CLACK

What CLACK does

CLACK is a France-based creative audiovisual production collective founded in 2013 in Nantes, operating as a private limited company (société) under French law. Rather than a traditional production house, CLACK operates as a collective model that aggregates 14 core team members alongside a network of 30+ independent creative professionals — directors, photographers, directors of photography, editors, sound engineers, motion designers, and art directors. The company produces a comprehensive suite of audiovisual services: music video and clip production, documentary filmmaking, aftermovies and event films, live session recordings, professional photography, short films, motion design, social media content, brand communication strategy, and artistic direction.

The business model is project-based professional services with individually scoped pricing per project. CLACK does not publish a rate card and operates exclusively through direct client engagement without intermediaries. The go-to-market is event-driven, anchored by 10+ year recurring partnerships with major French and European music festivals — Hellfest (since 2014), Rock en Seine (since 2016), Hip Opsession (since 2013), Les Nuits Secrètes (since 2023), and Rockstadt Extreme Fest in Romania (since 2024). The company also serves music labels and artists (Naâman, Cedric Myton, Ko Ko Mo, Big Scoop Records), cultural institutions (Le Lieu Unique, Fondation Desperados), environmental NGOs (Sea Shepherd), and consumer brands (Little Atlantique Brewery).

CLACK has no proprietary software platform or core technology stack; its competitive differentiation rests on creative talent, deep institutional knowledge of long-term festival clients, and a flexible collective structure that can scale team deployment from 5 to 20+ crew per project. The firm has executed international productions in Mozambique, Ethiopia, and Romania, demonstrating capability beyond the French market. Revenues are not publicly disclosed, and the company has not raised external funding, operating on a €1,000 share capital base with no parent company or external investors identified.

Name

CLACK

Legal name

Clack

Website

https://leclack.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

CLACK is a Nantes-based creative audiovisual production collective founded in 2013, serving French and European music festivals, music labels, cultural institutions, and brands. It aggregates 14 core staff and 30+ independent creative professionals to deliver festival media, music videos, documentaries, and brand content.

Ownership category

akta.pro rank

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Audiovisual Production Services: CLACK generates revenue through project-based commissions for audiovisual production including music clips, documentaries, aftermovies, live sessions, short films, brand content, event coverage, and photography. Projects are commissioned by festival organizers, music labels, cultural institutions, artists, and corporate clients. The collective operates as a creative production partner with long-standing recurring relationships with key festival clients.
2. Festival Media Production Partnership: Recurring annual production contracts with major music festivals (Hellfest, Rock en Seine, Les Nuits Secrètes, Les Escales, Hip Opsession) covering live media, social media content, photography, aftermovies, and broadcast production, providing predictable annual revenue from the same clients year over year.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

CLACK is a creative audiovisual production collective that delivers end-to-end film, video, and photography services for music, cultural, and brand clients. Core offerings span music video (clip) production, documentary filmmaking, festival aftermovies, live session recording, event and brand photography, short film production, motion design, social media content creation, and artistic direction. The collective assembles bespoke crews of directors, DOPs, photographers, sound engineers, and editors for each commissioned project, serving festivals, music labels, cultural institutions, NGOs, and consumer brands.

