Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association

What Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association does

Suomen Jääkiekkoliitto ry (Finnish Ice Hockey Association) is the official national governing body for ice hockey in Finland and an IIHF member federation. The organization is a registered Finnish non-profit association headquartered in Helsinki, operating under the Leijonat brand. It holds exclusive statutory authority over national team selection, competition sanctioning, and officiating certification in Finland, and represents Finland in international ice hockey competitions.

The federation runs eight national team programs spanning men's (Leijonat), women's (Naisleijonat), U20, U18, U17, U16, N18, and Parajääkiekko (including the Deaf Lions adaptive program). It manages domestic competition structures including the top-tier women's Auroraliiga and oversees talent identification through the Pohjola-leiri camp system and grassroots entry via Leijona-kiekkokoulu hockey schools. Underlying technology comprises a federated digital ecosystem: leijonat.fi as the central content hub, Leijonat TV as the owned streaming platform, Tulospalvelu for real-time match statistics (with iOS and Android apps), Finhockey and asiointi.finhockey.fi as member and operations portals, and the Leijonat Store for merchandise. International reach is enabled through broadcast partnerships with HBO Max and TV5 and via IIHF rights distribution.

Revenue is generated through four primary streams: multi-year sponsorship partnerships (including NOCCO as main partner for men's, women's, and U20 teams), event and competition revenue (ticket sales, IIHF and direct broadcast rights), recurring membership and club affiliation fees from 300+ member clubs, and merchandise sales. Distribution occurs through owned digital channels, the member club network, physical ticket sales at multiple Finnish arenas, and international broadcast partners. The federation serves competitive and recreational players across all age categories, para and adaptive athletes, and fans of Finnish national team hockey domestically and internationally.

Name

Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association

Legal name

Suomen Jääkiekkoliitto ry

Website

https://leijonat.fi

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Suomen Jääkiekkoliitto ry is the official national governing body for ice hockey in Finland, operating the Leijonat brand and managing all Finnish national teams (senior, women's, U20-U16, para, deaf), domestic competitions including Auroraliiga, and a digital ecosystem spanning Leijonat TV, tulospalvelu, Finhockey, and Leijonat Store.

Ownership category

akta.pro rank

Product category

Sports Federation & Ice Hockey Governance

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Ice hockey governance
• National team management
• Sports federation operations
• Talent development programs
• Sports media streaming

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sponsorship and Partnership Revenue: Multi-year partnerships with companies like NOCCO supporting national teams and providing products to players, coaches and staff. Includes jersey sponsorship visibility and social media presence.
2. Event and Competition Revenue: Revenue from organizing international tournaments, domestic leagues, and youth competitions including ticket sales and broadcasting rights.
3. Membership and Club Fees: Affiliation fees from member clubs and regional organizations throughout Finland.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Suomen Jääkiekkoliitto ry governs, organizes, and develops ice hockey in Finland, operating all national teams from senior (Leijonat, Naisleijonat) through youth categories (U20, U18, U17, U16, Parajääkiekko, Deaf Lions), domestic leagues including the Auroraliiga women's league, talent identification camps (Pohjola-leiri), and grassroots programs (Leijona-kiekkokoulu). It provides direct-to-consumer services including Leijonat TV live streaming, Tulospalvelu real-time results, the Finhockey member portal, and the Leijonat Store merchandise platform.

Product overview

Suomen Jääkiekkoliitto (Finnish Ice Hockey Association) operates a multi-platform digital ecosystem centered on national ice hockey team coverage and league management. The core offering includes national team programming across multiple categories (Men's Leijonat, Women's Naisleijonat, Youth teams U20/U18/U17/U16, Tyttöleijonat/N18), supplemented by Leijonat TV for streaming, Tulospalvelu for live results, Auroraliiga for women's league management, and a Store for merchandise. The Finhockey service portal provides the primary digital interface for member services, association operations, and stakeholder access. The portfolio functions as a federated platform managing international competitions, domestic leagues, talent identification programs (Pohjola-leiri), and grassroots hockey development.

Differentiator

Problem solved

Functional benefit

Products and services

• Leijonat TV

Quantifiable outcome

• Finland ranked among top 3 nations in IIHF World Rankings for men's and women's ice hockey
• +1 more outcomes

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• NOCCOcoreGTM or Marketing Partner · 8 July 2026NOCCO became the official main partnership sponsor for men's, women's, and U20 national ice hockey teams. The multi-year partnership includes product provision for players, coaches, and staff, jersey sponsorship visibility, event presence, and strengthened social media collaboration. NOCCO's Finnish marketing director Elin Rosenholtz stated the partnership focuses on long-term development of Finnish hockey.
• IIHF (International Ice Hockey Federation)coreStrategic or Co-development PartnerAs the national governing body, the Finnish Ice Hockey Association is a member of IIHF and participates in organizing World Championships, Olympic qualification tournaments, and international youth competitions.
• Leijonat TV (Media Partner)coreChannel Partner/ Reseller/ DistributorStreaming platform partnership for broadcasting national team games, youth tournaments, and ice hockey competitions. Provides both live broadcasts and on-demand content to fans throughout Finland and internationally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/finnish-ice-hockey-association
• Instagraminstagram.com/leijonat
• Facebookfacebook.com/Leijonat

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association