Fort Gregg-Adams Family and MWR
Fort Gregg-Adams Family and MWR is a U.S. Army Non-Appropriated Fund program under IMCOM that delivers morale, welfare, and recreation services, including childcare, fitness, dining, and recreation facilities, to military personnel, families, and retirees at Fort Gregg-Adams, Virginia.
- Company typePrivate
- Founded-
- HeadquartersFort Gregg-Adams (formerly Fort Lee), United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fort Gregg-Adams Family and MWR does
Fort Gregg-Adams Family and MWR is the U.S. Army's Morale, Welfare, and Recreation (MWR) program at Fort Gregg-Adams, a military installation in southeast Virginia. It is not a privately-held commercial enterprise but a Non-Appropriated Fund (NAF) instrumentality of the U.S. Army operating under the Installation Management Command (IMCOM). The program delivers quality-of-life, readiness, and resilience services to active duty service members, military families, and retirees affiliated with the installation, and is therefore funded primarily through government appropriations rather than equity capital.
The service portfolio spans community support, childcare and youth services, recreation, fitness, entertainment, dining, and travel. Specific offerings include Army Community Service (ACS), Child & Youth Services (CYS) with multiple Child Development Centers and School Age Centers, the Cardinal Golf Club, TenStrike Bowling Center, Battle Drive Pool, several fitness centers (Clark, MacLaughlin, Strength Performance, Ordnance, ALU), Beaty Theater, the HideAway, Sustainers' Pub, the Gregg-Adams Club, Outdoor Recreation, Auto Crafts, the Fort Gregg-Adams Community Library, Leisure Travel Services, and targeted programs such as Better Opportunities for Single Soldiers (BOSS), Army Family Team Building (AFTB), Employment Readiness, and Survivor Outreach Services. No proprietary technology is disclosed; program delivery relies on standard web platforms including WebTrac for online event and program registration.
Revenue mechanics combine DoD and IMCOM appropriations with NAF revenue generated by fee-based activities (golf, bowling, food and beverage, event registration such as the $30 Hot Dog Fun Run, childcare fees, and equipment rentals). Most fitness, library, and community support services are free for eligible patrons with proper military identification. The program is governed by Army regulations rather than market competition, and there is no equity, ownership change, or commercial acquisition surface available.
Fort Gregg-Adams Family and MWR firmographics
Firmographics- Name
- Fort Gregg-Adams Family and MWR
- Legal name
- U.S. Army Family and MWR Programs
- Website
- https://lee.armymwr.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fort Gregg-Adams Family and MWR is a U.S. Army Non-Appropriated Fund program under IMCOM that delivers morale, welfare, and recreation services, including childcare, fitness, dining, and recreation facilities, to military personnel, families, and retirees at Fort Gregg-Adams, Virginia.
- Ownership category
- akta.pro rank
Fort Gregg-Adams Family and MWR industry classification
Industry- Product category
- Military Family and Morale Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (62411), Social Assistance (624)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industries
- Veterans & Military-to-Civilian Transition Programs (EDAAAOAH), Military & Government Extended Stay Lodging (THAGAEAG)
Keywords
Where Fort Gregg-Adams Family and MWR is headquartered
LocationHeadquarters
- HQ city
- Fort Gregg-Adams (formerly Fort Lee)
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fort Gregg-Adams Family and MWR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Community recreation events with individual registration fees |
Distribution channels2 records
Marketing channels4 records
Fort Gregg-Adams Family and MWR product offering
Product offeringCore offering
Fort Gregg-Adams Family and MWR delivers Morale, Welfare, and Recreation (MWR) programs and family services for the military community at Fort Gregg-Adams, Virginia. The core offerings include Army Community Service support programs, Child & Youth Services (childcare, youth sports), fitness and sports facilities, recreation venues (golf, bowling, pool, outdoor recreation), entertainment and dining venues, leisure travel services, libraries, and community events. These services are largely free or low-cost for eligible service members, families, and retirees, and are funded through Non-Appropriated Funds and DoD appropriations under U.S. Army IMCOM.
Product overview
Fort Gregg-Adams Family and MWR is a U.S. Army Morale, Welfare, and Recreation program offering a comprehensive suite of support and leisure services for military personnel, families, and retirees. The portfolio includes community support services (Army Community Service, Employment Readiness, Army Family Team Building), childcare and youth programs (Child Development Centers, School Age Centers, Youth Sports), recreation facilities (Cardinal Golf Club, TenStrike Bowling Center, Battle Drive Pool, fitness centers), entertainment venues (Beaty Theater, The HideAway, Sustainers' Pub), and travel services (Leisure Travel Services). The organization integrates these offerings to enhance quality of life and support Army readiness through accessible recreational programming, family support resources, and community engagement events.
Differentiator
Problem solved
Functional benefit
Brands
- Army Community Service (ACS): Support services including Army Emergency Relief, Exceptional Family Member Program, Family Advocacy, Financial Readiness, and Survivor Outreach Services
- Child & Youth Services (CYS)
- Better Opportunities for Single Soldiers (BOSS)
- Army Family Team Building (AFTB)
- Gregg-Adams Club
- Cardinal Golf Club
- TenStrike Bowling Center
- The HideAway
- Sustainers' Pub
Products and services
- Army Community Service (ACS)
- Child & Youth Services (CYS)
- Sports & Fitness
- Cardinal Golf Club
- TenStrike Bowling Center
- Battle Drive Pool
- Beaty Theater
- The HideAway
- Sustainers' Pub
- Outdoor Recreation
- Leisure Travel Services
- Fort Gregg-Adams Community Library
- Arts & Crafts / Picture Perfect Frame Shop
- Auto Crafts
- Better Opportunities for Single Soldiers (BOSS)
- Employment Readiness Program
- Army Family Team Building (AFTB)
- Gregg-Adams Club
Companies that use Fort Gregg-Adams Family and MWR
Customer profileSegments3 records
Ideal customer profiles3 records
Fort Gregg-Adams Family and MWR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fort Gregg-Adams Family and MWR partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Army Community Service (ACS)coreArmy Community Service provides family support programs including employment readiness, financial counseling, relocation assistance, and family advocacy. ACS celebrates more than 60 years of serving Soldiers, Families, and Retirees.
