Legends Magazine

What Legends Magazine does

Legends Magazine is a privately held Swiss publishing company headquartered in Geneva that produces a premium print and digital magazine dedicated to motorsport history, legendary racing drivers, and iconic automobiles. The core product is a series of numbered themed issues — 18 as of the available data, spanning subjects from Sean Connery and Ayrton Senna to Michael Schumacher, Paul Newman, and Bruce McLaren — printed in XL format on thick paper with high-quality photography. Each issue is sold individually at approximately 38.99€ or 40 CHF, and the company offers recurring monthly and annual auto-renewing subscriptions delivered through its own e-commerce storefront at legendsmagazine.ch.

The business operates with a 7-person team and a direct-to-consumer distribution model, shipping physical copies worldwide with shipping calculated by weight and destination. Payments are processed via Stripe (for subscriptions) and PayPal. The website supports French, English, German, and Italian, targeting automotive enthusiasts in Switzerland and across Europe (France, Germany, Italy). Marketing relies on owned channels: the website, an editorial blog covering automotive events and reviews, and an email newsletter offering a 10% first-order discount. The publication also covers Swiss and European automotive events including the Geneva Supercar Show, Concours d'Élégance Suisse, Le Mans, and Swiss Classic World, and maintains a minor editorial partnership with the McLaren Swiss Owners community.

Revenue is generated from two streams: recurring subscriptions and one-off individual issue sales. No external funding, no parent company, no institutional investors, and no disclosed revenue figures are reported. Operating geographies are Switzerland-domiciled with European reach (CHE, FRA, DEU, ITA), and the legal entity is private with shares not listed on any exchange. No proprietary technology, no AI/ML capabilities, no patents, no certifications, and no management team information is publicly disclosed beyond a general [email protected] contact.

Name

Legends Magazine

Legal name

Legends Magazine

Website

https://legendsmagazine.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Legends Magazine is a privately held Swiss publisher in Geneva producing a premium print and digital automotive magazine sold as numbered themed issues and auto-renewing subscriptions via its own multilingual e-commerce site, targeting motorsport enthusiasts in Switzerland and Europe.

Ownership category

akta.pro rank

Product category

Automotive Publishing

NAICS

Other Publishers (51319)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAI

Automotive & Transportation Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Automotive magazine
• Motorsport editorial
• Racing history content
• Collectible print publications
• Automotive enthusiast media

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Magazine Subscriptions: Recurring subscription revenue through monthly or annual auto-renewing subscriptions paid via Stripe credit card direct debit. Subscriptions provide ongoing delivery of the magazine to subscribers.
2. Individual Magazine Issues: One-time purchase revenue from selling individual magazine issues at 38.99€ per copy. Customers can purchase single back issues or current issues through the online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Legends Magazine is a Swiss automotive publishing company that produces a premium XL-format print and digital magazine dedicated to motorsport legends. It sells individual numbered issues (at least 18 published), each themed around a legendary racing driver or automotive icon (e.g., Ayrton Senna, Paul Newman, Steve McQueen, Bruce McLaren), alongside monthly and annual auto-renewing subscriptions, plus a companion blog covering car reviews, motorsport events, and luxury automotive lifestyle.

