Le Croissant
Le Croissant is a privately held Ecuadorian sandwich shop and bakery chain operating 20 dine-in and takeout locations across Quito, Guayaquil, Samborondón, and Daule, serving individual consumers with freshly prepared sandwiches, artisanal bakery items, pastries, breakfasts, burgers, salads, and coffee via direct-to-consumer retail and an online ordering platform.
- Company typePrivate
- Founded2012
- HeadquartersGuayaquil, Ecuador
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Le Croissant does
Le Croissant is a privately held Ecuadorian sandwich shop and bakery chain founded on January 5, 2012, by Ana María and Pablo. The company operates approximately 20 physical retail locations across Ecuador's largest urban markets, with a footprint concentrated in Guayaquil (Centro, Mall del Sol, Omni Hospital, City Mall, Vía a la Costa, Garzocentro, Ceibos, Universidad Católica, The Market Puerto Azul), Quito (Megamaxi 6 de Diciembre, Briza Cumbayá, Vista Garden Plaza, La Martina Plaza, Hilacril Plaza), Samborondón (Plaza Batán, Shell Puntilla, CC Jardines Plaza), and Daule (P&S La Joya, Joya del Portal, Shell Aurora). Locations span shopping malls, gas stations, universities, hospitals, and street-front sites, providing neighborhood-level convenience and a diversified real estate mix.
The product portfolio centers on freshly prepared sandwiches made to order with artisanal bread, a bakery line (butter croissants, pain au chocolat, croissants Frankfurt, pain aux raisins, cinnamon rolls), pastries and desserts (cheesecakes, brownies, tarts, whole cakes), breakfast items, the signature Hamburguesa Le Croissant, salads (Caesar), wraps, and a coffee/beverage program. Distribution is exclusively direct-to-consumer through dine-in, takeout, and an online ordering platform (Ordena Online) for pickup orders. The company is family-owned with no disclosed institutional investors, no funding rounds, no M&A activity, and operates with approximately 63 employees as of the latest available data.
The business model is point-of-sale retail across all locations with no disclosed pricing or unit economics; revenue, average ticket, and per-store performance are not publicly reported. Marketing is concentrated on organic social channels (Facebook, Instagram, LinkedIn) and the company website. The brand combines French-Ecuadorian culinary fusion and emphasizes freshness, artisanal preparation, and an in-store warm-dining atmosphere, supported by a reported 4.6/5 average customer rating in local reviews.
Le Croissant firmographics
Firmographics- Name
- Le Croissant
- Legal name
- Le Croissant
- Website
- https://lecroissant.com.ec
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Le Croissant is a privately held Ecuadorian sandwich shop and bakery chain operating 20 dine-in and takeout locations across Quito, Guayaquil, Samborondón, and Daule, serving individual consumers with freshly prepared sandwiches, artisanal bakery items, pastries, breakfasts, burgers, salads, and coffee via direct-to-consumer retail and an online ordering platform.
- Ownership category
- akta.pro rank
Le Croissant industry classification
Industry- Product category
- Quick-Service Bakery and Sandwich Shop
- NAICS
- Baked Goods Retailers (445291), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Le Croissant is headquartered
LocationHeadquarters
- HQ city
- Guayaquil
- HQ country
- Ecuador
- HQ region
- Latin America
Offices20 records
Markets served
Le Croissant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Food Sales: Revenue generated from direct food sales at 20 physical store locations across Quito, Guayaquil, Daule, and Samborondón. Customers purchase sandwiches, bakery items, pastries, beverages, and other food products at point of sale.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Le Croissant product offering
Product offeringCore offering
Le Croissant operates a chain of 20 bakery-café retail locations across Quito, Guayaquil, Daule, and Samborondón in Ecuador, selling freshly prepared sandwiches, artisanal baked goods, pastries, breakfast items, coffee, beverages, and signature dishes such as the Hamburguesa Le Croissant and Caesar Salad. The company also accepts orders through its online ordering platform for in-store pickup. Founded in 2012 by Ana María and Pablo, the concept combines French-Ecuadorian culinary influences in a dine-in and take-out format.
