BAWAG P.S.K. Leasing GmbH

What BAWAG P.S.K. Leasing GmbH does

BAWAG P.S.K. Leasing GmbH operates the easyleasing brand as a captive Austrian leasing subsidiary of BAWAG Group, one of Austria's largest banking institutions. The company provides vehicle leasing (new and used cars) for private individuals and businesses, plus movable property (Mobilien) leasing for commercial clients, with a dedicated Green-Financing line for sustainable vehicles and equipment. Its customer base is horizontal across Austrian retail and SMB segments, served through a hybrid channel mix of a self-serve online platform, a dealer partner network (H\u00e4ndlerpartner), and 8 physical Geschäftsstellen.

The underlying platform is a standard consumer-finance web stack centered on a Leasingrechner (leasing calculator), an Online Formularcenter for digital application intake, and a secure Upload-Center for required documentation. The customer journey is a defined 4-step process (calculate, fill form, submit, receive individualized offer within 1-2 business days), and dealers are supported by a separate HBF Online Tool for application management. No APIs, mobile apps, or AI-driven decisioning are exposed in the public surface.

The business model is subscription-style recurring revenue through monthly leasing installments on multi-year contracts for both consumer auto leasing and commercial movable-asset leasing. Pricing is not publicly disclosed and is determined individually per customer via the calculator and underwriting callback within 1-2 business days. The ÖGVS Testsieger certification (1st place Price/Performance in Austrian auto credits) is the primary third-party endorsement, and the company operates entirely within Austria with no disclosed international footprint.

Name

BAWAG P.S.K. Leasing GmbH

Legal name

BAWAG P.S.K. Leasing GmbH

Website

https://leasing.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BAWAG P.S.K. Leasing GmbH operates the easyleasing brand, providing vehicle and movable property leasing to Austrian private and business customers via an online platform, dealer network, and 8 branch offices.

Ownership category

akta.pro rank

Product category

Vehicle and Equipment Leasing

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industries

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Vehicle leasing
• Equipment leasing
• Consumer auto financing
• Commercial fleet leasing
• Green financing

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Leasing (KFZ Leasing): Leasing services for new and used vehicles for both private individuals and business customers. Revenue generated through monthly leasing installments over contract terms.
2. Mobilien-Leasing (Movable Property Leasing): Leasing of movable property for business customers, generating recurring revenue through leasing contracts.
3. Green-Financing: Sustainable financing solutions for eco-friendly vehicles and equipment, positioning the company in the growing green finance market segment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BAWAG P.S.K. Leasing GmbH, operating under the "easyleasing" brand, provides vehicle leasing (new and used cars) and movable property (Mobilien) leasing to private individuals and businesses in Austria. The offering is delivered through a digital platform with online calculator, online application forms, and a secure upload center, supported by 8 physical branch locations. A dedicated Green-Financing line covers eco-friendly vehicles and equipment, with individualized offers delivered within 1-2 business days.

Product overview

easyleasing is a digital leasing platform operated by BAWAG P.S.K. Leasing GmbH, offering a unified online portal for vehicle and asset leasing services. The platform operates through its core Leasingrechner (leasing calculator) as the central product, complemented by consumer-facing leasing products (Privatleasing for private vehicle needs, Green-Financing for eco-friendly options) and business-oriented offerings (KFZ Leasing for company vehicles, Mobilien-Leasing for movable assets). The product suite also includes partner-facing tools such as the HBF Online Tool for dealer partner management and a Prämienshop for incentive rewards. Customers interact with the platform through an online calculator, web-based forms, and a 4-step process to receive financing approval within 1-2 business days.

Differentiator

Problem solved

Functional benefit

Products and services

• Privatleasing (Neu- und Gebrauchtfahrzeuge) Leasing solutions for private customers seeking new or used vehicles, including flexible financing options for personal mobility needs.
• KFZ Leasing (Firmenleasing) Vehicle leasing solutions tailored for business customers and companies, covering fleet and commercial vehicle financing.
• Mobilien-Leasing Leasing solutions for movable assets and equipment for business clients, supporting operational asset acquisition and financing.
• Green-Financing Eco-friendly financing solutions for sustainable and environmentally conscious vehicle leasing, positioned in the green finance market segment.

Quantifiable outcome

• Response time of 1-2 business days for individualized financing offers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• easyleaseminorOthersRelated platform (easylease.at) mentioned in partner section, appears to be a connected service or sister platform under the easyleasing ecosystem.
• HBF (Händler-Beratungs- und Betreuungsgesellschaft)minorOthersHBF Online Tool referenced as a partner tool (hbf.easyleasing.at) for dealer operations and support.
• Connexservice (Prämienshop)minorGTM or Marketing PartnerThird-party service provider hosting the Prämienshop (reward shop) platform at easyleasing-shop.connexservice.com for customer loyalty/rewards.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• LeasePlan: Major European vehicle leasing and fleet management company (now owned by ALD/Société Générale); overlaps with easyleasing's business-customer vehicle leasing offerings across the Austrian market.
• ALD Automotive: One of Europe's largest full-service vehicle leasing and fleet management providers (Société Générale subsidiary); competes with easyleasing in the corporate KFZ Leasing segment, especially for multi-vehicle fleet customers in Austria.
• BMW Financial Services: OEM captive finance provider for BMW and MINI vehicles across Europe including Austria; competes with easyleasing for premium-segment private and business vehicle leasing.
• Volkswagen Financial Services: Captive finance arm of the Volkswagen Group, offering leasing and financing for VW, Audi, Skoda, Seat, and other brand vehicles; competes with easyleasing at the dealer-finance level in Austria.

Regional players

• Deutsche Leasing: Large German asset finance and leasing provider (part of Sparkassen-Finanzgruppe); comparable to easyleasing in equipment/Mobilien leasing for SMEs, with limited direct Austrian retail overlap.

Direct peers

• UniCredit Leasing Austria: Austrian arm of UniCredit Leasing, providing vehicle and movable-asset leasing to corporate and private customers; competes head-to-head with easyleasing in the Austrian market across KFZ and Mobilien segments.
• Raiffeisen Leasing Austria: Austrian leasing subsidiary of the Raiffeisen banking group, offering vehicle and equipment leasing to consumers and businesses in Austria; the closest direct competitor to easyleasing by geography, customer base, and product scope.
• Erste Group Bank (sLeasing): sLeasing is the leasing subsidiary of Erste Group, one of Austria's largest banking groups; offers vehicle and equipment leasing across Austria with comparable products to easyleasing.
• Santander Consumer Austria: Austrian consumer-finance arm of Banco Santander, focused on auto loans and leasing for private customers; directly overlaps with easyleasing's Privatleasing and Green-Financing products.

Emerging players

• Hyundai Capital Austria: OEM-backed captive finance for Hyundai vehicles in Austria, offering consumer leasing and credit; a focused competitor within easyleasing's passenger car leasing market, particularly in the EV and hybrid segment that overlaps with Green-Financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bawag-p.s.k.-leasing-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAWAG P.S.K. Leasing GmbH