Friendly Manor

What Friendly Manor does

Legacy at Friendly Manor is a private residential apartment community located at 5402 Friendly Manor Dr in the Guilford College area of Greensboro, North Carolina. The property offers six floor plans ranging from 650 sq ft one-bedroom units (Dean) to 1,450 sq ft three-bedroom units (Bogart), with monthly rents spanning $861-$1,849 across configurations. The community is operated by Willow Bridge Property Company under a third-party management arrangement.

The property is built on the RentCafe platform (Yardi Systems), which provides the property website, online leasing, resident portal, and digital marketing infrastructure. Leasing is direct-to-consumer via the property website, the RentCafe application portal, and a leasing office supporting both guided and self-guided tours. Resident-facing technology is standard multifamily SaaS — no proprietary systems, no AI features, no custom integrations beyond a third-party PetScreening service.

The revenue model is straightforward residential subscription rent: monthly recurring rent from 1-, 2-, and 3-bedroom leases plus ancillary pet rent ($30/month per pet) and one-time pet fees ($400 per pet). The target customer segment is residential renters in Greensboro seeking a blend of historical-architectural character and modern amenities (theater, fitness center, business center, pool). The property is a single-asset, single-market operation with no disclosed expansion pipeline, no investor base, and no publicly available financial statements.

Name

Friendly Manor

Legal name

Legacy at Friendly Manor

Website

https://legacyatfriendlymanor.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Legacy at Friendly Manor is a private residential apartment community in Greensboro, NC, offering six 1-3 bedroom floor plans (650-1,450 sq ft, $861-$1,849/month), operated by Willow Bridge Property Company on the RentCafe/Yardi platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Apartment Rentals: Monthly rental income from leasing 1-bedroom, 2-bedroom, and 3-bedroom apartment homes. Pricing varies by unit type, size, and availability, ranging from approximately $861 to $1,849 per month.
2. Pet Rent and Fees: Additional monthly pet rent of $30 per pet plus a one-time $400 pet fee per pet

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Legacy at Friendly Manor is a residential apartment community in Greensboro, NC that leases 1-, 2-, and 3-bedroom apartment homes across six floor plans ranging from 650 to 1,450 sq. ft., with monthly rents between $861 and $1,849. The community is managed by Willow Bridge Property Company and operates on the RentCafe/Yardi property management platform for leasing, rent payments, and resident services. Core offerings include pet-friendly apartment living with on-site management, 24-hour emergency maintenance, and a full suite of community amenities.

Product overview

Legacy at Friendly Manor is a residential apartment community offering six distinct floor plan products: Dean (1 bed/1 bath), Hepburn (1 bed), Garbo (2 bed townhome), Hayworth (2 bed/2 bath), Monroe (2 bed/2 bath), and Bogart (3 bed/2 bath). The community is managed by Willow Bridge Property Company and operates on the RentCafe platform for resident services including online leasing, payments, and maintenance requests. The portfolio ranges from 650 sq. ft. studios to 1,450 sq. ft. three-bedroom homes, with monthly rents from $861 to $1,849.

Differentiator

Problem solved

Functional benefit

Products and services

• Legacy at Friendly Manor Apartment Community A residential apartment community in Greensboro, NC offering 1-, 2-, and 3-bedroom apartment homes blending historical and modern architecture, with full amenity package (fitness center, pool, business center, multimedia theatre), on-site management, and 24-hour emergency maintenance. Targeted at individuals and families seeking apartment rentals.
• Dean Floor Plan 1 bedroom, 1 bathroom apartment floor plan with 650 sq. ft. Available units starting at $861/month. Targeted at individual renters seeking an entry-level one-bedroom apartment.
• Hepburn Floor Plan 1 bedroom apartment floor plan with 850 sq. ft. Contact for pricing details. Targeted at individual renters seeking a larger one-bedroom apartment.
• Garbo Floor Plan 2 bedroom, 1.5 bathroom townhome floor plan with 850 sq. ft. Available units starting at $1,200/month. Targeted at small families or roommates seeking a townhome-style apartment.
• Hayworth Floor Plan 2 bedroom, 2 bathroom apartment floor plan with 1,100 sq. ft. Available units starting at $1,174/month. Targeted at small families or roommates seeking a two-bedroom apartment.
• Monroe Floor Plan 2 bedroom, 2 bathroom apartment floor plan with 1,200 sq. ft. Available units starting at $1,292/month. Targeted at small families or roommates seeking a larger two-bedroom apartment.
• Bogart Floor Plan 3 bedroom, 2 bathroom apartment floor plan with 1,450 sq. ft. Available units starting at $1,578/month. Targeted at families seeking a three-bedroom apartment.
• Pet-Friendly Residential Leasing Pet-friendly apartment rental accommodation that accepts all breeds and sizes of dogs and cats up to a maximum of 3 pets per unit, with a $30 monthly pet rent per pet and a one-time $400 pet fee per pet. Requires PetScreening third-party application. Targeted at pet owners seeking apartment rentals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Willow Bridge Property CompanycoreOthersWillow Bridge Property Company is the property management company overseeing Legacy at Friendly Manor. They manage the day-to-day operations, resident services, and property maintenance.
• RentCafe (Yardi Systems)coreTechnology or IntegrationRentCafe, powered by Yardi Systems, provides the property management website platform, online leasing technology, resident portal, and digital marketing infrastructure for the property.

Scale indicators3 records

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• AvalonBay Communities: A large-cap multifamily REIT with a national portfolio of Class A apartment communities. AvalonBay represents the type of institutional owner/operator that competes for the same Greensboro-area renter pool and that newer supply competing with Legacy at Friendly Manor may belong to.
• Equity Residential: A national multifamily REIT operating high-quality apartment communities in urban and suburban markets. While more urban-focused, its portfolio operating model and amenity positioning are a benchmark for institutional apartment product comparable to Legacy at Friendly Manor.
• Camden Property Trust: A publicly traded multifamily REIT operating ~170 communities across the U.S. with a comparable suburban-garden-style apartment model targeting similar renter demographics. Camden's portfolio scale and operating playbook represent the institutional template that a Willow Bridge-managed property like Legacy at Friendly Manor is benchmarked against.
• Essex Property Trust: A multifamily REIT focused on West Coast urban/suburban apartment communities. Although geographically distant, Essex operates a comparable institutional apartment model with similar amenity packages and digital leasing infrastructure that competes for similar renter demographics.
• Mid-America Apartment Communities (MAA): The largest publicly traded multifamily REIT in the U.S., focused on Class A garden-style apartments in the Southeast and Sunbelt. MAA's Sunbelt concentration makes it a directly comparable institutional operator for properties in Greensboro-adjacent markets.

Regional players

• Bell Partners: A privately held multifamily investment and management firm headquartered in Greensboro, NC. Bell Partners operates a portfolio of apartment communities across the Southeast and directly competes with Legacy at Friendly Manor in the Greensboro submarket, with shared local market knowledge and operating relationships.

Others

• Greystar Real Estate Partners: The largest multifamily property manager and operator globally, managing ~$300B of assets for institutional owners. Greystar is the direct institutional analog to Willow Bridge Property Company and represents the operating-model peer that any third-party-managed apartment community is benchmarked against.
• Lincoln Property Company: A major national multifamily owner, operator, and manager with deep presence in the Southeast. Lincoln is structurally related to Willow Bridge (sharing ownership/operational lineage), making it a direct corporate/operating analog for Legacy at Friendly Manor's management platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/friendly-manor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendly Manor