vans. The fleet spans luxury cars to 53-seat coaches, enabling services from individual airport transfers to large group charters. The company operates depots in Warkworth, Wellsford, Kaiwaka, Maungaturoto, and Ruawai, servicing the Auckland and Northland regions with over 50 years of operational experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Charter Service Full coach charter hire for private groups, corporate clients, and community organisations across Auckland and Northland, with a fleet covering vehicles from luxury cars up to 53-seat coaches.
- Coach Service Group coach travel service catering to corporate events, community groups, sports teams, senior citizens, and other group travel needs in the Auckland and Northland regions.
- School Transport / School Charters Recurring school bus transport and ad-hoc school charter services for educational institutions, a core line of business the company has operated for more than 60 years since its founding in the Kaiwaka area in the 1960s.
- Taxi Service Local taxi service operated through the company's subsidiary, Warkworth Taxi Bus Service, providing on-demand point-to-point passenger transport in the Warkworth area and surrounding districts.
- Private Shuttle Hire Private shuttle hire service for special occasions including weddings, airport transfers, and other bespoke transport needs for individuals and small groups.
- Rental Vans Self-drive 12-seat rental vans (Toyota Hiace) for customers who want their own group transport, suitable for self-organised trips and small-group travel.
- Transport and Tours Packaged transport and tour services offered through a company subsidiary, combining vehicle hire with itinerary support for group outings and tourism in the Auckland and Northland regions.
Quantifiable outcome
- 50+ years of continuous operation demonstrating reliability and customer trust
- +1 more outcomes
Companies that use LEABOURN PASSENGER SERVICE LIMITED
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
LEABOURN PASSENGER SERVICE LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LEABOURN PASSENGER SERVICE LIMITED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Warkworth Taxi Bus ServicecoreFully owned subsidiary of Leabourn Passenger Services that operates comprehensive taxi services. Through this subsidiary, Leabourn offers taxi services for business travel, airport transfers, wedding transport, and general transportation needs. The subsidiary extends Leabourn's service capabilities in the Warkworth area.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
LEABOURN PASSENGER SERVICE LIMITED competitors and assessment
Company assessmentDirect peers
- Tranzit Group: Family-owned New Zealand passenger transport group operating urban bus, school, and charter services across multiple regions. Comparable to Leabourn in family ownership structure, multi-service offering, and reliance on school and charter contracts as core revenue.
- Go Bus (NZ): New Zealand bus operator providing school, urban, and charter services, particularly in the upper North Island. Comparable to Leabourn in school transport focus, depot footprint in Northland/Auckland, and charter capabilities.
- Ritchies Transport Holdings: One of New Zealand's largest privately held bus and coach operators, providing school, urban, and charter services across the North Island. Most directly comparable to Leabourn by geography (Auckland/Northland), service mix (school + charter + scheduled), and family-owned heritage.
- MainCoach Lines: New Zealand coach operator offering scheduled intercity and charter services in the upper North Island. Overlaps with Leabourn on charter coach services for group travel to destinations across New Zealand.
Broad incumbents
- Kinetic Group: One of Australasia's largest bus operators, with school, charter, and urban services across Australia and New Zealand. Comparable as a multi-region bus operator with overlapping capability in school and charter, though much larger and more geographically diverse than Leabourn.
- InterCity (NZ): New Zealand's largest intercity coach network, operating scheduled services nationwide. Comparable as a coach operator in NZ, though focused on scheduled intercity routes rather than the charter/school niche Leabourn serves.
Emerging players
- Kiwi Experience: New Zealand hop-on hop-off backpacker coach network targeting international tourists. Comparable tour-coach orientation but with a focused youth-travel niche versus Leabourn's broader charter customer base.
Regional players
- Busways: Large Australian bus and coach operator providing school, charter, and route services across NSW. Comparable multi-service bus operator model but operating across the Tasman rather than directly competing in NZ.
- Howick & Eastern Buses: Auckland-focused bus operator serving East and South Auckland with scheduled and charter services. Comparable regional footprint and customer mix but operates primarily in metropolitan Auckland rather than the wider Northland region.
Others
- Pavers Tyre & Service / NZ Coach (broader category): Not a direct peer; included as ecosystem participant. Pavers provides tyre and vehicle servicing to NZ coach and bus operators including fleets like Leabourn's. Adjacent infrastructure enabling the same industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
LEABOURN PASSENGER SERVICE LIMITED social profiles
Digital presenceLEABOURN PASSENGER SERVICE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEABOURN PASSENGER SERVICE LIMITED leadership team
Management profileNumber of profiles
LEABOURN PASSENGER SERVICE LIMITED subsidiaries and ownership
Company hierarchySubsidiaries1 record
LEABOURN PASSENGER SERVICE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEABOURN PASSENGER SERVICE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEABOURN PASSENGER SERVICE LIMITED
What does LEABOURN PASSENGER SERVICE LIMITED do?
Leabourn Passenger Service Limited operates a multi-modal passenger transport business across Auckland and Northland, New Zealand. The company provides charter coach hire, scheduled group coach services, school transport contracts, taxi services through its Warkworth Taxi Bus Service subsidiary, private shuttle hire, and 12-seater self-drive rental vans. Operations are supported by a fleet of more than 100 vehicles ranging from luxury cars to 53-seat coaches, dispatched from depots in Warkworth, Wellsford, Kaiwaka, Maungaturoto, and Ruawai.
Is LEABOURN PASSENGER SERVICE LIMITED a public or private company?
LEABOURN PASSENGER SERVICE LIMITED is a private company. It is classified as family owned and is currently operating.
When was LEABOURN PASSENGER SERVICE LIMITED founded?
LEABOURN PASSENGER SERVICE LIMITED was founded in 1970. It employs 1 to 10 people.
Where is LEABOURN PASSENGER SERVICE LIMITED based?
LEABOURN PASSENGER SERVICE LIMITED is headquartered in Wellsford, New Zealand, in the Oceania region.
How does LEABOURN PASSENGER SERVICE LIMITED make money?
Four revenue lines are on record. Charter Services are the primary driver. The others are school Transport, taxi and Shuttle Services and van Rentals.
Who are LEABOURN PASSENGER SERVICE LIMITED's main competitors?
Direct peers on record are Tranzit Group, Go Bus (NZ), Ritchies Transport Holdings and MainCoach Lines. Broad incumbents are Kinetic Group and InterCity (NZ). Kiwi Experience is listed as an emerging player. Regional players are Busways and Howick & Eastern Buses. Pavers Tyre & Service / NZ Coach (broader category) is listed as an others.
Does LEABOURN PASSENGER SERVICE LIMITED have an API?
No public API is recorded for LEABOURN PASSENGER SERVICE LIMITED.
What industry is LEABOURN PASSENGER SERVICE LIMITED in?
LEABOURN PASSENGER SERVICE LIMITED's product category is Passenger Transport Services. Its primary akta.pro industry code is TLAFAFAB, Charter & Tour Coach Operators, with a secondary code of THAIAIAB, Tour & Sightseeing Coach Charters. Its NAICS code is 485510 and its SIC code is 4100.