A La Campagne

What A La Campagne does

Le Grand Jardin (trading as A La Campagne) is a privately held, family-owned event venue and hospitality business located at 194 rue Comtesse de Villeneuve in Fayence, in the south of France roughly 30 minutes from Cannes and Saint Raphaël. Acquired and restored by France and Michel Allongue in the 1980s, the venue has hosted the Salons des Antiquaires de Fayence since 1986 and operates today under their three daughters, Élise, Jeanne, and Rose, who assumed control in 2020.

The venue's commercial surface is a portfolio of recurring "art de vivre" events staged throughout the year on a 19th-century estate with a three-level garden shaded by century-old plane trees and antique balustrades. These include four annual antique and brocante fairs featuring approximately sixty exhibitors from across France, the Jardin Créateurs et Déco creative fair, the Salon Maison et Jardin home and garden expo, the free-entry Village d'été summer village (roughly 40 boutiques, Friday to Sunday, late June through late September), and a seasonal restaurant operated in partnership with Institut Gastronomie Riviera.

Revenue is generated through four streams: visitor admission fees (€5-6 per person at paid events), exhibitor booth rentals, premium private bookings for weddings and celebrations handled directly through Élise Allongue, and on-site food and beverage via the seasonal restaurant. Marketing is multi-channel — local and regional press (Riviera Magazine, Brava Casa, Journal de la Maison, Var Matin), radio from Aix to Menton, store and bus advertising across the Côte d'Azur, a 3,000-client newsletter database, and partnerships with luxury palace hotels to attract affluent international clientele. Customer segments span antique dealers and collectors, artisans and creators, home and garden enthusiasts, and wedding and private-event clients.

Name

A La Campagne

Legal name

Le Grand Jardin

Website

https://le-grand-jardin.net

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Grand Jardin (A La Campagne) is a privately held, family-operated event venue in Fayence, southern France. It hosts annual antique fairs, creator and home-and-garden markets, a summer village, private weddings, and a seasonal restaurant for visitors and exhibitors across the Côte d'Azur.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

akta.pro secondary industries

Fairgrounds & Expo Parks (THAHAAAH), Wedding & Bridal Shows (MPAGAFAK), Destination Wedding Planning (HSACABAD)

Keywords

• Antique fairs
• Event venue services
• Wedding hosting
• Artisan markets
• Seasonal hospitality

Headquarters

HQ city

Fayence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Admission Fees: Visitors pay entry fees (€5-6) to attend antique fairs, creator markets, and home & garden shows. Approximately 60 exhibitors participate in antiquities events.
2. Exhibitor Booth Rental: Professional dealers, creators, and artisans pay for booth space to exhibit at events.
3. Restaurant Services: Seasonal ephemeral restaurant operated in partnership with Institut Gastronomie Riviera, serving lunch and dinner during event weekends (June-September, Friday-Sunday).
4. Private Event Hosting: Wedding and private event bookings for the romantic venue with terrace, gardens, and banquet facilities. Contact: Elise Allongue for wedding inquiries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Le Grand Jardin is a historic 19th-century estate in Fayence in the south of France that hosts a calendar of recurring events including antique and brocante fairs, a creator and decoration market, a home and garden show, and a summer village. The venue also offers private event hosting for weddings and celebrations, plus a seasonal restaurant operated under century-old plane trees on the property.

Product overview

Le Grand Jardin is an event venue located in Fayence, France, approximately 30 minutes from Cannes and Saint Raphaël. Founded in 1986 and now run by the three daughters of the original owners, the venue hosts multiple annual events including the Salons d'Antiquité & Brocante (antique fairs since 1986), Jardin Créateurs et Déco (creative/design fair), Salon Maison et Jardin (home and garden expo), the seasonal Village d'Été (summer village), and private events including weddings. The venue also features an ephemeral restaurant operated by Institut Gastronomie Riviera during events and summer season.

Differentiator

Problem solved

Functional benefit

Brands

• Le Grand Jardin: Event venue hosting antiquarian salons, creator markets, home & garden shows, and private events including weddings.
• Jardin Créateurs et Déco
• Jardin des Epicuriens
• Salon Maison et Projets Artpak
• Village d'été

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Institut Gastronomie Riviera: Riviera-based gastronomy school and restaurant partner currently operating Le Grand Jardin's seasonal restaurant. Comparable as a partner / supplier in the venue's F&B operations rather than a direct competitor.

Direct peers

• Villa Ephrussi de Rothschild: Iconic Belle Époque villa on the Cap Ferrat peninsula hosting weddings, private events, and visitor tours. Comparable as a Riviera heritage estate running concurrent event / visitation programming with a similar premium positioning.
• Château de la Napoule: Historic castle venue on the French Riviera near Mandelieu-la-Napoule that hosts weddings, corporate events, and cultural programming. Directly comparable as a heritage estate monetized through private events and public visitation in the same French Riviera geography.
• Foire de Chatou: Bi-annual French antiques and brocante fair on the Île des Impressionnistes near Paris. Comparable as a recurring French antique fair ecosystem sharing similar exhibitor and visitor dynamics.
• Château de Breteuil: Historic château in the Chevreuse valley hosting weddings, private events, and cultural programming. Comparable as a family-owned heritage property monetized through event venue activity and visitor experiences.
• Salon des Antiquaires de Lille: Established French antique fair held annually in northern France. Comparable as a recurring antique fair event with similar exhibitor and collector dynamics.
• Salon Vivre Côté Sud: Annual art de vivre show in Aix-en-Provence featuring artisans, decorators, and gourmet producers. Comparable as a curated lifestyle/art de vivre event targeting the same Provençal affluent clientele.

Regional players

• Jardin des Plantes de Monaco: Heritage garden venue in Monaco hosting lifestyle events and weddings. Comparable as a Riviera heritage venue targeting the same affluent catchment for similar event formats.
• Domaine de Roujoux: Wedding and private event venue in Provence. Comparable as a regional French estate venue hosting lifestyle events, weddings, and gatherings, though in a different catchment area.

Broad incumbents

• Puces de Saint-Ouen: Premier Parisian antiques and brocante market, the largest in the world. Comparable as a French antiques fair ecosystem though at much larger scale and in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/legrandjardinfayence
• Instagraminstagram.com/legrandjardinfayence
• LinkedInlinkedin.com/company/a-la-campagne

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A La Campagne