Lemon Energie 🍋
Lemon Energie is an independent Rotterdam-based energy advisory firm serving Dutch energy-intensive organizations with strategic procurement, collective buying, flexibility analysis and battery storage evaluation. Founded in 2021, it operates a four-product, consultant-led advisory model with a 7-person team.
- Company typePrivate
- Founded2021
- HeadquartersRotterdam, Zuid-Holland, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lemon Energie 🍋 does
Lemon Energie is an independent Dutch energy advisory firm headquartered in Rotterdam, founded in 2021 by Guido van den Berg and Max Pelkman to serve energy-intensive organizations in the Netherlands (clients consuming 500+ MWh/year). The firm operates on a structural premise of buyer-side independence: it does not sell energy contracts itself, instead positioning against supplier-commissioned advisors who may face misaligned incentives. Revenue is generated through quote-based, multi-year advisory engagements rather than transactional commissions.
The product portfolio comprises four integrated services. MarktMeester provides dedicated consultant-led strategic energy procurement with active market monitoring (subscription/recurring revenue). KrachtKoper aggregates volumes from multiple organizations to negotiate collective gas and electricity contracts (professional services). FlexScanner maps energy consumption patterns, peak loads and flexibility potential, producing subsidy-eligible reports for RVO/Flex-E programs. BatterijBepaler is a proprietary analytical tool that simulates battery storage business cases across multiple battery sizes against EPEX spot prices and the client's consumption profile. Underlying these is domain-specialized simulation software — rule-based business-case modeling rather than disclosed AI/ML — plus supporting tools for strategic procurement scenarios and risk assessment.
Commercial execution relies on a consultant-based enterprise sales model led by a dedicated New Business Manager, complemented by an educational content marketing engine (the 'Marktinzicht' blog covering solar rentals, battery profitability, time-dependent transport tariffs, net congestion and SDE subsidies), SEO, LinkedIn/Instagram presence and email newsletter. Distribution is direct-only across the Netherlands, with no digital marketplace or reseller channels. By 2026 the firm had grown to seven people, accumulated more than 150 MarktMeester clients, and secured preferred-supplier status with Nekovri in 2025. Funding has remained fully bootstrapped with no disclosed external investors.
Lemon Energie 🍋 firmographics
Firmographics- Name
- Lemon Energie 🍋
- Legal name
- Lemon Energie
- Website
- https://lemonenergie.nl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lemon Energie is an independent Rotterdam-based energy advisory firm serving Dutch energy-intensive organizations with strategic procurement, collective buying, flexibility analysis and battery storage evaluation. Founded in 2021, it operates a four-product, consultant-led advisory model with a 7-person team.
- Ownership category
- akta.pro rank
Where Lemon Energie 🍋 is headquartered
LocationHeadquarters
- HQ city
- Rotterdam, Zuid-Holland
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Lemon Energie 🍋 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Strategic Energy Advisory (MarktMeester): Ongoing strategic advisory services with a dedicated consultant who monitors the energy market, identifies opportunities, and provides strategic advice on energy contracts. Includes periodic strategic sessions and active contract management.
- Collective Energy Procurement (KrachtKoper): Collective purchasing of gas and electricity by bundling volumes from multiple organizations to create negotiating power. Services include market monitoring, strategic procurement timing, and contract negotiations on behalf of the group.
- Flexibility Analysis (FlexScanner): Analysis services mapping energy consumption patterns, peak loads, and flexibility potential. Deliverables include subsidy-eligible reports for Flex-e and RVO programs.
- Battery Assessment (BatterijBepaler): Independent analysis determining whether battery storage makes financial and technical sense for an organization. Includes analysis of multiple battery applications and business case calculations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advisory services with dedicated consultant |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Lemon Energie 🍋 product offering
Product offeringCore offering
Lemon Energie is an independent Dutch energy consultancy for energy-intensive organizations.\nIts sellable services are MarktMeester strategic energy-procurement advisory, KrachtKoper collective energy purchasing, FlexScanner energy-flexibility analysis, and BatterijBepaler battery-storage profitability analysis.
Product overview
Lemon Energie is an independent energy consulting firm offering a portfolio of advisory services for energy-intensive organizations. The core product suite comprises four distinct services: MarktMeester provides personalized strategic energy procurement with dedicated consultants; KrachtKoper enables collective energy purchasing for shared buying power; FlexScanner delivers analysis of energy flexibility and peak consumption; and BatterijBepaler assesses battery storage profitability. These services are designed to work together, with clients able to access multiple services as their energy management needs evolve.
