Best Western - le Bois de la Marche

What Best Western - le Bois de la Marche does

Best Western Le Bois de la Marche is a 3-star franchised hotel and hospitality estate operated by the French privately held SCA PME HOTELLERIE OUEST under licence from Best Western (BWH Hotels). The 13-hectare Domaine du Bois de la Marche sits in Ligugé, roughly 15 minutes from Poitiers and the Futuroscope theme park, accessible via the A10 and N10. The property comprises 53-54 hotel rooms and cottages, the bistronomic restaurant La Table du Bois (led by Chef Stanislas Simonet), five modular seminar rooms with capacity up to 250 attendees, a 450m² restaurant cocktail venue, and outdoor amenities including a heated pool, tennis court, pétanque court, and private parking for ~100 vehicles. It holds the Green Key (Clef Verte) eco-label.

The business operates four monetisation streams: (i) accommodation revenue through Best Western's central booking platform and direct channels (phone, email, website), with a 'soirée étape' (dinner + bed + breakfast) package advertised from €110 per night; (ii) restaurant revenue via the on-site bistronomic kitchen and external diners using the Overfull reservation portal; (iii) corporate seminars and events revenue via a dedicated BackYou enquiry workflow; and (iv) private events revenue (weddings, celebrations) and a seasonal summer terrace concept (BDM Garden, July–September). Pricing is unit/transaction-based, with packages starting at €110/night for accommodation and per-event quotation for seminars and celebrations; loyalty engagement runs through the Best Western Rewards programme. No proprietary software, mobile app, or AI/ML capability is disclosed; the technology footprint consists of third-party SaaS reservation and enquiry tools integrated into a bilingual (FR/EN) website.

The business serves three customer segments: leisure travellers and families drawn to the parkland setting and proximity to Futuroscope; corporate clients and event planners booking residential seminars, team retreats, and meetings; and private event hosts (weddings, baptisms, family celebrations) plus local diners attracted by the seasonal cuisine. Geographic reach is regional — primarily the Nouvelle-Aquitaine region — with international visibility inherited from the Best Western network but no documented multi-site footprint, expansion pipeline, or external funding. Ownership remains independent under SCA PME HOTELLERIE OUEST, with the franchise relationship being the single most strategically important commercial arrangement.

Name

Best Western - le Bois de la Marche

Legal name

SCA PME HOTELLERIE OUEST

Website

https://leboisdelamarche.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Le Bois de la Marche is a 3-star franchised hotel on a 13-hectare estate near Poitiers, France, operating 54 rooms, the La Table du Bois restaurant, five seminar rooms for up to 250 attendees, and private event spaces for leisure, corporate, and event-host clientele.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Conference Retreat Hotels (THAGALAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Bistronomic dining
• Corporate seminars
• Private events
• Leisure hospitality

Headquarters

HQ city

Ligugé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain, Infrastructure

Revenue model

1. Hotel accommodation: 53-54 rooms and cottages available for individual and group bookings, with rates distributed through Best Western channels and direct hotel booking. Revenue is per-night, driven by occupancy and seasonal demand. The hotel offers Best Western Rewards loyalty programme to incentivise repeat stays.
2. Restaurant dining: On-site bistronomic restaurant 'La Table du Bois' open to hotel guests and external diners, serving seasonal cuisine Monday through Saturday (closed Saturday lunchtime and Sunday). Reservations managed via Overfull booking portal.
3. Seminar and event hire: 5 modular meeting rooms (up to 250 attendees), private dining (Restaurant 450m², cocktail capacity 300), and outdoor/indoor event spaces available for corporate retreats, private celebrations, and weddings. Revenue is booking-based per event, with tailored quotation for multi-day residential seminars.
4. Seasonal experiences (BDM Garden): Summer terrace event concept (BDM Garden) running Thursday–Friday evenings from July to September, featuring a food truck, sharing boards, happy hour, and live music. This seasonal offering attracts walk-in and reservation-based local patronage.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The company operates a 3-star Best Western branded hotel with 53–54 rooms and cottages set on a 13-hectare estate near Poitiers, France, alongside the La Table du Bois bistronomic restaurant, five modular seminar rooms, and dedicated spaces for private events such as weddings and celebrations. Its core sellable offerings are overnight accommodation, seasonal dining, corporate residential seminars, and private event hosting, all delivered through a single integrated estate property.

Product overview

Best Western Le Bois de la Marche is a 3-star hotel and event domain operated as part of the Best Western brand network, comprising a main hotel with 54 rooms and cottages, the La Table du Bois bistronomic restaurant under Chef Stanislas Simonet, and 5 modular seminar/meeting rooms accommodating up to 250 attendees. The 13-hectare estate also offers private event hosting (weddings, celebrations), seasonal outdoor dining (BDM Garden), and leisure amenities including an outdoor pool, tennis court, and pétanque facilities. The property holds the Green Key (Clef Verte) eco-label and is accessible from Poitiers via the A10 and N10 highways. Revenue channels include room bookings via Best Western, restaurant reservations via Overfull, event bookings via BackYou, and package offerings such as the Soirée Étape.

