Leader Connect - Leadership Development

What Leader Connect - Leadership Development does

Leader Connect (legal name: Leader-Connect) is a UK-based leadership development business founded by Neil Jurd OBE, a former British Army Officer who taught leadership at the Royal Military Academy Sandhurst and authored the bestselling 'The Leadership Book'. The company sells practitioner-led leadership training through three distinct go-to-market motions: a self-serve online learning platform offering individual video courses priced £7.50–£19.50 plus a £199/year annual membership; bespoke two-day in-person corporate training programmes accredited by the Institute of Leadership and segmented across six verticals (Healthcare, Education, Finance & Fintech, Pharmaceuticals, Business & Enterprise, and Public Sector); and a community-led content engine built on podcasts, YouTube videos, blog articles, a TEDx talk, and a free 32-question Merrill-Reid Social Styles assessment quiz that serves as a top-of-funnel lead generator.

The underlying technology is a standard WordPress-based learning management platform delivering self-paced video lessons, quizzes, certifications, and progress tracking, supplemented by an e-commerce checkout for course and subscription purchases. The proprietary intellectual property sits in the content library (20+ courses including sector-specific programmes such as 'How to Lead a School' and 'Building High-Performing Teams'), the credentialed instructor roster (military officers, NHS clinicians, former headteachers, broadcasters), and the Institute of Leadership accreditation for in-person delivery. The platform supports individual learners, SMBs purchasing team seats, and enterprise clients engaging via discovery calls and customised curricula.

The revenue model mixes one-time course sales (per-course license), recurring annual subscriptions, and bespoke professional services contracts. Pricing spans free content (Public Speaking course, leadership quiz, blog, podcasts) through mid-priced individual courses (£9.95–£19.50) to premium enterprise programmes on multi-year contracts with custom quotes. The business is privately held, UK-domiciled with headquarters in Sheffield, and operates with no disclosed funding, no disclosed headcount, and no public revenue figures. Customer evidence spans 100+ organisations including University of Sheffield, NHS, Nielsen, Sanofi, SOAS University, and multiple UK schools and trusts, with no disclosed anchor-customer dependency.

Name

Leader Connect - Leadership Development

Legal name

Leader-Connect

Website

https://leader-connect.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Leader Connect is a UK-based leadership development business founded by Neil Jurd OBE, offering self-paced online video courses, an annual £199 membership, bespoke Institute of Leadership-accredited in-person training across six verticals, and a free Merrill-Reid leadership assessment, serving individuals, schools, and enterprises.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Leadership development training
• Online leadership courses
• Executive education programmes
• Corporate leadership training
• Team management workshops

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Individual Course Sales: One-time purchase of individual online courses priced between £9.95 and £19.95. Customers pay per course to access video lessons, assessments, and course materials.
2. Annual Membership Subscription: Annual subscription access to all online courses and content for £199 per year, providing unlimited access to the full course library.
3. In-Person Corporate Training: Bespoke two-day leadership training programmes delivered in-person at client organisations. Accredited by the Institute of Leadership, with delegates becoming Members or Associate Members.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Leader-Connect delivers leadership development training through self-paced online video courses (priced £5–£19.50), an annual subscription membership (£199/year) granting unlimited access to all online content, and bespoke two-day in-person leadership programmes accredited by the Institute of Leadership and tailored to client organisations across healthcare, education, finance, pharmaceuticals, business, and public sector verticals.

