Brasserie Le France

What Brasserie Le France does

Brasserie Le France is a single-unit, traditional French brasserie operating at 41 Place d'Allier in the historic center of Moulins, Allier (Auvergne-Rhône-Alpes), France. Founded in December 2014 as a Société civile immobilière (SCI) under the legal entity LE FRANCE, the venue operates as a walk-in restaurant open seven days a week, with extended late-night service on Fridays and Saturdays. It is privately held by Gérant Raphaël Mérot and supported by Head Chef Oliver Imbert, with a six-person employee base.

The core offering is dine-in traditional French cuisine (fait maison) using seasonal and local ingredients, complemented by an extensive beverage program spanning cocktails (including an exclusive 'Le Casabianca' cocktail referencing the SNA Casabianca), wines, beers on tap, and spirits. Set menus (formules) are priced from €13.90 (plat du jour) to €22.90 (full Entrée+Plat+Dessert) and are available Monday–Friday lunch only; the à la carte menu is offered daily. The restaurant also runs themed evenings (moules-frites, paella), an evening cocktail and tapas service, and features an outdoor shaded terrace on Place d'Allier.

There is no proprietary technology platform: the business runs on a third-party-built website (Agence Mycom, Nevers) with a contact form, plus Facebook and Instagram profiles, and accepts reservations by phone. No mobile app, no delivery integration, no online ordering, and no API are present. Revenue is generated solely through on-premise food and beverage sales; financial metrics are undisclosed. A 2023 refresh (new décor with Karl Lagerfeld artworks, revised menu, and chef profile) signals ongoing reinvestment in the existing location rather than geographic or channel expansion.

Name

Brasserie Le France

Legal name

LE FRANCE

Website

https://lefrance-moulins.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasserie Le France is a single-location traditional French brasserie in Moulins, France, serving homemade cuisine, set menus (€13.90–€22.90), and a full cocktail/wine/tapas program to walk-in local residents and visitors seven days a week.

Ownership category

akta.pro rank

Product category

French Brasserie and Restaurant Dining

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Traditional French cuisine
• Brasserie dining
• Homemade meals
• Cocktail bar service
• Set menu restaurant

Headquarters

HQ city

Moulins

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food Service Sales: Revenue from serving traditional French cuisine, homemade dishes, and tapas plates to dine-in customers. The restaurant offers à la carte items and set menus (formules) including Entrée+Plat+Dessert, Entrée+Plat or Plat+Dessert combinations, and plat du jour.
2. Beverage Sales: Revenue from alcoholic and non-alcoholic beverages including cocktails, wines (red, white, rosé, champagne), beers (on tap and bottles), spirits, coffees, and soft drinks. The restaurant features an extensive drinks menu with local and international selections.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brasserie Le France is a modern traditional French brasserie located in Moulins serving homemade cuisine with seasonal local ingredients, à la carte dishes, set menus (formules) at lunch, and an extensive beverage program of cocktails, wines, beers, and spirits. The restaurant complements its food offering with outdoor terrace dining, evening cocktail-and-tapas service in a cozy lounge area, and themed event evenings with live music.

Product overview

Brasserie Le France is a modern traditional French brasserie offering a comprehensive dining experience. The core offering consists of Restauration (homemade traditional cuisine with local ingredients), complemented by an extensive Carte des Boissons (beverage menu featuring cocktails, wines, and spirits). The restaurant provides multiple value options through Formules (set menus at various price points), outdoor terrace seating, evening cocktail and tapas service, and themed event evenings. The establishment operates 7 days a week with extended Friday-Saturday hours until midnight, positioned at historic Place d'Allier in Moulins city center.

Differentiator

Problem solved

Functional benefit

Products and services

• Restauration (Traditional French Food Service) Traditional French cuisine (fait maison) with entrées, mains, and desserts, served dine-in to individual customers seeking homemade food with seasonal local ingredients.
• Carte des Boissons (Beverage Menu) Beverage program featuring cocktails, wines, beers, spirits, and non-alcoholic drinks, available to dine-in customers with a focus on the evening cocktail experience.
• Formules (Set Menus) Daily set menu deals for weekday lunch, offering Entrée+Plat+Dessert (22.90€), Entrée+Plat or Plat+Dessert (19.90€), Plat du Jour (13.90€), and a Children's Menu (12.00€).
• Terrasse ombragée (Shaded Terrace Dining) Outdoor shaded terrace seating on Place d'Allier in Moulins city center, available 7 days a week with extended Friday–Saturday hours, allowing customers to dine outside.
• Cocktails et Tapas (Evening Cocktail and Tapas Service) Evening offering of cocktails paired with charcuterie and cheese tapas plates in the brasserie's cozy lounge area, targeting after-dinner and casual evening customers.
• Soirées à Thèmes (Themed Event Evenings) Recurring themed event evenings featuring special menus (e.g. moules frites, paella) accompanied by musical entertainment, offered as a distinct dining experience for customers.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agence MycomminorOthersWebsite development and hosting partner. Located in Nevers (3, place du palais, 58000 Nevers). Created the restaurant's website. SIRET: 79775442100023.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Buffalo Grill: Largest French casual dining chain; while steakhouse-led, its sit-down service model, traditional French-accented menu, and full bar overlap with Le France's casual brasserie operations at chain scale.
• Hippopotamus: France's largest steakhouse/burger brasserie chain — comparable casual full-service restaurant concept with traditional French-meets-grill menu at national scale.
• Au Bureau: French casual brasserie chain by the Bertrand Group serving traditional dishes, cocktails, beers, and themed pub-style evenings. Closely matches Le France's brasserie + cocktails + casual-format mix at chain scale.
• Léon de Bruxelles: National French brasserie chain best known for moules-frites. Operates a casual full-service format with beer and shellfish specialties — directly comparable operating model (brasserie, casual sit-down, themed evenings, French food) but at chain scale rather than independent.
• Brasserie Flo: Historic French brasserie group (Flo, Julien, La Coupole lineage) operating traditional French brasseries with extensive beverage menus and Belle Époque styling — same brasserie format, traditional French cuisine, full bar; just at a multi-unit heritage-bistro scale.
• Bistro Régent: French casual bistro chain focused on affordable traditional menus (formules/grills) — same 'brasserie/bistro with set menus' format as Le France's formulas pricing approach (lunch menus €13.90–€22.90), but operated as a multi-site franchise model.

Regional players

• Le Bistrot de la Place: Hypothetical regional French bistro/brasserie — representative independent bistro in a French regional city centre serving traditional cuisine with cocktails. Illustrative of the many local competitors in Moulins and Allier that vie for the same local diners and visitors.

Direct peers

• La Coupole: Iconic Parisian brasserie in the Flo group: traditional French cuisine, full bar, cocktails, Art Deco décor, themed as a culinary destination — same brasserie heritage-anchor positioning as Le France.
• Bistrot du Sommelier: Independent French bistro/brasserie pairing traditional cuisine with curated wines and cocktails — directly comparable single-unit format emphasizing craftsmanship, traditional menu, and curated beverage programme.
• Le Café du Commerce: Independent historic Parisian brasserie with traditional French fare, terrace dining, full bar, and late hours — the same single-location heritage brasserie operating model as Le France, but in Paris rather than Moulins.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/brasserie.lefrance
• Instagraminstagram.com/lefrance_moulins
• LinkedInlinkedin.com/company/brasserie-le-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Le France