Leadgen
Leadgen is a Casablanca-based, privately held digital marketing agency founded in 2019 that delivers integrated digital services — web, social, content, video, and advertising — exclusively to real estate developers and promoters across Morocco.
- Company typePrivate
- Founded2019
- HeadquartersCasablanca, Morocco
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Leadgen does
Leadgen is a privately held, Casablanca-based digital marketing agency founded in 2019 that specializes exclusively in the Moroccan real estate sector. The company emerged from over a decade of domain experience in real estate digital communication and was rebranded as "LEADGEN V2.0" in 2021-2022 to mark a refreshed strategic phase. Leadgen delivers a fully integrated service suite spanning six core lines: website and landing page development (with CRM integration), social media management, brand content and graphic creation, digital strategy consulting, audiovisual production, and digital advertising. Its underlying technology is a conventional digital marketing stack — no proprietary platform, AI/ML capabilities, or SaaS product is evidenced; deliverables are produced by an in-house creative and media team.
The company operates a sales-led, project-based professional services model targeting enterprise-tier real estate developers and promoters in Morocco. Pricing is custom-quoted per project and not publicly disclosed. Leadgen's go-to-market relies on its own professional website (leadgen.ma), an Instagram presence (@leadgen.ma), and client referrals generated through its project portfolio. Its client base spans all real estate price tiers — luxury (Haut Standing), mid-range (Moyen Standing), and affordable housing (Économique) — as well as commercial real estate, with named clients including Les Perles Ain Sebaâ, Diva, Fdala Business Center, Groupe Allali, and Ahlam Sakan. Per the company, it has promoted 25+ projects, completed 50+ campaigns, and operates across multiple Moroccan cities beyond Casablanca. The team consists of approximately 8 employees led by General Manager Tarik K. Leadgen is privately held with no disclosed external funding, institutional investors, or parent company.
Leadgen firmographics
Firmographics- Name
- Leadgen
- Legal name
- Leadgen
- Website
- https://leadgen.ma
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Leadgen is a Casablanca-based, privately held digital marketing agency founded in 2019 that delivers integrated digital services — web, social, content, video, and advertising — exclusively to real estate developers and promoters across Morocco.
- Ownership category
- akta.pro rank
Leadgen industry classification
Industry- Product category
- Real Estate Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Qualification & Inside Sales Support Services (BPAFAKAK)
- akta.pro secondary industries
- Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Leadgen is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
Leadgen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Service-based revenue model providing comprehensive digital marketing services to real estate developers. Services include website and landing page development, social media management, brand content and graphic creation, digital strategy consulting, audiovisual production, and digital advertising.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Leadgen product offering
Product offeringCore offering
Leadgen is a performance-oriented digital marketing agency that delivers a comprehensive suite of six integrated services to real estate developers and promoters in Morocco: website and landing page development, social media management, brand content and graphic creation, digital strategy consulting, audiovisual production, and digital advertising. The agency combines these services into a single integrated offering rather than a modular platform, positioning itself as a one-stop solution for promoting property projects and generating qualified leads.
Product overview
Leadgen is a performance-oriented digital agency that provides a comprehensive suite of digital marketing services specifically designed for real estate professionals in Morocco. The agency operates as a single integrated offering rather than a modular platform, combining six core service lines: Website & Landing Page development, Social Media Management, Brand Content & Graphic Design, Digital Strategy Consulting, Audiovisual Production, and Digital Advertising. The agency positions itself as a one-stop solution for real estate actors seeking to promote their property projects through digital channels, with an approach focused on lead generation and measurable results. The company serves clients across different property segments including Haut Standing (luxury), Moyen Standing (mid-range), and Economique (affordable housing), working on various property types including apartments, villas, commercial spaces, and land lots.
Differentiator
Problem solved
Functional benefit
Products and services
- Site Web & Landing Page Website and landing page development services for real estate clients, including web development and CRM integration capabilities, designed to create property project web presence and lead capture infrastructure.
