AMERICAN LEGION POST

What AMERICAN LEGION POST does

American Legion Post No. 1 is a chartered local chapter of The American Legion, a congressionally chartered nonprofit veterans' service organization headquartered at N120 W15932 Freistadt Road in Germantown, Wisconsin. The post provides fellowship, advocacy, and community programming to honorably discharged and actively serving veterans who completed at least one day of federal active duty since December 7, 1941, along with auxiliary members (Auxiliary Unit No. 321, Sons of The American Legion, American Legion Riders) and local community participants.

Core offerings include membership services, banquet hall rentals for community events, weekly public bingo (Thursday nights at 7 p.m. with food service starting at 5:30 p.m.), the Germantown American Legion Baseball program (U16 and U17 teams), flag etiquette and disposal services, and a Color Guard for ceremonies. The post maintains the Germantown Veterans Memorial, hosts observances at six local cemeteries on Memorial Day, and runs youth leadership initiatives including Boys State and partnerships with Boy Scout Troop 67. The organization operates without proprietary technology, relying on a website, Facebook page, and traditional community channels for outreach.

Revenue is generated through annual membership dues ($40 for first-year members), one-time banquet hall rental fees, weekly bingo operations, food and beverage sales at events such as the July 4th celebrations and Washington County Fair food booth, and community donations and fundraising (including an annual $3,000 donation to Germantown Police for a flock camera and grants supporting the recent $60,000 memorial renovation). The post is governed by elected officers and operates under the umbrella of the national American Legion, which has nearly 1 million members across roughly 10,500 units nationwide.

Name

AMERICAN LEGION POST

Legal name

American Legion Post No. 1

Website

https://legionpostone.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

American Legion Post No. 1 is a chartered Wisconsin nonprofit veterans' service organization providing fellowship, hall rentals, weekly bingo, youth baseball, and community memorial programming to veterans and the Germantown community.

Ownership category

akta.pro rank

Product category

Veterans Services

NAICS

Civic and Social Organizations (813410), Civic and Social Organizations (8134), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Intramural Sports & Recreational Leagues (EDALAIAC)

Keywords

• Veterans service organization
• Community membership programs
• Banquet hall rentals
• Public bingo events
• Youth baseball leagues

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from veterans. First year membership is $40.
2. Hall Rental: Banquet hall available for rent for community events, parties, and gatherings.
3. Bingo Operations: Weekly bingo nights open to the public with food service. First session starts at 7 p.m. on Thursday nights with food service starting at 5:30 p.m.
4. Food and Beverage Sales: Sales of food and beverages at community events, parades, and July 4th celebrations.
5. Donations and Fundraising: Community donations and fundraising through various events including Washington County Fair food booth operations that support scholarships and charitable causes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

American Legion Post No. 1 is a local congressionally chartered nonprofit veterans' service organization that provides annual membership ($40 first-year dues) to honorably discharged veterans, operates a banquet hall available for community rental, runs weekly public bingo nights, and delivers community programming including youth baseball, memorial observances, Color Guard services, and auxiliary programs (Auxiliary, Sons of the American Legion, Legion Riders). The post serves veterans, their families, and the broader Germantown/Washington County, Wisconsin community.

Product overview

American Legion Post No. 1 is a membership-based veterans service organization that offers community programs and facilities. The core offerings include membership in the American Legion, banquet hall rental services, and weekly bingo events. The organization supports youth through its baseball program and provides various community services including veterans support, flag services, and community events. Related programs include the American Legion Auxiliary for female relatives of veterans, the American Legion Riders for motorcycle enthusiasts, Sons of The American Legion for youth, and Color Guard services for ceremonies.

Differentiator

Problem solved

Functional benefit

Brands

• American Legion Auxiliary Unit No. 321: Women's patriotic service organization affiliated with American Legion Post 1
• Legion Riders
• Sons of The American Legion (SAL)

Products and services

• American Legion Membership
• Banquet Hall Rental
• Weekly Public Bingo
• Germantown American Legion Baseball