Differentiator

Problem solved

Functional benefit

Products and services

• Hôtel & Cottages Best Western Le Bois de la Marche 3-star Best Western branded overnight accommodation with 54 rooms and cottages, set on a 13-hectare wooded parkland near Poitiers. Targets leisure travellers, families, and business guests with outdoor pool, tennis court, pétanque, accessible rooms, free parking, and Best Western Rewards loyalty participation.
• La Table du Bois Restaurant Bistronomic restaurant led by Chef Stanislas Simonet offering seasonal cuisine centred on locally-sourced products from named regional producers (Maison Mitteault, Micro-fermes Broutilles, Vives-Eaux, Ferme du Mara, Huilerie de Neuville). Open to hotel guests and external diners for lunch and dinner Monday through Saturday, with reservations managed via the Overfull booking portal.
• Salles de Séminaires & Réunions Five modular seminar and meeting rooms (Studios 1–5, 38–60m² each), with combined Studio 1+2+3 space (180m²) and a 450m² restaurant for cocktail events up to 300 guests. Accommodates up to 250 participants (theatre configuration). Designed for residential seminars, team retreats, training sessions, and corporate events with bespoke quotation through the BackYou enquiry platform.
• Événements Privés Private event hosting service offering weddings, birthdays, baptisms, Bar Mitzvahs, family gatherings, and multi-day celebrations across the estate's reception spaces, terraces, and 13-hectare parkland, with on-site catering and accommodation.
• BDM Garden Seasonal summer outdoor dining concept featuring food-truck cuisine, sharing boards, Happy Hour, and live music, open Thursday and Friday evenings from 17h to 21h between July and September. Attracts walk-in and reservation-based local patronage.

Quantifiable outcome

• Up to 250 seminar attendees can be accommodated across 5 modular meeting rooms and combined spaces.
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Maison MitteaultminorOthersLocal producer partner supplying the restaurant with carefully selected ingredients. Maison Mitteault is among the named artisan producers that anchor the restaurant's local sourcing philosophy, contributing to the culinary identity of La Table du Bois.
• Micro-fermes Broutilles (Poitiers)minorOthersLocal micro-farm based in Poitiers, supplying the restaurant with seasonal produce as part of the estate's commitment to sourcing from nearby, committed producers. Contributes to the restaurant's terroir-driven culinary narrative.
• Vives-EauxminorOthersNamed local producer partner supplying the restaurant, selected by Chef Stanislas Simonet and his brigade for the quality of their products and their connection to the regional terroir.
• Ferme du MaraminorOthersRegional farm partner supplying the restaurant with selected ingredients as part of the estate's seasonal, locally-sourced culinary approach.
• Huilerie de NeuvilleminorOthersLocal oil mill (huilerie) supplying the restaurant with oils and artisan produce, forming part of the network of named regional producers that the restaurant highlights as central to its culinary identity.
• Radio Taxi PoitiersminorOthersThe hotel recommends its taxi partner, Radio Taxi Poitiers (+33 (0)5 49 88 12 34), for guests arriving without a car. This is the sole explicitly referenced transport partnership.
• Village LoisirsminorOthersThe hotel has a partnership with nearby Village Loisirs for guest activities, providing access to leisure facilities that complement the estate's own outdoor amenities (pool, tennis, pétanque). Listed as a guest activities option in the FAQ and seminar pages.
• Best Western Hotels & ResortscoreChannel Partner/ Reseller/ DistributorThe estate operates as a Best Western branded 3-star hotel under a franchise/licensing model. The property is independently owned (SCA PME HOTELLERIE OUEST) and managed but benefits from the Best Western brand, global distribution system, central booking platform, and the Best Western Rewards loyalty programme. The franchise agreement is the single most strategically important commercial relationship for the business.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ibis Styles Poitiers Nord: An economy/midscale Accor hotel in the Poitiers metropolitan area, competing for similar value-conscious leisure and business travellers. Useful as a benchmark on pricing and occupancy at the lower end of the mid-market.
• Novotel Poitiers Site du Futuroscope: Accor's flagship mid-scale brand located near Futuroscope, directly competing for theme-park family stays and group bookings. Provides a benchmark for scale, brand recognition, and corporate RFP inclusion in the same catchment.
• Hôtel Plaza Futuroscope: A conference-focused hotel near Futuroscope that competes directly for the same theme-park leisure and Poitiers-area corporate seminar demand. Comparable in scale (large meeting rooms, group catering) and geographic catchment.
• Brit Hotel Poitiers: A French mid-scale chain hotel in the Poitiers area offering comparable 3-star accommodation with meeting facilities. Direct peer for transient leisure, business travel, and small seminar demand in the same catchment.
• Mercure Poitiers Centre: A mid-scale Accor-brand hotel in central Poitiers serving a mix of business and leisure travellers. Competes for the same Poitiers business traveller and regional event demand, and is a benchmark for 3-4 star mid-market positioning.

Broad incumbents

• Logis Hotels: A French network of independently owned countryside and regional hotels with restaurant offerings, broadly comparable as a competing independent-hotel distribution and loyalty alternative to the Best Western franchise model.
• Best Western France (BWH Hotels France): The parent network of which the property is a franchise member. Comparable as a same-brand 3-star full-service hotel peer, and a useful reference point for the franchise economics, distribution model, and brand standards that govern the property.

Emerging players

• Relais & Châteaux (regional properties): A collection of luxury countryside hotels and restaurants, including several in western France. Comparable as aspirational destination estates combining lodging, gastronomy, and event hosting — a relevant benchmark for the property's private-events and gastronomy positioning.

Regional players

• Château de Dissay: A historic château-hotel near Poitiers, similarly positioned as a destination property blending heritage lodging with restaurant and event spaces. Directly comparable as a regional Poitiers-area estate competitor and notable because Stanislas Simonet (current head chef at Le Bois de la Marche) previously led the kitchens there.

Others

• Village Loisirs (partner leisure operator): A leisure-activity partner referenced in the property's FAQ as a complement to on-site amenities. Listed as a peer given its role in the guest-experience ecosystem and as a local complement to the estate's outdoor and event offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-h%C3%B4tel-le-bois-de-la-marche

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western - le Bois de la Marche