Leader Assistant

What Leader Assistant does

Leader Assistant is a professional development platform serving executive and administrative assistants, operated by founder Jeremy Burrows through Go Burrows, LLC (a privately held US LLC based in St. Louis, Missouri). The company sells a portfolio of products built around the proprietary "Four Pillars" leadership framework: The Leader Assistant Podcast (1,000,000+ downloads), The Leader Assistant Community (free global community hosted on Circle), The Leader Assistant Book (a #1 Amazon bestseller with 50,000+ copies sold), the Assistant Habits mobile app (daily leadership micro-actions), The Leader Assistant Academy (AI-powered, on-demand professional development), and a Premium Membership (subscription tier with group coaching, an on-demand content library, and a 24/7 AI Agent trained on the members-only library). Revenue is generated primarily through subscription memberships, course enrollments, book sales, app monetization, individual coaching, and Jeremy Burrows' speaking engagements, with a community-led, content-first go-to-market motion that converts free community members into paying customers.

The underlying technology centers on a proprietary content corpus — frameworks, podcast episodes, courses, and a members-only library — that has been accumulated over years of operating in the executive assistant niche. The company leverages AI primarily as a feature layer: a 24/7 AI Agent and AI-powered Academy experiences are likely delivered through a retrieval-augmented generation pattern over the proprietary content library, rather than through proprietary model development. There is no evidence of in-house AI research, patents on AI systems, or AI-focused senior hires. Distribution is omnichannel and direct-to-consumer: Amazon and direct storefront for the book, app stores for the mobile app, podcast platforms for audio content, and direct service delivery for coaching and speaking, all driven by an organic content and community engine across LinkedIn, Facebook, Instagram, X, email, and live events.

The business is bootstrapped with no external institutional investors, no disclosed funding rounds, and no parent company. Operating geographies are global in reach but without disclosed localized operations. The model is horizontal — targeting executive assistants across industries — and explicitly extends to the executives, CEOs, pastors, and entrepreneurs who hire and manage them, opening a secondary buyer segment. Pricing is not publicly disclosed, but the offering ranges from a free community tier through paid subscriptions, courses, and high-touch coaching.

Name

Leader Assistant

Legal name

Go Burrows, LLC

Website

https://leaderassistant.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Leader Assistant is a bootstrapped professional development platform that sells training, coaching, a #1 Amazon bestselling book, an AI-powered academy, and a premium membership with a 24/7 AI agent to executive and administrative assistants globally, led by founder Jeremy Burrows.

Ownership category

akta.pro rank

Product category

Executive Assistant Professional Development

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Presence & Communication Coaching (EDABANAE)

akta.pro secondary industries

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB)

Keywords

• Executive assistant training
• Administrative professional development
• Leadership coaching
• Professional development courses
• Habits and productivity app

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Book Sales: Sale of The Leader Assistant book and workbook - a #1 Amazon bestseller that has sold over 50,000 copies. Sold through Amazon and direct storefront.
2. Premium Membership Subscription: Monthly subscription providing access to ongoing group training/coaching sessions, on-demand professional development library, and 24/7 premium AI Agent trained on the members-only library.
3. Academy Enrollment: One-time or recurring enrollment fees for AI-powered on-demand professional development courses in the Leader Assistant Academy.
4. Coaching Services: Individual coaching services provided by Jeremy Burrows and other instructors with decades of experience as executive assistants.
5. Speaking Engagements: Jeremy Burrows provides speaking services at events, conferences, and corporate settings.
6. Assistant Habits App: Mobile app providing daily curated leadership actions for executive assistants, generating revenue through app downloads or subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Leader Assistant provides professional development resources, training, and community for executive and administrative assistants. The core offerings include an AI-powered Academy with structured courses, a Premium Membership providing ongoing group coaching and a 24/7 AI Agent, a bestselling book and workbook, a daily habits mobile app, a podcast with over 1 million downloads, and a free global community platform. Content and instruction are led by founder Jeremy Burrows using the proprietary Four Pillars framework.

