Hôtel Le Bailli de Suffren

What Hôtel Le Bailli de Suffren does

Hôtel Le Bailli de Suffren is a 4-star waterfront hotel located at 15 Avenue des Américains in Le Rayol-Canadel-sur-Mer (Var, France), within the Gulf of Saint-Tropez on the Côte d'Azur, operated by the French private limited company SAS DOMAINE DU BAILLI (RCS Fréjus, No. 435 152 228). The property comprises hotel rooms across multiple categories (Deluxe, Club, sea view with balcony, pool-level, and sea view with terrace), three restaurants (Le Loup de Mer seafront up to 80 covers, L'Escale beach up to 50 covers, Le Pool House poolside), three bars, an Esthederm-branded spa with two treatment rooms and sea-view terrace, a heated outdoor pool, a private sheltered cove beach, and an air-conditioned meeting room for up to 12 persons.

The hotel runs a direct-to-consumer model with five revenue streams: room reservations (40% deposit, non-refundable within 13 days of arrival), food and beverage (seasonal May–October for two of the venues), spa and wellness treatments, meetings and seminars, and gift boxes sold via the Secretbox e-commerce portal. Technology infrastructure is conventional hospitality-grade — a WordPress site on WPEngine developed by D-EDGE (Paris), ZenChef booking engine for restaurants, Planity for spa appointments, and Google Maps integration — with GDPR-compliant cookie and payment security. The hotel does not employ AI/ML functionality, proprietary models, or data flywheel assets.

The customer base comprises affluent leisure travellers, families, wellness-oriented guests, and small-group corporate/MICE bookings, served across French, English, and German-speaking source markets. The hotel is part of the three-property Domaine du Bailli collection alongside the 3-star Hôtel Les Terrasses du Bailli and La Résidence du Bailli. Headcount is approximately 21 employees.

Name

Hôtel Le Bailli de Suffren

Legal name

SAS DOMAINE DU BAILLI

Website

https://lebaillidesuffren.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hôtel Le Bailli de Suffren is a 4-star waterfront hotel with private beach in Le Rayol-Canadel-sur-Mer (Gulf of Saint-Tropez, France), operated by SAS DOMAINE DU BAILLI. It serves affluent leisure travellers, families, wellness guests, and small corporate groups with rooms, three restaurants, an Esthederm spa, and meeting facilities.

Ownership category

akta.pro rank

Product category

Beachfront Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Restaurants and Other Eating Places (72251)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Beachfront hotel accommodation
• Luxury seaside resort
• Spa and wellness hospitality
• Hotel dining restaurants
• Corporate seminar venue

Headquarters

HQ city

Le Rayol-Canadel-sur-Mer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Room Reservations: The primary revenue stream, comprising 4-star hotel rooms including Deluxe rooms, Club rooms, sea-view rooms with balcony, pool-level rooms, and sea-view rooms with terrace. Reservations are confirmed with a 40% deposit (non-refundable from 13 days before arrival). Early Booking offers available with full prepayment.
2. Food and Beverage: Three dining venues: Le Loup de Mer (main restaurant, up to 80 covers, open May–October), L'Escale (beach restaurant, up to 50 covers, open May–October), and Le Pool House (poolside, open May–September). Three bars operate alongside the restaurants. Half-board packages available. Breakfast buffet served 8:00–10:30.
3. Spa and Wellness Treatments: Institut Esthederm spa offering personalised treatments including massages and facials. Treatments are bookable via Planity. Spa features two treatment rooms, a terrace with sunbeds, heated outdoor pool, and fitness area reserved for hotel guests.
4. Seminar and Meeting Facilities: An air-conditioned meeting room accommodating up to 12 persons with full technical equipment (WiFi, projector, screen, flipchart, etc.). Available for residential seminars, day events, board meetings, VIP receptions, incentive measures, and training sessions.
5. Gift Boxes and Packages: Gift boxes sold via Secret Box platform, offering bundled experiences that may include accommodation, dining, and spa treatments. Seasonal packages such as Early Booking offers and special promotions are also marketed.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hôtel Le Bailli de Suffren is a 4-star waterfront hotel providing upscale seaside accommodation (Deluxe, Club, sea-view, pool-level, and terrace rooms), three seasonal dining venues (Le Loup de Mer, L'Escale, Le Pool House), three bars, an Institut Esthederm sea-view spa, a heated outdoor pool, a private beach cove, and a 12-person seminar/meeting room. The hotel also sells gift boxes and packaged experiences via Secret Box and offers transfer services, targeting leisure travellers, families, wellness guests, and small corporate groups in the Gulf of Saint-Tropez.

