Lekolar AS
Lekolar AS is a Norwegian B2B distributor that supplies kindergartens, schools, SFO facilities, and public institutions with furniture, consumables, toys, and playground equipment via e-commerce, regional field sales, and dedicated project sales for new-build installations.
- Company typePrivate
- Founded-
- HeadquartersTønsberg, Vestfold og Telemark, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lekolar AS does
Lekolar AS is a Norwegian private limited company headquartered in Tønsberg/Barkåker that supplies educational institutions with furniture, consumables, toys, playground equipment, and pedagogical materials. Its primary customer segments are Norwegian kindergartens (barnehager), primary and secondary schools, after-school care facilities (SFO), and public/municipal institutions, served through a multi-channel B2B model combining e-commerce (lekolar.no), eight regional key account managers covering all of Norway, a telesales team, and dedicated project sales teams for new-build kindergartens and playground installations supported by in-house interior architects and tender management.
The product portfolio is built around proprietary furniture series (12:38 desks, Matte chairs, Karoline ergonomic student chairs), broad consumables categories (art and craft supplies, school and office materials, toys, strollers), and complementary services including interior architecture and design support for institutional projects. Technical differentiation is concentrated in sustainability infrastructure rather than digital technology: Lekolar operates an integrated certification stack spanning four ISO standards (9001, 14001, 45001, 27001) audited by Bureau Veritas, FSC and PEFC chain-of-custody, Möbelfakta, Svanen (Nordic Swan) ecolabeling, and CE marking under the EU Toy Directive. The company has developed its own C-key circularity labeling system against five criteria, partnered with sustainability consultancy DGE to publish Environmental Product Declarations (EPDs) with full CO2e lifecycle reporting for the Matte and 12:38 series, and operates a RE:USE refurbishment and outlet channel as a circular-economy extension of its new-product business.
The revenue model is straightforward B2B distribution: one-time product sales to institutions with contract pricing for registered business customers, supplemented by larger project sales for new kindergarten and playground installations. Lekolar reports Nordic-scale ambitions through ISO 14001 group-level certification, but its visible operating footprint, addresses, and staffing are entirely Norwegian. The company is privately held with no disclosed investors, parent company, or external funding events, and is led by Managing Director Jesper Boberg with a roughly 40-person organization spanning customer service, sales, project sales, interior architecture, tender management, marketing, and administration.
Lekolar AS firmographics
Firmographics- Name
- Lekolar AS
- Legal name
- Lekolar AS
- Website
- https://lekolar.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lekolar AS is a Norwegian B2B distributor that supplies kindergartens, schools, SFO facilities, and public institutions with furniture, consumables, toys, and playground equipment via e-commerce, regional field sales, and dedicated project sales for new-build installations.
- Ownership category
- akta.pro rank
Lekolar AS industry classification
Industry- Product category
- Educational Supplies and Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)
- akta.pro primary industry
- Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)
- akta.pro secondary industry
- Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)
Keywords
Where Lekolar AS is headquartered
LocationHeadquarters
- HQ city
- Tønsberg, Vestfold og Telemark
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Lekolar AS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Lekolar generates revenue through one-time product sales of educational supplies, furniture, toys, arts and crafts materials, and playground equipment to institutions.
- Project Sales: Specialized project sales for new kindergartens and playground equipment installations, including design support and interior architecture services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business/Institutional Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Lekolar AS product offering
Product offeringCore offering
Lekolar AS is a Norwegian B2B distributor and retailer of educational supplies, furniture, toys, arts and crafts materials, and playground equipment for kindergartens, schools, and after-school care (SFO) facilities. The company sells proprietary furniture lines (12:38 desks, Matte chairs, Karoline chairs), playground equipment, consumable craft supplies, and educational materials, complemented by project sales for new kindergarten installations with interior architecture design support. It also operates a circular economy refurbished furniture initiative (RE:USE) and an own circularity label (C-key) with CO2e lifecycle reporting.
