LEARNTEC
LEARNTEC is Europe's leading annual trade fair and congress for digital education, held at Messe Karlsruhe, serving EdTech exhibitors, educators, and corporate training professionals via a physical event, congress program, and free online xChange companion platform.
- Company typePrivate
- Founded-
- HeadquartersKarlsruhe, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LEARNTEC does
LEARNTEC is an annual trade fair and congress for digital education held at Messe Karlsruhe in Germany, organized by Karlsruher Messe- und Kongress GmbH, a private German limited liability company founded in 1992 and headquartered in Karlsruhe. The event positions itself as "Europe's No. 1" for digital learning across schools, universities, and corporate environments, drawing exhibitors (EdTech companies, e-learning content providers, hardware vendors, education management solution providers) and visitors (educators, learning professionals, corporate training departments, government officials). The organization is small (5 employees) and operates with the support of 11 regional agents across Europe, Asia, and North America, plus strategic partners including Bitkom (conceptual partner), the Federal Ministry for Family Affairs, and the Baden-Württemberg Ministry of Culture (patronage).
The product offering comprises three components: a 3-day physical trade fair (next edition February 2–4, 2027), a professional congress program of keynotes, panels, and workshops, and LEARNTEC xChange — a free online companion event delivered via the Talque digital event platform (provided by Real Life Interaction GmbH, Berlin) that supports matchmaking, video conferencing, and networking. The 2027 edition is themed "Digital Learning meets AI," featuring generative AI dialogue tools (Vibe-Learning), AI personas in co-create learning workshops, and AI-driven adaptive gamification systems demonstrated by speakers. Revenue is generated from exhibition booth rentals, sponsorship packages, and ticket sales, with xChange offered on a freemium basis. Additional infrastructure includes Slido for audience engagement, CleverReach for email marketing, Sleeknote for user engagement, and consent management tooling. Pricing is not publicly disclosed; interested parties contact the sales team directly.
LEARNTEC firmographics
Firmographics- Name
- LEARNTEC
- Legal name
- Karlsruher Messe- und Kongress GmbH
- Website
- https://learntec.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LEARNTEC is Europe's leading annual trade fair and congress for digital education, held at Messe Karlsruhe, serving EdTech exhibitors, educators, and corporate training professionals via a physical event, congress program, and free online xChange companion platform.
- Ownership category
- akta.pro rank
LEARNTEC industry classification
Industry- Product category
- Trade Fair and Congress Services (Digital Education / EdTech)
- NAICS
- Educational Services (611), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
- akta.pro secondary industry
- Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where LEARNTEC is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
LEARNTEC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Exhibition and Booth Fees: Revenue generated from companies renting exhibition space and booths at the annual LEARNTEC trade fair in Karlsruhe.
- Sponsorship Packages: Marketing and sponsorship opportunities for companies wishing to increase visibility at the event, including media partnerships and marketing communication sponsorship.
- Ticket Sales: Revenue from professional visitor tickets for the trade fair and congress sessions.
- LEARNTEC xChange Virtual Access: The xChange online companion event is offered as a free service to extend reach and networking capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Visitor Tickets - Professional Access |
| One time/ perpetual license | Multi-year contract | Exhibition Space Rental |
| One time/ perpetual license | Multi-year contract | Sponsorship Packages |
| Freemium | Pay-as-you-go | LEARNTEC xChange Virtual Access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
LEARNTEC product offering
Product offeringCore offering
LEARNTEC is Europe's leading trade fair and congress for digital learning in schools, universities, and corporate environments. The offering consists of a 3-day physical exhibition at Messe Karlsruhe (next edition February 2-4, 2027), a multi-track professional congress featuring keynotes, panels and workshops on AI in education, and a free online companion event called LEARNTEC xChange delivered via the Talque digital event platform. The event connects EdTech exhibitors with educators, corporate learning buyers, and government stakeholders across themed categories including Education Management, E-Learning Content, Hardware Equipment, and Knowledge Management.
