Legends Barbershop
- Company typePrivate
- Founded2011
- HeadquartersRandburg, South Africa
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Legends Barbershop firmographics
Firmographics- Name
- Legends Barbershop
- Legal name
- Legends Barbershop
- Website
- https://legends-barber.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Legends Barbershop industry classification
Industry- Product category
- Barbershop and Men's Grooming Services
- NAICS
- Barber Shops (812111), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetology and Barber Schools (611511)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Classic Barbering (Cuts & Styling) (HSALABAA)
- akta.pro secondary industries
- Ethnic & Specialty Hair Barbering (e.g., fades/afro-textured) (HSALABAE), Kids & Family Barber Services (HSALABAD), Beard & Mustache Grooming (HSALABAB), Barber & Professional Men’s Grooming Products (CRABAGAK), Barbering (EDAOALAC), Haircutting & Styling Services (HSALAAAD)
Keywords
Where Legends Barbershop is headquartered
LocationHeadquarters
- HQ city
- Randburg
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
Legends Barbershop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Grooming Services: Revenue from haircuts, shaves, beard trims, and grooming services including adult haircuts (R200), kids haircuts (R150), beard shaves (R40), color and dye (R100), and eyebrow design (R30)
- Grooming Products: Sale of Legendary branded grooming products through company e-commerce store (shop.legends-barber.com), in-store, and major retail chains including Dis-Chem and Clicks
- Franchise Fees: Franchise opportunity starting from R1.1 million with initial deposit from R20,000. Royalty fee is 0% and marketing fee is 0%, making it an accessible franchise opportunity for investors
- Mobile App Services: Booking fees and loyalty program revenue through the Legends Barbershop mobile app which enables easy booking, loyalty rewards, and exclusive deals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Haircut - Standard grooming service |
| Unit Pricing | Pay-as-you-go | Kids Haircut - Youth grooming service |
| Unit Pricing | Pay-as-you-go | Beard Shave (Clippers) |
| Unit Pricing | Pay-as-you-go | Colour & Dye |
| Unit Pricing | Pay-as-you-go | Eyebrow Design |
| Unit Pricing | Pay-as-you-go | Line Design |
| One time/ perpetual license | Multi-year contract | Standard Franchise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Legends Barbershop product offering
Product offeringCore offering
Legends Barbershop is a franchise barbershop chain providing men's grooming services — adult haircuts (R200), kids haircuts (R150), beard shaves (R40), colour and dye (R100), and eyebrow design (R30) — across 70+ stores in Southern Africa. The company also sells its own line of "Legendary" branded grooming products via in-store retail, an e-commerce shop, and major pharmacy chains Dis-Chem and Clicks, while operating a mobile booking app with AI haircut preview and a barber training academy.
Product overview
Legends Barbershop operates as a unified barbershop service brand with four distinct franchise store formats (Standard, VIP, Xpress, and Pods), a proprietary mobile app for booking and loyalty management, and an own line of grooming products sold through retail partners. The core offering centers on professional grooming services (haircuts, beard care, colouring) delivered across 70+ locations, while the mobile app provides customer-facing booking, store finding, and AI-powered haircut preview capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Standard Stores: Full Legends experience, 6, 8, and 10-seater destination stores (50–100 sqm) delivering complete grooming services in premium branded environment.
- VIP Stores
- Xpress Stores
- Pods
Products and services
- Barbershop Grooming Services Professional grooming services including adult haircuts (R200), kids haircuts (R150), beard shaves with clippers (R40), line designs (R40), colour and dye treatments (R100), and eyebrow design (R30), delivered across all Legends Barbershop locations for individual walk-in and booked customers.
- Standard Store Franchise Format Full Legends experience store format available in 6, 8, or 10-seater configurations (50–100 sqm), delivering the complete range of grooming services in a premium branded environment; some locations include VIP offerings.
- VIP Store Franchise Format
Quantifiable outcome
- Over 1 million haircuts delivered with consistent quality across all locations
- +2 more outcomes
Companies that use Legends Barbershop
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Legends Barbershop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Legends Barbershop partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Dis-ChemcoreDis-Chem is a major pharmacy and health retailer in South Africa where Legendary branded grooming products are distributed and sold nationwide
- ClickscoreClicks is a leading health and beauty retailer in South Africa where Legendary branded grooming products are available nationwide alongside Dis-Chem
- Various Retailers (Participating Retailers)minorMultiple participating retailers nationwide where customers can purchase Legendary products in addition to in-store and online shopping options
Scale indicators12 records
Recent moves1 record
Legends Barbershop competitors and assessment
Company assessmentBroad incumbents
- The Art of Shaving: Established men's grooming brand combining premium shave products with retail spa/barbershop service locations. Comparable dual retail-and-services model in men's premium grooming, though broader incumbent owned by Procter & Gamble.
