LeerLevels
LeerLevels BV is a Dutch EdTech company offering a modular digital learning platform for secondary school teachers and students in physics, mathematics, and sustainability, combining knowledge graph-based adaptive learning with AI-powered feedback and monetizing via €15-20 per-student annual subscriptions.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LeerLevels does
LeerLevels BV is a Dutch educational technology company founded in 2015 by Jonas Voorzanger and Youssef El Bouhassani, both former practicing teachers. The company operates a digital learning platform targeted at secondary school teachers and students (havo/vwo) and selected higher-education programs in the Netherlands, with content concentrated in physics, mathematics, sustainability, and engineering. The platform combines a proprietary content library of 1,000+ learning objectives, 7,000+ concept checks, and 800+ assignments with knowledge graphs that map prerequisite relationships between learning objectives, enabling personalized adaptive learning paths.
The underlying technology layers modular learning materials (organized into Collections and Modules), adaptive algorithms that diagnose missing prerequisite knowledge, and AutoGrade, an AI-powered feature launched in late 2023 that uses OpenAI's large language model to assess open-ended questions and return personalized feedback. The platform also encodes retrieval-practice methodology and integrates with Dutch school administration systems (Entree/Magister) and identity providers (Surfconext, Google Identity). Distribution is direct and self-serve via docent.leerlevels.nl and student.leerlevels.nl.
The business model is a freemium per-student subscription: Beginner is free for teachers; Pro costs €15/student/year and Legend €20/student/year (10-student minimum, excl. VAT). An additional €20/year Examentraining add-on targets students directly for exam preparation. Revenue is generated exclusively from licenses and memberships, with no advertising or data monetization. The company employs approximately 6-8 people in Amsterdam, was funded primarily by a €1.2 million Dutch Hoger Onderwijspremie government prize in March 2021, and operates exclusively in the Netherlands.
LeerLevels firmographics
Firmographics- Name
- LeerLevels
- Legal name
- LeerLevels BV
- Website
- https://leerlevels.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeerLevels BV is a Dutch EdTech company offering a modular digital learning platform for secondary school teachers and students in physics, mathematics, and sustainability, combining knowledge graph-based adaptive learning with AI-powered feedback and monetizing via €15-20 per-student annual subscriptions.
- Ownership category
- akta.pro rank
LeerLevels industry classification
Industry- Product category
- Adaptive Learning Software
- NAICS
- Educational Support Services (611710), Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industries
- Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)
Keywords
Where LeerLevels is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
LeerLevels business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Educational Software Licenses (B2B): Annual per-student licenses sold to teachers and schools. Three tiers: Beginner (free), Pro (€15/student/year), Legend (€20/student/year). Minimum 10 students required for paid tiers. Revenue generated entirely from licenses and memberships.
- Student Access (B2C): Basic app access is free for students. Full access provided when a teacher has a paid license. Future options may include paid groups for specific exam training or private tutoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for exploring learning objectives and presenting materials in class |
| Subscription | Annual | €15 per student per year - Activate groups and go beyond classical lessons |
| Subscription | Annual | €20 per student per year - Premium features for experienced educators |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
LeerLevels product offering
Product offeringCore offering
LeerLevels builds and sells a digital adaptive learning platform for STEM subjects (primarily physics, plus mathematics, sustainability and engineering) used in Dutch secondary schools (havo/vwo) and applied universities (HBO). The platform delivers modular learning content centered on 1000+ learning objectives, 7000+ concept checks, and 800+ open assignments, with teacher and student web environments, AI-graded open-question feedback via OpenAI's LLM, and knowledge-graph-driven personalized learning paths. It is licensed via per-student annual subscriptions across free, Pro (€15/student/year) and Legend (€20/student/year) tiers, with an additional €20/year Examentraining add-on for exam preparation.
Product overview
LeerLevels is a digital educational platform built around modular learning materials and innovative software. The platform consists of a Teacher Environment (Docent-omgeving) and Student Environment (Student-omgeving) connected through a shared content database. The core content includes over 1000 Learning Objectives (Leerdoelen), 7000+ Concept Checks (multiple-choice questions), and 800+ Assignments (open questions). Teachers organize content into Collections and Modules using Knowledge Graphs to link prerequisites. Key AI-powered features include AutoGrade for automated grading and Adaptive Technology for personalized learning paths. The platform offers three pricing tiers: free Beginner, €15/student/year Pro, and €20/student/year Legend, plus a €20/year Examentraining add-on for exam preparation.
Differentiator
Problem solved
Functional benefit
Products and services
- LeerLevels Platform A digital adaptive learning platform combining teacher and student web environments with 1000+ modular learning objectives, 7000+ concept checks, 800+ open assignments, knowledge-graph-driven personalized learning routes, and AI-graded open-question feedback via OpenAI's LLM. Built for STEM subjects (physics, mathematics, sustainability, engineering) in Dutch secondary (havo/vwo) and higher (HBO) education, sold via annual per-student licenses.
- LeerLevels Online Examentraining A standalone fully-online, AI-personalized exam preparation product for havo and vwo physics, priced at €20 per student per year for unlimited practice. Uses an analysis of 1200+ obtainable points from previous exams to focus learners on the top 20 learning objectives that recur most often.
- Duurzaamheid Lesmateriaal (Sustainability Learning Materials) A dedicated sustainability and climate-crisis learning track within the LeerLevels platform, developed in collaboration with Hogeschool van Amsterdam and interdisciplinary in design so that it can be used in both higher and secondary education.