Product overview

Leader Connect offers a unified leadership development platform combining online courses, in-person training, video content, podcasts, and an assessment tool. The core offering comprises Online Leadership Courses (self-paced video courses ranging from free to £19.50, covering leadership fundamentals, team building, school leadership, EDI, public speaking, and wellbeing) and In-Person Courses (Institute of Leadership-accredited face-to-face training across Healthcare, Education, Finance, Pharmaceuticals, Business, and Public Sector sectors). These are supplemented by a free Leadership Style Quiz (Merrill-Reid profiling tool), a Leadership Videos library, Leadership Podcasts series, The Leadership Book (by Neil Jurd OBE), and an Annual Membership (£199/year) for full platform access. The platform was founded by Neil Jurd OBE and draws on military and organisational leadership experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Leadership Courses Self-paced online video courses covering leadership, team development, planning, public speaking, mental health, coaching, and education. Courses range from free to £19.50 with durations from 18 minutes to 2h 31m.
• In-Person Leadership Training Programmes Accredited face-to-face leadership training programmes for managers and directors across six sectors: Healthcare, Education, Finance, Pharmaceuticals, Business, and Public Sector. Two-day immersive experiential learning format accredited by the Institute of Leadership.
• Annual Membership Subscription service offering access to all online courses for £199 per year. Includes video lessons, practical tools, models, assessments, and flexible self-paced learning across all course categories.
• Leadership Style Quiz Free online assessment tool based on the Merrill-Reid Social Styles model. 32-question quiz positioning users on a Driver, Expressive, Amiable, or Analyst quadrant with team development recommendations.
• Leadership Videos Library Video library of short, practical leadership lessons from real-world leaders. Categories include Leadership, Team Development and Culture, Communication, Wellbeing, Strategy and Planning, HR and Management, Coaching, Education, and Health.
• Leadership Podcasts Podcast series featuring expert-led discussions on leadership and teamwork. Shows include Deep Leadership, The Frank and Stan Chat, Stories of Service, We Lead Well, The Visible Leader, and Knowing Self Knowing Others. Available on Spotify and Apple Podcasts.

Quantifiable outcome

• 21 Extended Leadership Team members enrolled in single programme at Dallam School, with reported transformational impact on leadership clarity and purpose
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Global organisational consulting firm with a substantial leadership and professional development practice. Overlaps as a large incumbent offering enterprise leadership training, assessment, and coaching alongside a broader talent portfolio.
• LinkedIn Learning: Subscription-based online learning platform with deep leadership and management course catalogue distributed to individuals and enterprises via LinkedIn. Comparable as a large-scale online leadership course subscription offering.
• Harvard Business Publishing Corporate Learning: Enterprise learning division distributing Harvard-authored leadership content, courses, and case studies to corporate L&D functions. Comparable as a premium content-led leadership learning provider targeting enterprise buyers.

Direct peers

• The Leadership Circle: Leadership assessment and development firm selling proprietary leadership profile tools and certification to practitioners and enterprises. Comparable as an assessment-led leadership development brand with similar Merrill-Reid-adjacent methodology.
• DDI (Development Dimensions International): Leadership and talent management consultancy providing training, assessment, and certification programmes to enterprises. Comparable as a leadership-focused B2B training provider with practitioner credentials and assessment-led offerings.
• The Ken Blanchard Companies: Leadership training and management development firm built around Situational Leadership and related frameworks. Closely aligned as a content-led leadership development provider with course-based and corporate programme revenue.
• Dale Carnegie & Associates: Long-established global leadership and management training provider offering in-person workshops, online courses, and corporate programmes. Directly comparable as a practitioner-led leadership development brand with bespoke corporate delivery and self-paced digital offerings.
• Center for Creative Leadership (CCL): Nonprofit leadership development provider offering courses, assessments, and corporate programmes globally. Comparable as a practitioner-led leadership training organisation with vertical reach and accredited programmes.
• FranklinCovey: Leadership and organisational performance company selling training, coaching, and content (e.g. 'The 7 Habits') to enterprises and individuals. Comparable business model blending proprietary content, accredited programmes, and enterprise sales.
• BTS (an ABG company): Global consultancy specialising in experiential leadership and sales learning, combining simulations, in-person programmes, and digital delivery. Comparable as an experiential, practitioner-led leadership development provider serving enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHiGNfvGx8jg3TWuEOwveiw
• Facebookfacebook.com/neiljurdleadership
• LinkedInlinkedin.com/company/neil-jurd-leadership

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leader Connect - Leadership Development