Le Domaine du Mas de Pierre

What Le Domaine du Mas de Pierre does

Le Domaine du Mas de Pierre is a privately held 5-star luxury resort and spa operating under the Relais & Châteaux banner in Saint-Paul de Vence on the French Riviera. The property offers 76 rooms and suites — distributed across nine authentic Provençal bastides and fully renovated in 2021 — to affluent leisure travelers, families, corporate groups, and wellness guests. Revenue is generated through unit-priced accommodations (per-night room rates with seasonal variation), three F&B venues (La Table de Pierre gastronomic restaurant, Dolce Provenza bistro, and two bars), a full-service spa with structured 3-day and 5-day cure programs and à la carte treatments, corporate meeting packages starting at €120 per study day, and gift box/voucher packages priced at €345–€480 per person.

The business operates a direct-to-consumer hospitality model distributed across its own Synxis-integrated website booking engine, phone/email reservations, and the Relais & Châteaux and Virtuoso luxury travel networks, with restaurant bookings handled via ZenChef and gift vouchers via the SecretBox platform. The technology stack is conventional hospitality infrastructure: Synxis for reservations, ZenChef for F&B bookings, SecretBox for gift commerce, and Les Visites de Greg for an interactive virtual tour, with multi-language site support (FR/EN/DE/IT) and active Facebook/Instagram channels. The property carries Michelin Key recognition (2024), renewed La Clef Verde certification (2026), and operates year-round with a short annual maintenance closure in mid-to-late November.

Le Domaine du Mas de Pierre is owned and managed by Style Feeling Hotels, a French hospitality group operating multiple luxury properties. The company is privately held with no disclosed funding rounds, no parent-company ownership beyond Style Feeling Hotels, and no publicly available revenue figures. Customer concentration is structurally low given the individual-leisure-driven demand mix, though distribution is materially dependent on the Relais & Châteaux and Virtuoso networks for affluent-traveler reach.

Name

Le Domaine du Mas de Pierre

Legal name

Domaine du Mas de Pierre

Website

https://ledomainedumasdepierre.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Le Domaine du Mas de Pierre is a privately held 5-star Relais & Châteaux resort and spa in Saint-Paul de Vence on the French Riviera, operating 76 renovated rooms and suites across nine Provençal bastides for affluent leisure travelers, families, corporate groups, and wellness guests under parent company Style Feeling Hotels.

Ownership category

akta.pro rank

Product category

Luxury Resort & Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury hotel resort
• Spa wellness services
• Fine dining restaurants
• Corporate meeting venues
• Gift experience packages

Headquarters

HQ city

Saint-Paul de Vence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodations: Revenue from 76 rooms and suites across 9 Provençal bastides, with rates varying by season and room category. Direct bookings are incentivized with discounts.
2. Spa and Wellness Services: Revenue from spa treatments, wellness programs (3-day and 5-day cure programs), rituals, and à la carte treatments. Also includes day spa packages.
3. Restaurant and Bar Services: Revenue from three dining venues: La Table de Pierre (gastronomic restaurant), Dolce Provenza (bistro), and two bar outlets (Le Bar and Le Bar Paillote).
4. Gift Boxes and Packages: Sale of gift vouchers and packages including wellness escapes (Parenthèse Détente & Volupté at €480/pers, Parenthèse Évasion & Gastronomie at €345/pers), romantic getaways, and experience packages.
5. Meetings and Events: Revenue from corporate meeting spaces and study days starting from €120 per day, targeting business clients for seminars and team events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Le Domaine du Mas de Pierre operates a 5-star Relais & Châteaux luxury hotel and spa resort on the French Riviera, offering 76 renovated rooms and suites across nine Provençal bastides, complemented by gastronomic dining, a full-service spa with multi-day cure programs, aquatic leisure facilities, children's club, and corporate seminar spaces. The resort generates revenue from accommodation, spa treatments, F&B operations, gift packages, and meetings/events, with distribution primarily through direct bookings and luxury travel networks.

Product overview

Le Domaine du Mas de Pierre is a 5-star Relais & Châteaux luxury resort and spa located on the Côte d'Azur in Saint-Paul de Vence. The property offers a unified hospitality experience centered on 76 renovated rooms and suites across nine authentic Provençal bastides, complemented by multiple dining venues (La Table de Pierre gastronomic restaurant, Dolce Provenza bistro, Le Bar, and Le Bar Paillote), a comprehensive spa and wellness center with cure programs and treatments, aquatic facilities including pools and a lagoon, a children's club (Le Jardin d'Alice), and meeting/seminar spaces for corporate events. The resort also offers gift packages and special offers for various occasions. The property operates year-round with an annual closure in November.