Product overview
Lekolar AS is a Norwegian educational supplies retailer operating as a single unified e-commerce platform with multiple product categories. The company offers a comprehensive portfolio including furniture and interiors for educational institutions (notably the 12:38 desk series and Matte chair series), playground equipment, arts and crafts supplies, toys, educational materials, strollers, and school/office supplies. The product portfolio features proprietary furniture lines (12:38, Matte, Karoline) with sustainability certifications including FSC and the company's own C-key circularity labeling system. Additional offerings include the RE:USE circular economy initiative for refurbished furniture. The business model centers on B2B sales to kindergartens, schools, and institutions, with an online store supplemented by customer service and project sales teams.
Differentiator
Problem solved
Functional benefit
Brands
- C-key: Lekolar's own circularity brand for furniture that evaluates products based on five circularity criteria including recycled materials, recyclable materials, circular design, repairability, and reuse potential.
Products and services
- 12:38 Desk Series A line of student desks available in multiple shapes (rectangular, round, hexagonal, trapezoid, triangular) and configurations, featuring FSC-certified materials, sound-absorbing options in laminate or linoleum, and adjustable height settings. Designed for schools and educational institutions.
- Matte Chair Series A line of student chairs with FSC-certified wooden seats and backs in high-pressure laminate, available in multiple frame types (aluminum cross, C-frame, leg frame) and configurations with optional wheels, adjustable height settings, and various color options. Stackable and designed for educational environments.
- Karoline Chair An ergonomic student chair featuring a plastic shell made from 100% recycled material, meeting EN 1729-1&2 Sizemark standards for users between 133-176 cm height. Stackable, can be hung upside down, and has a C-key circularity rating meeting four of five sustainability criteria. Designed for schools and educational institutions.
- C-key Circularity Label Lekolar's proprietary circularity labeling system for furniture that evaluates products against five strict circularity criteria including use of recycled/recyclable materials, circular design, repairability, and reuse potential. Products must meet at least two criteria to be designated as circular. Used across Lekolar's furniture portfolio.
- RE:USE Refurbished Furniture A circular economy initiative offering refurbished furniture including demo items, transport-damaged goods, and incorrectly ordered products for kindergartens, schools, SFO, and other public institutions. The online store is regularly updated with new items available for quick delivery from warehouse.
- Craft Supplies and Hobby Materials Extensive range of art and craft supplies including colored paper, cardboard, paint, markers, glue sticks, craft sticks, plastic eyes, pipe cleaners, crystal stones, metal wires, beads, felt, fabric, modeling clay, and various decorative materials for educational and hobby purposes in kindergartens, schools, and SFO.
- Playground Equipment and Outdoor Furniture Playground equipment, outdoor furniture, and site planning and installation services for public institutions, kindergartens, and schools. All equipment meets EU safety standards with CE marking, and includes professional installation and design support from project sales teams.
- Pedagogical Materials and Educational Resources Educational and pedagogical materials, including LEGO Education products, programming and school subject resources, for use in kindergartens, schools, and after-school care facilities.
- Project Sales and Interior Architecture Services Specialized project sales for new kindergarten installations and playground equipment, including interior architecture design support, site planning, and professional installation services for new construction and renovation projects.
Quantifiable outcome
- 96% of wood materials from FSC or PEFC certified sources
- +2 more outcomes
Companies that use Lekolar AS
Customer profileSegments4 records
Ideal customer profiles4 records
Lekolar AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lekolar AS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bureau VeritascoreBureau Veritas provides annual ISO certification audits for Lekolar across four standards: ISO 9001 (Quality), ISO 14001 (Environment), ISO 45001 (Occupational Health & Safety), and ISO 27001 (Information Security). They also conduct annual FSC traceability certification reviews.
- DGEcoreDGE is a sustainability consultancy that partnered with Lekolar to develop full-scale Environmental Product Declarations (EPDs) for furniture products, enabling CO2e lifecycle calculations for the Matte chair series and 12:38 table series.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Lekolar AS competitors and assessment
Company assessmentDirect peers
- Treston: Finnish/Nordic manufacturer of educational and laboratory furniture, workstations, and storage for schools and training environments. Comparable in product category (institutional educational furniture) and Nordic customer base.