Product overview

CLACK is a collective audiovisual production company based in Nantes, France, founded in 2013. Rather than a single software product, CLACK offers a comprehensive suite of professional audiovisual production services: music video (clip) production, documentary filmmaking, aftermovie/event film production for festivals, live session production, photography services, brand content and image strategy, artistic direction, motion design, social media content, and short film production. The company brings together independent creative professionals (directors, photographers, cinematographers, editors, sound engineers, and designers) to deliver customized audiovisual solutions for musicians, festivals, cultural institutions, event producers, and brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Video (Clip) Production Production of music clips and videos for artists and music labels, including creative direction, filming, editing, and post-production.
• Documentary Production Creation of documentary films ranging from 52-minute features to short-form documentaries covering cultural, environmental, and artistic subjects for NGOs, foundations, and cultural institutions.
• Aftermovie / Event Film Production Production of festival and event recap films capturing the atmosphere and highlights of concerts and cultural events, delivered for festival clients such as Hellfest, Rock en Seine, Les Nuits Secrètes, and Les Escales.
• Live Session Production Filming and production of live music performance videos, typically recorded in studio or on-location settings for artists and music labels.
• Photography Services Professional photography including event coverage, brand content, press photography, product shots, portraits, and artistic photography for festivals, cultural institutions, and consumer brands.
• Brand Content and Communication Strategy Image strategy consulting and artistic direction to help brands and organizations develop their visual identity and communication, including social media strategy and content marketing.
• Short Film Production Creation of short films including narrative fiction, artistic films, and promotional short-form content for labels, brands, and institutions.
• Motion Design Motion graphics and animated visual content production integrated into video projects for festivals, brands, and artists.
• Social Media Content Production Creation of digital content optimized for social media platforms, including Stories, Reels, recap day videos, and themed campaigns, primarily delivered for festival clients such as Hellfest and Hip Opsession.
• Artistic Direction and Scenography Creative direction and stage/set design for festivals, events, and visual projects, including large-scale scenography such as the Hellfest Flags and Hellfest Infernopolis campaigns.

Quantifiable outcome

• Produced 35+ Instagram Reels, 4 recap day videos, 43 stories, and 1 official aftermovie during a single Hellfest festival edition
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, core, regular and minor.

• Rockstadt Extreme FestmajorStrategic or Co-development Partner · 1 January 2024In 2024, CLACK began a partnership with Rockstadt Extreme Fest (Romania, Transylvania), one of Eastern Europe's largest metal festivals. CLACK provides artistic direction, digital content creation for teasers and lineup announcements, and social media strategy. A second project was also documented in 2025.
• Les Nuits Secrètes FestivalmajorStrategic or Co-development Partner · 1 January 2023CLACK has produced aftermovies for Les Nuits Secrètes festival in Aulnoye-Aymeries across multiple editions (2023, 2024, 2025), covering the full festival programming including major acts like Damso, Paul Kalkbrenner, Zaho de Sagazan, and The Blaze.
• Sea ShepherdcoreStrategic or Co-development Partner · 1 January 2019Ongoing partnership since 2019 with Sea Shepherd, the marine conservation NGO founded by Paul Watson. CLACK photographer/réadisatrice Alice Grégoire documents Sea Shepherd campaigns aboard their vessels, capturing content for the NGO's communications while also collecting evidence of illegal fishing activities.
• Rock en SeinecoreStrategic or Co-development Partner · 1 January 2016CLACK has been the official aftermovie production partner for Rock en Seine festival since 2016, producing general aftermovies, Première Scène aftermovies, and partner aftermovies. Coverage includes the landmark 20th anniversary edition (2023) and ongoing subsequent editions.
• Hellfest ProductionscoreStrategic or Co-development Partner · 1 January 2014Since 2014, CLACK has been the official production partner of Hellfest Open Air Festival (one of Europe's largest heavy metal festivals with 280,000 attendees). CLACK produces all social media content, Hellfest TV (4 daily live shows on Twitch), official aftermovies, photography, and event coverage. The partnership deepened in 2019 with the H311F357 sci-fi short film, and continued with the 15th anniversary campaign (2022) and Infernopolis Art Direction (2024).
• Newvoice TalentmajorStrategic or Co-development Partner · 1 January 2014CLACK co-produces Hellfest TV with Newvoice Talent and Hellfest Productions, producing four daily live shows broadcast on Twitch during the festival. Newvoice Talent serves as a key creative and production partner in this broadcast initiative.
• Hip Opsession FestivalcoreStrategic or Co-development Partner · 1 January 2013Since 2013, CLACK has partnered with Hip Opsession, one of France's principal hip-hop culture festivals, providing photography, social media management, aftermovies, teasers, and the narrative afterfilm format. The festival is held annually at Le Lieu Unique in Nantes.
• Le Lieu Unique (Scène nationale de Nantes)coreStrategic or Co-development Partner · 1 January 2000CLACK has an ongoing content production partnership with Le Lieu Unique, Nantes' national cultural stage, dating back to 2000. CLACK produces audiovisual content for exhibitions, festivals, and performances held at the venue, including Coverage of Battle Opsession, Jacques Perconte exhibitions, and Ann Van den Broek performances.
• LMP MusiqueregularChannel Partner/ Reseller/ DistributorCLACK provides line production services for music projects produced by LMP Musique (LMP Just Live Music), a music production company. CLACK handled line production for the Ko Ko Mo live session-clip 'Last Night a DJ Saved My Life' and other LMP projects.
• Discal Records / Discal StudioregularChannel Partner/ Reseller/ DistributorCLACK collaborates with Discal Records on music video and short film productions. For the Dampa 'Le Tunnel' project, Discal Records served as the production company with CLACK providing creative direction and production.
• Mahla Filmes (Mozambique)minorChannel Partner/ Reseller/ DistributorFor the Naâman 'Maputo' music video shoot in Mozambique, CLACK partnered with local line production company Mahla Filmes, led by Antonio 'Pipas' Forjaz, to manage local production logistics, casting, and on-ground coordination.
• Hellcity BrewpubminorGTM or Marketing PartnerCLACK provides communication, photography, and production services for Hellcity Brewpub, a brewery located at the Hellfest festival site in Clisson, combining craft beer production with the Hellfest brand identity.
• Nantes Métropole / Ville de Saint-NazaireminorGTM or Marketing PartnerCLACK has worked with municipal and metropolitan government entities including Nantes Métropole and Ville de Saint-Nazaire on cultural event coverage, including coverage of Les Escales festival and municipal cultural programming.