- Great Clips: Largest branded hair salon franchise globally with thousands of locations in North America, operating a walk-in haircut franchise model. Comparable franchise infrastructure, store-format scalability, and tech-enabled (app/online check-in) approach, but operating at vastly larger scale in a different geography.
- Sport Clips: Largest men's and boys' hair care franchise in the US with hundreds of stores focused on sport-themed, walk-in service. Comparable targeted positioning on men's grooming at a chain/franchise scale, with similar walk-in pricing model.
Direct peers
- Blind Barber: US barbershop brand that operates brick-and-mortar shops and sells own-branded men's grooming products via retail and DTC channels. Closely analogous model — premium barbership experience monetized through retail SKUs distributed beyond the store base.
- Fellow Barber: US-based barbershop chain with brick-and-mortar locations and an own-branded men's grooming product line. Closely comparable in combining barbershop service with retail product distribution, premium positioning, and an experiential brand identity.
- Sorbet: South Africa's largest beauty salon chain with multi-location, multi-service model (nails, skin, hair, brows) operating nationally via company-owned and franchised stores. Highly comparable multi-service, multi-format consumer beauty brand targeting similar middle-income South African consumers.
- Carlton Hair: Established South African hair salon chain offering cuts, colour, and styling across multiple locations. Directly comparable hair services chain with similar premium-grooming positioning and multi-store model in the SA market.
- Dream Nails & Beauty: South African chain specializing in nail and beauty services across multiple stores. Comparable in operating a branded, multi-location personal-grooming chain with standardized service menus aimed at the same South African consumer segments.
Regional players
- Truefitt & Hill: Heritage premium men's grooming brand offering both retail grooming products and barbershop services at flagship locations globally. Comparable premium men's grooming product/service model; relevant as a status benchmark for Legends' premium positioning, though geographically focused outside Africa.
Emerging players
- Bevel: DTC men's grooming brand focused on products for men of color. Comparable branded men's grooming product positioning with a focus on under-served consumer segments, though operating without a chained barbershop footprint of Legends' scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Legends Barbershop social profiles
Digital presenceLegends Barbershop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Legends Barbershop leadership team
Management profileNumber of profiles
Profiles1 record
Legends Barbershop subsidiaries and ownership
Company hierarchySubsidiaries1 record
Legends Barbershop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Legends Barbershop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Legends Barbershop
What does Legends Barbershop do?
Legends Barbershop is a franchise barbershop chain providing men's grooming services — adult haircuts (R200), kids haircuts (R150), beard shaves (R40), colour and dye (R100), and eyebrow design (R30) — across 70+ stores in Southern Africa. The company also sells its own line of "Legendary" branded grooming products via in-store retail, an e-commerce shop, and major pharmacy chains Dis-Chem and Clicks, while operating a mobile booking app with AI haircut preview and a barber training academy.
Is Legends Barbershop a public or private company?
Legends Barbershop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Legends Barbershop founded?
Legends Barbershop was founded in 2011. It employs 101 to 250 people.
Where is Legends Barbershop based?
Legends Barbershop is headquartered in Randburg, South Africa, in the Africa region.
How does Legends Barbershop make money?
Four revenue lines are on record. Grooming Services are the primary driver. The others are grooming Products, franchise Fees and mobile App Services.
Who are Legends Barbershop's main competitors?
Broad incumbents on record are The Art of Shaving, Great Clips and Sport Clips. Direct peers are Blind Barber, Fellow Barber, Sorbet, Carlton Hair and Dream Nails & Beauty. Truefitt & Hill is listed as a regional player. Bevel is listed as an emerging player.
Does Legends Barbershop have an API?
No public API is recorded for Legends Barbershop.
What industry is Legends Barbershop in?
Legends Barbershop's product category is Barbershop and Men's Grooming Services. Its primary akta.pro industry code is HSALABAA, Classic Barbering (Cuts & Styling), with a secondary code of HSALABAE, Ethnic & Specialty Hair Barbering (e.g., fades/afro-textured). Its NAICS code is 812111 and its SIC code is 2844.