Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association
Suomen Jääkiekkoliitto ry is the official national governing body for ice hockey in Finland, operating the Leijonat brand and managing all Finnish national teams (senior, women's, U20-U16, para, deaf), domestic competitions including Auroraliiga, and a digital ecosystem spanning Leijonat TV, tulospalvelu, Finhockey, and Leijonat Store.
- Company typePrivate
- Founded-
- HeadquartersHelsinki, Finland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association does
Suomen Jääkiekkoliitto ry (Finnish Ice Hockey Association) is the official national governing body for ice hockey in Finland and an IIHF member federation. The organization is a registered Finnish non-profit association headquartered in Helsinki, operating under the Leijonat brand. It holds exclusive statutory authority over national team selection, competition sanctioning, and officiating certification in Finland, and represents Finland in international ice hockey competitions.
The federation runs eight national team programs spanning men's (Leijonat), women's (Naisleijonat), U20, U18, U17, U16, N18, and Parajääkiekko (including the Deaf Lions adaptive program). It manages domestic competition structures including the top-tier women's Auroraliiga and oversees talent identification through the Pohjola-leiri camp system and grassroots entry via Leijona-kiekkokoulu hockey schools. Underlying technology comprises a federated digital ecosystem: leijonat.fi as the central content hub, Leijonat TV as the owned streaming platform, Tulospalvelu for real-time match statistics (with iOS and Android apps), Finhockey and asiointi.finhockey.fi as member and operations portals, and the Leijonat Store for merchandise. International reach is enabled through broadcast partnerships with HBO Max and TV5 and via IIHF rights distribution.
Revenue is generated through four primary streams: multi-year sponsorship partnerships (including NOCCO as main partner for men's, women's, and U20 teams), event and competition revenue (ticket sales, IIHF and direct broadcast rights), recurring membership and club affiliation fees from 300+ member clubs, and merchandise sales. Distribution occurs through owned digital channels, the member club network, physical ticket sales at multiple Finnish arenas, and international broadcast partners. The federation serves competitive and recreational players across all age categories, para and adaptive athletes, and fans of Finnish national team hockey domestically and internationally.
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association firmographics
Firmographics- Name
- Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association
- Legal name
- Suomen Jääkiekkoliitto ry
- Website
- https://leijonat.fi
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Suomen Jääkiekkoliitto ry is the official national governing body for ice hockey in Finland, operating the Leijonat brand and managing all Finnish national teams (senior, women's, U20-U16, para, deaf), domestic competitions including Auroraliiga, and a digital ecosystem spanning Leijonat TV, tulospalvelu, Finhockey, and Leijonat Store.
- Ownership category
- akta.pro rank
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association industry classification
Industry- Product category
- Sports Federation & Ice Hockey Governance
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
- akta.pro secondary industries
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Sponsorship and Partnership Revenue: Multi-year partnerships with companies like NOCCO supporting national teams and providing products to players, coaches and staff. Includes jersey sponsorship visibility and social media presence.
- Event and Competition Revenue: Revenue from organizing international tournaments, domestic leagues, and youth competitions including ticket sales and broadcasting rights.
- Membership and Club Fees: Affiliation fees from member clubs and regional organizations throughout Finland.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association product offering
Product offeringCore offering
Suomen Jääkiekkoliitto ry governs, organizes, and develops ice hockey in Finland, operating all national teams from senior (Leijonat, Naisleijonat) through youth categories (U20, U18, U17, U16, Parajääkiekko, Deaf Lions), domestic leagues including the Auroraliiga women's league, talent identification camps (Pohjola-leiri), and grassroots programs (Leijona-kiekkokoulu). It provides direct-to-consumer services including Leijonat TV live streaming, Tulospalvelu real-time results, the Finhockey member portal, and the Leijonat Store merchandise platform.
Product overview
Suomen Jääkiekkoliitto (Finnish Ice Hockey Association) operates a multi-platform digital ecosystem centered on national ice hockey team coverage and league management. The core offering includes national team programming across multiple categories (Men's Leijonat, Women's Naisleijonat, Youth teams U20/U18/U17/U16, Tyttöleijonat/N18), supplemented by Leijonat TV for streaming, Tulospalvelu for live results, Auroraliiga for women's league management, and a Store for merchandise. The Finhockey service portal provides the primary digital interface for member services, association operations, and stakeholder access. The portfolio functions as a federated platform managing international competitions, domestic leagues, talent identification programs (Pohjola-leiri), and grassroots hockey development.
Differentiator
Problem solved
Functional benefit
Products and services
- Leijonat TV
Quantifiable outcome
- Finland ranked among top 3 nations in IIHF World Rankings for men's and women's ice hockey
- +1 more outcomes
Companies that use Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association
Customer profileSegments4 records
Ideal customer profiles6 records
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NOCCOcoreNOCCO became the official main partnership sponsor for men's, women's, and U20 national ice hockey teams. The multi-year partnership includes product provision for players, coaches, and staff, jersey sponsorship visibility, event presence, and strengthened social media collaboration. NOCCO's Finnish marketing director Elin Rosenholtz stated the partnership focuses on long-term development of Finnish hockey.
- IIHF (International Ice Hockey Federation)coreAs the national governing body, the Finnish Ice Hockey Association is a member of IIHF and participates in organizing World Championships, Olympic qualification tournaments, and international youth competitions.
- Leijonat TV (Media Partner)coreStreaming platform partnership for broadcasting national team games, youth tournaments, and ice hockey competitions. Provides both live broadcasts and on-demand content to fans throughout Finland and internationally.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association social profiles
Digital presenceSuomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association leadership team
Management profileNumber of profiles
Profiles7 records
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association
What does Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association do?
Suomen Jääkiekkoliitto ry governs, organizes, and develops ice hockey in Finland, operating all national teams from senior (Leijonat, Naisleijonat) through youth categories (U20, U18, U17, U16, Parajääkiekko, Deaf Lions), domestic leagues including the Auroraliiga women's league, talent identification camps (Pohjola-leiri), and grassroots programs (Leijona-kiekkokoulu). It provides direct-to-consumer services including Leijonat TV live streaming, Tulospalvelu real-time results, the Finhockey member portal, and the Leijonat Store merchandise platform.
Is Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association a public or private company?
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association founded?
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association was founded in -1. It employs 101 to 250 people.
Where is Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association based?
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association is headquartered in Helsinki, Finland, in the Europe region.
How does Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association make money?
Three revenue lines are on record. Sponsorship and Partnership Revenue is the primary driver. The others are event and Competition Revenue and membership and Club Fees.
Does Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association have an API?
No public API is recorded for Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association.
What industry is Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association in?
Suomen Jääkiekkoliitto - Finlands Ishockeyförbund - Finnish Ice Hockey Association's product category is Sports Federation & Ice Hockey Governance. Its primary akta.pro industry code is MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional), with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 711211 and its SIC code is 8600.