Le Mans Toyota
Le Mans Toyota is an authorised Toyota dealership in Victoria, Australia, selling new, certified pre-owned, and electrified Toyota vehicles alongside service, parts, finance, insurance, and fleet services to retail consumers and business fleet customers.
- Company typePrivate
- Founded-
- HeadquartersDeer Park, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Le Mans Toyota does
Le Mans Toyota is an authorised Toyota car dealership operating two retail showrooms in Tottenham and Deer Park, Victoria, Australia, with a back-office site in Para Hills West, South Australia, and a headcount of 54 employees. The business is privately held under the Peter Kittle Motor Company group, a diversified automotive dealership group spanning South Australia and Victoria, and operates within the OneToyota national dealer network alongside Toyota Motor Corporation Australia Limited, Toyota Finance, and Toyota Insurance. The dealership sells the full Toyota new-vehicle range (cars, SUVs, utes, vans, and the GR performance line), Toyota Certified Pre-Owned vehicles, and supports the Battery Electric HiLux, bZ4X, and sixth-generation RAV4 launches. It also provides workshop servicing using Toyota Genuine Parts, capped-price servicing through Toyota Service Advantage, parts and accessories retail, Toyota Finance and Insurance intermediation, and fleet sales and account management under the Toyota for Business program.
Revenue is generated across six streams: new vehicle sales (one-time transactional), pre-owned and certified pre-owned sales, service and maintenance (recurring workshop work), parts and accessories (hardware sales), finance and insurance commissions (licensing/royalty-style intermediation on Toyota Finance and Toyota Insurance products), and fleet services (one-time vehicle sales plus ongoing account management). The go-to-market mixes direct-to-consumer showroom and online retail with an enterprise field-sales motion for fleet customers, supported by tiered Silver (5-49 vehicles) and Gold/Platinum (50+ vehicles) fleet programs offering capped-price servicing, dedicated account management, and salary packaging benefits. Pricing is not publicly disclosed on the website; customers are routed to enquiry forms, test drive bookings, or direct phone contact for quotes. The technology stack is Toyota-supplied: Toyota Connected Services (Remote Connect, cloud-based navigation, Digital Key via Apple Wallet and Google Wallet), Toyota Safety Sense ADAS suite, Apple CarPlay and Android Auto wireless integration, myToyota Connect app, and JBL audio on premium grades, with a complimentary JET Charge 7kW AC wall charger bundled into every bZ4X purchase.
Le Mans Toyota firmographics
Firmographics- Name
- Le Mans Toyota
- Legal name
- Peter Kittle Motor Company
- Website
- https://lemanstoyota.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Le Mans Toyota is an authorised Toyota dealership in Victoria, Australia, selling new, certified pre-owned, and electrified Toyota vehicles alongside service, parts, finance, insurance, and fleet services to retail consumers and business fleet customers.
- Ownership category
- akta.pro rank
Where Le Mans Toyota is headquartered
LocationHeadquarters
- HQ city
- Deer Park
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Le Mans Toyota business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new Toyota vehicles including cars (Yaris, Corolla, Camry, GR86, GR Supra, GR Corolla, GR Yaris), SUVs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), and Utes & Vans (HiLux, LandCruiser 70, HiAce, Tundra, Coaster).
- Pre-Owned Vehicle Sales: Sales of used vehicles and Toyota Certified Pre-Owned vehicles with warranty coverage.
- Service and Maintenance: Workshop services for vehicle maintenance and repairs using Toyota Genuine Parts, with capped price servicing through Toyota Service Advantage.
- Parts and Accessories: Sales of Toyota Genuine Parts including brake pads, wiper blades, batteries, spark plugs, filters, gaskets, and accessories such as tow bars, roof racks.
- Finance and Insurance: Finance products including Toyota Personalised Repayments, Full-Service Lease, Toyota Access, and car insurance offerings through Toyota Finance and Toyota Insurance.
- Fleet Services: Fleet vehicle sales and management services for business customers, with dedicated account management for larger fleets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fleet Silver Tier - 5-49 vehicles with capped-price servicing and Toyota warranty |
| Other | Multi-year contract | Fleet Gold & Platinum Tier - 50+ vehicles with account management and salary packaging |
| One time/ perpetual license | One time/ perpetual license | bZ4X complimentary charger offer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Le Mans Toyota product offering
Product offeringCore offering
Le Mans Toyota is an authorised Toyota dealership operating showroom locations in Tottenham and Deer Park, Victoria, Australia. The dealership sells new Toyota vehicles (cars, SUVs, utes, vans), Toyota Certified Pre-Owned vehicles, and provides workshop servicing using Toyota Genuine Parts. It also delivers finance and insurance products, fleet management services (Toyota for Business), KINTO mobility rentals, and Toyota Connected Services support under the Peter Kittle Motor Company group.