Quantifiable outcome
- Teachers report being barely busy preparing lessons, selecting exercises, or tracking progress - freeing time for individual student guidance
- +3 more outcomes
Companies that use LeerLevels
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
LeerLevels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature5 records
LeerLevels partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Hogeschool van Amsterdam (Amsterdam University of Applied Sciences)coreStrategic partnership for developing modular educational materials focused on technical subjects. Joint project on educational equity to improve student transition from secondary to higher education. This partnership enabled winning the 1.2 million euro Hoger Onderwijspremie and expanded content development including sustainability materials.
- NVON (Vereniging voor Onderwijsresearch)minorCollaboration with NVON for developing open educational materials. Teachers can choose to share their own formative checks and open questions with other teachers.
- OpenAIcoreIntegration of OpenAI's Large Language Model (LLM) technology for AI-powered grading of open-ended questions and providing personalized feedback to students. LeerLevels uses the same language model powering ChatGPT for educational assessment purposes.
- ComeniusNetwerkminorCo-founder Youssef El Bouhassani featured in publication 'Gedreven door onderwijs - Tien portretten van bevlogen docenten in het hoger onderwijs' as part of series of ten portraits.
- Nederland Maakt ImpactminorCo-founder Youssef El Bouhassani delivered keynote presentation at the Impact Top Conference sharing the LeerLevels story.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
LeerLevels competitors and assessment
Company assessmentDirect peers
- Learnbeat: Dutch digital learning platform offering adaptive practice, diagnostics, and content for secondary education. Directly comparable in target audience (havo/vwo teachers), adaptive practice model, and Dutch-language content focus.
- BookWidgets: Belgian-Dutch platform enabling teachers to create interactive digital lessons, quizzes, and assignments. Comparable on the teacher-facing creation tool, interactive content, and European K-12 customer base, with overlap on adaptive assessment features.
- Bettermarks: German adaptive learning platform for mathematics, now owned by Cormberg. Comparable as a European adaptive math learning product targeting K-12 with personalized learning paths based on prerequisite knowledge.
- Snappet: Dutch adaptive learning platform used in primary schools for literacy and math. Both companies target the Dutch K-12 market with adaptive, modular content and teacher dashboards, though Snappet focuses on primary (basisonderwijs) while LeerLevels serves secondary (voortgezet onderwijs).
- Area9 Lyceum: Danish adaptive learning platform built on the Area9 knowledge-graph model. Directly comparable on the adaptive-learning technology stack, prerequisite-mapping approach, and European K-12/higher-ed customer orientation.
Regional players
- Squla: Dutch gamified adaptive learning platform for primary school children covering math, reading, and other subjects. Comparable as a Dutch consumer/teacher EdTech platform with adaptive practice, but focused on primary rather than secondary education.
Emerging players
- Century Tech: UK-based AI-driven personalized learning platform for schools using knowledge graphs and adaptive algorithms. Comparable on AI-powered personalization and K-12 deployment, though operating in the UK market.
Broad incumbents
- Khan Academy: Global non-profit adaptive learning platform offering free educational content, practice exercises, and video lessons across math, science, and more. Comparable on adaptive practice and AI-personalized learning paths, but serves as a global free incumbent rather than a paid Dutch curriculum-aligned product.
- Malmberg: Major Dutch educational publisher (part of Sanoma) producing textbooks and digital learning materials for Dutch primary and secondary schools. Indirectly comparable as the incumbent LeerLevels is attempting to displace with its textbook-replacement pilots.
- Noordhoff: Leading Dutch educational publisher for secondary and higher education, including the 'Overal Natuurkunde' textbook that LeerLevels is piloting against. Comparable as the primary incumbent content provider LeerLevels is replacing.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LeerLevels social profiles
Digital presenceLeerLevels compliance and trust
Trust signalCompliance1 record
LeerLevels financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeerLevels leadership team
Management profileNumber of profiles
Profiles9 records
LeerLevels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeerLevels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeerLevels
What does LeerLevels do?
LeerLevels builds and sells a digital adaptive learning platform for STEM subjects (primarily physics, plus mathematics, sustainability and engineering) used in Dutch secondary schools (havo/vwo) and applied universities (HBO). The platform delivers modular learning content centered on 1000+ learning objectives, 7000+ concept checks, and 800+ open assignments, with teacher and student web environments, AI-graded open-question feedback via OpenAI's LLM, and knowledge-graph-driven personalized learning paths. It is licensed via per-student annual subscriptions across free, Pro (€15/student/year) and Legend (€20/student/year) tiers, with an additional €20/year Examentraining add-on for exam preparation.
Is LeerLevels a public or private company?
LeerLevels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeerLevels founded?
LeerLevels was founded in 2015. It employs 1 to 10 people.
Where is LeerLevels based?
LeerLevels is headquartered in Amsterdam, Netherlands, in the Europe region.
How does LeerLevels make money?
Two revenue lines are on record. Educational Software Licenses (B2B) is the primary driver. The others are student Access (B2C).
Who are LeerLevels's main competitors?
Direct peers on record are Learnbeat, BookWidgets, Bettermarks, Snappet and Area9 Lyceum. Squla is listed as a regional player. Century Tech is listed as an emerging player. Broad incumbents are Khan Academy, Malmberg and Noordhoff.
Does LeerLevels have an API?
No public API is recorded for LeerLevels.
What industry is LeerLevels in?
LeerLevels's product category is Adaptive Learning Software. Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of EDAFACAE, Adaptive/Personalized Curriculum & Intelligent Courseware. Its NAICS code is 611710 and its SIC code is 8200.