Legian Beach Hotel

What Legian Beach Hotel does

Legian Beach Hotel, operated as PT LEGIANBEACH HOTEL, is a privately-held beachfront resort located in Legian, Bali, Indonesia. Established over 45 years ago and currently employing approximately 95 staff, the property occupies a 4-hectare site comprising 40,000 square meters of tropical gardens with beach frontage on the fourth side. It serves a diversified mix of leisure and occasion-based travelers, with primary segments including families, couples and honeymooners, and wedding celebrations; secondary segments include business travelers, adventure and beach tourists, and guests with special needs served through five handicapped-friendly deluxe garden rooms.

The product portfolio comprises 13 accommodation types ranging from 34 m² Deluxe Rooms to 170 m² 2-Bedroom Pool Villas, complemented by two swimming pools (a family pool with water slide and an adults-only pool), the Little Starfish Kids Club, a tennis court, and a fitness room. Ten food and beverage outlets span international, Indonesian, and Asian cuisine, including a Japanese teppanyaki venue and a weekly Balinese cultural theme dinner. Wellness is delivered through the Usadha Relaxation Centre offering traditional Balinese healing treatments. Three wedding packages (Devoted at IDR 35 million, Everlasting at IDR 45 million, and Timeless at IDR 73.9 million net) cover ceremonies, accommodation, spa, and photography, supported by the four-tier World of Privilege VIP loyalty program. Sustainability credentials are anchored by Travelife Gold certification (achieved 2017, re-certified July 2023) and Tri Hita Karana certification.

The business model is multi-stream: accommodation (nightly recurring room revenue with seasonal pricing), food and beverage (transactional across 10 outlets), spa and wellness (transactional), wedding packages (one-time), activities and recreation (transactional), and the loyalty program (subscription-style recurring engagement). Distribution combines direct bookings via the official website with Synxis integration, WhatsApp reservations, airport greeting services, third-party travel agents, Global Distribution Systems for international reach, and a dedicated domestic pricing channel for Indonesian KTP and KITAS holders. Technology infrastructure consists of standard hotel property management with Synxis booking engine and conventional distribution integrations, with no proprietary AI/ML or platform technology disclosed.

Name

Legian Beach Hotel

Legal name

PT LEGIANBEACH HOTEL

Website

https://legianbeachbali.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Legian Beach Hotel is a privately-held beachfront resort in Legian, Bali, operating over 45 years on a 4-hectare property. It offers 13 accommodation types, 10 dining outlets, a Balinese spa, and wedding packages, serving families, couples, honeymooners, and wedding clients through direct bookings, GDS, and travel agents.

Ownership category

akta.pro rank

Product category

Beachfront Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAI

Beachfront & Coastal Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Beachfront resort hotel
• Hospitality accommodation
• Spa wellness services
• Wedding event packages
• Food and beverage dining

Headquarters

HQ city

Legian, Bali

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Room rentals across multiple room categories including Deluxe Rooms, Bungalows, Family Rooms, and Villas ranging from standard rooms (34m2) to pool villas (up to 170m2). Revenue generated through nightly rates with various seasonal pricing and special offers.
2. Food & Beverage: Revenue from 10 unique restaurants and bars including Ocean Terrace Restaurant, Yuyake Teppanyaki, Ole Beach Bar, Bale Banjar Restaurant, Coco Pool Bar, Frangipani Poolside Bar, Siku Bar, Theme Night Dinner, and In Room Dining. Offers international, Indonesian, and Asian cuisine with themed dining experiences.
3. Spa & Wellness: Usadha Relaxation Centre offering Balinese healing treatments and spa services. Revenue from massage therapies, wellness packages, and treatments using ancient Balinese healing practices.
4. Wedding Packages: Three wedding packages: Devoted (IDR 35,000,000 Net), Everlasting (IDR 45,000,000 Net), and Timeless (IDR 73,900,000 Net). Includes ceremony decorations, floral arrangements, entertainment, photography, and villa accommodation.
5. Activities & Recreation: Various recreational activities including cooking classes, tennis court rentals, sunset tea experiences, romantic dinners, and water activities. Also includes stay-fit fitness room (complimentary for guests) and kids club services.
6. VIP Loyalty Program: World of Privilege VIP Card program offering tiered benefits (Bronze, Silver, Gold, Diamond) based on consecutive year stays. Includes repeat rates, F&B and spa discounts, VIP lounge access, and management cocktail party invitations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Legian Beach Hotel is a beachfront resort in Legian, Bali, operating on a 4-hectare property with 40,000 square meters of tropical gardens. It sells accommodation across 13 room types (from 34m2 Deluxe Rooms to 170m2 2-Bedroom Pool Villas), operates 10 food and beverage outlets, offers spa and wellness services at Usadha Relaxation Centre, hosts beachfront wedding packages, and provides recreational activities including two swimming pools, a tennis court, a kids club, and cultural experiences.