Product overview
Le Mans Toyota is a Toyota automobile dealership with two locations (Tottenham and Deer Park, Victoria) offering a comprehensive range of new Toyota vehicles and automotive services. The product portfolio centers on Toyota's vehicle lineup including compact cars (Yaris, Corolla, Camry), sports cars (GR Supra, GR86, GR Corolla, GR Yaris), SUVs (RAV4, bZ4X, bZ4X Touring, C-HR, Yaris Cross, Corolla Cross, Kluger, Fortuner, LandCruiser Prado, LandCruiser 300), and commercial vehicles (HiLux, LandCruiser 70, HiAce, Tundra, Coaster), plus the new Battery Electric HiLux. The dealership provides complementary services including Toyota Genuine Parts and Accessories, Toyota Genuine Service with capped price servicing, Toyota Warranty Advantage (5-year unlimited km warranty), Toyota Finance and Insurance products, Toyota for Business fleet management with Toyota Halo telematics, KINTO mobility services, and Toyota Certified Pre-Owned Vehicles. Technology features include Toyota Connected Services (Remote Connect, Connected Navigation, Digital Key), Toyota Safety Sense advanced driver assistance, and various powertrain options including Hybrid Electric, Plug-in Hybrid, and Battery Electric vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- All-New RAV4 Sixth generation mid-size SUV offered in Hybrid Electric (2WD/AWD) and Plug-in Hybrid (2WD/AWD) powertrains with Toyota Connected Services, Digital Key, and enhanced safety technology.
- Toyota bZ4X All-electric mid-size SUV with 2WD and AWD options, offering up to 591km WLTP range, 22kW AC charging, 150kW DC fast charging, and Toyota Safety Sense.
- Battery Electric HiLux All-electric ute available in SR and SR5 grades with 144kW power, up to 315km driving range, and 2000kg braked towing capacity.
- HiLux Popular ute available in petrol, diesel, and battery electric variants with GVM upgrade option.
- Corolla Compact hatchback and sedan available in standard variants and performance-oriented GR Corolla with sports tuning.
- Camry Mid-size sedan with advanced styling and hybrid powertrain option.
- GR Supra Rear-wheel drive sports coupe with powerful engine options for driving enthusiasts.
- GR86 Affordable rear-wheel drive sports coupe designed for driving enthusiasts.
- GR Yaris High-performance rally-bred hot hatch engineered for motorsport performance.
- GR Corolla Hot hatch version of Corolla with Gazoo Racing sports tuning combining practicality with performance.
- Yaris Compact hatchback available in standard variant for urban use.
- Yaris Cross Compact SUV based on the Yaris platform with small footprint and spacious interior.
- Corolla Cross Compact SUV based on the Corolla platform, versatile crossover for urban and suburban use.
- C-HR Sleek and muscular small SUV with distinctive styling.
- Kluger Large family SUV available in 2WD and AWD configurations.
- Fortuner Rugged 4WD SUV built for on-road comfort and off-road capability.
- LandCruiser Prado Mid-size 4WD wagon combining off-road capability with everyday comfort.
- LandCruiser 300 Flagship large 4WD wagon with off-road capability and durability.
- LandCruiser 70 Legendary workhorse ute offering durability for commercial and recreational use.
- HiAce Multi-purpose van available in various configurations for passenger and cargo transport.
- Tundra Full-size pickup truck for heavy-duty work and recreation.
- Coaster Mini bus designed for comfort and versatility for group transport.
- Toyota Genuine Parts OEM replacement parts including brake pads, wiper blades, batteries, spark plugs, air filters, oil filters, gaskets, and AdBlue designed for optimal fit and performance.
- Toyota Genuine Service Professional vehicle maintenance and repair services performed by factory-trained technicians using Toyota Genuine Parts, including capped price servicing options.
- Toyota Certified Pre-Owned Vehicles Certified pre-owned vehicle program with quality inspection standards, warranty coverage, and vehicle history verification.
- Toyota for Business (Fleet Program) National fleet management program with tiered pricing (Silver 5-49 vehicles, Gold/Platinum 50+ vehicles), including capped price servicing, account managers, salary packaging benefits, and whole-of-life vehicle value support.
- Toyota Halo Telematics Subscription-based fleet telematics software providing online visibility of fleet location, utilisation, driver behaviour, and analytics with Data Feed and Fleet Management Plans.
- KINTO Mobility Rental Toyota mobility and car rental service offering flexible vehicle rental solutions including bZ4X service loan vehicles.
- Toyota Finance Vehicle financing options including Personalised Repayments, Full-Service Lease, Toyota Access balloon financing, and Used Car Finance provided by Toyota Finance Australia Limited.
- Toyota Insurance Motor vehicle insurance products underwritten by Aioi Nissay Dowa Insurance Company Australia and offered through participating Toyota dealers.
