Leicon

What Leicon does

Leicon, legally Leisure Consulting Company BV, is a Belgian manufacturer of custom indoor playgrounds and adjacent leisure products, founded in 1994 and headquartered in Ypres (Ieper), Belgium. The company designs, manufactures and installs tailor-made indoor play structures — branded as Funhouse — ranging from small play corners to large multi-level playgrounds, alongside Minizone softplay areas for children aged 0–4 and modular Game Concepts such as trampoline parks, adventure courses, funshooting arenas, sled tracks and construction zones. All production is vertically integrated at the Ypres site, which includes an in-house tarpaulin factory (established 2000) and metalworking departments, enabling full customization of sails, foam components and structural elements in compliance with European safety standards EN1176 and EN1177.

The company sells custom playground projects on a quote-based, multi-year contract basis to indoor playground operators, hospitality venues, retail and commercial spaces, childcare facilities and family entertainment centers, with named enterprise customers including Kids Empire, Ballorig, Royal Kids and Monkey Town. A separate webshop retails replacement parts, spare components and maintenance items (ranging from €1.50 straps to €1,864 structures) to a broader mid-market buyer base, generating a recurring aftermarket revenue layer. Leicon also operates the Swimlanes sub-brand (build-up swimming pools launched during COVID-19 in 2020) and the Leicon Zeildoeken tarpaulin line, both leveraging the core manufacturing capability. Geographic reach spans 40+ countries across Europe, North Africa and the USA, with 100+ indoor play centers installed in the US by 2024 and a new 1,600 m² textile and metalworking hall scheduled to open in early 2025. The firm is privately held, founder-controlled and has never disclosed external funding.

Name

Leicon

Legal name

Leisure Consulting Company BV

Website

https://leicon.be

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Leicon is a Belgian, vertically integrated manufacturer of custom indoor playgrounds and softplay structures, selling tailor-made Funhouse installations, game concepts and replacement parts to playground operators and entertainment chains across 40+ countries in Europe, North Africa and the USA.

Ownership category

akta.pro rank

Product category

Indoor Playground Manufacturing

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industries

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ), Inflatable Water Parks (Floating Obstacle Courses) (THAAABAF)

Keywords

• Indoor playground manufacturing
• Custom play structures
• Softplay equipment
• Trampoline park design
• Leisure facility solutions

Headquarters

HQ city

Ypres

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Indoor Playground Manufacturing: Design, manufacture, and installation of custom indoor playgrounds for customers in Europe, North Africa and USA. Projects range from small play corners to large indoor playgrounds, all tailored to customer specifications.
2. Parts and Spare Components Sales: Webshop selling replacement parts, spare parts, maintenance items, and components for play structures and game activities. Large stock of parts for indoor amusement parks.
3. Build-up Swimming Pools: Manufacture of build-up swimming pools (Swimlanes brand) launched during COVID, using components from indoor playground expertise.
4. Repair and Maintenance Services: Repair and maintenance services for existing playground structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Leicon designs, manufactures and installs tailor-made indoor playground structures (Funhouse) and toddler softplay zones (Minizone), along with complementary game concepts such as trampoline parks, adventure courses, funshooting arenas, and sled tracks. The company also operates its own webshop selling replacement parts and maintenance items, and runs the Swimlanes sub-brand producing build-up swimming pools using indoor playground components.

Product overview

Leicon (Leisure Consulting Company) is a Belgian manufacturer of indoor playgrounds and leisure products operating across Europe, North Africa, and the USA. The core product offering consists of tailor-made Funhouse indoor play structures (ranging from small play corners to large multi-level playgrounds) and Minizone softplay zones for toddlers (0-4 years). Additional products include Game Concepts such as trampoline parks, adventure courses (accrobranche), funshooting arenas, sled tracks, and construction zones. Leicon operates its own tarpaulin factory enabling fully customized sail production, and manufactures most components in-house for maximum quality control. The product portfolio is supported by a Webshop offering replacement parts, spare components, and maintenance items across categories including softplay elements, trampolines, slides, sports equipment, and protective covers. A separate sub-brand, Swimlanes, produces collapsible build-up swimming pools. All designs comply with European safety standards EN1176 and EN1177.