Product overview

Hôtel Le Bailli de Suffren is a 4-star waterfront hotel located in Rayol-Canadel in the Gulf of Saint-Tropez, operated by SAS Domaine du Bailli. The property offers a portfolio of hotel accommodation rooms (including Deluxe, Club, sea view with balcony, pool-level, and sea view with terrace categories), three distinct dining venues (Le Loup de Mer seafront restaurant, L'Escale beach restaurant, and Le Pool House poolside restaurant), three bars, an Esthederm spa and wellness center with heated outdoor pool and fitness area, private beach access, meeting and seminar facilities for up to 12 persons, gift box packages, and transfer services. The hotel is part of the Domaine du Bailli group which also operates Hôtel Les Terrasses du Bailli (3-star) and La Résidence du Bailli. Online booking is available through integrated third-party platforms for restaurant reservations (Zenchef), spa treatments (Planity), and gift boxes (Secretbox).

Differentiator

Problem solved

Functional benefit

Brands

• Le Loup de Mer: The hotel's main seafront restaurant serving Mediterranean cuisine with a Terre-Mer (Land and Sea) menu, open for dinner from May to October.
• L'Escale
• Le Pool House
• Institut Esthederm Spa

Products and services

• Hotel Accommodation (Chambres) Four-star hotel rooms and suites offering sea views, located directly on the waterfront at Rayol-Canadel in the Gulf of Saint-Tropez. Room categories include Deluxe rooms, Club rooms, sea-view rooms with balconies, pool-level rooms, and sea-view rooms with terraces, available to leisure and business travellers.
• Le Loup de Mer Restaurant Seafront Mediterranean restaurant with a chic and relaxed atmosphere, serving a Terre-Mer (Land and Sea) menu with creative dishes by the hotel's chef. Open May through October, seating up to 80 guests for dinner, available to hotel guests and external diners.
• L'Escale Beach Restaurant Beachfront restaurant offering fresh Mediterranean cuisine with fish as the specialty. Lunch served from 12:30pm to 3pm; dinner available during summer season (June 13 to September 12, 2026). Seats up to 50 guests, accessible to hotel guests and external diners.
• Le Pool House Restaurant Poolside casual dining venue offering salads, snacks, tapas, and original cocktails. Open from May 3 to September 30, 2026 for lunch service from 12:30pm to 3:30pm, available to hotel guests and external visitors.
• Institut Esthederm Spa and Wellness Center Four-star spa and wellness facility operating in partnership with Institut Esthederm, offering massage, facial, and body treatments in double or single treatment booths overlooking the sea. Includes a heated outdoor pool and fitness area exclusively for hotel guests; treatments bookable via Planity.
• Meeting Room and Seminars Business meeting and seminar facilities comprising a 12-person air-conditioned room equipped with Wi-Fi, projector, video equipment, screen, flipchart, and blackout curtains, located poolside with natural lighting. Seminar packages with accommodation are available for corporate and small-group clients.
• Gift Boxes (Coffret Cadeaux) Gift box packages and vouchers available for purchase, sold through the hotel's Secret Box platform at lebaillidesuffren.secretbox.fr, bundling accommodation, dining, and spa experiences.