Product overview

Legends Magazine is a Swiss automotive publishing company offering a portfolio of print and digital magazine products focused on motorsport history, legendary drivers, and iconic automobiles. The core offering consists of individual numbered magazine issues (Issues 1 through 18 as of the data), each dedicated to a specific legendary figure, car brand, or motorsport theme — including Sean Connery, British drivers, Joseph Siffert, Michèle Mouton, Ayrton Senna, René Arnoux & Gilles Villeneuve, Clay Regazzoni, Enzo Ferrari, Steve McQueen, Jacky Ickx, Michael Schumacher, Paul Newman, Juan Manuel Fangio, Niki Lauda, James Dean, Jim Clark, Alain Prost, and Bruce McLaren. Alongside individual issues, the company offers subscription plans (monthly or annual auto-renewing) and a blog editorial section. All issues are priced at 38.99€ (some older issues at 40.00€). The company is headquartered in Geneva, Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Legends Magazine (Individual Issues) A premium Swiss print and digital magazine covering legendary racing drivers, iconic cars, and motorsport history, sold as individual numbered issues each featuring a specific theme, driver, or automotive legend, priced at 38.99€ per copy.
• Legends Magazine Subscription A recurring subscription offering ensuring delivery of every new issue of Legends Magazine without missing a single edition, available in monthly or annual auto-renewing plans processed via Stripe and PayPal.
• Issue 1 – Sean Connery First issue of Legends Magazine, featuring Sean Connery, Aston Martin DB5, the Concours d'Élégance de Coppet, James Bond connections, McLaren, and other automotive legends.
• Issue 2 – British Drivers (Pilotes Britanniques) Explores British racing legends including Stirling Moss and James Hunt, alongside articles on Brigitte Bardot, Renault Florida, Maserati history, and Honda.
• Issue 3 – Joseph Siffert Dedicated to Swiss racing driver Joseph Siffert, featuring his life and career, Emil Frey history, Porsche story, BMW CSL, and the Scuderia Cegga.
• Issue 4 – Michèle Mouton Covers rally legend Michèle Mouton, Amy Shore, Autobau, Bucherer Certified Pre-Owned, Moto Guzzi, Tag Heuer and Porsche, and vintage driving on General Guisan.
• Issue 5 – Ayrton Senna Celebrates Brazilian Formula 1 legend Ayrton Senna, including Alpine 24h du Mans, Louis Maulini, Maurice de Mauriac, Meister Engineering, Sauber, and Starcollection.
• Issue 6 – René Arnoux & Gilles Villeneuve Explores the legendary Formula 1 rivalry between René Arnoux and Gilles Villeneuve, covering Monte Carlo Historic, Dubai Historic GP, Lamborghini Porrentruy, and Shadow Racing.
• Issue 7 – Clay Regazzoni Profiles Swiss F1 and endurance racing driver Clay Regazzoni, including Klausen Rennen, Sotheby's auctions, Monaco Historic GP, and Paul Henri Cahier and Bernard Cahier photography.
• Issue 8 – Enzo Ferrari Covers the life and legacy of Enzo Ferrari, featuring Erik Comas, Car Racing book, Carrosserie Graber, and Ollon Villars racing history.
• Issue 9 – Steve McQueen Features Hollywood star and racing enthusiast Steve McQueen, the 21 Gun Salute event, Delage, Porsche at the 24 Hours of Le Mans, and Tinguely.
• Issue 10 – Jacky Ickx Dedicated to Belgian racing legend Jacky Ickx, covering his endurance and Formula 1 career.
• Issue 11 – Michael Schumacher Issue dedicated to seven-time Formula 1 World Champion Michael Schumacher.
• Issue 12 – Paul Newman Explores the life of Paul Newman as both a legendary actor and racing driver, featuring Leonard Gianadda art patron and collector, Drive Vintage concierge service, and RM Sotheby's prestigious auctions.
• Issue 13 – Juan Manuel Fangio Issue dedicated to Argentine racing legend Juan Manuel Fangio, five-time Formula 1 World Champion.
• Issue 14 – Niki Lauda Issue dedicated to Austrian racing legend and three-time Formula 1 World Champion Niki Lauda.
• Issue 15 – James Dean Issue dedicated to James Dean, the iconic actor and automotive enthusiast, featuring his legacy in car culture.
• Issue 16 – Jim Clark Issue dedicated to Scottish racing legend Jim Clark, two-time Formula 1 World Champion.
• Issue 17 – Alain Prost Issue dedicated to French Formula 1 legend and four-time World Champion Alain Prost.
• Issue 18 – Bruce McLaren Most recent issue dedicated to Bruce McLaren, New Zealand racing driver, founder of McLaren, and his contributions to motorsport.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• McLaren Swiss OwnersminorOthersFeatured community organization in the automotive enthusiast space. The magazine covered McLaren Swiss Owners' 5th anniversary and its founder Bruno Josserand. The club has approximately 90 members and organizes events including track days, rallies, and gatherings for McLaren owners in Switzerland. McLaren Swiss Owners collaborated with the École hôtelière de Lausanne for events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/legends-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legends Magazine