Product overview
LEARNTEC is Europe's leading trade fair and congress for digital learning, held annually at Messe Karlsruhe. The offering consists of a physical trade fair (core product) featuring exhibitors across education technology categories (Education Management, E-Learning Content, Hardware Equipment, Knowledge Management), a professional congress program with keynotes and workshops on AI in education and learning design, and a complementary online component called LEARNTEC xChange delivered via the Talque digital event platform. The event serves schools, universities, and corporate learning environments under the theme 'Digital Learning meets AI.'
Differentiator
Problem solved
Functional benefit
Brands
- LEARNTEC xChange: LEARNTEC's free online event featuring keynotes, panels, and discussions on digital learning topics including corporate learning, AR/VR, new work, digital universities, and education.
Products and services
- LEARNTEC Trade Fair Europe's No.1 trade fair for digital learning in schools, universities, and corporate settings, featuring exhibitors, product demonstrations, and networking across education technology categories (Education Management, E-Learning Content, Hardware Equipment, Knowledge Management). Held annually at Messe Karlsruhe, Germany.
- LEARNTEC Congress Professional congress program featuring keynotes, panels, workshops, and presentations on digital learning trends, AI in education (AI Readiness), co-create learning, and gamification. Targets educators, corporate training departments, and EdTech professionals attending the LEARNTEC event at Messe Karlsruhe.
- LEARNTEC xChange Free online companion event bringing Europe's largest digital learning community together virtually, featuring keynotes, panels, and discussions on corporate learning, AR/VR, new work, digital universities, and early childhood/school education. Delivered via the Talque digital event platform with video conferencing and chat capabilities.
Quantifiable outcome
- Over 1,000 learning professionals attend xChange virtual events, with individual sessions attracting 1,500+ participants
Companies that use LEARNTEC
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
LEARNTEC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
LEARNTEC partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Bundesministerium für Familie, Senioren, Frauen und Jugend (BMFSFJ)flagshipFederal Ministry for Family Affairs, Senior Citizens, Women and Youth provides official patronage for LEARNTEC 2026, lending governmental support and credibility to the event.
- Ministerium für Kultus, Jugend und Sport Baden-WürttembergflagshipMinistry of Culture, Youth and Sport Baden-Württemberg provides official patronage for LEARNTEC 2026, supporting digital education initiatives in the region.
- BitkomcoreBitkom serves as the conceptual partner (ideeller Träger) of LEARNTEC, providing strategic guidance and endorsement for the event as Germany's digital association representing the tech sector.
- Real Life Interaction GmbH (talque)coreReal Life Interaction GmbH provides the talque digital event platform used for LEARNTEC's online networking, exhibitor profiles, matchmaking, video conferencing, and the xChange virtual companion events.
- BeNeLux Representative - EXPOSERVICEminorRegional representation by Kimberley Loir for BeNeLux region, providing local exhibitor and visitor support services.
- India Representative - Dr. Wamser + Batra India Pvt. Ltd.minorRegional representation by Sureshkumar for India market, providing local contact and support services.
- China Representative - Beijing Heliview International Exhibition Co., Ltd.minorRegional representation by Suki Song for China market.
- Czech Republic Representative - Naveletrh s.r.o.minorRegional representation by Lenka Výborná for Czech Republic market.
- Georgia Representative - German Business AssociationminorRegional representation by Salome Mumladze for Georgia market.
- Hungary Representative - German-Hungarian Chamber of Industry and CommerceminorRegional representation by Miklós Czeiszing for Hungary market.
- Poland Representative - Fair Support & ServiceminorRegional representation by Krzysztof Karaś for Poland market.
- Portugal Representative - German Portuguese Chamber of Industry and CommerceminorRegional representation by Anna Lisa Löcke for Portugal market.
- Taiwan Representative - DEinternational Taiwan Ltd.minorRegional representation by Venus Peng for Taiwan market.
- Turkey Representative - Feustel Fairs & TravelminorRegional representation by Y. Emre Yardimci for Turkey market.
- USA Representative - Trade Show Services WorldwideminorRegional representation by Karen Vogelsang for USA market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
LEARNTEC competitors and assessment
Company assessmentDirect peers
- SXSW EDU: Education-focused event held alongside SXSW in Austin, Texas, covering EdTech, learning innovation, and policy. Direct competitor for international EdTech exhibitors seeking high-profile English-language visibility.