Scale indicators5 records

Recent moves6 records

Expansion highlights12 records

Broad incumbents

• Fremantle France: Large international television and audiovisual production group with French operations producing entertainment, music and live-event content — broader incumbent competing for similar cultural and music budgets.
• Webedia (Group Webedia): Major French digital-media group operating content production studios across entertainment, pop-culture and music — overlapping capabilities with CLACK but at far larger scale and broader portfolio.
• Pathé Productions: Established French film and audiovisual production powerhouse — overlapping production services for cultural and music clients though operating at much larger scale and broader cinematic remit.
• Wagram Music / Wagram Live: Major French independent music label and live-events operator commissioning audiovisual content for artists and tours — adjacent buyer of production services comparable to CLACK's music label and live-session work.

Emerging players

• Studio Bagel: French digital-native content studio producing short-form branded entertainment and music-adjacent video for social platforms — competing for the social-content budgets of festivals and brands that CLACK also serves.

Direct peers

• Acte Studio: Paris audiovisual production studio delivering music videos, documentaries, brand content and live-event coverage — closely aligned service mix and creative-tier positioning to CLACK.
• Universal Street Broadcast (USB): Paris-based audiovisual production house producing music videos, live content and event films for artists, festivals and brands — directly comparable service offering and target market to CLACK.
• Colines Production: Independent French production company producing documentary and music-related audiovisual content for festivals and cultural institutions, with comparable scope to CLACK's documentary and event work.
• 22H22 Production: French audiovisual production collective producing clips, aftermovies and brand content for music and cultural clients — analogous creative-collective model and festival-sector focus.
• Plein Air Production: French audiovisual production company specialized in festival and live-event coverage, music clips and brand films — competes with CLACK for the same music-festival and cultural-institution clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/leclack
• Facebookfacebook.com/leclack
• LinkedInlinkedin.com/company/leclack
• Instagraminstagram.com/accounts/login/?next=/leclack

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLACK