BarberArt
BarberArt is an Algiers-based gentlemen's grooming business operating a single physical salon in Sidi Yahia and a nationwide e-commerce store selling its own BarberArt™ natural grooming line alongside third-party professional brands to Algerian men.
- Company typePrivate
- Founded-
- HeadquartersAlgiers, Algeria
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BarberArt does
BarberArt (legal entity: Le barbier d'alger) is an Algerian gentlemen's grooming business founded in 2017, headquartered in the Hydra/Sidi Yahia district of Algiers, operating with a team of six. Its core offering is a physical gentleman hair salon at the Sidi Yahia location, providing haircuts, beard grooming, hair coloring, keratin and botox treatments, blow-dry services, and facial treatments, with appointments bookable online through Setmore. The company complements the salon with a direct-to-consumer e-commerce storefront (lebarbierdalger.com) that retails both its own BarberArt™ line of natural grooming products — including anti-hairloss shampoo and conditioner, beard and hair oil, and a curl styling cream — and a curated catalog of third-party professional brands such as Acqua di Parma, American Crew, L'Oréal Professionnel, Proraso, Nivea Men, Paco Rabanne, Carolina Herrera, and Schwarzkopf, with prices quoted in Algerian Dinar.
Revenue is generated through two streams: in-salon professional services priced per visit (haircut DA 1,400, long hair cut DA 2,000, beard service DA 600, keratin treatment DA 20,000, hair botox DA 9,999) and one-off e-commerce product sales shipped across Algeria. Go-to-market is direct-to-consumer via a single physical retail/showroom location plus an owned online storefront, with Instagram (barberart.dz) and a WordPress blog serving as the primary marketing channels. The company is privately held, has no disclosed funding, and operates exclusively within Algeria, with no mobile app, no API surface, and no AI/ML components. Its registered BarberArt™ trademark and premium brand positioning are its principal intangible assets.
BarberArt firmographics
Firmographics- Name
- BarberArt
- Legal name
- Le barbier d'alger
- Website
- https://lebarbierdalger.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BarberArt is an Algiers-based gentlemen's grooming business operating a single physical salon in Sidi Yahia and a nationwide e-commerce store selling its own BarberArt™ natural grooming line alongside third-party professional brands to Algerian men.
- Ownership category
- akta.pro rank
BarberArt industry classification
Industry- Product category
- Men's Grooming Services
- NAICS
- Barber Shops (812111), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Classic Barbering (Cuts & Styling) (HSALABAA)
- akta.pro secondary industries
- Beard & Mustache Grooming (HSALABAB), Barber & Professional Men’s Grooming Products (CRABAGAK)
Keywords
Where BarberArt is headquartered
LocationHeadquarters
- HQ city
- Algiers
- HQ country
- Algeria
- HQ region
- Africa
Offices1 record
Markets served
BarberArt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Salon Services: In-salon grooming services including haircuts, beard trims, highlights, hair treatments (keratin, botox, color), blow-dry, and beard care. Appointments are booked online via Setmore.
- E-commerce Product Sales: Online sales of BarberArt-branded products and third-party professional grooming products including shampoos, conditioners, styling gels, beard oils, shaving products, fragrances, and grooming accessories. Prices are listed in Algerian Dinar (DA).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hair and beard services — BarberArt Sidi Yahia salon |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
BarberArt product offering
Product offeringCore offering
BarberArt operates a single gentleman hair salon (BarberArt Sidi Yahia) in Algiers delivering certified-stylist haircuts, beard grooming, hair coloring, keratin treatments, hair botox, and facial treatments, complemented by an e-commerce storefront (lebarbierdalger.com) that retails its own BarberArt-branded natural haircare and beard care products alongside curated third-party professional grooming brands. Services are booked online via Setmore, and products are shipped within Algeria in Algerian Dinar.
Product overview
BarberArt is a gentleman hair salon and e-commerce business offering both in-store barber services and an online store for men's grooming products. The core offering includes professional haircut services, beard grooming, and hair treatments at the BARBER ART Sidi Yahia location. The e-commerce platform (lebarbierdalger.com) sells a curated selection of BarberArt's own-brand products including Beard & Hair Oil, Anti-Hairloss Shampoo, Anti-Hairloss Conditioner, and Curly Hair Styling Cream, alongside third-party professional hair and beard care brands. The company operates an appointment-based salon model with online booking through Setmore.
Differentiator
Problem solved
Functional benefit
Brands
- BarberArt Shampoing Antichute: Natural anti-hairloss shampoo for hair revitalization and prevention of hair loss. Formulated with carefully selected ingredients that nourish the scalp, strengthen follicles, and bring shine and softness.
- BarberArt Beard & Hair Oil
- BarberArt Hair Conditioner
- BarberArt Curl Styling Cream
Products and services
- BarberArt Gentleman Hair Salon Services
Companies that use BarberArt
Customer profileSegments1 record
Ideal customer profiles1 record
BarberArt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BarberArt partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
BarberArt competitors and assessment
Company assessmentDirect peers
- Truefitt & Hill: Historic British barbershop that operates salon services alongside a premium range of branded men's grooming products. Directly comparable to BarberArt's combination of certified barbering services and its own-brand product line.
- Fellow Barber: Multi-location US barbershop chain providing services and retailing premium men's grooming products. Comparable to BarberArt's combination of certified barber services and curated third-party brand assortment.
- The Art of Shaving: US-based barbershop and men's grooming brand combining premium in-store shaving services with branded retail products. Closely mirrors BarberArt's salon-plus-product model and target customer profile.
- Blind Barber: US barbershop concept that pairs in-store grooming services with a branded men's grooming product line sold online and through retail. Operates a similar dual-channel service + DTC product model targeting modern men.
Emerging players
- Suavecito: Barbering-inspired men's grooming brand offering pomades, beard products, and styling items via DTC e-commerce. Comparable to BarberArt's own-brand category and men-focused grooming positioning.
- Reuzel: Barbering heritage men's grooming brand selling pomades, hair products, and beard care through DTC and barbershops. Comparable to BarberArt's curated assortment of professional men's grooming brands.
Broad incumbents
- L'Oréal Professionnel: Global professional hair care brand distributed through salons. Already a partner brand on BarberArt's e-commerce and used in its salon services, illustrating the broad incumbent supplier category.
- Proraso: Italian heritage shaving and beard care brand sold globally. Already carried by BarberArt; represents the type of established European incumbent brand available on BarberArt's e-commerce platform.
- Acqua di Parma: Italian luxury grooming and fragrance house with a dedicated Barbiere collection of shaving and beard products. Comparable to the premium imported brands BarberArt curates on its Algerian e-commerce platform.
- American Crew: Established global men's grooming brand widely distributed through barbershops and salons. Already a key partner brand for BarberArt and represents the broader incumbent category BarberArt competes against.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
BarberArt social profiles
Digital presenceBarberArt financial estimates
Financial estimateRevenue estimate
Valuation estimate
BarberArt leadership team
Management profileNumber of profiles
BarberArt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BarberArt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BarberArt
What does BarberArt do?
BarberArt operates a single gentleman hair salon (BarberArt Sidi Yahia) in Algiers delivering certified-stylist haircuts, beard grooming, hair coloring, keratin treatments, hair botox, and facial treatments, complemented by an e-commerce storefront (lebarbierdalger.com) that retails its own BarberArt-branded natural haircare and beard care products alongside curated third-party professional grooming brands. Services are booked online via Setmore, and products are shipped within Algeria in Algerian Dinar.
Is BarberArt a public or private company?
BarberArt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BarberArt founded?
BarberArt was founded in -1. It employs 1 to 10 people.
Where is BarberArt based?
BarberArt is headquartered in Algiers, Algeria, in the Africa region.
How does BarberArt make money?
Two revenue lines are on record. Salon Services are the primary driver. The others are E-commerce Product Sales.
Who are BarberArt's main competitors?
Direct peers on record are Truefitt & Hill, Fellow Barber, The Art of Shaving and Blind Barber. Emerging players are Suavecito and Reuzel. Broad incumbents are L'Oréal Professionnel, Proraso, Acqua di Parma and American Crew.
Does BarberArt have an API?
No public API is recorded for BarberArt.
What industry is BarberArt in?
BarberArt's product category is Men's Grooming Services. Its primary akta.pro industry code is HSALABAA, Classic Barbering (Cuts & Styling), with a secondary code of HSALABAB, Beard & Mustache Grooming. Its NAICS code is 812111 and its SIC code is 2844.