- Contex (Educational Supplies): Norwegian supplier of educational materials, craft supplies, and consumables for schools and kindergartens. Directly comparable to Lekolar in product category (educational and craft consumables) and Norwegian institutional customer base.
- Flexa (FlexaPlay / Flexa Furniture): Danish manufacturer of children's and nursery furniture, beds, and storage for kindergartens and homes. Directly comparable to Lekolar in product type (kids' nursery furniture) and Scandinavian institutional customer base.
- LEGO Education: Educational division of LEGO supplying STEM/pedagogical kits and resources to schools and kindergartens. Comparable to Lekolar in the educational-materials category and the kindergarten/school institutional buyer.
- VS Vereinigte Spezialmöbelfabriken (VS Möbel): German specialist manufacturer of school and educational furniture, including chairs, desks, and classroom interiors. Direct overlap with Lekolar's 12:38 desks and Matte chairs portfolio and its institutional-school customer segment.
- Skandino: Scandinavian kids' furniture brand producing nursery and children's-room furniture. Comparable to Lekolar's nursery/kindergarten furniture lines within the broader Nordic kids' furniture category.
- HABA: German manufacturer of educational toys, children's furniture, and room furnishings for kindergartens and schools. Directly comparable to Lekolar in product category (institutional kids' furniture + educational materials) and customer base (kindergartens, schools).
Broad incumbents
- Kinnarps: Nordic office and school furniture manufacturer with a strong Scandinavian brand. Operates in the same institutional furniture space as Lekolar but at much greater scale and with a broader office-leaning portfolio.
- IKEA (IKEA of Sweden / IKEA Norway): Global home-furniture retailer that competes broadly in household furniture, including kids' and educational categories. Overlaps with Lekolar's institutional furniture offerings but operates at vastly greater scale and is not specialized in the B2B kindergarten/school niche.
Regional players
- Aile Til Børn: Danish supplier of educational toys, furniture, and pedagogical materials for kindergartens and institutions. Comparable product/customer profile to Lekolar but serving the Danish market rather than Norway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Lekolar AS social profiles
Digital presenceLekolar AS compliance and trust
Trust signalCompliance9 records
Lekolar AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lekolar AS leadership team
Management profileNumber of profiles
Profiles10 records
Lekolar AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lekolar AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lekolar AS
What does Lekolar AS do?
Lekolar AS is a Norwegian B2B distributor and retailer of educational supplies, furniture, toys, arts and crafts materials, and playground equipment for kindergartens, schools, and after-school care (SFO) facilities. The company sells proprietary furniture lines (12:38 desks, Matte chairs, Karoline chairs), playground equipment, consumable craft supplies, and educational materials, complemented by project sales for new kindergarten installations with interior architecture design support. It also operates a circular economy refurbished furniture initiative (RE:USE) and an own circularity label (C-key) with CO2e lifecycle reporting.
Is Lekolar AS a public or private company?
Lekolar AS is a private company. It is classified as unknown and is currently operating.
When was Lekolar AS founded?
Lekolar AS was founded in -1. It employs 11 to 50 people.
Where is Lekolar AS based?
Lekolar AS is headquartered in Tønsberg, Vestfold og Telemark, Norway, in the Europe region.
How does Lekolar AS make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are project Sales.
Who are Lekolar AS's main competitors?
Direct peers on record are Treston, Contex (Educational Supplies), Flexa (FlexaPlay / Flexa Furniture), LEGO Education, VS Vereinigte Spezialmöbelfabriken (VS Möbel), Skandino and HABA. Broad incumbents are Kinnarps and IKEA (IKEA of Sweden / IKEA Norway). Aile Til Børn is listed as a regional player.
Does Lekolar AS have an API?
No public API is recorded for Lekolar AS.
What industry is Lekolar AS in?
Lekolar AS's product category is Educational Supplies and Furniture. Its primary akta.pro industry code is EDAEAIAF, Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing), with a secondary code of CRAIAAAE, Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds). Its NAICS code is 33712 and its SIC code is 5020.