Le Manoir

What Le Manoir does

Le Manoir, operating through the legal entity SC Le Manoir SA, is a Romanian privately held gourmet food and wine retailer founded in 2004 and headquartered in Bucharest. The company curates and sells a premium assortment of imported and domestic wines and champagnes (more than 700 labels), fine spirits, cheeses, charcuterie, seafood, caviar, oils, truffles, and specialty ingredients, complemented by customizable gourmet gift packages priced between 275 RON and 2,950 RON. It serves three principal customer segments: affluent individual consumers seeking refined gastronomic experiences, corporate buyers purchasing premium gifts for clients and employees, and hospitality accounts sourcing wines and gourmet products. Distribution is multi-channel: three Comtesse du Barry boutiques across central Bucharest, the 400 sqm Le Manoir Gourmet Market flagship opened in February 2023, the Le Bistrot Francais restaurant (the first Relais & Chateaux member in Eastern Europe), and an e-commerce platform (lemanoir.ro) delivering nationwide with free shipping above 1,000 RON and select international shipments to the European Union.

The business model is transactional retail with three revenue streams: one-time sales of premium wines and spirits (unit prices ranging from 34 RON for basic butters to 7,500 RON for premium wines), customizable gift packages, and corporate B2B gift orders. Pricing is per-unit across SKUs with no subscription or licensing model. Technology infrastructure is a standard e-commerce storefront with online catalog, cart, and ordering, payments processed through PayU with Visa/MasterCard 3D Secure, and a content marketing layer via the Jurnalul Le Manoir blog plus Facebook and Instagram presence. Marketing channels include organic social, email newsletter, and a cross-brand Flying Blue loyalty partnership with Air France, KLM, and TAROM that converts frequent flyer spend into gourmet retail transactions.

The Le Manoir Group umbrella extends beyond core gourmet into adjacent verticals, including EuroCave wine storage products (exclusive Romanian partnership since EuroCave's 1976 founding), children's apparel through Petit Bateau and Kids Around, and the Relais & Chateaux-affiliated fine-dining restaurant. The group appears to be organically grown and self-funded, with no disclosed venture or private equity backing, no public revenue figures, and a lean team of approximately 15 employees supporting the multi-format operation. Exclusive brand partnerships, twenty years of brand heritage, and curated French-gastronomy positioning form the primary competitive advantages.

Name

Le Manoir

Legal name

SC Le Manoir SA

Website

https://lemanoir.ro

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Manoir is a Romanian privately held gourmet food and wine retailer founded in 2004, operating boutiques, a flagship gourmet market, a Relais & Chateaux restaurant, and e-commerce in Bucharest, serving affluent consumers, corporate gift buyers, and hospitality accounts with premium French-style wines, spirits, and specialty foods.

Ownership category

akta.pro rank

Product category

Premium Gourmet Food and Wine Retail

NAICS

Specialty Food Retailers (4452), Baked Goods Retailers (445291), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Eating & Drinking Places (5810), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

Keywords

• Gourmet food retail
• Fine wine distribution
• Luxury gift hampers
• Premium spirits retail
• Specialty foods ecommerce

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Gourmet Food and Wine Retail: Retail sales of premium wines, champagnes, spirits, gourmet foods, chocolates, cheeses, and specialty ingredients through physical stores and e-commerce platform.
2. Gift Packages: Customizable gourmet gift packages combining wines and gastronomic products with personalization options including logos, messages, and branded packaging.
3. Premium Wine and Spirits: Sales of collection wines, rare champagnes, and fine spirits including vintage bottles and limited editions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Le Manoir is a premium gourmet food and wine retailer that curates and sells French-style wines, champagnes, fine spirits, cheeses, charcuterie, seafood, caviar, and gifted gourmet products through boutique stores, a flagship gourmet market, a fine-dining restaurant, and an e-commerce platform. The company offers customizable gift packages for personal and corporate gifting, supported by delivery across Romania and international shipping to the EU.

Product overview

Le Manoir operates a portfolio of gourmet retail brands in Romania, centered around a curated marketplace for premium French-style gastronomy products and fine wines. The core offering includes multiple retail concepts (Comtesse du Barry gourmet stores, Le Manoir Gourmet Market), a Relais & Chateaux French restaurant (Le Bistrot Francais), the EuroCave wine storage brand, and children's retail (Petit Bateau/Kids Around). Product categories span wines and champagne (with 100+ wine labels from France, Italy, Romania, and internationally), fine spirits (Cognac, Armagnac, Whisky, etc.), gastronomy products (cheeses, charcuterie, seafood, caviar, truffles, oils, spices), gourmet gift packages (275-2,950 RON), and organic/bio product lines. The e-commerce platform enables online purchasing with delivery across Romania and internationally, featuring personalization options for corporate gifts.