Product overview

Legian Beach Hotel is a beachfront resort hotel in Bali, Indonesia, offering a comprehensive hospitality portfolio consisting of 13 distinct accommodation types ranging from standard Deluxe Rooms to luxurious 2-Bedroom Pool Villas. The hotel features 10 dining outlets including restaurants, bars, and theme night dinners. Wellness offerings include the Usadha Relaxation Centre spa and Stay Fit fitness room. Recreation facilities encompass 2 swimming pools, tennis court, and Little Starfish Kids Club. The hotel also provides wedding packages (Devoted, Everlasting, Timeless), a VIP loyalty program, and various activities including cooking classes, romantic dinners, and cultural experiences. Sustainability certifications include Travelife Gold and Tri Hita Karana.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Room
• Deluxe Legian Room
• Deluxe Garden Studio
• Special Needs Rooms
• Deluxe Garden Bungalow
• Deluxe Beach Bungalow
• Deluxe Family Room
• Superior Family Room
• Deluxe Garden Villa
• Deluxe Pool Villa
• Premier Pool Villa
• 2-Bedroom Deluxe Garden Villa
• 2-Bedroom Deluxe Pool Villa
• Ocean Terrace Restaurant
• Yuyake Teppanyaki
• Ole Beach Bar
• Bale Banjar Restaurant
• Coco Pool Bar
• Frangipani Poolside Bar
• Siku Bar
• Theme Night Dinner
• In Room Dining
• Usadha Relaxation Centre
• Stay Fit Room
• Two Swimming Pools
• Tennis Court
• Little Starfish Kids Club
• Cooking Class
• Romantic Dinner
• Rajalaya Special Dinner
• Devoted Wedding Package
• Everlasting Wedding Package
• Timeless Wedding Package
• World of Privilege VIP Card
• Late Departure Facilities

Quantifiable outcome

• Travelife Accommodation Sustainability Certificate re-certified in July 2023
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sister PropertiescoreStrategic or Co-development PartnerLegian Beach Hotel works with sister properties within the PT LEGIANBEACH HOTEL group for guest referrals, loyalty program benefits, and consistent service standards across properties. Personal data may be shared among sister properties for guest convenience.
• Travel Agents and Tour OperatorscoreChannel Partner/ Reseller/ DistributorThird-party travel agents and tour operators distribute hotel bookings and services. Guest personal data is shared with these partners for booking facilitation. Includes online booking platforms and Global Distribution System (GDS) providers.
• Local Authorities and CIQ (Customs, Immigration, Quarantine)minorOthersRequired disclosure of guest personal data to local authorities and Customs Immigration Quarantine process for legal compliance during guest stays.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Melia Bali Indonesia: Large branded beachfront resort in Nusa Dua with extensive F&B, spa, and wedding venues; while geographically further, it competes for the same destination wedding and luxury family segments traveling to Bali.
• Courtyard by Marriott Bali Seminyak Resort: Marriott-branded resort in Seminyak offering full-service amenities including multiple F&B outlets, pool, spa, and meeting facilities; competes for similar Bali leisure guests with the scale and loyalty program of a global chain.
• Grand Hyatt Bali: Premium beachfront resort in Nusa Dua with extensive F&B, spa, lagoon pools, and large-scale wedding/event facilities; targets high-spending leisure and corporate incentive groups competing for similar Bali wedding and luxury bookings.
• Hotel Indigo Bali Seminyak Beach: IHG-branded boutique upscale beachfront property in Seminyak with comparable room categories, F&B outlets, pool, and spa; targets overlapping leisure and wedding segments with the distribution advantage of a global chain.

Direct peers

• Pullman Bali Legian Beach: Accor-branded full-service beachfront hotel directly on Legian Beach with comparable room categories, F&B offerings, and beachfront positioning; serves similar international leisure and family segments.
• Double Six Luxury Hotel Seminyak: Beachfront resort in the adjacent Seminyak area offering a similar full-service hotel product with multiple dining outlets, rooftop facilities, spa, and beach access — competing for the same Bali leisure traveler pool.
• Bali Garden Beach Resort: Family-oriented beachfront resort in the Kuta/Legian area with multiple pools, kids club, multiple dining outlets, and wedding facilities — overlapping significantly with Legian Beach Hotel's family and wedding segments.
• Padma Resort Legian: Beachfront resort located in the same Legian corridor as Legian Beach Hotel, offering similar family-friendly amenities, multiple pools, F&B outlets, and a comparable mix of rooms, bungalows, and villas targeting families and couples in Bali.
• The Oberoi Bali: Beachfront luxury resort in Seminyak with traditional Balinese architecture, lush gardens, spa, and multiple dining venues — competing for the upper tier of Legian Beach Hotel's villa and wedding guests.

Emerging players

• Alila Seminyak: Design-led boutique beachfront resort in Seminyak emphasizing contemporary architecture, sustainability, and curated experiences — appeals to the same sustainability-conscious and experience-seeking traveler that Legian Beach Hotel targets with its Travelife credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/17841400335957566
• LinkedInlinkedin.com/company/legian-beach-hotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legian Beach Hotel