Differentiator
Problem solved
Functional benefit
Products and services
- MarktMeester
- KrachtKoper
- FlexScanner
- BatterijBepaler
Quantifiable outcome
- 150+ organizations served through MarktMeester strategic advisory
- +1 more outcomes
Companies that use Lemon Energie 🍋
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Lemon Energie 🍋 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lemon Energie 🍋 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NekovricoreLemon Energie became a preferred supplier for Nekovri in 2025, establishing a formal preferred supplier relationship for providing energy advisory services to Nekovri members.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Lemon Energie 🍋 competitors and assessment
Company assessmentEmerging players
- Energy Pool: European demand-response aggregator and flexibility analytics provider active in the Netherlands and Benelux. Overlaps with Lemon Energie on flexibility/congestion analysis (FlexScanner) and battery-storage readiness assessments for energy-intensive buyers.
Broad incumbents
- ENGIE Nederland: Dutch arm of the French utility group providing energy supply and business energy-services advisory to commercial customers. Competes with Lemon Energie in advisory-led engagements for energy-intensive organisations in the Netherlands.
- Vattenfall (Nederland): Large Dutch operations of the Swedish state-owned utility offering supply contracts plus business energy advisory to enterprise and mid-market buyers. Alternative procurement/advisory channel that Lemon Energie differentiates against via its independent-only positioning.
- DNV (Energy Advisory): Global energy consultancy and assurance firm with a Netherlands practice advising corporates on energy strategy, decarbonisation and procurement. Competes for the same large-buyer RFPs as Lemon Energie but at a significantly broader, more international scale.
- Shell Energy Nederland: Energy supplier offering business customers procurement contracts and bundled energy-management advisory. Comparable buyer segment (large energy users) but bundled with supply, against which Lemon Energie's independence is a deliberate counter.
- Eneco (Business): Major Dutch energy supplier and heat/energy-solutions provider serving large commercial and industrial accounts. Competes with Lemon Energie on procurement advisory but through a supply-bundled model, making the firm's independence pitch a direct counter-positioning.
Direct peers
- Sympower: Dutch-based demand-response and flexibility specialist serving energy-intensive commercial and industrial clients across Europe. Highly comparable to Lemon Energie's FlexScanner offering and the shared focus on monetising flexibility / addressing net congestion for the same buyer profile.
- PowerGo: Dutch/Nordic energy supplier operating a collective-purchasing model and serving SME and mid-market buyers. Most directly comparable to Lemon Energie's KrachtKoper (collective procurement) product and shares the Dutch B2B energy-buying target segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lemon Energie 🍋 social profiles
Digital presenceLemon Energie 🍋 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lemon Energie 🍋 leadership team
Management profileNumber of profiles
Profiles7 records
Lemon Energie 🍋 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lemon Energie 🍋 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lemon Energie 🍋
What does Lemon Energie 🍋 do?
Lemon Energie is an independent Dutch energy consultancy for energy-intensive organizations.\nIts sellable services are MarktMeester strategic energy-procurement advisory, KrachtKoper collective energy purchasing, FlexScanner energy-flexibility analysis, and BatterijBepaler battery-storage profitability analysis.
Is Lemon Energie 🍋 a public or private company?
Lemon Energie 🍋 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lemon Energie 🍋 founded?
Lemon Energie 🍋 was founded in 2021. It employs 1 to 10 people.
Where is Lemon Energie 🍋 based?
Lemon Energie 🍋 is headquartered in Rotterdam, Zuid-Holland, Netherlands, in the Europe region.
How does Lemon Energie 🍋 make money?
Four revenue lines are on record. Strategic Energy Advisory (MarktMeester) is the primary driver. The others are collective Energy Procurement (KrachtKoper), flexibility Analysis (FlexScanner) and battery Assessment (BatterijBepaler).
Who are Lemon Energie 🍋's main competitors?
Energy Pool is listed as an emerging player. Broad incumbents are ENGIE Nederland, Vattenfall (Nederland), DNV (Energy Advisory), Shell Energy Nederland and Eneco (Business). Direct peers are Sympower and PowerGo.
Does Lemon Energie 🍋 have an API?
No public API is recorded for Lemon Energie 🍋.