- FETC (Future of Education Technology Conference): Large US EdTech conference bringing together district leaders, educators, and technology vendors. Direct peer in the B2B EdTech conference/exhibition category, primarily competing for global vendor attention rather than the same geography.
- BETT Show: The global flagship EdTech trade fair held annually in London (with regional editions), bringing together education technology vendors, school leaders, and policymakers. Direct competitor to LEARNTEC for international EdTech exhibitor share and corporate/government buyers in the European market.
- OEB Global (formerly Online Educa Berlin): Long-running annual conference on digital learning and technology-enabled education, also held in Germany. Direct competitor targeting the same corporate L&D, higher education, and policy audience with a more conference-led (less exhibition-led) format.
- ISTE Conference: Major US-based annual conference and exhibition for the International Society for Technology in Education, focused on EdTech in K-12 and higher education. Direct peer in format and audience, serving school districts, educators, and EdTech vendors.
- Educatech / EduTech Paris: Leading French education and EdTech trade fair focused on digital solutions for schools, higher education, and training. Direct competitor in the European EdTech exhibition space, particularly relevant for overlapping exhibitor bases.
- Didacta: Germany's largest general education trade fair, covering early childhood through vocational education with strong EdTech and digital learning content. Direct competitor headquartered in the same country, competing for German-speaking school, higher ed, and corporate L&D buyers.
Regional players
- EdTech Asia: Asia-Pacific EdTech conference and community platform. Comparable as an EdTech conference organizer but primarily serves the APAC region rather than Europe, and competes for global EdTech exhibitors' international event budgets.
Others
- European EdTech Alliance: Pan-European network of EdTech organizations and events. Adjacent ecosystem player rather than a direct competitor; relevant for understanding the broader European EdTech community that feeds both exhibitors and visitors to LEARNTEC.
Broad incumbents
- Worlddidac: International trade fair and association for educational materials, technology, and training solutions. Comparable as a global EdTech industry gathering, but with a broader remit beyond purely digital learning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LEARNTEC social profiles
Digital presenceLEARNTEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEARNTEC leadership team
Management profileNumber of profiles
Profiles10 records
LEARNTEC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEARNTEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEARNTEC
What does LEARNTEC do?
LEARNTEC is Europe's leading trade fair and congress for digital learning in schools, universities, and corporate environments. The offering consists of a 3-day physical exhibition at Messe Karlsruhe (next edition February 2-4, 2027), a multi-track professional congress featuring keynotes, panels and workshops on AI in education, and a free online companion event called LEARNTEC xChange delivered via the Talque digital event platform. The event connects EdTech exhibitors with educators, corporate learning buyers, and government stakeholders across themed categories including Education Management, E-Learning Content, Hardware Equipment, and Knowledge Management.
Is LEARNTEC a public or private company?
LEARNTEC is a private company. It is classified as unknown and is currently operating.
When was LEARNTEC founded?
LEARNTEC was founded in -1. It employs 1 to 10 people.
Where is LEARNTEC based?
LEARNTEC is headquartered in Karlsruhe, Germany, in the Europe region.
How does LEARNTEC make money?
Four revenue lines are on record. Exhibition and Booth Fees are the primary driver. The others are sponsorship Packages, ticket Sales and LEARNTEC xChange Virtual Access.
Who are LEARNTEC's main competitors?
Direct peers on record are SXSW EDU, FETC (Future of Education Technology Conference), BETT Show, OEB Global (formerly Online Educa Berlin), ISTE Conference, Educatech / EduTech Paris and Didacta. EdTech Asia is listed as a regional player. European EdTech Alliance is listed as an others. Worlddidac is listed as a broad incumbent.
Does LEARNTEC have an API?
No public API is recorded for LEARNTEC.
What industry is LEARNTEC in?
LEARNTEC's product category is Trade Fair and Congress Services (Digital Education / EdTech). Its primary akta.pro industry code is EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries), with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 611 and its SIC code is 8200.