Le Monde du Transport Réuni

What Le Monde du Transport Réuni does

Le Monde du Transport Réuni (LMTR) is a French non-profit association (association déclarée) founded in 2019 and headquartered in Avignon Montfavet, Vaucluse. It operates as a neutral, apolitical professional association whose mission is to support, promote, and restore pride in the French road transport and logistics professions, with secondary focus on youth recruitment and career-changer reskilling. The association is led by President Olivier Leloup and operates with approximately 10 employees under SIREN 895 021 012.

The association's product surface consists of two main lines. First, a tiered annual membership program (Adhésion LMTR) priced from 60€ for companies with 1-5 employees and scaling upward by headcount, alongside a 12€ individual membership for transport professionals; members receive advocacy, networking, training access, and a welcome plaque. Second, a branded merchandise e-commerce boutique selling the "Fier de mon métier" / "Fière de mon métier" collection — sweatshirts (~35€), t-shirts (~22€), mugs (12.90€), and license plate plaques (5-12€ TTC) — fulfilled on-demand via print partner TPop for apparel and Vingeanne for plates. There is no proprietary technology platform; the value proposition is community-driven advocacy, training partnerships (notably with City'Pro), and industry events such as the Championship of French Student Road Transport Drivers.

The business model is community-led and primarily subscription-based: annual membership dues from companies and individual drivers, supplemented by merchandise sales. Distribution is direct via the proprietary website (lemondedutransportreuni.fr) with shipping limited to mainland France. The go-to-market is amplified through a multi-channel presence (LinkedIn, Facebook, Instagram, YouTube, SoundCloud, Spotify, MailerLite newsletter) and a network of named industry partners including Astre, TredUnion, PFM Solutions, B2P Web, France Benne, and software partner AKANEA. No revenue is disclosed and the association is financed through membership fees and partner contributions rather than institutional capital.

Name

Le Monde du Transport Réuni

Legal name

Le Monde du Transport Réuni

Website

https://lemondedutransportreuni.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Monde du Transport Réuni is a French non-profit association founded in 2019 that supports road transport and logistics professionals through tiered annual memberships, a branded merchandise boutique, training partnerships, and industry events such as the Championship of French Student Road Transport Drivers.

Ownership category

akta.pro rank

Headquarters

HQ city

Avignon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Association membership fees charged to companies based on number of employees, ranging from 60€ for 1-5 employees to higher tiers for larger organizations. Individual memberships available at 12€ annually.
2. Merchandise Sales: Sale of branded merchandise including mugs (12.90€), t-shirts (21.90-22€), sweatshirts (35-35.90€), and license plates (5-12€). Products are printed on-demand via partner TPop.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Le Monde du Transport Réuni is a French non-profit professional association that promotes, values, and advocates for the transport and logistics professions. It sells tiered annual memberships (enterprise and individual) and operates an e-commerce boutique of branded merchandise (apparel, mugs, license plate plaques) under the "Fier de mon métier / Fière de son métier" (Proud of my profession) collection, with fulfillment handled by print-on-demand partners TPop and Vingeanne.

Product overview

Le Monde du Transport Réuni is a professional association founded in 2019 that operates an e-commerce boutique selling branded merchandise supporting and valorizing the transport and logistics professions. The product portfolio consists of branded apparel and accessories, notably the 'Fier de mon métier' / 'Fière de mon métier' collection featuring sweatshirts, t-shirts, and mugs, plus license plate plaques — all sold through an online store with print-on-demand textile manufacturing via TPop and plate fulfillment via Vingeanne. The association also offers a tiered annual membership (Adhésion LMTR) priced by company size, with membership starting at 60€ for micro-enterprises and including a free plaque as a welcome gift for salaried members.

Differentiator

Problem solved

Functional benefit

Products and services

• LMTR Annual Membership (Adhésion LMTR) [Adhésion LMTR]
• Individual Membership (Devenir membre)
• Branded Sweatshirts (Sweat "Fier/Fière de mon métier") [Sweat « Fier de mon métier »]
• Branded T-shirts (T-shirt "Fier/Fière d'être conducteur") [T-shirt « Fier de mon métier »]
• Branded Ceramic Mugs (Mug "Fier/Fière de mon métier") [Mug – Fier de mon métier]
• License Plate Plaques (Plaque "Fier/Fière de mon métier") [Plaque « Fier de mon métier »]

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TPopcoreTechnology or IntegrationProduction and fulfillment partner for textile merchandise. Handles on-demand printing and shipping of t-shirts, sweatshirts, and other apparel items sold through the LMTR boutique.
• VingeannecoreTechnology or IntegrationShipping partner for license plate products. Manages production and shipment of the Fier de mon métier and Fière de mon métier license plate merchandise.
• City'ProcoreStrategic or Co-development PartnerTraining partner providing professional development solutions for transport companies. Offers structured training programs through national network of centers with dedicated account management for multi-site organizations.
• PFM SolutionsminorOthersPartner supporting the association's mission.
• B2P WebminorOthersPartner supporting the association's mission.
• AstreminorOthersPartner supporting the association's mission.
• TredUnionminorOthersPartner supporting the association's mission.
• France BenneminorStrategic or Co-development PartnerIndustry partner organizing seminars and professional events. LMTR participated in France Benne seminar in Brussels, strengthening ties between transport professionals.
• AKANEAminorStrategic or Co-development PartnerSoftware partner, French software publisher for over 40 years, accompanying road transport professionals with technology solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FNTR (Fédération Nationale des Transports Routiers): Largest French road-transport employers' federation. Directly comparable as a membership-based advocacy body serving French road-transport companies, though broader in scope and more established than LMTR.
• TLF (Transport & Logistique de France): Federation representing French transport and logistics service providers. Comparable in membership-driven advocacy for transport professionals, but at larger scale and broader scope including logistics.
• OTRE (Organisation des Transporteurs Routiers Européens): European road-transport employers' organization with strong French presence. Comparable as a representative body for road-transport SMEs and individuals in France.
• UNOSTRA: Union of road-transport SMEs in France. Directly comparable as a French trade body advocating for road-transport companies, particularly smaller carriers that overlap LMTR's membership base.
• FNTV (Fédération Nationale des Transports de Voyageurs): Federation representing French passenger road-transport operators. Comparable in federating French road-transport companies for advocacy, though focused on passenger rather than freight.
• EVOL (Union des transporteurs routiers): French road-transport employers' union. Directly comparable as a membership-based representative body for road-transport SMEs, with overlapping French carrier membership.

Direct peers

• AFT (Association pour le développement de la Formation professionnelle dans les Transports): French association dedicated to transport-sector training and skills development. Closely comparable to LMTR in mission (professional training, attractiveness) and in non-profit association structure serving road transport.
• PROMOTRANS: French transport-sector training and professional-transition organization. Comparable as a non-profit association addressing skills and attractiveness in the French transport profession, partially overlapping with LMTR's training partner ecosystem.

Regional players

• CGM (Confédération Générale du Mouvement): French association focused on drivers and road-transport professionals. Closely comparable to LMTR's mission around professional recognition and driver community-building, though with a different organizational orientation.

Others

• Astre: Network of independent French road-transport hauliers and partner of LMTR. Comparable as a community/network model for French road-transport professionals, with relevant overlap in target audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCl2Rd6dYVua1cPoSCKFoSrw
• Facebookfacebook.com/LeMondeduTransportReuni
• LinkedInlinkedin.com/company/le-monde-du-transport-r%C3%A9uni
• Instagraminstagram.com/lemondedutransportreuni

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Monde du Transport Réuni