Product overview

Leader Assistant is a multi-product ecosystem centered on professional development for executive and administrative assistants. The core offerings include: The Leader Assistant Podcast (1M+ downloads) for leadership content; The Leader Assistant Community (free Circle-based platform) for peer connection; The Leader Assistant Book (50K+ sold, #1 Amazon bestseller) for self-paced learning; the Assistant Habits App for daily micro-learning; The Leader Assistant Academy (AI-powered on-demand courses) for structured development; and The Leader Assistant Premium Membership (subscription with group coaching, library access, and 24/7 AI Agent) for comprehensive support. The portfolio ranges from free community resources to premium subscription tiers, positioned as a comprehensive growth platform for administrative professionals.

Differentiator

Problem solved

Functional benefit

Brands

• The Leader Assistant Podcast: A leadership development podcast for executive assistants with practical tips, leadership development content, and engaging guests. Has achieved over 1,000,000 downloads.
• The Leader Assistant Academy
• The Leader Assistant Book
• Assistant Habits App
• The Leader Assistant Premium Membership
• The Leader Assistant Community

Products and services

• The Leader Assistant Podcast A leadership development podcast for executive assistants offering practical tips and engaging guest interviews; free to listen on major podcast platforms.
• The Leader Assistant Book and Workbook A practical leadership book and workbook for executive assistants and executives covering confidence, game-changing leadership, automation, and burnout resistance; sold through Amazon and direct storefront.
• The Leader Assistant Academy An AI-powered, on-demand course platform for executive assistants offering structured professional development built on the proprietary Leader Assistant frameworks.
• The Leader Assistant Premium Membership A monthly subscription providing members with ongoing group coaching sessions, an on-demand professional development library, and round-the-clock access to a 24/7 AI Agent trained on members-only content.
• Assistant Habits App A mobile app that delivers one curated leadership action every weekday, helping executive assistants build consistent leadership habits through short daily practice.
• Executive Assistant Coaching Individual professional coaching sessions delivered by Jeremy Burrows and experienced former executive assistants for assistants seeking one-on-one career development.
• Speaking Engagements Live speaking engagements by Jeremy Burrows delivered at corporate events, conferences, and industry gatherings on the topics of executive assistant leadership and empowerment.

Quantifiable outcome

• #1 Amazon best seller
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The EA Campus: Online training platform specifically for executive and administrative assistants offering courses and certifications. Comparable product category and target customer, though structured as more traditional e-learning.
• Office Dynamics: Long-standing administrative training and coaching company founded by Joan Burge. Directly comparable as a training/coaching provider for executive assistants with a similar founder-led, content-plus-services model.
• All Things Admin: Resource and training platform for administrative professionals founded by Julie Perrine. Directly comparable audience (executive/administrative assistants) and overlapping content-plus-coaching model.
• Practical Administrative Magazine (PAM): Long-running publication and resource for executive assistants. Comparable audience and editorial thought-leadership positioning in the EA professional development space.
• Executive Support Training: Training provider for executive assistants and support staff with global reach. Comparable focus on EA-specific professional development and certification.

Broad incumbents

• ASAP (American Society of Administrative Professionals): Established membership organization serving administrative professionals with training, certification, and networking. Comparable target audience and content/training offerings, though structured as a traditional association.
• Coursera: Large-scale online learning platform offering professional development courses relevant to executive assistants. Competes for training budgets but lacks Leader Assistant's EA-specific specialization.
• LinkedIn Learning: Major professional development platform with courses relevant to administrative professionals. Overlaps on professional development content for EAs but as part of a much broader catalog at subscription scale.

Emerging players

• Chief of Staff Association: Professional community and training organization for chiefs of staff and senior administrative leaders. Comparable audience at the senior end of the administrative profession, with overlap in executive development.
• Mentorlead: Coaching and mentorship platform used by enterprises for employee development. Adjacent to Leader Assistant's coaching services with overlap in AI-enabled professional development delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/goburrows
• Facebookfacebook.com/goburrowsllc
• LinkedInlinkedin.com/company/leaderassistant
• Instagraminstagram.com/go.burrows

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leader Assistant