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• VFW Post 9202coreStrategic or Co-development PartnerCollaborative partnership for veteran events, parades, and ceremonies. Jointly organized Memorial Day services, Christmas Parade, and community events. Shared Santa Trophy award in 2023.
• Germantown Chamber of CommercecoreGTM or Marketing PartnerAnnual participation in Christmas Festival parade and other chamber events. Awarded Santa Trophy in 2023 for parade participation.
• Washington County American LegioncoreStrategic or Co-development PartnerPost 1 participates in county-level operations including food stand at Washington County Fair, which raises funds for county scholarships, Youth Government Day, and other charitable causes.
• Germantown Deutschstadt Heritage FoundationminorGTM or Marketing PartnerPresented $7,000 check to Post 1 in support of renovations to the Germantown Veteran’s Memorial.
• Boy Scouts of America (Troop 67)minorStrategic or Co-development PartnerEagle Scout candidate Logan Wolf constructed new front hall display case for Post 1 as his Eagle project. Scouts helped put up flags for The Moving Wall Healing Field display.
• International Brotherhood of Electrical Workers – Local 494minorStrategic or Co-development PartnerVolunteers from IBEW Local 494 installed new ceiling lights at Post 1 in March 2020.
• Germantown Historical SocietyminorStrategic or Co-development PartnerPost 1 members designed and installed large American flag at Festhalle (Festival Hall) dedication. Monetary assistance provided by Post 1, VFW, and other organizations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vietnam Veterans of America (VVA): VVA is a membership-based veterans service organization with local chapters, advocacy programs, and community events including moving wall displays (similar to Post 1's 2016 Moving Wall event). It serves a partially overlapping subset of veterans and shares the local chapter + community-event operating model with American Legion Post 1.
• Veterans of Foreign Wars (VFW): VFW is a congressionally chartered veterans service organization operating local posts (e.g., VFW Post 9202) with comparable hall rentals, bingo, member benefits, and community event programming. American Legion Post 1 jointly organizes Memorial Day and Christmas parade activities with VFW Post 9202 in Germantown, making them direct functional peers in veteran advocacy and community programming.
• Paralyzed Veterans of America (PVA): PVA operates chapters delivering veterans benefits assistance, advocacy, and community programming for paralyzed veterans and their families. While narrower in eligibility, it competes for veteran membership, donations, and volunteer engagement in overlapping markets with American Legion posts.
• American Legion Auxiliary (National): The American Legion Auxiliary is the affiliated women's patriotic service organization for female relatives of veterans, with units attached to Legion posts including Auxiliary Unit 321 at Post 1. It operates a parallel membership structure, programs, and fundraising models, directly comparable in scale and role to the Legion post itself.
• Disabled American Veterans (DAV): DAV is a chartered veterans service organization providing benefits assistance, advocacy, and community programs to disabled veterans and their families. It operates with a similar membership-driven service model and overlapping beneficiary base to American Legion Post 1, competing for the same veteran volunteer and donor pool at the local level.
• AMVETS: AMVETS is a congressionally chartered veterans service organization offering membership benefits, community service programs, and local post-style chapters. Its mission, eligibility rules, and local post structure closely parallel American Legion Post 1 and it competes for the same veteran engagement audience in many Wisconsin communities.
• Military Order of the Purple Heart: Military Order of the Purple Heart is a veterans service organization for combat-wounded Purple Heart recipients, with local chapters running similar advocacy, community service, and member-benefit programs. Its chapter structure and veteran-support mission overlap with American Legion Post 1 and it is a plausible alternative affiliation for the same veteran base.
• VFW Auxiliary (National): The VFW Auxiliary is the female-family-member service organization affiliated with VFW, paralleling the Legion's relationship with its Auxiliary Unit 321. It shares the same membership-driven, chapter-based service model and competes for family-of-veteran engagement in communities like Germantown.

Broad incumbents

• The American Legion (National Organization): The American Legion is the parent nonprofit of Post 1 and operates as a national umbrella organization for ~10,500 local posts. It shares the same mission (veterans service, advocacy, community programming) but operates at a broader scale, providing the brand, eligibility standards, and member benefits that flow down to local chapters like Post 1.

Emerging players

• Wounded Warrior Project: Wounded Warrior Project is a newer, larger-scale veterans service nonprofit that competes for donor dollars and veteran mindshare through direct service programs and advocacy. While operationally distinct (no local hall/bingo model), it overlaps materially with the Legion in serving and fundraising within the same veteran population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/109577192411780
• LinkedInlinkedin.com/company/american-legion-post

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AMERICAN LEGION POST