Lead 2 Perform

What Lead 2 Perform does

Lead 2 Perform (L2P) is a boutique performance improvement and business transformation consulting firm headquartered in Calgary, Canada, founded in 2011. The firm serves enterprise clients — primarily multi-national corporations and large private businesses in the energy, oil & gas, manufacturing, petrochemical, construction, and education sectors across North America and selectively beyond — through custom-scoped, multi-month consulting engagements delivered on-site by embedded coaches. Named clients include TC Energy, Repsol, Pembina, Nova Chemicals, Husky Energy, Energy Transfer, Tervita, Heritage Royalty, Millar Western, Burnco, Asahi-Kasei Plastics, and Lakeland College.

The firm offers nine discrete services organized around three core transformation pillars — Operational Transformation, Digital Transformation, and Safety Transformation — supported by Facilitation & Alignment, Performance Management, Process Improvement, Business Assessment, Leadership Development, and Strategic & Annual Planning. Its intellectual property is methodological rather than technological, anchored in a proprietary 4-phase transformation framework (Create the Future, Design the New Way of Working, Make it Happen, Make it Stick) and the Advanced Safety Leadership (ASL) program. No software products, algorithms, or AI/ML capabilities are offered. Documented engagements have produced outcomes such as 60%+ incident-rate reductions, $20.2MM year-1 production revenue uplift, and 5:1 first-year payout ratios.

Lead 2 Perform generates revenue exclusively through professional services fees on custom-scoped engagements. Pricing is not publicly disclosed and is quoted per project based on scope, duration, and team composition. Distribution is direct consultative sales, initiated through website 'Book a Call' CTAs routed to a HubSpot meeting scheduler and supported by a content marketing program (case studies, blog, podcast appearances, webinars). The firm is privately held, founder/partnership-owned (with Partners Brent Olynyk and Dave McLaren visible as leaders), operates with 6 listed core employees supported by a broader bench of named consultants and advisors, and has no disclosed funding rounds, acquisitions, or M&A activity.

Name

Lead 2 Perform

Legal name

Lead 2 Perform

Website

https://lead2perform.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lead 2 Perform is a Calgary-based boutique consulting firm that delivers operational, digital, and safety transformation engagements to enterprise clients, primarily in the energy, oil & gas, manufacturing, and industrial sectors across North America.

Ownership category

akta.pro rank

Product category

Business Transformation Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industry

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

Keywords

• Business transformation consulting
• Performance improvement consulting
• Operational excellence consulting
• Safety transformation services
• Leadership development coaching

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services Consulting: Lead 2 Perform generates revenue through billable consulting engagements. Projects are custom-scoped and delivered on-site with coaches embedded in client organizations. Revenue is earned through professional service fees for transformation consulting, coaching, facilitation, and training services. Engagements typically span several months with defined phases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Lead 2 Perform is a performance improvement and business transformation consulting firm that delivers on-site coaching, process improvement, leadership development, and high-performance culture change for enterprise clients. Services are organized around three core pillars (Operational Transformation, Digital Transformation, Safety Transformation) and six supporting practices, delivered by embedded coaches using a proprietary 4-phase transformation framework with a stated 5:1 first-year payout.

Product overview

Lead 2 Perform is a performance improvement consulting firm offering a portfolio of business transformation services organized around three core transformation pillars: Operational Transformation, Digital Transformation, and Safety Transformation. These are supported by six additional consulting services including Facilitation & Alignment, Performance Management, Process Improvement, Business Assessment, Leadership Development, and Strategic & Annual Planning. The firm's approach combines on-site coaching with methodology-driven transformation frameworks (Create the Future, Design the New Way of Working, Make it Happen, Make it Stick) to deliver sustainable performance improvements with a 5:1 payout guarantee in the first year of implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Operational Transformation On-site coaching, process improvement, team collaboration strengthening, and high-performance culture development to help organizations survive and thrive in today's business environment. Targeted at enterprise leaders and operations teams.
• Digital Transformation
• Safety Transformation
• Facilitation & Alignment
• Performance Management
• Process Improvement
• Business Assessment
• Leadership Development
• Strategic & Annual Planning

Quantifiable outcome

• 95% of L2P projects have exceeded client goals
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RHR International: Global boutique executive coaching and leadership development firm with a similar practitioner-led model, serving enterprise clients across industries. Closely comparable to L2P's leadership development, executive coaching, and senior-team transformation offerings.
• Egon Zehnder: Leadership advisory and executive coaching firm with deep practitioner-consultant bench serving global enterprise clients. Comparable to L2P on leadership development and CEO/executive team advisory engagements.
• DuPont Sustainable Solutions: Specialist operational risk, safety, and process-improvement consultancy with deep industrial client base. Closely comparable to L2P's Safety Transformation and operational excellence offerings.

Broad incumbents

• McKinsey & Company: Global management consultancy with established Operations and Energy practices serving the same enterprise buyer as L2P. Competes on overall transformation programs though typically with strategy-first rather than coach-embedded delivery.
• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent advisory at much larger scale. Overlaps with L2P on leadership development and organizational transformation engagements.
• PA Consulting: Global consulting firm with strong operational transformation, digital, and safety practices serving energy and industrial clients. Directly overlaps L2P on operational excellence, digital adoption, and safety transformation engagements.
• Bain & Company: Global management consultancy with Energy & Natural Resources and Organization practices. Comparable on transformation and operational performance engagements for industrial and energy clients.
• Heidrick & Struggles: Executive search and leadership consulting firm with growing advisory practice in culture, leadership, and organizational transformation. Comparable in serving enterprise energy and industrial clients for senior-team development.

Emerging players

• BTS (Business Transformation Solutions): Consulting firm specializing in sales and leadership transformation with executive coaching and capability-building offerings. Comparable in delivery model and enterprise coaching focus.
• BST (Behavioral Science Technology): Niche safety culture and behavior-based safety consultancy serving energy and industrial operators. Directly comparable to L2P's ASL program and frontline safety culture work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lead2perform
• LinkedInlinkedin.com/company/lead-2-perform

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lead 2 Perform