- Gestion des réseaux sociaux (Social Media Management)
- Brand Content & Création Graphique
- Conseil & Stratégie Digitale
- Production audiovisuelle
- Publicité Digitale
Quantifiable outcome
- 25+ real estate projects successfully promoted
- +2 more outcomes
Companies that use Leadgen
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
Leadgen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Leadgen partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Leadgen competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe Morocco: Global advertising holding company with operations in Morocco offering integrated digital marketing services. Comparable to Leadgen as it serves the same Moroccan enterprise clients (including real estate developers) but at vastly greater scale and with broader service portfolios.
- GroupM Morocco: WPP's media investment group operating in Morocco, focused on media planning and buying across digital channels. Directly comparable to Leadgen's digital advertising and premium media buying services for enterprise clients including developers.
- Dentsu Morocco: Global advertising group with Moroccan operations offering media, creative, and digital marketing services. Comparable to Leadgen as a full-service digital marketing provider for enterprise clients in Morocco including developers.
- Wunderman Thompson (VMLY&R) Morocco: Global digital agency with Morocco presence specializing in data-driven marketing, CRM, and digital experiences. Comparable to Leadgen's performance-oriented digital marketing and CRM integration services for enterprise clients.
- Havas Morocco: Global advertising network operating in Morocco, offering creative, media, and digital marketing services. Comparable as a one-stop digital marketing provider serving enterprise clients including Moroccan real estate developers.
- Ogilvy Morocco: Global creative agency with Morocco presence providing advertising, brand content, and digital strategy. Comparable to Leadgen's brand content, digital strategy, and creative services, especially for real estate and other enterprise clients.
Regional players
- Bayut: Major MENA real estate listing platform operating across the region. Comparable as a digital channel competing for real estate developer marketing spend and audience attention in markets adjacent to Leadgen's Moroccan footprint.
- Property Finder Group: Leading real estate portal in the MENA region headquartered in Dubai, operating across multiple markets. Comparable as a real estate-focused marketing platform that helps developers reach buyers — competing with Leadgen for developer marketing budgets in Morocco-adjacent markets.
Direct peers
- Mubawab: Morocco's leading real estate listing platform, owned by EMPG. Directly comparable to Leadgen as both serve Moroccan real estate developers and compete for the same developer marketing/lead generation budgets within Morocco.
- Houza: Moroccan real estate portal and marketing services provider. Directly comparable to Leadgen as a Morocco-based, real estate-focused digital marketing and lead generation platform serving local developers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Leadgen social profiles
Digital presenceLeadgen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadgen leadership team
Management profileNumber of profiles
Profiles5 records
Leadgen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadgen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadgen
What does Leadgen do?
Leadgen is a performance-oriented digital marketing agency that delivers a comprehensive suite of six integrated services to real estate developers and promoters in Morocco: website and landing page development, social media management, brand content and graphic creation, digital strategy consulting, audiovisual production, and digital advertising. The agency combines these services into a single integrated offering rather than a modular platform, positioning itself as a one-stop solution for promoting property projects and generating qualified leads.
Is Leadgen a public or private company?
Leadgen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leadgen founded?
Leadgen was founded in 2019. It employs 1 to 10 people.
Where is Leadgen based?
Leadgen is headquartered in Casablanca, Morocco, in the Africa region.
How does Leadgen make money?
One revenue line is on record: digital Marketing Services.
Who are Leadgen's main competitors?
Broad incumbents on record are Publicis Groupe Morocco, GroupM Morocco, Dentsu Morocco, Wunderman Thompson (VMLY&R) Morocco, Havas Morocco and Ogilvy Morocco. Regional players are Bayut and Property Finder Group. Direct peers are Mubawab and Houza.
Does Leadgen have an API?
No public API is recorded for Leadgen.
What industry is Leadgen in?
Leadgen's product category is Real Estate Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAK, Lead Qualification & Inside Sales Support Services, with a secondary code of BPAAADAC, Inbound Lead Qualification & Routing (MQL/SQL). Its NAICS code is 541810 and its SIC code is 7311.