- Toyota Warranty Advantage Standard 5-year unlimited kilometre warranty covering Toyota-made parts, panels, and accessories (commercial vehicles limited to 5 years/160,000km).
Quantifiable outcome
- Five-year unlimited-kilometre warranty on new vehicles
- +4 more outcomes
Companies that use Le Mans Toyota
Customer profileSegments3 records
Ideal customer profiles2 records
Le Mans Toyota technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature5 records
Le Mans Toyota partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Toyota Motor Corporation Australia LimitedcoreLe Mans Toyota is an authorised Toyota dealer operating under franchise agreement with Toyota Motor Corporation Australia Limited. The dealership sells new Toyota vehicles, uses Toyota Genuine Parts, and participates in Toyota's warranty, service, and connected services programs.
- KINTOminorKINTO provides car rental and subscription services. The dealership offers KINTO car rental options and bZ4X service loan vehicles.
- JET Charge Pty LtdminorEvery Toyota bZ4X purchase includes a complimentary ABB Single Phase 7kW AC wall charger supplied by JET Charge Pty Ltd for home charging installation.
- Century YuasaminorToyota Genuine Batteries are developed by Century Yuasa in Australia, featuring industry-leading technology for durability and starting power.
- Toyota Halo TelematicscoreToyota Halo is Toyota's fleet management software providing telematics data for vehicle tracking, driver behaviour monitoring, and fleet analytics. Available as subscription service for Toyota business customers.
- OneToyota NetworkcoreThe OneToyota network comprises authorised Toyota dealers in Australia, Toyota Motor Corporation Australia Limited, Toyota Finance Australia Limited, Toyota Insurance, and Toyota Western Australia. The network shares customer information to provide integrated customer experiences across all touchpoints.
- Toyota for Business ProgramcoreToyota for Business is a national fleet program that supplies vehicles to businesses across Australia, with tiered benefits (Silver, Gold, Platinum) and support from 240+ dealers nationwide.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Le Mans Toyota competitors and assessment
Company assessmentDirect peers
- Autosports Group Limited: ASX-listed Australian premium automotive retailer operating luxury and volume franchises across NSW, VIC, and QLD. Comparable authorised-dealer business model with similar mix of new vehicle sales, service, and finance income.
- Suttons Automotive Group: Major privately-held Australian automotive dealer group operating multiple franchises (including Toyota) across NSW. Comparable multi-brand authorised dealer with similar new vehicle, service, parts, and fleet operations.
- Essendon Toyota: Sibling Toyota dealership operated by the same Peter Kittle Motor Company group in metropolitan Melbourne. Comparable authorised Toyota franchise with identical OEM supply, service programs, and fleet pricing.
- Eagers Automotive Limited: Australia's largest automotive retail group, ASX-listed, operating Toyota dealerships alongside many other brands across QLD, NSW, VIC, SA, WA, and NT. Directly comparable multi-location authorised franchised dealer model at significantly larger scale.
- Peter Warren Automotive Holdings Limited: ASX-listed automotive dealer group operating franchised new vehicle, used vehicle, and service operations in NSW and QLD. Closely comparable authorised-franchise dealer model with similar OEM relationships and service-centre economics.
- Dutton Automotive: One of Australia's largest privately-held automotive groups operating authorised franchised dealerships (including Toyota) and pre-owned vehicle operations across VIC and other states. Closely comparable franchise dealer model with overlapping Toyota presence in Melbourne.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Le Mans Toyota social profiles
Digital presenceLe Mans Toyota financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Mans Toyota leadership team
Management profileNumber of profiles
Profiles2 records
Le Mans Toyota funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Mans Toyota M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Mans Toyota
What does Le Mans Toyota do?
Le Mans Toyota is an authorised Toyota dealership operating showroom locations in Tottenham and Deer Park, Victoria, Australia. The dealership sells new Toyota vehicles (cars, SUVs, utes, vans), Toyota Certified Pre-Owned vehicles, and provides workshop servicing using Toyota Genuine Parts. It also delivers finance and insurance products, fleet management services (Toyota for Business), KINTO mobility rentals, and Toyota Connected Services support under the Peter Kittle Motor Company group.
Is Le Mans Toyota a public or private company?
Le Mans Toyota is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Mans Toyota founded?
Le Mans Toyota was founded in -1. It employs 51 to 100 people.
Where is Le Mans Toyota based?
Le Mans Toyota is headquartered in Deer Park, Australia, in the Oceania region.
How does Le Mans Toyota make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, service and Maintenance, parts and Accessories, finance and Insurance and fleet Services.
Who are Le Mans Toyota's main competitors?
Direct peers on record are Autosports Group Limited, Suttons Automotive Group, Essendon Toyota, Eagers Automotive Limited, Peter Warren Automotive Holdings Limited and Dutton Automotive.
Does Le Mans Toyota have an API?
No public API is recorded for Le Mans Toyota.