Lee's Discount Liquor
Lee's Discount Liquor is a privately held, family-owned retail chain operating 23 brick-and-mortar liquor stores across Nevada — the largest such chain in the state. Founded in 1981 by Korean immigrant Hae Un Lee, the company sells beer, wine, and spirits to Nevada consumers through owned storefronts, an e-commerce platform, and mobile apps.
- Company typePrivate
- Founded1981
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Lee's Discount Liquor does
Lee's Discount Liquor is a privately held, family-owned retail chain founded in 1981 by Korean immigrant Hae Un Lee in Las Vegas, Nevada. Operating 23 brick-and-mortar locations across Nevada — including Las Vegas, Mesquite, Reno, and West Wendover — the company is the largest liquor store chain in the state, selling beer, wine, and spirits through a traditional retail model that emphasizes broad product selection, competitive pricing, and multi-store convenience. Distribution is exclusively direct to consumers through owned storefronts and a company-operated e-commerce platform at shop.leesdiscountliquor.com, with no third-party resellers. Native iOS and Android applications extend the digital surface, and a loyalty rewards program (Lee's Loyalty Program) supports repeat purchasing across locations.
The company generates revenue entirely through one-time transactional alcohol sales; no subscription, licensing, or recurring revenue model is disclosed. Pricing is not publicly itemized but follows standard retail margin economics on beverage alcohol. Customer acquisition is driven by physical retail foot traffic, an active social media presence (Instagram, TikTok, Facebook, Twitter/X, YouTube), the loyalty program, and brand recognition built over four decades through Nevada billboard advertising and commercial campaigns. Distribution-side relationships with major national alcohol wholesalers — most notably Breakthru Beverage Group and Young's Market — underpin procurement, with several senior team members (Jesse Curran, Daniel Woodworth) having held prior roles at these distributors.
Leadership is concentrated within the Lee family following the 2021 deaths of founder Hae Un Lee and his son/former CEO Kenny Lee; Kenny's widow Nami Lee currently serves as CEO, with their son Nathan Lee as Senior Director of Procurement and Marketing. A professional management bench has been built around the family, including a CFO/VP (Stephanie Sivertson), VP of Procurement Wine & Spirits (Jesse Curran), VP of Procurement Beer & Non-Alcoholic (Scott Hanning, 25+ year tenure), and Director of Operations (Daniel Woodworth, joined 2024). The company maintains a nonprofit-affiliated subsidiary, Lee's Helping Hand, supporting local charitable activity. There are no external investors, no parent company, no public listing, and no disclosed funding rounds.
Lee's Discount Liquor firmographics
Firmographics- Name
- Lee's Discount Liquor
- Legal name
- Lee's Discount Liquor
- Website
- https://leesdiscountliquor.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lee's Discount Liquor is a privately held, family-owned retail chain operating 23 brick-and-mortar liquor stores across Nevada — the largest such chain in the state. Founded in 1981 by Korean immigrant Hae Un Lee, the company sells beer, wine, and spirits to Nevada consumers through owned storefronts, an e-commerce platform, and mobile apps.
- Ownership category
- akta.pro rank
Lee's Discount Liquor industry classification
Industry- Product category
- Alcoholic Beverage Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where Lee's Discount Liquor is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Lee's Discount Liquor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Alcohol Sales: Lee's Discount Liquor generates revenue through the retail sale of beer, wine, and spirits across its 23 physical store locations in Nevada and its e-commerce platform. The business model is a traditional retail model driven by product margin, volume throughput, and competitive pricing. No subscription or recurring revenue streams are disclosed.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Lee's Discount Liquor product offering
Product offeringCore offering
Lee's Discount Liquor operates a chain of 23 brick-and-mortar retail liquor stores across Nevada (including Las Vegas, Mesquite, Reno, and West Wendover) selling beer, wine, and spirits directly to consumers. The company also runs a company-owned e-commerce storefront (shop.leesdiscountliquor.com) and supports shopping via iOS and Android mobile applications, complemented by the Lee's Loyalty rewards program. The business is fundamentally a traditional retail chain whose primary revenue is generated through per-transaction product sales of adult beverages across its physical footprint and online channel.
Product overview
Lee's Discount Liquor operates as a retail liquor store chain with 23 locations across Nevada, offering a unified in-store and digital shopping experience. The core product is their retail liquor store operations, complemented by an e-commerce platform (shop.leesdiscountliquor.com), a mobile application available on iOS and Android, and a loyalty rewards program. The company also maintains Lee's Helping Hand as a community charitable initiative. Together, these offerings provide customers with multiple channels to access Lee's extensive selection of beer, wine, and spirits.
Differentiator
Problem solved
Functional benefit
Products and services
- Lee's Discount Liquor Retail Stores Nevada's largest liquor store chain operating 23 brick-and-mortar retail locations offering beer, wine, and spirits to adult consumers, known for extensive product selection, competitive pricing, and hometown customer service across Las Vegas, Mesquite, Reno, and West Wendover.
- Online E-Commerce Platform
Companies that use Lee's Discount Liquor
Customer profileSegments1 record
Ideal customer profiles1 record
Lee's Discount Liquor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lee's Discount Liquor partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Breakthru Beverage GroupcoreBreakthru Beverage Group is a leading national beverage distributor. Several Lee's team members, including VP of Procurement Wine & Spirits Jesse Curran and Director of Operations Daniel Woodworth, previously worked at Breakthru Beverage. Jesse Curran spent his first seven years in the alcohol industry at Lee's representing Breakthru, and Daniel Woodworth spent over 13 years at Breakthru before joining Lee's as Key Account Manager overseeing the Lee's portfolio before transitioning to the Lee's team.
- Young's MarketminorJesse Curran, VP of Procurement Wine & Spirits, was selected to manage National Chain Accounts in the Pacific Northwest region for Young's Market while ascending ranks at Breakthru Beverage. Young's Market is a wine and spirits distribution partner.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Lee's Discount Liquor competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Lee's Discount Liquor social profiles
Digital presenceLee's Discount Liquor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lee's Discount Liquor leadership team
Management profileNumber of profiles
Profiles6 records
Lee's Discount Liquor subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lee's Discount Liquor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lee's Discount Liquor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lee's Discount Liquor
What does Lee's Discount Liquor do?
Lee's Discount Liquor operates a chain of 23 brick-and-mortar retail liquor stores across Nevada (including Las Vegas, Mesquite, Reno, and West Wendover) selling beer, wine, and spirits directly to consumers. The company also runs a company-owned e-commerce storefront (shop.leesdiscountliquor.com) and supports shopping via iOS and Android mobile applications, complemented by the Lee's Loyalty rewards program. The business is fundamentally a traditional retail chain whose primary revenue is generated through per-transaction product sales of adult beverages across its physical footprint and online channel.
Is Lee's Discount Liquor a public or private company?
Lee's Discount Liquor is a private company. It is classified as family owned and is currently operating.
When was Lee's Discount Liquor founded?
Lee's Discount Liquor was founded in 1981. It employs 51 to 100 people.
Where is Lee's Discount Liquor based?
Lee's Discount Liquor is headquartered in Las Vegas, United States, in the North America region.
How does Lee's Discount Liquor make money?
One revenue line is on record: retail Alcohol Sales.
Does Lee's Discount Liquor have an API?
No public API is recorded for Lee's Discount Liquor.
What industry is Lee's Discount Liquor in?
Lee's Discount Liquor's product category is Alcoholic Beverage Retail. Its primary akta.pro industry code is CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined). Its NAICS code is 44532.