Quantifiable outcome

• The hotel is located approximately 24.9 km from Saint-Tropez centre, approximately 30 km from the town, making it accessible for day trips while preserving a tranquil atmosphere.
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• PosidonieminorGTM or Marketing Partner · 2 July 2025Le Bailli de Suffren partnered with fashion/lifestyle brand Posidonie (@posidonie_) for a summer giveaway campaign in July 2025. The collaboration offered followers a €100 gift voucher for the Posidonie collection and a lunch for two at L'Escale beach restaurant. The campaign required participants to follow multiple @domainedubailli accounts and tag a friend in comments, leveraging cross-brand audiences to drive engagement and reach new customer segments.
• Institut EsthedermcoreStrategic or Co-development Partner · 1 January 2024Le Bailli de Suffren operates its spa in partnership with Institut Esthederm, whose laboratories are based in Aix-en-Provence, France. Esthederm is a premium skincare brand known for its science-backed approach to skin physiology. The hotel uses Esthederm products exclusively for all facial and body treatments delivered by trained practitioners. The spa branding, treatment menu, and booking platform (Planity) are integrated with the Esthederm partnership.
• D-EDGEcoreTechnology or Integration · 1 January 2024D-EDGE (Paris, France; SIREN: 431 513 852) designed and developed the hotel's website across all language versions (French, English, German). D-EDGE is a specialist hospitality digital solutions provider offering website design, booking engine integration, and digital marketing tools for hotels.
• WPEnginecoreTechnology or Integration · 1 January 2024WPEngine, Inc. (London, UK) provides cloud hosting services for the hotel's website. WPEngine is a managed WordPress hosting provider offering security, performance optimisation, and reliability for the hotel's digital presence.
• MTV – Médiation Tourisme et VoyageminorOthers · 1 January 2024SAS DOMAINE DU BAILLI adheres to the MTV (Médiation Tourisme et Voyage) consumer dispute resolution system, in compliance with Article L.156-1 of the French Consumer Code. This allows guests to refer unresolved disputes to an independent mediator after first contacting the hotel's customer service and waiting 60 working days.
• Domaine du RayolcoreStrategic or Co-development Partner · 1 January 2024The Domaine du Rayol, located a few minutes' walk from the hotel, provides additional meeting facilities (up to 100 persons) in a 7-hectare Mediterranean garden setting facing the Golden Islands. The hotel recommends this venue for larger group events and also promotes the Domaine du Rayol's 'Soirées romantiques' festival (classical concerts, July–August) as a complementary guest activity. Both properties share proximity and a relationship as neighbouring hospitality establishments in Rayol-Canadel.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Château de la Messardière: Large luxury 5-star resort in Saint-Tropez with extensive spa, multiple restaurants, and event facilities — a broader incumbent competing for the upper end of the same luxury leisure demand.

Direct peers

• Sezz Saint-Tropez: Design-led 5-star hotel in Saint-Tropez with spa, pool, and restaurant — comparable intimate luxury positioning and target customer base in the same destination.
• Hôtel Villa Belrose: Luxury 5-star hotel above the Gulf of Saint-Tropez with Michelin-recognised dining and spa, serving the same affluent leisure and wellness-oriented guest segment.
• Hôtel Bastide de Saint-Tropez: 4-star boutique hotel in Saint-Tropez with F&B, pool, and spa offerings, competing for the same premium leisure traveller in the Gulf of Saint-Tropez.
• La Résidence du Bailli: Residence-style accommodation operated by the same Domaine du Bailli group, offering an alternative stay format in the same Rayol-Canadel area.
• La Mandarine Saint-Tropez: Upscale 4-/5-star hotel in Saint-Tropez with restaurant, pool, and spa — a near-direct competitor for affluent leisure guests in the same micro-destination.
• Hôtel La Ponche: Iconic 5-star boutique hotel in Saint-Tropez operating at a similar intimate scale, with comparable Mediterranean F&B and a heritage coastal positioning.
• Hôtel Le Yaca Saint-Tropez: Boutique 4-star hotel located in Saint-Tropez, targeting a similar affluent leisure clientele with full-service F&B and a comparable intimate property scale.
• Hôtel Les Terrasses du Bailli: The 3-star sister property operated by SAS Domaine du Bailli in the same Gulf of Saint-Tropez corridor, sharing the same corporate owner, brand family, and customer base as Le Bailli de Suffren.

Others

• Domaine du Rayol: Adjacent Mediterranean garden estate and partner venue providing larger meeting capacity (up to 100) and cultural events; functions as a complementary ecosystem player rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lebaillidesuffren
• LinkedInlinkedin.com/company/h%C3%B4tel-le-bailli-de-suffren

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel Le Bailli de Suffren