Differentiator

Problem solved

Functional benefit

Brands

• Swimlanes: Build-up swimming pools launched in 2020 using components for indoor playgrounds, designed during COVID lockdown.
• Leicon Zeildoeken

Products and services

• Funhouse Indoor Play Structures Tailor-made indoor play structures ranging from small play corners to large indoor playgrounds, incorporating climbing, sliding, jumping, play & build, obstacle courses, crawling, bridges, sports, and adventure activities for indoor playground operators and family entertainment venues.
• Minizone Softplay Zones Softplay zones specifically designed for children aged 0-4 years, featuring extra-safe and soft play elements, often separated from older children, with designs adapted to the size and dexterity of toddlers.
• Game Concepts (Trampoline Parks, Adventure Courses, Funshooting) Additional play concepts installed alongside Funhouse or integrated into designs, including trampoline parks, adventure courses (accrobranche), funshooting arenas, sled tracks, karting tracks, and construction zones.
• Swimlanes Build-up Swimming Pools Collapsible/packable build-up swimming pools manufactured using indoor playground components, sold under the Swimlanes sub-brand for residential and commercial use.
• Leicon Webshop (Replacement Parts & Spare Components)

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Soft Play LLC: US-based designer and manufacturer of soft play structures and indoor playground equipment for entertainment venues. Directly comparable to Leicon's Funhouse and Minizone product lines and overlapping customer base of indoor playground operators in North America.
• Iplayco: Canadian custom indoor playground manufacturer serving family entertainment centers and trampoline parks worldwide with tailor-made play structures. Highly comparable to Leicon's Funhouse custom indoor playground business in product, customer base and B2B project model.

Broad incumbents

• HAGS: Swedish-headquartered manufacturer of playground, sport and fitness equipment for public spaces and commercial venues. Comparable as a broader-line playground equipment manufacturer, but with a more public-sector orientation than Leicon's entertainment-operator focus.
• Playdale Playgrounds: UK-based designer and manufacturer of playground equipment for schools, parks and commercial venues. Comparable as a mid-sized European playground manufacturer with a similar custom-build model, but with a more public-sector tilt than Leicon.
• Proludic: French designer-manufacturer of playground, sport and outdoor fitness equipment with international distribution. Comparable as a European playground manufacturer in a similar size tier to Leicon, but Proludic's range spans both indoor and outdoor commercial installations.
• Richter Spielgeräte: German manufacturer of wooden playground equipment and custom play landscapes. Comparable as a European custom playground equipment manufacturer, but focused on timber construction and outdoor installations rather than soft indoor play.
• Lappset Group: Finnish manufacturer of indoor and outdoor playground, sports and parkour equipment with global distribution. Comparable to Leicon as a playground equipment manufacturer serving FEC and municipal customers, though Lappset's portfolio is broader and includes extensive outdoor offerings.
• Berliner Seilfabrik: German manufacturer specializing in rope-based playground and climbing equipment for public and commercial spaces. Comparable to Leicon's climbing and adventure course offerings, though it serves primarily outdoor and municipal markets.
• BigToys (Playpower): US-based manufacturer of large-scale playground and play equipment for parks, schools and commercial venues. Comparable as a North American playground equipment manufacturer with broader outdoor offerings, overlapping with Leicon's US soft play customer base.

Emerging players

• Vuly Play: Australian trampoline and outdoor play equipment manufacturer targeting residential and light commercial markets. Partial overlap with Leicon's trampoline park game concept, though Vuly's primary focus is consumer-grade rather than commercial FEC installations.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leicon

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leicon