Product overview
Le Croissant operates as a unified restaurant and bakery concept offering freshly prepared sandwiches, artisanal bakery items, pastries, breakfasts, coffee, beverages, burgers, and salads. The company runs 20 physical locations across Quito (UIO), Guayaquil (GYE), Daule (DAL), and Samborondón (BOD) in Ecuador. The product portfolio centers around the in-store dining experience complemented by an online ordering platform (Ordena Online) for pickup orders. Signature offerings include the Hamburguesa Le Croissant, Ensalada Caesar, and freshly baked goods like croissants and pain au chocolat. The company opened its first location on January 5, 2012.
Differentiator
Problem solved
Functional benefit
Products and services
- Sándwiches (Sandwiches)
Companies that use Le Croissant
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Le Croissant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Le Croissant partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Le Croissant competitors and assessment
Company assessmentRegional players
- Café Cabra: Ecuadorian specialty coffee and light food concept. Comparable as a domestic competitor operating in the same Ecuadorian café-bakery market with overlapping customer demographics.
- Café Tostadora del Sur: Ecuadorian coffee and café operator serving premium coffee with light bakery/pastry offerings. Comparable as a regional Ecuadorian café competitor with similar artisanal positioning.
Direct peers
- Le Pain Quotidien: Belgian-origin bakery-café chain offering organic bread, pastries, sandwiches, salads, and coffee in a communal dining format. Comparable as a multi-location bakery-café concept with dine-in focus and artisan positioning.
- Paul (Boulangerie): Established French bakery-pâtisserie chain with locations across multiple countries offering artisan bread, viennoiserie, sandwiches, and plated dishes. Direct comparable on the French bakery heritage that Le Croissant explicitly references.
- Juan Valdez: Colombian coffee-shop chain with expanding Ecuador presence, pairing specialty coffee with bakery items and light meals. Comparable as a Latin American café-bakery concept scaling across multiple countries.
- Sweet & Coffee: Ecuador's largest specialty coffee and bakery chain with a national footprint of cafés offering pastries, sandwiches, and coffee. Most directly comparable peer given overlapping Ecuadorian market, café-bakery format, and similar product mix.
- Délifrance: French-style bakery café chain present in Latin America that combines artisan viennoiserie, sandwiches, salads, and coffee. Closely comparable in product philosophy (French bakery traditions) and café-bakery retail model.
Broad incumbents
- Subway: Global sandwich chain with hundreds of locations across Latin America, focused on made-to-order sandwiches and breakfast items. Comparable as a sandwich-led, multi-location quick-service food brand in the same broad category.
- Dunkin': International coffee and baked-goods chain with growing Latin American presence, offering donuts, pastries, breakfast sandwiches, and coffee. Comparable as an established multi-category coffee-and-bakery player expanding in the region.
- Starbucks: Global coffee giant with stores in Ecuador offering premium coffee, pastries, and breakfast sandwiches. Comparable as a broader incumbent in the same bakery-cafe category with much greater scale and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Le Croissant social profiles
Digital presenceLe Croissant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Croissant leadership team
Management profileNumber of profiles
Profiles2 records
Le Croissant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Croissant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Croissant
What does Le Croissant do?
Le Croissant operates a chain of 20 bakery-café retail locations across Quito, Guayaquil, Daule, and Samborondón in Ecuador, selling freshly prepared sandwiches, artisanal baked goods, pastries, breakfast items, coffee, beverages, and signature dishes such as the Hamburguesa Le Croissant and Caesar Salad. The company also accepts orders through its online ordering platform for in-store pickup. Founded in 2012 by Ana María and Pablo, the concept combines French-Ecuadorian culinary influences in a dine-in and take-out format.
Is Le Croissant a public or private company?
Le Croissant is a private company. It is classified as family owned and is currently operating.
When was Le Croissant founded?
Le Croissant was founded in 2012. It employs 51 to 100 people.
Where is Le Croissant based?
Le Croissant is headquartered in Guayaquil, Ecuador, in the Latin America region.
How does Le Croissant make money?
One revenue line is on record: retail Food Sales.
Who are Le Croissant's main competitors?
Regional players on record are Café Cabra and Café Tostadora del Sur. Direct peers are Le Pain Quotidien, Paul (Boulangerie), Juan Valdez, Sweet & Coffee and Délifrance. Broad incumbents are Subway, Dunkin' and Starbucks.
Does Le Croissant have an API?
No public API is recorded for Le Croissant.
What industry is Le Croissant in?
Le Croissant's product category is Quick-Service Bakery and Sandwich Shop. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 445291 and its SIC code is 5810.