What LEAD IT does

LEAD IT (also operating as LEAD IT BD, Lead IT BD, and Lead IT Institute) is a Bangladesh-based e-learning and freelancing-skills training provider founded in 2018 and headquartered in Mirpur-10, Dhaka. The company delivers practical, project-based training to aspiring Bangladeshi freelancers and tech learners through four primary instructor-led courses: a ChatGPT A-Z day-long workshop, a Data Science & ML full-stack web development course, a 2D Character Rigging & Animation course, and a three-month Digital Marketing & Data Entry program covering Facebook, Google, YouTube, SEO and freelancing-marketplace navigation on Fiverr, Upwork, and Freelancer.com. The company claims to operate Bangladesh's first e-learning focused social media platform, integrating learner networking, messaging, and in-platform job applications with course delivery, alongside a certificate-verification system that lets employers validate credentials via Roll number.

The platform is built on commodity technology: WordPress with Tutor LMS for course management, WooCommerce for e-commerce checkout, and custom social features for community and job-application functionality. Payment is enabled through Bangladesh's dominant mobile-wallet rails (bKash, Nagad, Rocket, Upay) as well as standard WooCommerce checkout, with all pricing in Bangladeshi Taka (courses priced 890–1,550 BDT; one course is free). Revenue is generated almost entirely through one-time course sales with a freemium layer including a prominently advertised 100% scholarship program via Google Forms. The company holds a government-approved trade license (TRAD/DNCC/002626/2022) and has reported 17,000+ total students, 13,000+ certified graduates, and 500+ hours of course content. It is privately held, bootstrapped, and founder-operated, with two primary instructors (dev_leadIT and Mames Mary) and a small visible operational team.

Name

LEAD IT

Legal name

Lead IT

Website

https://leaditbd.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

LEAD IT is a Bangladesh-based e-learning institute founded in 2018 that delivers low-cost, project-based training in digital marketing, data entry, AI tools, animation, and data science to aspiring Bangladeshi freelancers via a WordPress/Tutor LMS platform with social and job-application features.

Ownership category

akta.pro rank

Headquarters

HQ city

Dhaka, Bangladesh, Mirpur

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Sales: One-time purchase revenue from individual course sales. Students pay upfront for access to specific courses including ChatGPT workshop, Data Science & ML, and Digital Marketing programs.
2. Scholarship Program: 100% scholarships offered to select students, with revenue foregone rather than generated. Recruitment via Google Forms application process.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

LEAD IT operates an e-learning platform that sells practical freelancing training courses to Bangladeshi learners, including digital marketing, data science and ML, 2D character animation with After Effects, and a ChatGPT A-Z day-long workshop. Courses are delivered through live online classes and recorded content with practical assignments, certificates upon completion, and job placement assistance via an in-platform job application feature.

Product overview

LEAD IT operates as an e-learning marketplace for freelancing skills training in Bangladesh. The platform offers four main instructor-led courses: ChatGPT A-Z Workshop (AI-focused productivity training), Data Science & ML (Next.js and Appwrite web development), 2D Character Rigging & Animation With After Effects, and Digital Marketing & Data Entry (comprehensive 3-month program covering multiple digital marketing channels). Courses are delivered through live online sessions with practical assignments and lead to certification. The platform also provides scholarship opportunities and job placement assistance for graduates.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 17,000+ students trained, 13,000+ certified
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Bangladesh Computer SamityminorOthersListed as a client organization. Bangladesh Computer Samity is a leading ICT trade organization in Bangladesh.
• BASIS (Bangladesh Association of Software and Information Services)minorOthersListed as a client organization. BASIS is the national trade body for software and IT services industry in Bangladesh.
• ICT Division BangladeshminorOthersListed as a client organization. Government body responsible for ICT development in Bangladesh.
• NSDA (National Skills Development Authority)minorOthersListed as a client organization. Government body for skills development initiatives.
• IITU (International Islamic University Malaysia)minorOthersListed as a client organization.
• Metropolitan UniversityminorOthersListed as a client organization. Educational institution partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/leaditbdservice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEAD IT