- TRICAREcoreHealthcare program providing dental, medical, and vision care information and enrollment services for military families. Links provided for TRICARE enrollment and healthcare access.
- Kenner Army Health CliniccoreArmy health clinic providing medical services to the Fort Gregg-Adams community. Referenced for healthcare information and wellness center services.
- Defense Health Agency (DHA)coreOversees the Defense Health Program. DFMWR integrates programs under Army MWR which operates under IMCOM (Installation Management Command).
- Installation Management Command (IMCOM)coreParent command for Army MWR programs. garrison website linked at home.army.mil/lee. Provides oversight and support for installation services.
Recent moves5 records
Expansion highlights4 records
Fort Gregg-Adams Family and MWR competitors and assessment
Company assessmentEmerging players
- Armed Forces Recreation Centers: DoD-run resort-style recreation centers (e.g., Shades of Green) serving eligible military patrons with lodging and recreation. Tangential peer on the military leisure/services side of the MWR portfolio.
Others
- Boys & Girls Clubs of America: National nonprofit providing youth development, child care, and teen programs, including at many military installations. Directly comparable to the Child & Youth Services mission within MWR.
- YMCA of the USA: National nonprofit operating community recreation centers with fitness, swimming, youth sports, and family programming. Comparable member-based recreation and youth-development model, but not military-affiliated.
Direct peers
- Fort Cavazos (formerly Fort Hood) Family & MWR: Major Army installation MWR running the equivalent ACS, CYS, fitness, golf, bowling, and community events portfolio. Direct peer sharing the same DFMWR structure, funding model, and patron base.
- Fort Liberty (formerly Fort Bragg) Family & MWR: Largest U.S. Army installation MWR program, operating the same comprehensive family, recreation, and community services portfolio under Army IMCOM. Direct organizational and operational peer to Fort Gregg-Adams MWR.
- Fort Campbell Family & MWR: Joint-service installation MWR offering the same Army Community Service, Child & Youth Services, sports, recreation, and entertainment venue portfolio. Direct equivalent in scale, mission, and funding model.
- Joint Base Lewis-McChord MWR: Joint base MWR serving active duty, families, and retirees with comparable fitness, recreation, childcare, and community event programming under the same IMCOM framework.
Broad incumbents
- Marine Corps Community Services (MCCS): Marine Corps equivalent providing family support, recreation, childcare, and event programming to Marines and families. Same mission and patron archetype under a different service branch.
- Navy MWR (CNIC): Service-branch equivalent of Army MWR, delivering the same family/recreation services to naval installations under a uniform national program. Same mission, parallel funding model, similar patron base.
- Air Force MWR Services: Department of the Air Force counterpart running fitness, recreation, and family programs across Air Force and Space Force installations. Equivalently scoped peer with shared military community focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fort Gregg-Adams Family and MWR social profiles
Digital presenceFort Gregg-Adams Family and MWR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fort Gregg-Adams Family and MWR leadership team
Management profileNumber of profiles
Fort Gregg-Adams Family and MWR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fort Gregg-Adams Family and MWR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fort Gregg-Adams Family and MWR
What does Fort Gregg-Adams Family and MWR do?
Fort Gregg-Adams Family and MWR delivers Morale, Welfare, and Recreation (MWR) programs and family services for the military community at Fort Gregg-Adams, Virginia. The core offerings include Army Community Service support programs, Child & Youth Services (childcare, youth sports), fitness and sports facilities, recreation venues (golf, bowling, pool, outdoor recreation), entertainment and dining venues, leisure travel services, libraries, and community events. These services are largely free or low-cost for eligible service members, families, and retirees, and are funded through Non-Appropriated Funds and DoD appropriations under U.S. Army IMCOM.
Is Fort Gregg-Adams Family and MWR a public or private company?
Fort Gregg-Adams Family and MWR is a private company. It is classified as state government owned and is currently operating.
When was Fort Gregg-Adams Family and MWR founded?
Fort Gregg-Adams Family and MWR was founded in -1. It employs 11 to 50 people.
Where is Fort Gregg-Adams Family and MWR based?
Fort Gregg-Adams Family and MWR is headquartered in Fort Gregg-Adams (formerly Fort Lee), United States, in the North America region.
Who are Fort Gregg-Adams Family and MWR's main competitors?
Armed Forces Recreation Centers is listed as an emerging player. Others are Boys & Girls Clubs of America and YMCA of the USA. Direct peers are Fort Cavazos (formerly Fort Hood) Family & MWR, Fort Liberty (formerly Fort Bragg) Family & MWR, Fort Campbell Family & MWR and Joint Base Lewis-McChord MWR. Broad incumbents are Marine Corps Community Services (MCCS), Navy MWR (CNIC) and Air Force MWR Services.
Does Fort Gregg-Adams Family and MWR have an API?
No public API is recorded for Fort Gregg-Adams Family and MWR.
What industry is Fort Gregg-Adams Family and MWR in?
Fort Gregg-Adams Family and MWR's product category is Military Family and Morale Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of EDAAAOAH, Veterans & Military-to-Civilian Transition Programs. Its NAICS code is 624190 and its SIC code is 8600.