Leich & Deppe

What Leich & Deppe does

Leich & Deppe Assekuranzmakler GmbH is a German insurance brokerage firm (Versicherungsmakler) founded in 1980, originally based in Essen-Südviertel. Effective 1 January 2026, the firm merged with Lurz & Hölscher Versicherungsmakler GmbH and Milde & Partner GmbH to form LBU Versicherungsmakler GmbH, headquartered in Düsseldorf with additional offices in Essen and Nettetal. As a licensed insurance broker, the company operates as an independent intermediary, not a tied agent, representing clients rather than carriers.

The consolidated entity delivers advisory-based insurance brokerage across a multi-vertical portfolio serving mid-sized German businesses (Mittelstand) and high-net-worth private clients. Service lines include commercial and industrial insurance, real estate sector coverage, retail and cooperative group concepts, fleet and vehicle solutions, D&O liability, occupational and private retirement planning (Vorsorgelösungen), and Zeitwertkonten (time value account) solutions. Distribution is conducted directly through field sales (Außendienst) and in-house advisory (Innendienst), with no use of third-party agents or digital marketplaces. The value proposition emphasizes integrated Beratung and personal advisory at client level (Versicherungskonzepte auf Augenhöhe), with the merged firm claiming more than 45 years of combined industry experience.

Revenue is generated through recurring commissions paid by insurance carriers on placed and renewed policies, a subscription-like recurring model tied to the in-force book of business. Pricing is not publicly disclosed and is typically quote-based, determined by policy type, coverage scope, and client risk profile. The firm is currently hiring for both internal and external sales roles in the retirement and pension advisory line, indicating a growth-oriented commercial posture post-merger. No technology platform, proprietary systems, AI/ML capabilities, or API integrations are disclosed in the source material; the business model is fundamentally human-advisory rather than software-driven.

Name

Leich & Deppe

Legal name

Leich & Deppe Assekuranzmakler GmbH

Website

https://leich-deppe.de

Company type

Private

Operating status

Acquired

Headcount range

1–10 employees

Short description

Leich & Deppe is a German insurance brokerage (Versicherungsmakler) serving mid-sized businesses and high-net-worth private clients across commercial, real estate, fleet, D&O, and retirement lines. On 1 January 2026, it merged with two regional brokerages to form LBU Versicherungsmakler GmbH.

Ownership category

akta.pro rank

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance brokerage commissions: LBU Versicherungsmakler generates revenue as a licensed insurance broker (Versicherungsmakler), earning commissions from insurance carriers for placing and managing policies for commercial and private clients. This is a recurring commission model tied to policy renewals and new placements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Leich & Deppe Assekuranzmakler GmbH operates as a licensed insurance broker (Versicherungsmakler) placing and managing commercial, industrial, real estate, fleet, D&O, and retirement insurance policies for German Mittelstand (mid-sized) businesses and high-net-worth private clients. Following the merger with Lurz & Hölscher Versicherungsmakler GmbH and Milde & Partner GmbH effective January 1, 2026, the combined operations continue as LBU Versicherungsmakler GmbH.

Product overview

Leich & Deppe operates as part of LBU Versicherungsmakler GmbH, a unified insurance brokerage platform providing a comprehensive portfolio of insurance and financial services. The company offers a multi-module service architecture encompassing commercial and industrial insurance, retail and cooperative group concepts, high-net-worth private client services, real estate sector coverage, fleet solutions, D&O liability insurance, retirement provision planning, and time value account management. These offerings are delivered through a unified advisory approach targeting mid-sized business partners with more than 45 years of combined industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Gewerbe & Industrie (Commercial & Industrial Insurance)

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Aon Germany: Global broker with significant German Mittelstand and corporate presence; comparable commercial lines and risk advisory but with much broader geographic reach and carrier relationships.
• MLP SE: Large German financial advisory and brokerage firm with a national field-sales network targeting academics, professionals, and HNW clients; comparable advisory-led mid-market/HNW focus but broader financial product mix (banking, investments, insurance).
• Marsh Germany (Marsh McLennan): Global broker's German arm serving large corporate and mid-market clients across P&C, D&O, fleet, and benefits; overlapping capability set but with national and international scale and a broader consulting portfolio.
• Willis Towers Watson (WTW) Germany: Global advisory firm with German brokerage and consulting operations; comparable P&C and D&O capabilities but bundled into a wider risk/HR/benefits consulting portfolio.
• HDI Deutschland (Talanx): Major German P&C, D&O, and fleet carrier and part of Talanx; comparable commercial insurance product lines but operating as carrier rather than broker — relevant competitor for direct placement versus LBU's intermediary model.

Others

• Barmenia Versicherungen: Mid-sized German mutual insurer often distributed through brokers; adjacent carrier that LBU both partners with for placement and competes against when clients consider direct carrier relationships.

Direct peers

• Ecclesia Group: Largest German insurance broker for non-profits, church, and Mittelstand clients; similar multi-line brokerage model with strong regional presence and a track record of consolidating smaller brokers — useful benchmark for LBU's merger trajectory.
• Funk Gruppe: Largest independent German insurance broker for Mittelstand and HNW clients with multi-line specialty across P&C, D&O, fleet, and Vorsorge — directly comparable in target segment, advisory-led distribution, and product breadth to LBU.
• MRH Trowe: German insurance broker and risk consultant focused on mid-market industrial and commercial clients; closely comparable in Mittelstand focus, specialty lines, and face-to-face advisory model.

Emerging players

• JDC Group: German digital insurance platform and broker pool serving retail and B2B2A distribution; comparable insurance intermediary activity but with technology-led, platform-driven distribution versus LBU's traditional advisory approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leich-&-deppe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leich & Deppe