Differentiator

Problem solved

Functional benefit

Products and services

• Comtesse du Barry Gourmet Gift Packages Customizable gourmet gift packages starting at 275 RON, combining premium wines with high-quality gastronomic products (chocolates, cheeses, fine foods). Packages can be personalized with personal messages or corporate logos and branded packaging, offered across multiple budget tiers up to 2,950 RON for personal and corporate gifting.
• Wine and Champagne Catalog Extensive wine selection including reds, whites, sweet wines, rosé, sparkling wines, and port wines from France, Italy, Romania, Portugal, USA, Australia, Chile, Argentina, and Republic of Moldova. Champagne collection features Bollinger, Salon, Egly-Ouriet, Deutz, and Delamotte. Prices range from entry-level to 7,500 RON for premium collection wines.
• Fine Spirits Collection Premium spirits including Armagnac, Whisky, Rum, Vodka, Liqueur, Cognac, Gin, Sake, Calvados, Tequila, and other specialty spirits for individual consumers and collectors.
• Gastronomy Products Fine food products including cheeses and dairy (Bordier butters, creams, yogurts), fine meats, fish and seafood (oysters, salmon, caviar, preserves), pasta, vegetarian products (truffles), oils and vinegars, coffee and tea, and spices.
• Organic and Bio Products Organic and bio-certified wines and gastronomy products offered as a distinct category for health-conscious premium consumers.
• EuroCave Wine Storage Solutions Wine storage solutions including refrigerated display cases, storage racks, and accessories for proper wine preservation and serving, distributed in Romania through Le Manoir's exclusive partnership with the French EuroCave brand.
• Le Manoir Gourmet Market (Flagship Retail Concept) Flagship 400 sqm gourmet market in Bucharest featuring a butcher shop, bakery-pastry shop, sushi bar, and extensive range of gourmet products, wines, and bio products, offering a complete in-store gourmet shopping experience.
• Le Bistrot Francais Restaurant Fine-dining French cuisine restaurant operating under the prestigious Relais & Chateaux network, featuring cellars with over 700 wine and champagne labels available for service and sale.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• Flying Blue (Air France, KLM, TAROM)coreGTM or Marketing PartnerFlying Blue loyalty program partnership allowing members to earn miles for purchases at Le Manoir Group locations. Members earn 1 mile per 5 lei spent (or 1 mile per euro for Flying Blue context). Valid for both in-store and online purchases across all Le Manoir Group brands including Le Bistrot Francais, Le Manoir Gourmet Market, Eurocave, Comtesse du Barry, Petit Bateau and Kids Around.
• EuroCavecoreGTM or Marketing PartnerExclusive partnership with French wine storage specialist EuroCave (founded 1976). EuroCave products including wine cabinets, storage shelves, and accessories are showcased and sold through Le Manoir. The partnership emphasizes proper wine conservation and aging solutions.
• Relais & ChateauxcoreStrategic or Co-development PartnerLe Bistrot Francais, part of Le Manoir Group, is the first restaurant in Eastern Europe to join the prestigious Relais & Chateaux network, representing over 500 exceptional destinations worldwide focused on fine dining and hospitality.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Selfridges Food Hall: The premium food and wine hall within Selfridges, stocking luxury confectionery, wines, spirits and gift hampers. Comparable as a luxury incumbent with an integrated gourmet and gift offering similar in spirit to Le Manoir's Comtesse du Barry and Gourmet Market.
• Harrods Food Hall: Iconic luxury food and wine hall inside Harrods offering premium confectionery, wines, spirits, caviar and gift hampers. Comparable as a luxury incumbent operating in the same premium gourmet and luxury gifting category as Le Manoir's group portfolio.
• Williams Sonoma: Premium specialty retailer of cookware, kitchenware and gourmet foods with strong private-label and curated assortments and a robust e-commerce channel. Comparable to Le Manoir in premium positioning, curated assortment and direct-to-consumer strength.
• Le Bon Marché: Parisian luxury department store with an integrated gourmet food hall (La Grande Épicerie), gift offering and wine program. Comparable as a broader luxury incumbent operating in the same premium gourmet and gifting space as Le Manoir's group portfolio.
• Galeries Lafayette: Major French luxury department store chain with dedicated gourmet food halls (Galeries Lafayette Gourmet) offering premium wines, spirits, chocolates and gift baskets. Comparable as a large incumbent serving the same luxury gifting and gourmet customer.

Direct peers

• Dean & DeLuca: Premium American gourmet food retailer known for curated artisanal assortments, wines, cheese and gift baskets sold through stores and online. Closely comparable to Le Manoir's curated multi-category gourmet assortment and gifting focus.
• Hédiard: Historic French luxury gourmet food retailer specializing in fine groceries, confectionery, teas and gift baskets. Operates in the same niche as Le Manoir (French-style premium gourmet and gifting) though on a diminished physical footprint today.
• Fauchon: Iconic French luxury gourmet food, pastry, tea and gift brand with both boutiques and e-commerce. Closely comparable to Le Manoir's curated assortment of French gastronomy, premium gift packaging and direct-to-consumer premium positioning.
• La Grande Épicerie de Paris: Le Bon Marché's upscale gourmet food store offering premium wines, charcuterie, cheeses, pastries and gift items in a refined retail setting. Highly comparable to Le Manoir's Gourmet Market format and curated French-leaning assortment.
• Eataly: Italian-origin premium gourmet marketplace combining retail, food service and education across pasta, cheese, wine and cured meats. Comparable to Le Manoir's Gourmet Market format that integrates a butcher, bakery, sushi bar, wine and grocery under one roof.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lemanoir.gourmetmarket
• Instagraminstagram.com/lemanoirgourmetmarket
• LinkedInlinkedin.com/company/le-manoir

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Manoir