Differentiator

Problem solved

Functional benefit

Brands

• La Table de Pierre: Gastronomic restaurant at the resort
• Dolce Provenza
• Le Spa
• Le Lagon
• Le Jardin d'Alice
• Les Bastides Prestige
• La Bastide des Fleurs

Products and services

• Les Bastides Prestige Accommodations
• Les Chambres (Deluxe & Supérieures)
• Les Suites
• La Bastide des Fleurs (Adult Only)
• Le Spa (Spa & Wellness Center)
• La Table de Pierre
• Dolce Provenza
• Le Bar
• Le Bar Paillote
• Le Lagon (Aquatic Leisure Area)
• Le Jardin d'Alice (Kid's Club)
• Coffrets Cadeaux (Gift Boxes)
• Séminaires & Réunions (Meetings & Events)

Quantifiable outcome

• La Clef Verte certification renewed for 2026
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Relais & ChâteauxcoreStrategic or Co-development PartnerExclusive membership in the Relais & Châteaux association of luxury boutique hotels and restaurants. This affiliation provides international brand recognition, quality assurance through rigorous inspection standards, and access to the association's global network of affluent travelers and marketing platforms.
• Style Feeling HotelscoreStrategic or Co-development PartnerParent company managing the resort. Style Feeling Hotels is a hotel management group operating multiple luxury properties including Le Grand Hôtel de la Pleiade Montpellier, La Bastide de Biot, and Luz Grand Hôtel.
• VirtuosoflagshipChannel Partner/ Reseller/ DistributorPartnership with the Virtuoso network of luxury travel advisors, providing access to high-net-worth travelers through Virtuoso's booking platform and advisor relationships.
• Michelin GuidecoreGTM or Marketing PartnerRecognition by the Michelin Guide hotel selection, which highlights exceptional hotels. The resort displays the Michelin Keys designation on its website, signaling quality to prospective guests.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Villa La Coste: Luxury hotel and wine estate in Provence with comparable intimate luxury positioning, gastronomic dining, spa, and art-focused guest experience. Competes for affluent Provençal travelers.
• Le Negresco: Historic 5-star luxury hotel in Nice on the French Riviera. Comparable Côte d'Azur luxury heritage property with multiple dining venues, strong brand recognition, and similar international clientele.
• Hôtel du Cap-Eden-Roc: Legendary luxury resort on the French Riviera (Cap d'Antibes) operated by Oetker Collection. Comparable as a 5-star Côte d'Azur luxury resort with comparable scale, prestige affiliations, and affluent international clientele.
• Château de la Messardière: Luxury castle resort in Saint-Tropez with comparable historic French architecture, multi-key capacity, spa, and multiple dining venues. Direct competitor for French Riviera luxury leisure demand.
• La Réserve Ramatuelle: Luxury hotel and spa near Saint-Tropez with comparable intimate luxury positioning, spa focus, and Mediterranean garden setting. Competes for high-end leisure travelers on the Côte d'Azur.
• Château Saint-Martin & Spa: Oetker Collection luxury château resort and spa in Vence, located just minutes from Le Domaine du Mas de Pierre. Directly comparable Relais & Châteaux-adjacent luxury product with similar Provençal setting and spa focus.
• Grand-Hôtel du Cap-Ferrat: Four Seasons luxury resort on the French Riviera with comparable 5-star positioning, garden setting, and multi-F&B and spa offerings. Both compete for the same affluent Riviera traveler segment.

Regional players

• Domaine des Hauts de Loire: Relais & Châteaux luxury hotel in the Loire Valley. Comparable intimate chateau-style luxury resort with spa and gastronomic offerings, though in a different French region.
• Bastide de Gordes: Airelles luxury resort in Gordes, Provence with comparable bastide-style Provençal architecture, spa, and multiple dining venues. Comparable luxury product for affluent travelers seeking Provençal experiences.

Broad incumbents

• Hôtel de Crillon: Rosewood luxury hotel in Paris with comparable prestige, gastronomic dining, and spa offerings. While not in Provence, it competes for French luxury travelers and is a Relais & Châteaux peer property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MasDePierre
• Instagraminstagram.com/domainedumasdepierre
• LinkedInlinkedin.com/company/lemasdepierre

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Domaine du Mas de Pierre